Wellness
Malnutrition crisis: Britain’s hidden modern diet epidemic
New research reveals a decline in diet and nutrition of Brits with over half admitting they have noticed a shift in the past decade

Nourished, the UK’s leader in personalised nutrition solutions, has released alarming new data highlighting a surge in poor diet and malnutrition across the UK, with over half of Brits reporting a decline in their diet and nutrition in the past decade.
This growing crisis is particularly acute among younger generations and is compounded by increasing pressures to lose weight through unhealthy measures such as crash diets, weight loss supplements and injections.
According to the new study, young adults (18-24) are the hardest hit, with 69 per cent admitting to poor diet and nutrition, followed by 57 per cent of 25-34 and 56 per cent of 35 to 44-year-olds.
Regional disparities are stark, with Scotland (64 per cent) and the North East and West Midlands (63 per cent) experiencing significant diet shifts due to rising food costs.
Per city, those living in Portsmouth struggling the most with eight in 10 (82 per cent), followed by Glasgow at 72 per cent and Coventry, Liverpool, Norwich and Worcester all equally sitting at 71 per cent
In the new poll, almost half (45 per cent) of those surveyed admitted to rarely or never considering the nutritional value of the food they eat.
Over half (53 per cent) of Brits are instead prioritising convenience and cost over nutritional value with 27 per cent admitting speed and ease of preparation is a key factor driving the decision over the food they eat. Cost is also crucial, with 26 per cent listing this as their top reason for food choices.
Only Baby Boomers (65 and over) are likely to choose nutritional value regardless of cost, with 46 per cent admitting this is the key factor driving decisions over what they choose to eat.
Thirty-five to 44-year-olds are least likely to prioritise the nutritional value of their diet with just over a quarter (28 per cent) citing this as the main driver for food choices. This age group is also the most likely to opt for speed and ease of preparation over anything else, with over a third admitting this is their top priority when choosing what to eat (37 per cent).
Eighteen to 24-year-olds are feeling the pinch the most from rising food costs, with 40 per cent admitting price as the lead factor driving their food choices.
According to the British Dietetic Association (BDA), malnutrition in the UK is a pervasive issue affecting millions. The economic burden is colossal, with an estimated annual cost of £19.6bn in England alone. This figure reflects the increased healthcare needs, longer hospital stays, and the exacerbation of other health conditions linked to malnutrition.
The weight of societal pressure
Adding to this concern is the fact that 40 per cent of people feel pressured to lose weight, with 21 per cent attempting crash diets, 13 per cent using weight loss supplements, and six per cent opting for weight loss injections.
Younger generations (58 per cent of 18-24-year-olds) and women (49 per cent) feel the pressure more acutely, with those living in Northern Ireland and Wales reporting the highest levels of weight loss pressure, at 54 per cent and 51 per cent, respectively.
Thirty-five to 44-year-olds are the most likely to try crash dieting to lose weight, with 31 per cent admitting to trying quick-fix diets as a way to lose weight.
Twenty-five to 34-year-olds are the most likely to use weight loss supplements with over a quarter (27 per cent) trying this method to shift the pounds.
Worryingly, one in five (20 per cent) of 18-24 year olds admitted to using weight loss injections. According to the data, men are more likely to opt for injections, with almost one in 10 (nine per cent) opting for this as their preferred way to lose weight.
Almost three in four Londoners (73 per cent) have tried quick-fix methods to lose weight, including 32 per cent trying crash diets, 24 per cent weight loss supplements and 17 per cent weight loss injections.
People living in Northern Ireland are the most likely to turn to the host of new weight loss injections (36 per cent) to lose weight.
“The statistics are a wake-up call,” said Melissa Snover, founder and CEO of Nourished.
“Poor diet and nutrition are not just about systemic issues like food accessibility and affordability, but personal choices and societal pressures to lose weight are leading individuals to the overuse and reliance on restrictive diets and weight loss products which are equally impacting the nutrition of the nation.
“We must address these challenges head-on to prevent a full-blown health crisis.”
In light of these alarming statistics, Snover believes the importance of proper nutrition and supplementation becomes evident. Vitamin supplements play a crucial role in combating malnutrition, especially for vulnerable populations.
Despite this, a quarter (25 per cent) of people admitted to never taking a vitamin supplement with over half (57 per cent) currently not taking any vitamin supplements at all.
“The pressure to conform to societal standards of beauty and fitness is driving people to unhealthy extremes,” said Snover.
“At Nourished, we believe in promoting balanced, sustainable health practices which are unique to the individual’s needs, over quick fixes. Yet usage of weight loss supplements and more recently injections are on the rise and even though it’s been proven that fad diets don’t work research has revealed that two thirds of Brits are consistently on a diet.
“A study in 2021 highlighted that rapid weight loss can lead to metabolic syndrome, including conditions such as high blood pressure, blood sugar and abnormal cholesterol levels. Not enough individuals are fully aware of the serious health consequences of prioritising weight loss over nutrition and more must be done to educate individuals of the risks.”
She added: “Adequate intake of vitamins such as A, C, and D is critical for maintaining a robust immune system, which is particularly important for children in their developmental years. Nutrients like iron, zinc, and omega-3 fatty acids are vital for brain development and cognitive function.
“Deficiencies in these nutrients can impair learning and concentration, and consistent nutritional deficiencies can lead to chronic health issues such as anaemia, stunted growth, and increased susceptibility to infections.”
In response to the rising trend of crash diets and weight loss supplements, Nourished has launched the Slimming Support Stack.
It is a specially curated formulation designed to tackle common deficiencies that arise during weight management journeys. Key ingredients include Ovoderm collagen for skin and joint health, CoQ10 for energy and cardiovascular support, and vitamin D for immune health.
The stack also contains vitamin B12 to aid energy and normal psychological function, and vitamin A for healthy vision, immune function, and hair, skin and nail support, addressing common deficiencies associated with typical weight management methods.
These nutrients are crucial for maintaining overall health and compensating for the potential lack of essential vitamins and minerals during dieting and weight loss efforts.
Nourished Slimming Support Stacks are available online from £28. For more information, visit www.get-nourished.com.

