Special
How to redefine your personal profile as a femtech founder
By Antonia Taylor, business communications expert

“We’re heading for another round of funding; I need to get over myself and just start raising my profile,” a potential client told me when we met for coffee.
Spoiler. I’m 20+ years into a career in PR and this is not the first time a female founder has tried to talk herself into raising her personal profile.
There’s a discomfort that comes with self-promotion. That sense of inward cringe that we’re drawing attention to ourselves. Are we showing off? Am I taking up too much space?
So we gloss over the major start-up milestone. We play down the investment. Stay humble about the product launch.
I get it entirely. Developing brand building strategies for start-ups and their brilliant founders? I’m there. Building my own profile? Not so much.
As a femtech founder, developing an authentic and consistent profile is how you connect more deeply with your team, your customers, your investors and community. It’s how you show up in service of your brand and all that you set out to build in the first place.
Don’t let your discomfort get in the way. Here’s how to reframe how you think about personal profile so you can start building yours:
Reset your relationship with personal profile
Let’s start with getting over profile reluctance, profile procrastination, whatever you want to call it.
Rather than self-promotion resistance, think about the potential contribution you can make through your profile.
What can you bring to the conversation on your social network of choice? Think about how your message helps – shared expertise, inspiration, sometimes even entertainment. Being in service to your community immediately shifts the energy behind being more visible.
Get intentional about your personal profile
An authentic personal profile starts with you. Ask yourself: what’s the intention of your personal profile? How is it serving your audience, your community, your purpose?
Thinking in these more expansive terms – how your personal profile contributes to your bigger goals – makes it easier.
Start from the roots of why you’re doing this. Ask what you want from your own personal profile? How do you want it to support your business, your brand and how this spills out into your identity as a founder.
By aligning with your intention at this level, you’ll find it more intuitive and sustainable to build out your profile.
Integrate your purpose into your profile
You’re in femtech: you set out to create impact and disrupt a sector to help women achieve optimal health. “Purpose” is so much more than a gimmick-y buzzword.
Align your profile to your end-purpose so that it ultimately becomes bigger than you. In this way, your personal profile becomes an asset for your brand and is in service to the mission you’ve lost sleep and missed nights out and girlfriends’ birthdays to.
Femtech OG Tania Boler is a great example of taking her purpose – challenging previously taboo women’s health issues – and building a profile – and movement – with it.
This means build your profile around all you’re trying to achieve – your mission, where you want to take your business, the specific community you’re seeking to help, your team, your investors. See? You barely have to talk about yourself at all.
Storytelling connects at a personal level
The power of story can be an untapped goldmine. Think: Sara Blakeley boxing up Spanx orders from her front room. Or Gwyneth Paltrow starting her Goop newsletter at her (ok, possibly very stylish) kitchen table.
In femtech specifically, origin stories can be at once personal and universal. Telling your story also helps other women share theirs.
Kim Palmer, created Clementine, a mental health app for women rooted in hypnotherapy, after she suffered with panic attacks as a mother. She’s been where her customers are.
It helps us detach from our own judgement and shame and connect through a deeper sense of empathy and connection. Resist the urge to stick to a glossy narrative. Dare to be vunerable in your storytelling – empower others to share their own imperfect stories.
Grow with your community
Growing with your community is how we create sustainable brands and movements. Fostering your community will connect your customers, spark conversations, and create a space for new relationships. It’s where you can collaborate, co-create products, and grow with your customers. So that they also become part of your brand’s story.
Commit. Invest. Show up. Building a community is how you create belonging for your customers and team and how you stand out as a human business.
Your personal profile is an act of generosity. Stay with me on this. By showing up as you, in this inspiring, life-changing world of femtech, you get to show what’s possible.
You empower other people, other women, to do the same. Go – be your generous, truest self. I can’t wait to see you out there.
Antonia Taylor is a business communications expert at Antonia Taylor PR.
News
HIV research paves way for new ovarian cancer therapies

HIV research has identified a new target for ovarian cancer by selectively blocking a cleft in the retinoblastoma protein that protects tumour-supporting macrophages.
The discovery could make ovarian – and potentially other – cancers more responsive to immunotherapies, treatments that use the body’s immune system to fight disease.
Scientists at the Wistar Institute found that targeting a specific cleft in the retinoblastoma protein removed only tumour-supporting macrophages while sparing those that fight disease.
Macrophages are immune cells that can either attack tumours or shield them from harm.
The work builds on decades of HIV studies led by Dr Luis Montaner, executive vice president of the Wistar Institute and director of its HIV Cure and Viral Diseases Center.
Montaner said: “This target emerged from our work understanding how macrophages survive HIV infection.
“It shows how insights from one field of medicine can inform breakthroughs in another.”
Targeting tumour-protecting macrophages without harming beneficial ones has long been a challenge.
Wistar researchers showed that selectively inhibiting this protein cleft depleted only tumour-supporting macrophages, leaving protective immune cells intact. Animal studies confirmed tumour shrinkage using this approach.
Montaner said: “This is a first-in-kind target against a solid tumour.
“It opens new avenues for therapies that could complement existing immunotherapies.”
The study highlights the value of long-term, cross-disciplinary research. It took more than 10 years from the initial HIV-linked finding to identifying this cancer target.
Next steps include exploring applications in acute myeloid leukaemia, pancreatic cancer and combination therapies.
Diagnosis
US incineration of contraceptives denies 1.4m African women and girls lifesaving care, NGO says

