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Fertility tech: How technology is changing women’s health
By Victoria Roberts

Femtech (female technology) is an area of the medical industry gaining prominence for its potential to reduce the gender health gap.
As of 2023, this global technology was worth over £22 billion; a figure that’s set to increase at a rate of 16.3% CAGR between 2024 and 2030.
One of the key drivers of femtech is the need for better reproductive health services.
From more accurate diagnoses to assistive reproductive technology (ART), fertility technology is imperative for improving women’s healthcare.
But what exactly is fertility tech and how is it transforming the medical landscape? Let’s take a closer look.
Growing Rates of Infertility
Over the past fifty years, almost every country has seen an overall decline in fertility. From South Korea’s low birth rate of 0.78 (expected to further decrease to 0.65 in 2025) to the 7 per cent drop in the number of births in France between 2022 and 2023, the statistics show that women worldwide have fewer children.
This isn’t always due to infertility, though. Greater access to contraception worldwide (including the rise of contraception clinics, like GynaeDoctors in the UK, and online directories, like FPA Women’s Health in the US) and better education are empowering women to make more informed decisions around having children.
However, it’s also acknowledged that rising infertility has a large part to play in falling birth rates.
Around 1 in 6 people around the world now experience infertility, which equates to almost 18 per cent of the total adult population.
The rates are similar across high, middle, and low income countries, too, with a clear lack of discrimination when it comes to who struggles with fertility.
As countries continue to struggle with ageing populations, this has given the fertility technology industry a boost, with an increasing need for advanced solutions for women’s reproductive health.
What Is Femtech and Fertility Tech?
The fertility tech that falls under the category of femtech is designed to improve the chances of reproduction for women.
This can include women in heterosexual relationships who struggle to become pregnant, as well as women in non-heterosexual relationships who need medical assistance in order to become pregnant.
Usually, fertility technology involves manipulating eggs, embryos, and sperm to increase the likelihood of successful fertilisation.
However, it can also focus on helping women conceive naturally through advanced women’s healthcare.
Fertility tech can be used to diagnose and treat health issues that are affecting the likelihood of conception, for example, improving female health and creating a growing number of options for women with infertility.
Examples of Fertility Technology
To learn about how technology is changing women’s healthcare, we’ve taken a look at some prominent examples of fertility tech and ART.
Cycle Tracking Technology
Not all examples of fertility technology are kept in laboratories.
Menstrual cycle tracking tech – like Natural Cycles – is becoming a household staple for women trying to conceive.
It’s also useful for those who don’t want to become pregnant or would like to gain a better understanding of their cycle and fertility
The technology works by monitoring temperature throughout the month. A consistent increase in temperature can indicate ovulation, with additional measures (like a luteinizing hormone test) creating better accuracy.
From wearables to bluetooth thermometers, the devices used to record temperatures are often connected to an app.
This makes it easy to track and view your menstrual cycle, helping women gain a better understanding of their fluctuating fertility.
Check out the 5 best period tracking apps of 2024 to learn more.
In Vitro Fertilisation
In vitro fertilisation (IVF) has transformed women’s reproductive healthcare.
By utilising technology like ultrasounds, co-incubation, and preimplantation genetic testing (PGT), women who struggle to conceive naturally can still have a healthy pregnancy.
If you’re interested in exploring the changing world of IVF, some exciting technological advancements to look into include:
- Embryoscope – iDAScore
- Excellent Science – MicroFSMA
- IVF 2.0 – SiD
- Ava Women – The Ava Bracelet
- Igenomix – WES
The majority of emerging technologies in the field of IVF are designed to increase the success rate of the procedure.
By doing so, women are less likely to have to repeat IVF multiple times, reducing the risk of painful side effects and creating an easier path to pregnancy.
Oocyte Cryopreservation
Oocyte cryopreservation is the technology behind egg freezing.
Not only does this give women greater control over when they’ll have children, but it also allows them to put their own health first.