Ageing
Strength training may lower heart disease risk in women, study suggests

Women who do strength training may have a lower risk of major cardiovascular disease, particularly alongside aerobic activity, a study suggests.
Cardiovascular disease is the leading cause of death worldwide. Aerobic activities such as brisk walking, jogging, cycling and swimming are already established ways to help reduce the risk.
Strength or resistance training, also known as RT, is less established as a prevention strategy. It makes muscles work against a force and can involve body weight, free weights, resistance bands or machines.
Current US guidelines recommend at least two days of strength training and 150 minutes of moderate-to-vigorous aerobic activity each week.
They also recommend limiting sedentary behaviour, including prolonged television viewing, which is considered an independent risk factor for cardiovascular disease.
Dr Tianyue Zhang, lead study author and scientist in the department of nutrition at the Harvard T.H. Chan School of Public Health, said: “Despite its established health benefits, RT is often overlooked as a prevention strategy for CVD, and its impact on CVD risk, especially in middle-aged and older women, remains understudied.
“A key question is, how much does it add beyond aerobic activity alone?”
Researchers analysed data from 117,025 women participating in the Nurses’ Health Study and Nurses’ Health Study II.
The two groups had average starting ages of 66.8 and 48.1 years respectively.
The women reported their resistance training every four years, with exercises involving the arms and legs recorded separately.
Time spent watching television was used as the main measure of sedentary behaviour.
The researchers examined exercise and television-viewing habits alongside the incidence of major cardiovascular disease.
Major cardiovascular events included fatal or non-fatal heart attacks, strokes, coronary artery bypass surgery and percutaneous coronary intervention.
Coronary artery bypass surgery redirects blood around narrowed or blocked heart arteries. Percutaneous coronary intervention uses a small balloon, often followed by a stent, to open a narrowed artery.
Higher levels of strength training were associated with a lower risk of major cardiovascular disease, particularly heart attacks.
No statistically significant link with stroke was found when resistance exercise was considered separately.
Women completing at least two hours of strength training a week had a 20 per cent lower risk of major cardiovascular disease and a 44 per cent lower risk of heart attack than those doing none.
Each additional hour a week was associated with a five per cent lower risk of major cardiovascular disease and a 14 per cent lower risk of heart attack.
The associations weakened somewhat after researchers accounted for body mass index and conditions including diabetes, high blood pressure and high cholesterol, but remained clear.
Body mass index, or BMI, compares weight with height and is commonly used to assess whether someone is within a healthy weight range.
Strength training was also linked to additional benefits among women who did aerobic activity.
Women completing at least two hours of strength training and 150 minutes of aerobic activity each week had a 45 per cent lower risk of heart attack than those reporting no physical activity.
Women who met recommendations for strength training, aerobic activity and reduced television viewing had the lowest risks of major cardiovascular disease, heart attack and stroke compared with those who met some or none of the recommendations.
Zhang said: “These findings suggest that, within an already active population, RT is associated with additional reductions in CVD risk above and beyond overall aerobic activity.
“Alongside aerobic activity and reductions in sedentary behaviour, RT may be an important component of public health strategies for cardiovascular prevention in women.”
The study relied on participants reporting their own resistance training, meaning the data may not always have been precise.
Researchers also noted the possible influence of unmeasured factors and the limited diversity of participants.
They were unable to fully separate the effects of the type of resistance training performed from the overall amount completed.
Dr Harlan M. Krumholz, professor at Yale School of Medicine, said: “We have long encouraged resistance training, and this study provides strong evidence to reinforce that message.
“It should be included in a well-rounded health routine to support function and longevity.”
Pregnancy
Women with pre-eclampsia at increased risk of chronic kidney disease, study finds

