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Women’s health diagnostics: a market in the midst of transformation

By Nina Garrett, R&D director of Abingdon Health

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Nina Garrett, R&D director of Abingdon Health

The women’s health diagnostics market is huge. Recent estimates suggest it is worth over US$27b and is expected to grow to over US$50b by 2029.

A number of factors are driving this change notably innovation but also a growing demand for empowerment and the ability for women to manage their own health proactively.

As a contract developer and contract manufacturer of lateral flow rapid tests, Abingdon Health is at the forefront of these changes and Nina Garrett, R&D director of Abingdon Health plc, offers her insight into the female health lateral flow market and what is driving this change.

Did you know?

The first ever lateral flow tests launched commercially were pregnancy tests. They were urine tests that were launched in the late-80s by Unipath in the UK. What is interesting is that it has taken 30 years for the first ever saliva pregnancy test to be launched.

Abingdon Health is proud to be launching SalistickTM in the UK and Ireland on behalf of its Israeli health-tech partner Salignostics Limited.

SalistickTM is far more convenient and offers women an improved user-experience, with high accuracy for early pregnancy detection, by way of its revolutionary and patented saliva technology which allows for saliva to be used as a sample rather than the traditional urine tests. The simple saliva sample collection method enables the testing experience to be shared with a partner.

Pregnancy testing seems a hot bed of innovation currently with for example a number of companies developing reusable or recyclable pregnancy tests to reduce the environmental footprint.

One example is UK-based female-founded fertility wellness brand OVUM which has launched the UK’s first fully recyclable pregnancy test to reduce environmental impact.

It’s not just pregnancy. Innovation is happening across a range of female health areas

It’s not only the pregnancy test market that is seeing transformation. We are also seeing new innovative products being developed in a range of other areas of female health. For example, there are a range of diagnostic technology products being developed to support women through the menopause.

Innovative Swedish/UK female-led company Hormona’s mission is to provide women with the tools and information they need to take control of their hormone health.

Hormona is developing a first-of-its-kind system for weekly hormone monitoring to enable women to gain a greater understanding of their hormone health.

US-based Mira Care has also launched the Ovum Wand that “provides lab-accurate detection of the follicle-stimulating hormone (FSH) to predict menopause, evaluate fertility and assist in ovulation prediction”.

What is driving this change?

Within the lateral flow market the barriers to adoption of the technology have reduced significantly following the mass-use of lateral flow tests during COVID-19. Everyone is familiar with the technology and how to use it. This is now driving investment in innovation and female health diagnostics is seeing more that it’s fair share of this focus.

Also, the traditional healthcare models are no longer seen as “fit for purpose” (weeks for a GP appointment in the UK) and these models of care are increasingly being replaced by innovative technology-driven approaches which allow women to manage their health in their own time and in their own way.

We’re also seeing major retailers driving this change, within the UK leading retailers Boots and Superdrug both offering online menopause consultations and HRT treatment and monitoring and support.

Female empowerment is a major catalyst of change

However, within women’s health, there are other factors at play. One of the key drivers is the female empowerment which is driving change and a demand for more improved female health products.

This is being driven in part by female entrepreneurs looking to drive change, and it is encouraging to see these ventures being supported by a venture capital industry looking to support and invest in female-led companies. In addition, influencers are playing a key role in demanding change.

A great example is the work TV celebrity Davina McCall has done in helping women receive evidence-based information and treatment for their perimenopause and menopause.

In addition, female consumers are demanding better products that fit with their lifestyles and their needs. The gender health gap is now recognised as a key issue with both governments and NGOs looking to support innovation and products that close this gap with female health issues being brought to the top of the agenda.

A great start, but a long way to go

It is really encouraging to see the transformation of female diagnostics underway and within the lateral flow segment of the market we at Abingdon Health are actively involved in supporting the development and manufacturing of these products.

We are at the start of this paradigm shift, driven in part by innovation, lower barriers to adoption of this technology and female empowerment, and we believe this will see women increasingly proactive in taking greater control of their own health and wellbeing through the use of new diagnostic products.

Insight

Women with birth trauma face 2.5x higher healthcare costs – study

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Women with childbirth-related PTSD had healthcare costs 2.5 times higher than women without PTSD from six to 12 months after birth, a report found.

