Diagnosis
Belfast startup launches AI period tracking tool
A Belfast-based femtech company has launched what it claims is the world’s first AI-powered menstrual tracking system that provides clinical-grade insights into period volume, clotting and cycle trends.
Joii’s technology, unveiled in Dublin, combines a specially designed menstrual pad with a mobile app to measure blood volume and clot size in millilitres – offering users more objective data than subjective terms like “heavy” or “normal” flow.
Heavy menstrual bleeding affects one in three women, yet diagnosis is often delayed due to vague language used to describe symptoms. While other femtech apps track symptoms and cycles, they do not directly measure menstrual flow.
Founder and chief executive Justyna Strzeszynska created Joii after experiencing her own challenges navigating menstrual health.
“Doctors would ask me about my menstrual flow, but I had no benchmark, much less a reliable way to measure it,” she said.
Joii’s system uses pad-scanning volume analytics – a first in women’s health. Users wear disposable pads, then scan them using the free app. Images are analysed using computer vision technology to assess blood volume, clot size and composition. Results are available instantly in millilitres, with reports on average flow and cycle trends.
“For too long, women have been told to just ‘track their period’ without any real tools to measure what’s actually happening. With Joii, we’re changing that,” said Strzeszynska. “We’re helping people see their periods clearly, for the first time.”
The company’s AI model was trained largely on synthetic data due to the lack of available real-world images. It was then tested across a range of lighting conditions and usage scenarios to ensure reliable results.
How Joii works:
Wear Joii Pads – Specially designed for comfort and visual clarity.
Scan with the Joii App – Users scan used pads through the mobile app.
Get Insights – Immediate readings show menstrual volume (in millilitres), clot detection and flow trends.
Over time, the app builds personalised data that can support healthcare appointments and inform diagnoses. Joii is particularly aimed at people with heavy bleeding or those facing long diagnostic delays for conditions such as endometriosis, which can take up to 10 years to diagnose.
Joii is also the only product of its kind currently on the market. While some researchers have attempted to track flow manually using menstrual cups in small studies, there has been no consistent or scalable tool for widespread menstrual health monitoring – until now.
The technology is registered as a Class I medical device in the UK and protected by multiple patents.
Joii’s impact has been tested in two clinical and real-world studies, including one funded by the National Institute for Health and Care Research (NIHR). Users reported:
62 per cent improvement in communication with GPs
288 per cent increase in symptom screening efficacy
134 per cent rise in menstrual health literacy
A separate feasibility study found:
33 per cent improvement in abnormal symptom screening
52 per cent increase in period health literacy
36 per cent improvement in discussing symptoms with GPs
Among healthcare professionals:
88.6 per cent of GPs said Joii improved period-related conversations
87.6 per cent found it easier to identify abnormal or heavy bleeding
93 per cent said it supports diagnosis of heavy menstrual bleeding
88.6 per cent said they would use it in practice if NHS-approved
Dr Fatema Mustansir Dawoodbhoy, NHS doctor and clinical adviser to Joii, said: “This app will definitely offer me better insights into how the patient is feeling as I will be able to understand their symptoms variation throughout the month.”
Dr Kushal Chummun, consultant in obstetrics and gynaecology at the Rotunda and Connolly Hospital, added: “I think the app is really, really good.”
To date, Joii has raised €2.4m and is backed by EIT Digital through its equity portfolio. As part of the EIT Digital Open Innovation Factory, Joii worked with Finnish software studio Ikune to enhance user experience, integrating gamification features to improve retention and data quality.
Joii is also collaborating with research institutions to explore menstrual blood as a non-invasive diagnostic tool. Predictive AI models are being developed to support earlier detection of conditions such as endometriosis, polycystic ovary syndrome (PCOS) and anaemia.
Strzeszynska said the research “helps build a crucial bridge between data and the healthcare system, offering credibility to patient healthcare monitoring apps. It generates clinically relevant insights that can support more meaningful, evidence-based conversations with healthcare providers.”
The Joii app is free to download on iOS and Android. Joii Evaluation Pads retail at €6.95 and are available online at www.joiicare.com and in selected pharmacies and health stores.
Pregnancy
New reporting tool targets maternal-fetal teams as pregnancy complexity rises

A new reporting tool built specifically for obstetrics and maternal-fetal medicine has launched, aimed at teams managing increasingly complex pregnancies with limited time and resources.
Trice Imaging has released Trice Workspace Reporting, which connects imaging, reporting and longitudinal patient data in a single workflow to support faster clinical decision making.