Women who develop pre-eclampsia face a higher risk of chronic kidney disease and high blood pressure later in life, new research suggests.
The amount of protein found in the urine during pregnancy may help identify those at greatest risk of developing long-term health problems.
Pre-eclampsia usually involves high blood pressure and increased protein in the urine. Some women also experience severe headaches and changes to their vision.
The condition cannot be treated during pregnancy and, in some cases, labour must be induced early to protect both the woman and baby.
The study found that the condition may be linked to longer-term health problems.
Anne Høy Seemann Vestergaard, a medical doctor and PhD at the department of clinical medicine at Aarhus University, said: “What we can see is a clear association between pre-eclampsia and the development of high blood pressure, chronic kidney disease and cardiovascular disease later in life.”
The researchers found that the amount of protein passed in the urine during pregnancy was linked to the risk of developing chronic conditions after giving birth.
Protein in the urine can indicate that the kidneys are not filtering blood normally.
Vestergaard said: “The most surprising finding was how clearly the amount of protein in the urine during pre-eclampsia was linked to the risk of later high blood pressure and chronic kidney disease. Women with moderate to severe protein excretion had a higher risk of both conditions compared with women with low or no protein excretion.”
Among women with pre-eclampsia and moderate to severe levels of protein in the urine, around one in 20 developed chronic kidney disease within 10 years and around one in six developed high blood pressure.
Most women in the study did not develop long-term complications, but the researchers said the increased risk should still be taken seriously because the potential effects can be severe.
Vestergaard said: “At first glance, this may sound like a low number, but it represents a markedly increased risk when the groups are compared. In the group with pre-eclampsia and high levels of protein in the urine, around 1 in 20 women developed chronic kidney disease within ten years, including early stages of the disease, compared with around 1 in 100 in the group with lower or no protein excretion.”
She added: “That is a considerable number in light of the fact that chronic kidney disease is a potentially serious condition that can progress to kidney failure if isn’t diagnosed early.”
The findings suggest women who experience pre-eclampsia may benefit from more systematic monitoring after pregnancy.
Vestergaard said: “Our study suggests that these women may benefit from monitoring of blood pressure and kidney function after pregnancy.”
Adolescent health
WUKA launches UK’s first heavy flow period-proof competition swimwear range

WUKA has announced the launch of the UK’s first heavy flow period-proof competition swimwear collection, designed specifically for competitive swimmers, club athletes and intensive training.
Introducing the NEW WUKA Competition Swim Range, designed specifically for competitive swimmers, club athletes and intensive training – engineered with integrated period-proof technology and designed to meet the rigorous demands of club athletes, divers, and fitness swimmers, this collection enables swimmers to train and compete throughout their cycle without compromising performance, comfort or confidence.
Developed in collaboration with three-time Olympian and Commonwealth Champion Hannah Miley MBE, the new WUKA Competition Swim Range introduces the UK’s first Period-Proof Competition Legsuit alongside a Racer Back Swimsuit, Tie Back Swimsuit and Bikini Top and Bottom Set.
WUKA Founder and CEO Ruby Raut, says: “This is one of the most significant innovations we’ve introduced for athletes.
“Young swimmers told us they wanted swimwear that looked and performed like a serious training kit while giving them confidence during their period.
“The result is a collection that delivers both.
“From the outside, it looks like high-performance competition swimwear; inside, it contains invisible protection designed specifically for life in the water.”
For too long, competitive swimmers have been forced to choose between uncomfortable internal disposables or missing training entirely.
With this collection WUKA expands their mission to ensure no girl or woman is sidelined by her period.
Built for Performance
The WUKA Competition Swim Range introduces four high-performance styles, setting a new standard and industry first in performance swimwear.
Each piece features WUKA’s exclusive Lunafly™ print, designed to stand out on poolside while maintaining a premium competition aesthetic, and WUKA’s “invisible” innovations.
● Heavy Flow: integrated gusset holds 20ml of flow, the equivalent of three pads or four tampons, for up to four hours of continuous training.
● Quick-Dry Integrated Absorbent Technology: features a patented ultra-thin absorbent layer with a compression-inspired fit.
● Hydrodynamic Support: streamlined fits reduce drag, with built-in bust shelf liners for support during high-impact movement.
● High performance recycled materials: 100% Chlorine Resistant, UV50+protection, quick-dry technology and designed to maintain shape and compression 20x longer than standard elastane.
● Sustainability in the fast lane: One WUKA competition suit replaces the need for over 200 disposable tampons and is reusable for up to two years.
The WUKA Competition Swim Collection:
● Competition Legsuit (£70): The gold standard for racing and intensive training, offering
maximum coverage and compression (thigh-skin design).
● Competition Racer Back Swimsuit (£70): A classic athletic silhouette for freedom of movement.
Racerback cut, full-compression support and a leakproof gusset that keeps you protected through your heaviest training days – perfect for club training, galas, master meets and any session where
you’d normally pick a one-piece.
● Competition Tie Back Swimsuit (£70): An adjustable performance fit developed for club swimmers and athletes seeking a personalised fit.
● Competition Bikini Bottom & Top Set (£80): Versatile performance wear for pool and open water.
Available in sizes XXS-L (Adult & Teen)
Hannah Miley MBE said: “As swimmers, we spend countless hours training and building confidence in the water.
“No athlete should feel their period is a reason to miss a session or step away from the sport they love.
“Having period swimwear specifically designed for intensive swimming can make a huge difference to confidence, particularly for younger athletes navigating puberty while balancing training and competition.”
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