Motherhood
Where the smart capital is going: Maternal health innovation

By Theresa Neil, CEO of Femovate
For years we’ve known that maternal mortality remains too high, even in wealthier countries. The data is clear but meaningful change has been slow. Now, there are signs that things may finally be shifting.
New Momentum in Funding
Funding for maternal health is beginning to grow, and it’s coming from a broad mix of sources. Health systems, mission-driven funds, and hospital-backed venture arms are stepping in alongside traditional VCs.
Impact-Driven Investors at the Forefront
Much of the early momentum in maternal health innovation is coming from social impact funds and mission-aligned investors who have stepped in to support solutions where traditional capital has often fallen short.
These investors are not only backing new startups, they are helping reshape how maternal health challenges are identified, explored and solved.
Catalyst by Wellstar, a health system–backed innovation fund, just invested in Armor Medical, a company developing a wearable to monitor for early signs of postpartum haemorrhage.
The technology offers continuous insight during labor and postpartum, enabling faster intervention to help prevent the leading cause of maternal death.
“Catalyst is committed to backing transformative technologies that redefine standards of care,” said Jaimie Clark, Head of Innovation at Catalyst by Wellstar and Director of Innovation and Venture Strategy for Wellstar Health System.
“By investing in solutions that enable real-time detection and intervention, we’re not just funding innovation, we are helping save lives, protecting families, and building a safer future for mothers.”
Laerdal’s Million Lives Fund, based in Norway and the UK, has been investing globally in maternal and neonatal innovation since 2020.
They’ve supported early-stage companies like Novocuff and Ciconia Medical, and partnered with organisations such as MATTER, Walgreens, and University of Chicago Medicine to help startups address the biggest problems in maternal care.
Medicines360’s Innovation Hub continues to focus on advancing maternal health tools with both clinical rigor and patient centric design.
Their portfolio includes PeriPeach, a device designed to reduce severe perineal tearing, which won the 2025 Harvard President’s Innovation Challenge.
SwissHealth Ventures and Zürcher Kantonalbank, along with European Union Horizon 2020 funding, have backed Pregnolia, a Swiss startup developing a diagnostic tool to assess cervical stiffness and support preterm birth prevention.
These investors are filling a critical gap in funding and accelerating the pace of real, evidence-based innovation that supports better maternal outcomes.
Profit-Driven Investment is Gaining Ground
We’re also seeing a shift in who is funding maternal health.
While many early investments came from mission-driven or philanthropic sources, more profit-driven investors are now entering the space.
These ROI-focused backers expect strong returns and see maternal health as an underinvested opportunity. U.S. Venture Partners (USVP) led a $17 million Series A round for Delfina Care, an AI-enabled platform focused on pregnancy care.
TMV (March of Dimes Innovation Fund) and Foreground Capital co-led a $12 million Series A for Millie, a U.S. tech-enabled maternity clinic.
These are meaningful shifts.
They suggest that maternal health is no longer seen as a niche or philanthropic cause, but as a viable and scalable opportunity within the broader healthtech and digital care landscape.
Learning from the Fertility Investment Model
The fertility space shows what’s possible when capital and attention align. Over $10 billion has been invested in conception and IVF over the past decade.
That wave of funding brought new tools to market, expanded access, and improved outcomes. As investment in fertility has grown, attention is beginning to shift toward maternal health.
Turning Momentum Into Lasting Impact
To keep this momentum going, we’ll need continued support for clinical research, scalable product design, and thoughtful integration with care teams and health systems.
Early-stage capital remains essential, along with the infrastructure to help new tools reach the people who need them most.
Support from initiatives like Femovate, Springboard Enterprises, and Tech4Eva, along with investment groups such as Daya Ventures, is helping founders navigate early development, build credibility, and find the partnerships that move their solutions forward.
These networks are turning innovation into real-world impact.
Change is on the horizon.
With coordinated support from funders, founders, accelerators, and care providers, now is the time to reimagine maternal health and deliver better care for mothers and families around the world.
Motherhood
Expectations about sleep affect postpartum sleep quality, study finds

Pregnant women’s expectations about postpartum sleep may predict sleep quality after birth, outweighing prior sleep and psychiatric history, a study suggests.
The findings suggest attitudes and beliefs about sleep during pregnancy could be a modifiable risk factor for postpartum sleep concerns.
They also indicate that, among women expecting the poorest sleep, higher postpartum anxiety may further worsen sleep quality.
Sammy Dhaliwal, lead author is clinical health psychologist and research fellow in the department of obstetrics and gynaecology at the Perelman School of Medicine at the University of Pennsylvania.
Dhaliwal said: “Most pregnant women in our sample anticipated poor postpartum sleep before it occurred, and it was striking that those expectations predicted worse sleep outcomes even after accounting for factors such as prior sleep disorders, psychiatric history, and number of previous births.
“This suggests that attitudes and beliefs about sleep during pregnancy may represent a modifiable target for early intervention before postpartum sleep problems emerge.”
Sleep disturbance affects an estimated 60 to 80 per cent of postpartum women and is linked to a higher risk of depression and anxiety.
Researchers said it is often regarded as an expected part of life after childbirth rather than a health issue that may be addressed earlier.
The study enrolled 432 pregnant women at about 24 weeks of gestation, meaning around 24 weeks into pregnancy.
Participants completed measures of their expectations about postpartum sleep, current sleep quality using the Pittsburgh Sleep Quality Index, and mood using validated depression and anxiety scales.
Assessments were repeated at six, 12 and 24 weeks postpartum.
A subset of 49 women also wore wrist actigraphy devices at six to eight weeks postpartum.
Actigraphy uses a wearable device, similar to a watch, to estimate sleep and wake patterns based on movement.
The results showed that 70 per cent of pregnant women, or 301 of 432 participants, expected poor sleep in the postpartum period.
Researchers found that predicted sleep disruption during pregnancy was a significant predictor of postpartum sleep concerns.
Among first-time pregnant women without prior health concerns, those who expected greater sleep disturbance had significantly more disrupted sleep after birth, measured by both actigraphy and self-report.
Among women who expected the worst sleep quality, higher postpartum anxiety significantly worsened both measured sleep and self-reported sleep, independent of anxiety levels during pregnancy.
Dhaliwal said the findings point to two possible areas for intervention: addressing sleep-related beliefs during pregnancy and treating postpartum anxiety.
Dhaliwal said: “Postpartum sleep disruption is often treated only after problems develop, but our findings suggest there may be an opportunity to intervene earlier during pregnancy.
“Addressing sleep-related beliefs and postpartum anxiety during prenatal and postpartum care may help improve sleep and emotional well-being in new mothers.”
Motherhood
Natural birth pressure harming new mothers’ mental health, research finds

