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Women’s health diagnostics: a market in the midst of transformation

By Nina Garrett, R&D director of Abingdon Health

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Nina Garrett, R&D director of Abingdon Health

The women’s health diagnostics market is huge. Recent estimates suggest it is worth over US$27b and is expected to grow to over US$50b by 2029.

A number of factors are driving this change notably innovation but also a growing demand for empowerment and the ability for women to manage their own health proactively.

As a contract developer and contract manufacturer of lateral flow rapid tests, Abingdon Health is at the forefront of these changes and Nina Garrett, R&D director of Abingdon Health plc, offers her insight into the female health lateral flow market and what is driving this change.

Did you know?

The first ever lateral flow tests launched commercially were pregnancy tests. They were urine tests that were launched in the late-80s by Unipath in the UK. What is interesting is that it has taken 30 years for the first ever saliva pregnancy test to be launched.

Abingdon Health is proud to be launching SalistickTM in the UK and Ireland on behalf of its Israeli health-tech partner Salignostics Limited.

SalistickTM is far more convenient and offers women an improved user-experience, with high accuracy for early pregnancy detection, by way of its revolutionary and patented saliva technology which allows for saliva to be used as a sample rather than the traditional urine tests. The simple saliva sample collection method enables the testing experience to be shared with a partner.

Pregnancy testing seems a hot bed of innovation currently with for example a number of companies developing reusable or recyclable pregnancy tests to reduce the environmental footprint.

One example is UK-based female-founded fertility wellness brand OVUM which has launched the UK’s first fully recyclable pregnancy test to reduce environmental impact.

It’s not just pregnancy. Innovation is happening across a range of female health areas

It’s not only the pregnancy test market that is seeing transformation. We are also seeing new innovative products being developed in a range of other areas of female health. For example, there are a range of diagnostic technology products being developed to support women through the menopause.

Innovative Swedish/UK female-led company Hormona’s mission is to provide women with the tools and information they need to take control of their hormone health.

Hormona is developing a first-of-its-kind system for weekly hormone monitoring to enable women to gain a greater understanding of their hormone health.

US-based Mira Care has also launched the Ovum Wand that “provides lab-accurate detection of the follicle-stimulating hormone (FSH) to predict menopause, evaluate fertility and assist in ovulation prediction”.

What is driving this change?

Within the lateral flow market the barriers to adoption of the technology have reduced significantly following the mass-use of lateral flow tests during COVID-19. Everyone is familiar with the technology and how to use it. This is now driving investment in innovation and female health diagnostics is seeing more that it’s fair share of this focus.

Also, the traditional healthcare models are no longer seen as “fit for purpose” (weeks for a GP appointment in the UK) and these models of care are increasingly being replaced by innovative technology-driven approaches which allow women to manage their health in their own time and in their own way.

We’re also seeing major retailers driving this change, within the UK leading retailers Boots and Superdrug both offering online menopause consultations and HRT treatment and monitoring and support.

Female empowerment is a major catalyst of change

However, within women’s health, there are other factors at play. One of the key drivers is the female empowerment which is driving change and a demand for more improved female health products.

This is being driven in part by female entrepreneurs looking to drive change, and it is encouraging to see these ventures being supported by a venture capital industry looking to support and invest in female-led companies. In addition, influencers are playing a key role in demanding change.

A great example is the work TV celebrity Davina McCall has done in helping women receive evidence-based information and treatment for their perimenopause and menopause.

In addition, female consumers are demanding better products that fit with their lifestyles and their needs. The gender health gap is now recognised as a key issue with both governments and NGOs looking to support innovation and products that close this gap with female health issues being brought to the top of the agenda.

A great start, but a long way to go

It is really encouraging to see the transformation of female diagnostics underway and within the lateral flow segment of the market we at Abingdon Health are actively involved in supporting the development and manufacturing of these products.

We are at the start of this paradigm shift, driven in part by innovation, lower barriers to adoption of this technology and female empowerment, and we believe this will see women increasingly proactive in taking greater control of their own health and wellbeing through the use of new diagnostic products.

Insight

Women urged to be wary of menopause misinformation on social media

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Women are being urged to seek evidence-based advice and avoid menopause misinformation shared on social media.

A seminar co-hosted by the World Health Organization (WHO) mainly examined what is known about the cognitive effects of menopause and current research in the field worldwide.

Dr Nicole Jaff, a South African academic and certified menopause practitioner, said research into menopause and its effects was now at a peak.

She said: “There’s a lot of information out there.

“But I would say please look for the evidence-based information, not for the influencers and the misinformation, but those who are giving guidelines, who are giving information.”

Jaff highlighted research into cognitive changes during menopause and how some women experience brain fog, a term for difficulties with memory, concentration and clear thinking.

She said: “I’m very excited about the non-hormonal treatments that are now available, especially for women who could never take hormone therapy because of breast cancers and various cancers, who can now take it.

“I’m extremely excited about people who are standing up for evidence-based medicine, for science, who are actually fighting back against a lot of the social media and influencers who are not giving evidence-based information and making life very difficult for women because they think they should be forever young or buying this or buying that.”

Jaff advised women and healthcare workers to read new guidelines recently issued by the International Menopause Society. They are available free to download from its website.

The seminar also heard from Professor Aimee Spector, professor of clinical psychology of ageing at University College London.

She raised similar concerns about misinformation, particularly claims linking hormone replacement therapy, known as HRT, to dementia. Some claims suggest HRT reduces dementia risk, while others suggest it increases the risk.

