News
Canadian period pain relief company makes first acquisition
The acquisition is hoped to help Somedays improve the range of period care products available on the market

The Canadian period pain relief company Somedays has acquired the period care brand Aisle in an effort to “redefine” the future of menstrual care.
Lux Perry, founder and CEO of Somedays, has said the acquisition of Aisle would help the company prioritise reproductive health and improve the range of period care products available on the market.
“The philosophy underpinning this acquisition prioritises keeping reproductive health businesses in the hands of those they serve and celebrating an impact-based brand that has been at the forefront of the menstrual health movement for decades,” Perry said.
“It may sound idealistic, but I believe that good business and good values are not mutually exclusive. The strategic aspect of the deal lies in the synergy of the two company’s shared audiences and complementary product lines.”
Suzanne Siemens, co-founder of Aisle, said: “Aisle’s story is deeply rooted in menstrual equity and advocacy.
“As we pass the torch to Lux, we are confident that the vision of universal, sustainable access to menstrual care we’ve championed will continue to flourish for generations to come.”
Aisle co-founder, Madeleine Shaw, added: “This intergenerational union exemplifies a fusion of experience and new energy, breathing fresh life into Aisle’s foundational values of sustainability, transparency and body autonomy that have guided the brand for over three decades.”
Founded by a group of friends with period pain and endometriosis who needed better pain relief options, Vancouver-based Somedays is developing plastic-free products for period pain relief.
“Somedays is my retaliation for the 20 years I spent being invalidated, dismissed and ignored by a society that told me my pain was normal,” explained Perry.
“I had my first experience with debilitating period pain when I was hospitalised for it at nine years old. For the next 20 years, I was passed from physician to physician, trying to find answers and relief.
“I spent a decade on birth control and countless additional medications to combat the side effects of that. None of it worked. I was finally diagnosed with endometriosis in 2021.”
The company, famous for its viral period pain simulator videos with over three billion views, aims to bring a bold vision for the future of menstrual wellness and expand into menstrual healthcare services.
According to Perry, the acquisition of Aisle has the potential to propel the two companies into an exciting future where innovation and product development take centre stage.
“We envision a revolutionary approach to health that will boldly shape the future of menstrual care,” the founder said.
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Pregnancy
Wales becomes first UK nation to unite maternity care under a single digital record

System C has completed the national rollout of BadgerNet Maternity across all seven NHS Health Boards in Wales. This is the first time any UK nation has unified its maternity care under a single digital record and patient-facing app.
With approximately 26,000 babies born annually in Wales, BadgerNet connects maternity information across organisational boundaries in the country.
Expectant parents can access their records, maternity appointments and key updates digitally through a single app, wherever they receive care while clinicians have secure access to the right information at the point of care.
The national three-year agreement across all Heath Boards replaces a patchwork of separate local systems and eliminates the need for paper hand-held notes.
Anthony Tracey is director of digital at Hywel Dda University Health Board, the final of the Welsh Health Boards to go live with BadgerNet.
He said: “The rollout of BadgerNet across Wales is a vitally important step forward in modernising our maternity services and providing a consistent service across the country.
“By giving expectant parents direct access to their information and enabling clinicians to share data more effectively, we are strengthening safety, transparency and consistency in maternity care nationwide.”
For expectant parents, the single digital maternity record transforms how they engage with their care.
Instead of carrying paper notes and repeating information at every appointment, parents can access key details, appointments and updates digitally, supporting more informed conversations and shared decision-making.
The result is greater transparency, fewer administrative frustrations and a more joined-up experience throughout pregnancy and into the postnatal period, regardless of which health board they fall under.
For clinicians and Health Boards, the joined-up approach reduces duplication and streamlines handovers across teams and sites. Information is digitally captured once and made available securely wherever it is needed, helping to minimise errors, reduce time spent tracking down notes and support more efficient multidisciplinary working.
At a national level, linking maternity data across Wales creates a foundation for safer, more consistent care.
Aggregated, standardised information enables earlier identification of trends and variation, supports evidence-based policy decisions and enhances long-term service planning.
With a comprehensive view of maternity activity and outcomes across the country, Wales is now better positioned to raise standards for parents, babies and families.
Guy Lucchi, managing director of healthcare at System C, added: “Delivering a truly national approach across all seven Health Boards is a significant achievement for Wales.
“One shared system means information flows with the patient, not the organisation.
“That reduces duplication, supports earlier identification of risk and frees up valuable clinical time.
“Crucially, linking maternity data at a national level provides powerful insight to drive improvement. Health Boards can benchmark, plan services with greater confidence and ensure resources are targeted where they are needed most, while expectant parents benefit from clearer communication and a more connected experience of care.”
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