Celebrities can break down stigmas and build a sense of community around infertility and treatment but education and being realistic about an individual’s options is key, says Professor Alison Campbell, chief scientific officer at Care Fertility.

Infertility can be a lonely and isolating experience and may be incredibly difficult to discuss – especially with those unable to fully grasp what an individual or couple may be going through.

Fertility can be impacted by a number of factors such as age, lifestyle and medical factors. The main causes of fertility issues include ovulation problems, endometriosis, egg quality, sperm quality, PCOS, fallopian tube problems and premature ovarian insufficiency

For around a third of people, their infertility is considered unexplained; as there is no clear diagnosis.

However, there has been a significant shift in the conversation in recent years, partly driven by a growing number of celebrities who have spoken out about their own experiences.

From Chrissy Teigen’s openness about her infertility and miscarriages on her social channels to Khloe and Kourtney Kardashian’s very public journeys trying to conceive with IVF, celebrities have been much more transparent about their fertility journeys.

Such openness about issues and treatments has undoubtedly played a crucial role in raising awareness and normalising IVF treatments, along with shedding light on the challenges faced by millions of individuals and couples worldwide.

There are undeniable positives to be acknowledged when celebrities share their fertility journeys with the world.

Witnessing well-known figures discuss their journeys, struggles and successes, can encourage people to seek expert help and to feel less alone by fostering a sense of community, inclusivity and understanding.

It can also raise awareness of situations that might not be in the public eye, as with Courtney Cox discovering a rare condition preventing full-term pregnancy or Hugh Jackman’s openness about adoption and IVF.

When celebrities openly discuss their use of donors or surrogates, they contribute to an important conversation about solutions to infertility and the complexities of parenthood.

By sharing their stories, these celebrities help articulate and demonstrate how infertility and family-building can be diverse and multifaceted. This, in turn, may contribute to us becoming a more inclusive society that better understands the pain of infertility and accepts and promotes various paths to parenthood.

 

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Kourtney Kardashian announcing her pregnancy in June 

The power of celebrity pregnancy reveals

When celebrities announce their pregnancies or the birth of their children, the media attention they receive often leads to an influx of public interest in fertility issues and treatments.

Searches for ‘Kourtney Kardashian IVF’ spiked (+700 per cent increase on 2022) * following her announcement, although it’s not known how the eldest Kardashian sister became pregnant.

Cameron Diaz and Priyanka Chopra have talked openly about using a surrogate which reportedly drove an increased interest in surrogacy.

 

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Priyanka Chopra used a surrogate to welcome her daughter, Malti

When Jennifer Aniston went public about her struggles to have a baby and said, “I would’ve given anything if someone had said to me, ‘Freeze your eggs. Do yourself a favour”, we saw a significant increase in interest in egg freezing and people also started asking more questions about fertility assessments.

This increased awareness can drive individuals to seek information and support, potentially encouraging those experiencing fertility challenges to explore fertility clinics, consult with specialists and consider IVF treatments.

Increased public awareness can bring issues front of mind at many levels. It may even prompt governments and healthcare institutions to allocate more resources and support for research towards infertility solutions.

Problematic aspects of celebrity pregnancy reveals

Whilst celebrity openness and pregnancy reveals have many positive aspects, there are also pitfalls to consider. It’s important to acknowledge that not every individual or couple can afford the same level of fertility investigations or treatments as celebrities.

When celebrities choose to share these issues, with sometimes millions of engaged followers, context and education is key.

The sometimes-high cost of repeated IVF treatments can create a sense of inequality, leaving many without access to the same options as those in the public eye. As fertility experts, we must strive to advocate for increased accessibility to fertility treatments and support for those facing financial barriers.

Not all celebrities will be as open with the more gritty or emotional details of their journeys. This can create a false sense of what appear to be seamless treatments, and successful pregnancies, which can inadvertently add pressure and stress to those struggling to conceive or undergoing fertility assessments or treatments.

Everyone’s fertility journey is unique, and not all cases end in immediate success. It is so important to remind the public that fertility treatments can be a challenging and emotionally taxing process, and that experiences and outcomes vary from person to person.

Celebrity influences can sometimes perpetuate unrealistic expectations about fertility treatments, leading some to believe that IVF guarantees a positive outcome or that it should be the first and only option.

As fertility experts, we must emphasise the importance of personalised treatment plans and individualised care for each patient, rather than a one-size-fits-all approach.

While celebrity revelations can raise awareness and positively influence public perception, we must remain balanced and address the challenging aspects, as well as the wonder of success, that constitute both sides of infertility.

Our responsibility lies in supporting those undergoing fertility investigations and treatments, advocating for increased accessibility and affordability, and promoting accurate, transparent information about the complexities of fertility journeys.

By combining the power of celebrity influence with ethical and compassionate care, we can work towards becoming a society that truly understands and supports those facing fertility challenges.

Professor Alison Campbell is chief scientific officer at Care Fertility.