The analysis estimated that early prevention of traumatic births and childbirth-related post-traumatic stress disorder (PTSD) could save the NHS around £26m each year.

Women with PTSD were also less likely to have returned to work by 12 months after giving birth, suggesting potential longer-term employment and economic effects.

The report from City St George’s, University of London was launched at an All-Party Parliamentary Group (APPG) on Birth Trauma event on 10 September 2026.

Researchers calculated the potential NHS savings using the number of births reported in NHS hospitals in 2024-25 and the UK prevalence of childbirth-related PTSD.

Around one in 20 women in the UK develop PTSD following childbirth, while recent research has shown that the condition remains underdiagnosed.

The findings draw on research that tracked more than 2,000 women in England and Scotland from pregnancy to two years after birth. Researchers assessed mental health, use of health services and employment outcomes.

The research included assessments of childbirth-related PTSD and PTSD arising from other traumatic experiences. It also included a separate Birth Trauma Association survey examining women’s experiences of birth trauma.

Between six and 12 months after birth, healthcare and support service costs for women with childbirth-related PTSD were 2.5 times those of women without PTSD.

Women with low or moderate symptoms, including those reporting one or two PTSD symptoms, also had higher healthcare service costs than women without PTSD.

Just over half, 53 per cent, of women with PTSD had returned to work by 12 months after giving birth, compared with 68 per cent of women without symptoms.

Women with PTSD were more likely to be referred for mental health support, but more than half received no referral.

Those whose PTSD followed a traumatic birth also had slightly higher healthcare costs than women whose PTSD resulted from other traumatic experiences.

The researchers called for routine PTSD assessment and treatment during pregnancy and after childbirth, alongside greater access to specialist perinatal mental health services.

They also recommended training healthcare staff in perinatal trauma, trauma-informed care and identifying women at risk of PTSD.

The report said further research was needed to establish whether screening, treatments and trauma-informed care pathways are effective and evidence based.

The work follows the APPG’s 2024 Birth Trauma Inquiry, which highlighted the effects of birth trauma on women and families and called for evidence on its wider public health and societal costs.

The report focused primarily on healthcare use and did not attempt to calculate all costs associated with birth trauma and postnatal PTSD, including wider employment, family and societal effects.

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Insight

UK reviews surrogacy firm over rejected insurance claims

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The UK government is reviewing a surrogacy firm after complaints that medical insurance claims involving surrogates in Mexico were rejected.

The Department of Health and Social Care (DHSC) is considering whether UK-based provider My Surrogacy Journey should remain listed on gov.uk as one of four domestic surrogacy agencies available to intended parents.

The review follows allegations concerning its Mexican sister company, where surrogates are based.

Health minister Diana Johnson said: “The department is looking into the allegations about My Surrogacy Journey.

“As part of that assessment, the department will consider whether it is appropriate for that company to remain on the gov.uk list of agencies.”

Emails sent by My Surrogacy Journey chief executive Michael Johnson-Ellis and seen by the Guardian suggest multiple surrogate women in Mexico had their insurance claims rejected.

The emails also suggest 300 couples using the company were moved to a new insurance provider because of the increased risk of claims being rejected.

Commercial surrogacy is banned in the UK, where only altruistic arrangements are permitted.

My Surrogacy Journey operates a not-for-profit UK branch alongside for-profit sister companies in Mexico and the US. All three companies have the same owners and chief executives.

The reported insurance issues relate to surrogacy arrangements in Mexico.

One couple told the Guardian they paid tens of thousands of pounds to cover medical costs after their surrogate had a hysterectomy during childbirth and an insurance claim was refused.

The Guardian said it understood that at least five sets of parents said they had to cover medical costs after insurance claims were rejected.

In an email to the couple whose surrogate underwent a hysterectomy, Johnson-Ellis wrote: “We have already told you that the insurance companies have been declining some of the claims and we are actively working with the broker to get this issue resolved but you should also consider that they may not be paid out and there is nothing we are able to do to change this …

“We appreciate this is not an insignificant sum but this genuinely is out of our control.”

Johnson-Ellis also said the company had switched insurance providers, writing: “We’re also managing this for 300 other journeys, which is a complex position to be in.”