For example, if a woman is hesitant to undergo chemotherapy because of the potential infertility risks, oocyte cryopreservation provides an alternative option.
Intrauterine Insemination
Intrauterine insemination (IUI) is a form of fertility technology that can help women with cervical issues and endometriosis who want to conceive.
The process works by identifying ovulation and removing slow-moving or abnormal sperm from the sample.
The remaining sperm is then injected straight into the uterus, bypassing the cervix completely to increase the chances of pregnancy.
It also empowers women with semen allergies – a problem affecting around 40,000 American women – by reducing the risk of an adverse reaction during fertilisation.
If you’re interested in intrauterine insemination, take a look at Femasys’ innovative tubal catheter that’s now available for commercial use.
Laparoscopic and Hysteroscopic Surgery
Technology has vastly improved the possibility for minimally invasive procedures in women’s healthcare. Laparoscopic and hysteroscopic surgery are example of this in action.
These procedures allow doctors to see into the ovaries and uterus without making any large incisions.
They’re used to diagnose infertility, correct problems that can cause infertility, and reduce the likelihood of miscarriage.
This vastly improves reproductive health by making it simpler to treat underlying conditions.
In some cases, women can undergo the procedures and leave the hospital on the same day, creating a less disruptive medical system that simplifies fertility care.
Laser-Assisted Hatching
Laser-assisted hatching is a technique used to thin the outer shell of the embryo by making a small hole.
The aim is to improve the chances of implantation, making conception more likely for older women or those with frequent implantation failure.
It’s important to note, though, that this is a new technology that’s still being studied, so its effectiveness in treating infertility is inconclusive.
Looking to the Future of Fertility Tech
Femtech is a rapidly growing industry that’s transforming the world of women’s healthcare.
In the future, it’s expected that there’ll be a continued focus on how technology can treat reproductive issues that have previously garnered little attention from the medical community (like endometriosis).
New technologies are likely to emerge, with an increase in convenient healthcare that puts women in charge of their fertility.
This includes a rise in wearable technology, apps, and minimally invasive procedures.
Artificial intelligence (AI) is also highly anticipated to become a future feature of women’s fertility treatment. It has a wide range of proposed capabilities, including:
- Selecting the healthiest embryos
- Analysing live sperm samples
- Predicting developmental potential
- Helping women track their menstrual cycles
- Offering personalised fertility advice via easy-to-access phone applications
- Identifying health risks in pregnant women
To show the potential of AI in improving fertility, one study looked at how it can identify healthy embryos.
The scientists trained an AI programme with about 50,000 images of embryos of varying quality.
Using this information, the AI software was then able to go on and identify the best quality embryos with an accuracy level of 97 per cent. It’s worth noting that this is better than the majority of trained embryologists.
We also recommend checking out our article The Potential of AI in Improving Ovarian Stimulation Decisions, which explores another area of future fertility technology.
Final Thoughts
Femtech has transformed the way women’s fertility is monitored, diagnosed, and treated.
We hope this article has introduced you to some of the ways in which it’s already implemented, as well as the potential for emerging technologies to evolve the industry in the future.
For more femtech news, be sure to keep up with the latest articles at FemTech World.
Pregnancy
Pregnant women told to avoid runny eggs amid salmonella outbreak

Pregnant women are being advised to avoid runny or under-cooked eggs when eating out amid a developing salmonella outbreak.
The advice also applies to freshly made products that may contain uncooked eggs, including mayonnaise, soufflé and hollandaise sauce.
The FSA said well-cooked eggs served in restaurants, cafés and takeaways remain safe to eat.
The warning follows the UK Health Security Agency declaring a national outbreak of salmonella food poisoning after one person died and hundreds more fell ill.
Imported eggs or dishes containing them are thought to be behind the outbreak.
FSA chief scientific adviser Ian Young said: “If people are eating out or consuming eggs or egg-containing products from cafes and restaurants then for those people in particular who are young, elderly, pregnant or vulnerable, it’s important to make sure that any eggs or egg products that you consume in those settings have been very well cooked.”