Birth rates are falling worldwide, but pregnancies are getting more complicated. Advanced maternal age, IVF-assisted pregnancies, rising obesity rates and a higher prevalence of hypertension and diabetes mean more cases now require specialist monitoring, advanced imaging and multidisciplinary care.
At the same time, clinical teams are stretched and facing growing administrative demands.
Trice Workspace Reporting brings together customisable reporting, dynamic pregnancy dating and longitudinal patient history with an AI-ready, EHR-interoperable infrastructure, all inside the company’s Tricefy image management platform.
The company says it aims to accelerate standardised and synchronised report turnaround, support timely clinical decisions and improve operational efficiency for fetal medicine services.
“Maternal fetal medicine teams are managing increasingly complex pregnancies while being asked to do more with limited time and resources,” said Mark A. Samii, chief revenue officer at Trice Imaging.
“Trice Workspace Reporting is designed to remove unnecessary friction from reporting by creating a structured digital foundation that supports today’s need for connected clinical workflows.
“It also provides a digital foundation as practices prepare for tomorrow and the evolution of AI-enabled fetal assessment, anomaly detection and outcome prediction technologies.”
Trice Imaging describes its mission as transforming the women’s health journey by connecting physicians, patients and healthcare systems. From independent practices to large hospital ecosystems, it aims to reach the entire women’s health continuum, spanning IVF and reproductive health, maternal-fetal medicine and OB/GYN, and onwards to lifelong women’s health.
For more than 17 years the firm has worked on cloud-based storage, retrieval, display, organisation and exchange of ultrasound medical images and associated information across health environments.
Its wider platform now extends to dynamic clinical reporting, AI-driven workflow optimisation, data analytics and secure patient engagement.
Trice Imaging holds regulatory and data protection clearances in 40 countries. It has offices in Miami and Stockholm, alongside a growing network of global distributors.
Diagnosis
Two “gamechanger” tests set to speed up endometriosis diagnosis on the NHS

Two endometriosis tests could cut years from diagnosis after NICE backed their temporary NHS use in England and Wales.
EndoSure and Endotest have been recommended in draft guidance, with one able to provide results in 45 minutes.
Endometriosis affects around one in 10 women of reproductive age. It occurs when tissue similar to the womb lining grows elsewhere, including around the ovaries and fallopian tubes.
Symptoms can include painful periods, painful bowel movements, pain when urinating and pain during or after sex.
Diagnosis can involve ultrasound scans, magnetic resonance imaging (MRI) or laparoscopy. A laparoscopy is keyhole surgery in which a camera is inserted through a small cut in the abdomen.
Despite the effect the condition can have on physical and mental health, women can wait years for a diagnosis.
The average wait in the UK is nine years and four months, rising to 11 years for women from ethnically diverse communities, according to the National Institute for Health and Care Excellence (NICE).
Long waits can increase suffering, prolong poor health and allow the condition to progress, making it more difficult to treat.
Dr Anastasia Chalkidou, NICE’s healthtech programme director, said: “A diagnosis of endometriosis can for some women take the best part of a decade, with the UK average standing at nine years and four months, and rising to 11 years for those from ethnically diverse communities.”
She said delays could lead to chronic pain affecting daily life, relationships and work.
She added: “These technologies have the potential to change that by giving primary care professionals better non-invasive tools to identify endometriosis earlier, allowing earlier and better treatment.
“Our draft guidance reflects our commitment to getting promising innovations to patients quickly, while making sure the evidence to support their wider use is built in a rigorous way.”
Endotest examines a saliva sample for microRNAs, tiny biological markers that can indicate the presence of endometriosis.
The sample is sent to a laboratory and the result returned to a GP or another healthcare professional to inform the next steps in diagnosis and care.
EndoSure uses sensor pads placed on the abdomen to measure electrical signals in the gut.
Women must fast for between six and eight hours before the 45-minute test. During the procedure, they drink water until they feel full, helping the device record gut activity accurately.
Results are available as soon as the test is complete.
The draft recommendation, published on Tuesday, approves both technologies for three years while further evidence is collected on how well they work.
NICE will then decide whether to approve them permanently for NHS use.
NICE said a third test, DotEndo, needs more research before it can be recommended.
EndoSure and Endotest are not designed to diagnose the condition on their own.
They are intended for women whose symptoms still suggest endometriosis after a normal clinical examination and negative or inconclusive imaging results, or when imaging has not been carried out.
Dr Gail Busby, a consultant gynaecologist at Manchester University NHS Foundation Trust, said: “These tests are a gamechanger because they give us answers much earlier, without the need for invasive surgery, and that means we can start the right treatment sooner.
