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Women’s health app ‘boosts’ health literacy, study reveals
The women’s health app Flo can significantly improve health literacy, new research by the company has found.
A randomised controlled trial (RCT) conducted by Flo has shown that women who have used the period tracking app for at least three months had better health literacy and were able to manage their PMS and PMDD symptoms more effectively.
Health literacy is defined as the ability to access, understand, and use health information to make informed decisions. Low menstrual health literacy has been linked to inadequate self-care, reduced physical and mental wellbeing, and limitations in daily activities.
Flo’s first RCT now demonstrates that these gaps can be addressed through the use of digital health apps.
The company’s study revealed that women generally have low levels of health knowledge. However, after using the Flo app for 12 weeks, participants reported significant improvements compared with the control group in several key areas, including improved understanding of reproductive health and enhanced awareness of menstrual cycle patterns and symptoms
According to the research, women also reported increased confidence in managing their health, improved discussions about health with others, as well as decreased feelings of shame and embarrassment about menstruation.
In a separate trial focusing on premenstrual syndrome (PMS) and premenstrual dysphoric disorder (PMDD), after using the Flo app for three months, participants also reported significant improvements, including reduced decreased time off work and improved knowledge about PMS and PMDD.
“While we’ve received anecdotal feedback about Flo’s positive impact, we wanted to quantify it scientifically,” said Dr Liudmila Zhaunova, director of science at Flo Health.
“Unlike most health apps, we chose to rigorously test Flo’s effectiveness through randomised controlled trials – the gold standard in medical research. This study provides solid evidence that using Flo can lead to improved health outcomes, setting a new benchmark for digital health app evaluation.”
Dr Anna Klepchukova, chief medical officer of Flo Health, said: “The results of our first RCT affirm that Flo is significantly enhancing health literacy on a global scale, and further highlights the importance of Flo’s global pro-social programme which provides free access to Flo Premium across 66 countries.
“Nearly 12 million women are already benefiting, and our aim is to eventually reach one billion women around the world.”
Flo’s team is currently conducting a follow-on study with a greater number of participants to understand how the app can further help women. The company says it is currently researching topics such as menstrual literacy, reproductive conditions, sexual health, pregnancy, perimenopause and menopause.
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WUKA and Royal Yachting Association partner to support women and girls in sailing
WUKA has announced a groundbreaking partnership with the Royal Yachting Association (RYA), including RYA Scotland and RYA Northern Ireland, supporting women and girls in sailing.
Building on WUKA’s growing #TackleAnything campaign – which has already reached thousands of girls across sports in the UK – this collaboration brings practical period solutions into sailing.
Together, WUKA and the RYA are committed to breaking down barriers so periods never limit confidence, participation, or performance on the water.
Ruby Raut, WUKA founder & CEO, said: “Partnering with the RYA has been incredibly important for us at WUKA.
“Sailing is an amazing way for women and girls to build confidence, and periods shouldn’t hold anyone back from enjoying the water or reaching their full potential.
“Through this partnership and our #TackleAnything campaign, we’re proud to provide practical solutions and innovative products that help female sailors feel comfortable, confident, and free to focus on learning, performing, and having fun.
“Breaking down barriers and supporting women to tackle anything — on land, at sea, and everywhere in between – has never felt more meaningful.”
WUKA, which stands for Wake-Up Kick Ass, shares the RYA’s commitment to inclusivity and empowerment.
In 2023, WUKA launched #TackleAnything, a campaign supporting women, girls and sportspeople with periods. Since its launch, the initiative has reached 3,576 girls across 46 clubs and partnered with a range of sports across the UK – from Scottish Gymnastics to Titans wheelchair basketball – helping young athletes play without limits and stay confident, comfortable, and in the game.
The brand offers period-friendly aquatic apparel and practical solutions that help women train and compete with freedom of movement and total assurance.
Through this partnership, WUKA will provide innovative period swimwear for young sailors across key RYA programmes, including the NI Sailing Team, the RYA Scotland Performance Pathway Programme, and the British Sailing Pathways Talent Academies.
By combining WUKA’s mission to challenge stigma with the RYA’s commitment to inclusion, the partnership ensures young sailors can focus on what matters most – learning, performing, and enjoying their time on the water – with confidence and comfort. RYA members will also receive a 10 per cent discount on WUKA products.
Sailing offers incredible benefits for women and girls, but time on the water can present unique challenges -particularly during menstruation.
Together, WUKA and the RYA are providing practical solutions that remove these barriers, helping young sailors participate fully and confidently in the sport.
Sara Sutcliffe, RYA CEO, said: “At the RYA, we have been making strides to break down barriers for women of all ages to help ensure they can experience the water in a supportive and positive environment.
“From education workshops and practical sessions, we want to make sure our female sailors are empowered and this partnership is another great example of how we can demonstrate possible tools to equip them to succeed”.
This partnership is part of the RYA’s wider commitment to making sailing a sport where women and girls can thrive. Alongside initiatives such as the Female Futures Group, the Women’s Race Officials Programme and all new Talent Academy Female Future’s Camps; it demonstrates a continued focus on removing barriers and creating meaningful opportunities across every stage of the sailing.
WUKA’s involvement ensures that practical solutions are available on the water, from innovative period swimwear to support resources, helping young sailors feel fully equipped and confident during training and competition.
By integrating these tools into RYA programmes, WUKA brings a new level of comfort and assurance to female athletes, allowing them to focus entirely on performance, enjoyment, and growth in the sport.
For any women and girls looking to learn more about sailing, visit www.rya.org.uk.
For more information on WUKA visit www.wuka.co.uk.
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