Lawyers acting for My Surrogacy Journey said the company did not comment on individual cases, but that existing insurance policies were in place and claims continued to be accepted and processed.

They said the company understood that a small number of claims had been rejected and was supporting people seeking to resolve those claims with an insurer.

Under the surrogacy arrangements, intended parents are understood to be contractually required to cover medical costs not paid by an insurer.

The couple said they had been recommended the company’s Mexico option. Its website advertises that intended parents using the route can have a baby in “under 18 months”.

They said they were told the UK route could take up to five years and that the US option was much more expensive.

Lawyers for My Surrogacy Journey said prospective parents are given information about typical timelines, costs, legal frameworks and practical considerations, and that the 18-month timeframe is indicative only.

The couple said their surrogate developed placenta accreta, a serious condition in which the placenta attaches to the wall of the uterus.

Emails from Johnson-Ellis acknowledged that the insurance provider investigated the birth after the surrogate experienced health complications.

The parents are considering legal action, while the Guardian said it understood at least four other couples were reviewing their options.

Phil Brickell, MP for Bolton West, raised concerns in parliament about a separate couple who had used My Surrogacy Journey.

He said: “Two of my constituents recently travelled to Mexico, where their children were born by surrogacy.

“Those births were facilitated by a company called My Surrogacy Journey, which is listed on gov.uk.

“While in Mexico, they had repeated traumatic experiences with the company relating to issues including insurance for their children, accusations of bullying towards staff and repeated efforts to silence any constructive criticism.

“I understand that other members of this house have received similar complaints.”

Brickell called for My Surrogacy Journey to be removed from gov.uk pending a review by the Human Fertilisation and Embryology Authority.

Lawyers acting for My Surrogacy Journey said the company was communicating with DHSC and was confident any issues could be resolved.

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Cancer

Research uncovers potential new target for breast cancer therapy

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Targeting CD1d altered immune cells slowed tumour growth and improved immunotherapy responses in mouse models of breast cancer, researchers found.

The findings suggest blocking the molecule could make the environment around breast tumours more favourable to anti-cancer immune responses.

Further work is needed to understand how these immune changes occur and how the approach could be safely used in patients.

Researchers from King’s College London, the Francis Crick Institute and University College London investigated how immune cells inside breast tumours influence cancer growth.

They focused on myeloid cells, a group of immune cells found in large numbers within tumours that can either support an immune attack against cancer or contribute to tumour growth and immune evasion.

The team examined CD1d, a molecule found on the surface of myeloid and other immune and tissue cells that helps regulate immune responses.

When CD1d was genetically removed from cells in a mouse model of breast cancer, the mice were more resistant to tumour growth. Researchers also saw changes in myeloid cell populations, including increased activity among cells that can help attack cancer.

The team then blocked CD1d using an antibody and again observed changes in myeloid cells and slower tumour growth. Blocking CD1d also improved responses to immunotherapy in the mouse model.

Researchers used single-cell RNA sequencing, a technique that examines gene activity in individual cells, to investigate the immune changes in more detail.

They identified a population of myeloid cells called monocytes that expressed genes associated with inflammation, an important part of the immune response. These cells were particularly important in restricting tumour growth in the mouse models.

A similar pattern of gene activity was identified in data from human breast cancer tumours. Its presence in myeloid cells was associated with positive responses to immunotherapy in breast cancer patients.

However, the findings in people were based on gene expression data and did not test CD1d-targeting treatment in patients.

Professor Patricia Barral, professor of immunobiology at King’s College London and senior author of the study, said: “Many breast cancers do not respond well to current immunotherapies.

“Our findings reveal a previously unrecognised mechanism by which immune cells within tumours are regulated.

“While CD1d is best known for helping immune cells recognise lipid molecules, we found that it also plays a role in shaping the behaviour of myeloid cells within tumours.

“These findings suggest that targeting the immune cells that surround and support tumours could boost anti-cancer immunity and potentially improve treatment responses in the future.”

Researchers now plan to investigate how the immune changes occur and how they can be safely harnessed in patients.

They also want to examine whether targeting CD1d could enhance existing treatments and influence treatment responses in different cancer types.

The work was supported by UKRI BBSRC, Breast Cancer Now and the Cancer Research UK City of London Centre.

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