“An earlier diagnosis doesn’t just change one person’s life, it frees up appointments and surgical slots for everyone waiting for care.”
Emma Cox, of Endometriosis UK, welcomed the tests.
She said their introduction should be supported by education for GPs and nurses to ensure prompt access and prevent symptoms from going unrecognised.
Entrepreneur
Xella launches AI-powered precision health platform

Xella Health has launched what it calls the first AI precision health platform built for the XX chromosome.
The company says it aims to address a lack of diagnostic precision and clinical research focused on female biology.
Women make up half of the population and account for 80 per cent of consumer healthcare decisions, but research into women’s health has historically received less funding than male-focused studies.
Kelly Lacob, Xella Health co-founder and chief executive, said: “Women have been trapped in a diagnostic dark age experiencing debilitating symptoms like severe period pain, bloating and GI issues, exhaustion, and brain fog, routinely dismissed by the healthcare system.
“This dismissal results in women being diagnosed four years later than men, on average, for the same conditions, and a seven-to-10-year delay for women to receive an accurate diagnosis for conditions like endometriosis.
Stalling necessary care and treatment results in prolonged suffering with chronic pain, heightened infertility risks, and declining mental health.
Xella is here to replace the systemic medical gaslighting women have endured for generations.
We are handing women the evidence and information they need to advocate for themselves and secure faster, accurate diagnoses before early-stage conditions spiral.”
Xella says its AI examines billions of data points from clinical information and multi-omic biomarkers to assess the probability of more than 130 conditions specific to female biology.
Multi-omic data combines information from several biological areas, including genes, proteins and hormones.
The conditions assessed include polyendocrine metabolic ovarian syndrome, or PMOS, formerly known as polycystic ovary syndrome, as well as perimenopause and endometriosis.
Xella was founded by Lacob, Adriana Dantas and Dr Jesus Ching, who developed the concept while working together on molecular diagnostics at Mammoth Biosciences.
The founders say the platform is designed to provide information about possible underlying causes through advanced testing and long-term care of a kind often available only through expensive concierge services.
They drew on personal experiences to build a service intended to identify small changes in a woman’s biological baseline.
Members complete an initial health questionnaire before having blood taken at a local partner laboratory such as Quest or Labcorp.
A phlebotomist can also visit a member’s home for an additional charge.
The company’s AI analyses biomarker data from genomics, proteins and hormones alongside symptoms, lifestyle risks and medical history.
Xella says this information is used to screen for more than 130 female-specific conditions, including PMOS, Hashimoto’s disease, premenstrual dysphoric disorder, endometriosis and perimenopause timelines.
Hashimoto’s disease is an autoimmune condition in which the immune system attacks the thyroid gland.
Premenstrual dysphoric disorder, or PMDD, is a severe form of premenstrual syndrome that can cause significant emotional and physical symptoms.
The results are processed through Xella’s own dry laboratory, which the company says is certified under the US Clinical Laboratory Improvement Amendments and accredited by the College of American Pathologists.
A dry laboratory analyses data using computing and other non-experimental methods rather than carrying out traditional laboratory procedures.
The findings are turned into a personalised healthcare plan and reviewed with a certified telehealth doctor.
The doctor may recommend immediate clinical action, including personalised hormone therapy or referrals to genetic counsellors, pelvic floor physiotherapists and reproductive endocrinologists.
Reproductive endocrinologists are doctors who specialise in hormones, fertility and reproductive health conditions.
Dantas, co-founder and chief operating officer, said: “Women’s health data has historically been treated in isolated silos – a hormone test here, an ultrasound there – but no one was connecting the dots across the entire biology.
“By tracking unique biological patterns longitudinally across cycles and life stages, we aren’t just providing data, but a clear path forward.”
Xella’s clinical advisers include Dr Allison Kurian, director of Stanford Women’s Clinical Cancer Genetics Program and professor of medicine, epidemiology and population health at Stanford.
They also include Dr Lynn Westphal, a reproductive endocrinology and infertility specialist and chief medical officer of Kindbody.
Xella has received US$4.7m in angel and pre-seed funding from Precursor Ventures, Capital F, Ulu Ventures and Swizzle Ventures.
Other funds and angel investors from healthcare, diagnostics and consumer technology also participated.
Margaret Coblentz, co-founder and general partner of Capital F, said: “Women’s health is one of the highest-momentum categories in the market today, driven by a US$15tn female economy.
“Xella represents exactly how Capital F sees women’s health evolving: deep clinical expertise paired with a consumer-first mindset, and a genuine opportunity to unlock the next generation of healthcare.”
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