The US decision to incinerate US$9.7m worth of contraceptives is expected to result in 174,000 unintended pregnancies and 56,000 unsafe abortions across five African countries.
The medical supplies, many of which were not due to expire until between 2027 and 2029, would have supported more than 1.4 million women and girls in the Democratic Republic of Congo, Kenya, Tanzania, Zambia and Mali.
The products had already been manufactured, packaged and prepared for delivery. Around 77 per cent were earmarked for distribution in the five African nations.
The International Planned Parenthood Federation (IPPF), a global healthcare provider and advocate for sexual and reproductive rights, offered to take the contraceptives for redistribution at no cost to US taxpayers. The offer was declined.
IPPF said the decision would deny women and girls in the affected countries access to lifesaving care.
Tanzania will be hardest hit, losing more than 1 million injectable doses and 365,100 implants – small devices inserted under the skin that release hormones to prevent pregnancy.
This amounts to 28 per cent of the country’s total annual contraceptive need.
Dr Bakari, project coordinator at Umati, IPPF’s member association in Tanzania, said: “We are facing a major challenge.
“The impact of the USAID funding cuts has already significantly affected the provision of sexual and reproductive health services in Tanzania, leading to a shortage of contraceptive commodities, especially implants.
“This shortage has directly impacted clients’ choices regarding family planning uptake.”
In Mali, women will lose access to 1.2 million oral contraceptive pills and 95,800 implants, nearly one-quarter of the country’s annual requirement.
In Zambia, 48,400 implants and 295,000 injectable doses will no longer be available. In Kenya, 108,000 women will go without contraceptive implants.
Marie Evelyne Petrus-Barry, IPPF’s Africa regional director, called the move “appalling and extremely wasteful”.
She said: “These lifesaving medical supplies were destined to countries where access to reproductive care is already limited, and in some cases, part of a broader humanitarian response, such as in the DRC.
“The choice to incinerate them is unjustifiable.”
In Kenya, the cuts compound an already strained system.
Nelly Munyasia, executive director of the Reproductive Health Network in Kenya, said stocks of long-term contraceptives had already run out, and warned of further consequences.
She said: “There is a 46 per cent funding gap in Kenya’s national family planning programme,.
“These systemic setbacks come at a time when unmet need for contraception remains high. Nearly one in five girls aged 15 to 19 are already pregnant or has given birth.
“Unsafe abortions remain among the five leading causes of maternal deaths in Kenya.”
Munyasia also warned that health workers’ skills are being eroded and said a lack of contraceptive access would increase maternal deaths as more women seek unsafe abortions.
While Kenya’s 2010 constitution allows abortion when a pregnant person’s life or health is at risk, the 1963 penal code still criminalises the procedure.
As a result, healthcare providers often avoid offering abortion care, even in emergencies.
A US state department spokesperson confirmed last month that the decision to destroy the supplies had been authorised.
Reports indicated the products were to be incinerated in France, prompting the French government to say it was “following the situation closely” following objections from rights and family planning groups.
The state department said the contraceptives could not be sold or donated to “eligible buyers” due to US legal restrictions, which prohibit foreign aid to organisations that provide abortion services, counsel on abortion, or advocate for abortion rights overseas.
News
Gates foundation pledges $2.5bn to ‘ignored’ women’s health issues

The Gates Foundation will invest US$2.5bn in women’s health research by 2030, it announced on Monday, focusing on conditions from preeclampsia to menopause.
The pledge is around one-third more than the foundation spent on women’s and maternal health research and development over the past five years.
It is also among the first major commitments since Bill Gates said he would give away his US$200bn fortune by 2045.
Gates said: “Women’s health continues to be ignored, underfunded and sidelined. Too many women still die from preventable causes or live in poor health,” said Gates.
“That must change.”
The new funding will support research into under-studied conditions affecting hundreds of millions of women in both high- and low-income countries.
These include preeclampsia – a pregnancy complication that causes high blood pressure – and gestational diabetes, as well as heavy menstrual bleeding, endometriosis and menopause.
Investment will focus on five priority areas: obstetric care and maternal immunisation; maternal health and nutrition; gynaecological and menstrual health; contraceptive innovation; and research into sexually transmitted infections.
The aim is to kickstart research, develop new products, and ensure equitable global access to treatments.
Just one per cent of healthcare research and innovation spending goes to female-specific conditions beyond cancer, according to a 2021 analysis by McKinsey & Co.
Dr Anita Zaidi, the foundation’s head of gender equality, said the field has been held back by data gaps and bias.
She noted that key questions remain unanswered – including how some medicines interact with the uterus.
She told Reuters: “If you look at the literature, there may be only 10 women who’ve been studied, ever.
“We don’t even have the answers to these basic questions.”
Zaidi said the US$2.5bn pledge is a “drop in the bucket” compared to what is needed, and called on governments, philanthropists and the private sector to step in.
News4 days agoDozens of women report suffering painful burns after using Always sanitary towels
News3 weeks agoFDA plans to revise black box warning on menopause hormone therapies
News2 weeks agoAI-powered women’s health companion Nexus launches in UK
News1 week agoWomen’s health innovations recognised in TIME’s Best Inventions 2025
News3 weeks agoScientists turn human skin cells into eggs in IVF breakthrough
Hormonal health3 weeks agoDaily pill could delay menopause ‘by years,’ study finds
Insight3 weeks agoAncient herb to modern must-have: Why ashwagandha is capturing UK women’s attention
Adolescent health2 weeks agoMenstrual cycle affects women’s reaction time, study finds














1 Comment