Spector said: “I think there’s also lots of misinformation.

“And I think that there’s huge variations in how even professionals and doctors interpret this information.”

She was part of an international research team commissioned by the WHO last year to assess published studies on the issue.

The institutions involved also included the Global Brain Health Institute at Trinity College Dublin.

Spector said: “The first thing to say is that the quality of evidence was very low.

“Nine out of the 10 studies we looked at were observational, which means that you’re observing patterns over time. But you don’t necessarily know whether that’s due to the hormone therapy or not.

“Our overall recommendation was that there’s insufficient evidence for menopause hormone therapy in terms of either increasing or reducing the risk of dementia. In other words, we don’t know either way.”

Spector said women should therefore decide whether to use HRT to treat menopause symptoms rather than based on concerns about dementia.

She said: “It’s recommended for menopause symptoms, but it’s not recommended to reduce dementia. And I think a lot of people are saying that.”

The Menopause on the Brain webinar was part of an ongoing series hosted by the WHO and other global health agencies.

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Events

Endometriosis musical set for Edinburgh Fringe stage

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An endometriosis musical by two US writers will debut at the Edinburgh Festival Fringe in August.

“Endometriosis: The Musical” follows Jane, a woman trying to discover why she is living with chronic pain.

Maria Bartholdi and Kristin Stowell first developed the production for the 2022 Minnesota Fringe Festival.

The full show premiered at Theater in the Round in Minneapolis in 2025.

Stowell said the play drew on personal experience, although neither writer realised it at the time.

“So it’s like my goal to let women see themselves in this who are dealing with this and have a question they can bring back to their doctor,” she said.

“Like, could it be endometriosis?”

Bartholdi said she did not realise she might have the condition herself until after the play premiered.

“This show helped diagnose me, which I think is just one of the miraculous things that we hope this the show does for other people as well,” Bartholdi said.

Dr Wendy VanBuren, a radiologist at Mayo Clinic in Rochester, said she was a fan of the musical and its role in raising awareness of a common but underdiagnosed disease.

“Cells that are similar to but not identical to the cells that comprise the lining of the uterus, the inside of the uterus, are located outside the uterus,” said VanBuren.

“When they’re outside the uterus, there isn’t the right environment to deal with that. So basically, what you get is bleeding, and then you get inflammation.”

Roughly one in seven women live with the disease, and receiving a diagnosis can take nearly a decade.

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Insight

Johnson & Johnson offers to pay US$5.5bn to settle talc cancer lawsuits

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Johnson & Johnson has offered an estimated US$5.5bn settlement covering about 76,000 claims that its talc products caused ovarian cancer.

The proposed agreement could end a contentious legal dispute over the company’s baby powder and other talc-based products that has lasted around a decade.

Johnson & Johnson said the settlement covers claims consolidated in a federal court in New Jersey and related cases in state court.

The claims represent nearly all the remaining talc cases against the US multinational, according to the company.

Johnson & Johnson has previously settled most claims alleging that its talc contained asbestos and caused mesothelioma.

Mesothelioma is a rare cancer affecting the lining of organs, most commonly the lungs, and is usually linked to asbestos exposure.

Law firms representing claimants confirmed the proposed deal, describing it as a good resolution after around 10 years of litigation.

The agreement must be accepted by 95 per cent of ovarian cancer claimants in state or federal court before it becomes final.

Erik Haas, vice-president of litigation at Johnson & Johnson, said the claims were “meritless” and that the company was willing to settle to bring the litigation to a close.

“While we are confident the company would have ultimately prevailed with further litigation, as it has in the vast majority of cases tried to date, this resolution allows the company to put this matter behind it and remain focused on its mission to develop medicines and devices that save lives,” Haas said.

The company expects to pay US$3bn in 2027, with further payments due in 2028.

The deal could be worth more, depending on how many people take part in the settlement.

Chris Seeger, a lawyer representing around 2,500 clients with talc claims who helped negotiate the agreement, said Johnson & Johnson could ultimately pay US$7bn or more.

The settlement assigns specific values to qualifying ovarian cancer claims but does not cap the company’s total payout.

“We got a fair settlement, and our clients are going to be happy with it,” Seeger said.

Johnson & Johnson reached the agreement after a series of court victories, including wins in individual trials and successful efforts to disqualify claimants’ lawyers from the litigation.

The company also secured court rulings against experts used by claimants to support their cases.

A federal judge last week questioned whether individual claimants could prove that talc had specifically caused their ovarian cancer.

Johnson & Johnson has consistently denied that its talc products caused cancer, maintaining that the products were safe and did not contain asbestos.

The company stopped selling talc-based baby powder in the US in 2020 and switched to a cornstarch-based product.

Litigation resumed in March 2025 after being paused for more than three years while Johnson & Johnson pursued a bankruptcy strategy known as the “Texas two step”.

The company filed three bankruptcies through a shell-company subsidiary in an attempt to settle the cases. Each bankruptcy was dismissed.

Before the bankruptcy attempts, Johnson & Johnson had a mixed record in talc trials.

These included a multibillion-dollar verdict for 22 women who said baby powder caused their ovarian cancer, alongside trials won by Johnson & Johnson and other verdicts later reduced on appeal.

Unlike the proposed bankruptcy settlements, the latest agreement applies only to existing claims and does not cover future lawsuits.

Seeger said excluding future claims made more money available for current claimants than the bankruptcy proposal and would allow all claims to be paid within 18 months rather than over more than a decade.

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