He described the outbreak as “unusually large and rapidly increasing”, adding that “people need to be careful”.
The FSA said British eggs bought from supermarkets are not linked to the current outbreak because chickens bred in the UK are vaccinated against common strains of salmonella.
“There is no link to those eggs to this current outbreak,” Young said.
Mark Williams, chief executive of the British Egg Industry Council, said British eggs were safe to eat when runny, including for vulnerable people, and were widely available in restaurants and cafés.
“Customers who want to enjoy a runny egg should simply ask whether British Lion eggs are being used,” he said.
More than 200 cases in the UK have been linked to the outbreak, with the majority across England.
Genetic testing suggests the infections are part of the same outbreak and show similarities with previous outbreaks involving imported eggs.
Investigations into individual cases also suggest the eateries involved were buying eggs from abroad.
Salmonella are a family of bacteria that typically live harmlessly in the digestive systems of animals including cattle, pigs and chickens, which is why eggs and poultry are among foods commonly associated with infection.
People can become infected by eating contaminated food that has not been properly cooked, through cross-contamination between raw and cooked food or by coming into contact with infected animals.
Symptoms can include stomach cramps, diarrhoea, vomiting and fever.
Most people recover without further treatment, but older people, babies and people with weakened immune systems are at greatest risk of severe illness.
Hospital treatment with fluids and, in some cases, antibiotics may be needed for severe infections.
People who are concerned are being advised to contact their GP or out-of-hours service in the first instance.
Insight
Study to tackle years-long delays in endometriosis diagnosis

A study is examining where delays occur in diagnosing endometriosis – a condition that can take seven to twelve years to diagnose.
Endometriosis affects an estimated 1.5 million women and people in the UK, but there is currently no consistent way of measuring where and why diagnostic delays happen.
The research aims to develop the first standardised framework for understanding the diagnostic journey and identifying points where interventions could improve care.
The international project involves researchers from the University of Sheffield, University of Liverpool, University of Oxford, Aarhus University in Denmark and the University of Edinburgh, alongside Endometriosis UK.
Dr Rebecca Mawson, NIHR clinical lecturer in primary care at the University of Sheffield, is part of the research team.
She said: “Our project asks: where exactly are people getting lost or let down on their journey to diagnosis, and how can we map those points in a systematic way to identify where interventions could make a real difference.”
The project is led by Dr Babu Karavadra, NIHR academic clinical fellow in general practice at the University of Liverpool, who has been awarded a World Endometriosis Society Early Career Investigator Award as lead principal investigator at the University of Liverpool.
Researchers will review existing evidence, gather experiences from people living with endometriosis and bring together an international panel to map the diagnostic pathway and agree common definitions for key points along the journey.
The work will focus particularly on people whose experiences are often missing from research, including Black women, people living in rural or deprived areas, LGBTQ+ communities and disabled people.
Primary care will also be central to the research because it is often where people first seek help with symptoms.
Mawson said: “Primary care needs to be at the heart of this work. Primary care is often where people first seek help with their symptoms, so it has a crucial role in understanding diagnostic delay.
“If we only look at what happens once someone reaches specialist gynaecology, we risk missing some of the barriers that shape the journey long before that point.”
Unlike cancer research, where internationally recognised standards exist for studying diagnostic delays, endometriosis research has been more fragmented, with studies measuring different parts of the diagnostic journey in different ways.
The researchers hope to create an ‘Endometriosis Diagnostic Pathway Framework’ to help identify where people are falling through the gaps and where healthcare could be improved.
They will also develop a ‘Snakes and Ladders’ style visual representation showing how systemic barriers, chance and individual experiences can influence whether someone reaches a diagnosis.
The project forms part of the PEARL network, Primary care Endometriosis and Adenomyosis Research and Learning, an international collaboration of primary care and community researchers and clinicians.
