Zepp Health partners with Wild.AI to help women ‘unlock’ their potential

The wearable brand Zepp Health has teamed up with the wellness app Wild.AI to help women better manage their health.

Zepp Health has announced an integration of Wild.AI’s women’s health and wellness app directly on Amazfit smartwatches, starting with the Amazfit Active series.

The collaboration makes the Amazfit Active the first smartwatch to integrate Wild.AI, focusing on female physiology and training needs.

The integration aims to deliver exercise and diet recommendations based on menstrual and hormonal cycles, covering all life stages from reproductive years to perimenopause and beyond. Users will receive personalised “readiness scores”, as well as insights, tailored recommendations and training plans.

Sports studies have historically prioritised male participants, limiting insights into women’s specific health needs like performance and recovery.

With 80 per cent of medical research traditionally focused on males, women have often relied on technology designed for men.

Wild.AI has developed an app that aims to help women optimise their nutrition, training and recovery according to their hormonal and symptom fluctuations.

“Our app aggregates data from wearables and manual inputs to provide a female readiness score, guiding personalized training, nutrition, and recovery plans,” explained Hélène Guillaume, founder and CEO of Wild.AI.

“At Wild.AI, we’re committed to empowering women with innovative health technologies that embrace female physiology. This is the first-ever instance where the Wild.AI experience is accessible outside of the Wild.AI app.”

She added: “Our collaboration with Zepp Health marks a significant stride in delivering tailored health solutions, redefining how women engage with fitness and wellbeing through advanced data analytics and behavioural science.”