Pressure to have a natural birth can cause lasting psychological harm when labour does not go to plan, new research shows.
The study found that the messages women receive during pregnancy are directly linked to the shame and self-blame many feel when those expectations are not met.
For the first time, the research provides an explanation for why unmet birth expectations contribute to psychological harm.
Several women involved in the research said they felt they had not given birth “properly”, even when medical intervention had saved their lives.
Rebecca Matthews, lead author and PhD researcher at the University of Reading, said: “These women were not failed by their bodies, they were failed by the messages they were given.
“Birth trauma does not begin with birth. It begins in the ideology sold to women throughout pregnancy.
“For the first time we can explain precisely how, by showing how birth culture creates a moral standard for women that defines what a good mother does and then leaves them to blame themselves when birth does not match that.
“Until we reform the way we prepare women for birth, we will keep seeing the same devastating consequences for mothers and their babies.”
The researchers interviewed 21 first-time mothers in the UK whose births did not go as planned.
From NCT and hypnobirthing classes, to social media to midwives, the researchers heard how women are surrounded by messaging that frames natural, unmedicated vaginal birth as the “gold standard”, not just medically preferable, but as a mark of being a good mother and the first test of maternal worth.
Research shows around half of women report their birth differed significantly from their expectations, and for the women in this study, all of whom experienced exactly that, the psychological consequences were profound.
Women judged themselves against the internalised moral standard that this ideology had created.
The researchers are calling for antenatal education to stop treating one kind of birth as the goal and to present all birth outcomes as equally valid routes to motherhood.
They also call for better postnatal screening for women whose births did not go as expected, specifically targeting the shame, self-blame and identity disruption that this research identifies as mechanisms underlying birth trauma.
The findings align with and extend the conclusions of the Kirkup, Ockenden and Birth Trauma Inquiry reports, all of which documented how the institutional pursuit of “normal birth” contributed to preventable harm.
This research provides the first theoretical explanation of how that ideology generates individual psychological harm and points to antenatal messaging as the primary site of such preventable harm.
Pregnancy
Wales becomes first UK nation to unite maternity care under a single digital record

System C has completed the national rollout of BadgerNet Maternity across all seven NHS Health Boards in Wales. This is the first time any UK nation has unified its maternity care under a single digital record and patient-facing app.
With approximately 26,000 babies born annually in Wales, BadgerNet connects maternity information across organisational boundaries in the country.
Expectant parents can access their records, maternity appointments and key updates digitally through a single app, wherever they receive care while clinicians have secure access to the right information at the point of care.
The national three-year agreement across all Heath Boards replaces a patchwork of separate local systems and eliminates the need for paper hand-held notes.
Anthony Tracey is director of digital at Hywel Dda University Health Board, the final of the Welsh Health Boards to go live with BadgerNet.
He said: “The rollout of BadgerNet across Wales is a vitally important step forward in modernising our maternity services and providing a consistent service across the country.
“By giving expectant parents direct access to their information and enabling clinicians to share data more effectively, we are strengthening safety, transparency and consistency in maternity care nationwide.”
For expectant parents, the single digital maternity record transforms how they engage with their care.
Instead of carrying paper notes and repeating information at every appointment, parents can access key details, appointments and updates digitally, supporting more informed conversations and shared decision-making.
The result is greater transparency, fewer administrative frustrations and a more joined-up experience throughout pregnancy and into the postnatal period, regardless of which health board they fall under.
For clinicians and Health Boards, the joined-up approach reduces duplication and streamlines handovers across teams and sites. Information is digitally captured once and made available securely wherever it is needed, helping to minimise errors, reduce time spent tracking down notes and support more efficient multidisciplinary working.
At a national level, linking maternity data across Wales creates a foundation for safer, more consistent care.
Aggregated, standardised information enables earlier identification of trends and variation, supports evidence-based policy decisions and enhances long-term service planning.
With a comprehensive view of maternity activity and outcomes across the country, Wales is now better positioned to raise standards for parents, babies and families.
Guy Lucchi, managing director of healthcare at System C, added: “Delivering a truly national approach across all seven Health Boards is a significant achievement for Wales.
“One shared system means information flows with the patient, not the organisation.
“That reduces duplication, supports earlier identification of risk and frees up valuable clinical time.
“Crucially, linking maternity data at a national level provides powerful insight to drive improvement. Health Boards can benchmark, plan services with greater confidence and ensure resources are targeted where they are needed most, while expectant parents benefit from clearer communication and a more connected experience of care.”
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