Mawson said: “Endometriosis diagnostic delay isn’t inevitable. If we can understand where and why people are experiencing barriers, we have a much better chance of designing interventions that actually make a difference.
“The scale of the problem demands that we look at the whole journey, listen to the people experiencing it and build an evidence base that can lead to real change.”
The framework could provide the foundations for future research, clinical guideline development, healthcare professional training and NHS service improvements, with potential applications to related conditions such as adenomyosis and chronic pelvic pain.
Insight
Drug turns off ‘master switch’ in aggressive breast cancer

A drug targeting a key regulator in triple-negative breast cancer reduced tumour growth and cancer stem cell viability in laboratory models.
Triple-negative breast cancer is an aggressive subtype that disproportionately affects women under 40 and accounts for about 15 to 20 per cent of breast cancers.
The disease lacks receptors for oestrogen, progesterone and the HER2 protein, which are targeted by several cancer drugs, making it particularly difficult to treat.
Researchers from the National University of Singapore’s Yong Loo Lin School of Medicine investigated mechanisms that allow triple-negative breast cancer cells to spread and resist treatment.
They examined regulators of Wnt signalling, a pathway involved in processes including cell growth and movement, and identified a master regulator called DP103.
DP103 is a gene that controls a major biological process. The researchers found it creates a cycle in which cancer cells continue to grow and spread while resisting treatment and maintaining cancer stem cells linked to disease recurrence.
The team then investigated whether a targeted drug known as Supinoxin, or RX-5902, could block DP103 and its effects in triple-negative breast cancer.
Analysis of 21 samples, including patient tumour tissue, laboratory-grown breast cancer cells and organoids derived from local cancer patients, found that the drug reduced cancer stem cell viability by 40 to 60 per cent.
Tumour growth in laboratory-grown tumour models fell by about 50 per cent.
In laboratory models, treatment also reduced tumour size by around 90 per cent while largely sparing healthy cells.
It also extended survival, with half of the treated laboratory models reaching 70 days and beyond, compared with none in the untreated group.
DP103 had previously been identified as a biomarker for triple-negative breast cancer by a team led by Alan Prem Kumar, an assistant professor with the NUS Centre for Cancer Research and principal investigator for the new study.
RX-5902 is already being studied as a treatment for breast cancer, and Kumar said the findings could help identify patients who may be more likely to benefit.
“Our findings suggest that DP103 could potentially serve as a diagnostic biomarker to identify the patients most likely to benefit from RX-5902 treatment, paving the way for a more precise, personalised approach to treating triple-negative breast cancer,” he said.
“Instead of treating all patients the same, future clinical trials could focus on those whose tumours have high levels of DP103, where the therapy is expected to have the greatest impact,” said Kumar.
First author Cai Wanpei said RX-5902 could prevent beta-catenin, a protein whose mutation is associated with various cancers, from entering the nucleus of human cells and switching off genes that drive cancer growth and spread.
“This slows tumour progression and triggers apoptosis – the natural death of cancer cells,” said Cai, who was a PhD student at the NUS Centre for Cancer Research and NUS Medicine’s pharmacology department during the research.
Study co-author Celestial T. Yap said triple-negative breast cancer remains particularly difficult to treat because conventional treatments such as surgery, chemotherapy and immunotherapy may not work for all patients.
She said DP103 could represent a “biological vulnerability” in the disease.
“This discovery offers new insights that could support more precise patient selection and open the door to better targeted strategies for durable disease control and improved clinical outcomes,” said Yap, an associate professor with the NUS Centre for Cancer Research and NUS Medicine’s physiology department.
The researchers said abnormal Wnt signalling also drives several other cancers, meaning the findings could offer avenues for treating other aggressive cancers.
Their next steps include validating DP103 as a predictive biomarker in larger patient groups and further developing therapies targeting the regulator for clinical testing.
The team will also investigate combining RX-5902 with existing therapies to further improve treatment outcomes.
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