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The toxic period care crisis: 10 innovators making a difference

By Fard Johnmar, health futurist, strategist, and co-founder of the FemAging Project

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Lead, arsenic and cadmium. All harmful heavy metals commonly found in wastewater — and tampons?  Unfortunately, yes. 

Earlier this year, researchers from the University of California conducted a first-of-its kind study examining tampons — both organic and non-organic  — sold in the United States and Europe.

Organic tampons had higher levels of arsenic. Non-organic tampons had elevated lead concentrations. There is no known safe level of lead exposure. 

Heightening concern about the presence of heavy metals in tampons is uncertainty about whether these contaminants are leaching into women’s bodies.

Surprisingly, while the U.S. Food and Drug Administration regulates tampons for their safety, manufacturers are not required to test products for contaminants. 

While this study was shocking, there is growing evidence that many period care products may be contaminated.

For example, less well-known research conducted by the New York Times in 2023, found that nearly half of the 44 tampons, period underwear, menstrual cups, disposable and reusable menstrual pads it tested had some level of per- and polyfluoroalkyl substances (PFAS), better known as “forever chemicals.” 

PFAS are associated with a range of health risks, including delayed puberty, lower bone mineral density and even type 2 diabetes in women. 

The period care industry is also the source of another problem: environmental pollution.

Every month, around 1.8 billion people globally menstruate. Single-use period products create more than 200,000 metric tons of waste annually.

On an individual level, the average woman will dispose of more than 400 pounds of period product packaging during her lifetime.

Many are made of plastics, which contribute to the growing environmental problem of microplastics in ocean water. 

How Have Consumers Reacted? 

Concerns about heavy metals and the environmental impact of period care products may accelerate a growing shift in consumer preferences for more sustainable, healthy options.

In 2023, the Week reported that sales of tampons in the United Kingdom fell by 12 per cent over the previous five years.

Immediately after the publication of the toxic tampon study, sales of menstrual cups, which offer several advantages, including being reusable and environmentally friendly, surged. 

Some retailers in the United States, such as Target, ran out of supply. 

10 Innovators Working to Solve the Period Care Crisis

Some innovators have been working to address the health and environmental impacts of period care for decades.

One trailblazer is Susie Hewson, MBE who founded the period care company Natracare in 1989.

Natracare’s tampons and other period care products are regularly tested for contaminants, including heavy metals, PFAS and plastics. 

Over the last decade, a range of other period care companies have emerged, many of them founded by women.

Below are nine other innovative, well-known, and rising companies focused on delivering innovative, environmentally friendly, and safe period care products to women from around the world.

  • The Flex Co:  An innovator in the menstrual cup industry, with a broad product portfolio of solutions, sold at over 25,000 retailers in the United States. Recently, Flex Co. ramped up production of its menstrual cups because of increased demand following the publication of the toxic tampons study. Location: United States | W: https://flexfits.com
  • Vyld: This company is producing sustainable, marine biodegradable and healthy period products manufactured from seaweed. Location: Germany | W: https://www.vyldness.de
  • Lemme Be: Launched in response to the growing need for health, safety, and comfort in period care, the company delivers sustainable menstrual cups, reusable period panties and other products. Location: India | W: https://lemmebe.com
  • Inertia: A new South Korea-based period care company. They sell organic, sustainable micro-plastic-free sanitary pads using plant-based technology. Location: South Korea | W: https://inertiabio.com
  • Lola: Lola sells sustainable products for period care, sexual wellness and vaginal health. The company is focused on delivering clean, non-toxic products with clear labels made without synthetic fibers, fragrance, chlorine or other additives. Location: United States | W: https://mylola.com
  • Sunny: Sunny has developed a sustainable menstrual cup product that inserts like a tampon. Location: United States | W: https://sunnyperiod.com
  • Rael: Menstrual care and feminine wellness company that provides pads, tampons, pantyliners and period underwear made of natural and organic ingredients.
    Location: United States | W: https://www.getrael.com
  • Aisle: Aisle is an award-winning social impact business that specializes in sustainable alternatives to disposable menstrual products through their line of period underwear, washable cloth menstrual pads and menstrual cups.
    Location: Canada | W: https://periodaisle.com
  • Trace: Offers a first-of-its kind sanitary pad with non-toxic, pesticide-free hemp fiber, grown by hand-selected farming partners. Location: United States | W: https://traceyourtampon.com 

About the Author:

Fard Johnmar is a health futurist, strategist, and co-founder of the FemAging Project, a global initiative focused on driving women’s health innovation — especially for those aged 40+.

Data and insights in this article were sourced from Femalytics, an intelligence and membership platform for women’s health change-makers.

At Femalytics’ core is a growing database of thousands of market insights and more than 30,000 organizations across numerous categories relevant to women’s health.

Femalytics also features Femmaya, a unique AI assistant powered by the rich and robust Femalytics database.

Learn more about Femalytics and experience Femmaya for free at www.femalytics.com

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Can biotech help close the fertility gap? Inside the race to improve egg quality

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With delayed parenthood now the norm, a new wave of biotech innovators is targeting the root cause of rising infertility rates. Oxford-based startup Uploid tells Femtech World how addressing egg ageing could reduce the “age penalty” that currently defines fertility outcomes.

Infertility now affects an estimated one in six people worldwide, with the World Health Organization determining it to be a “major public health issue.” 

Across the OECD, the average age of first-time mothers has risen consistently over the past decades, driven by economic pressures, career progression, delayed partnership, and the availability of contraception. But human biology has not kept pace with this societal shift.

Egg quality declines sharply with age, beginning as early as the mid-thirties. It is this decline, not the body’s ability to carry a pregnancy, that remains the most significant factor behind falling conception rates.

IVF attempts to work around this challenge, yet even with technological advances, success rates remain modest. For women aged 18-34, birth rates per embryo transfer were around 35 per cent in 2022, dropping to five per cent by the age of 43-43.

“Fertility outcomes fall, not because the body is unable to sustain a pregnancy, but because egg quality declines with age,” Dr Alexandre Webster, co-founder and chief scientific officer at Oxford-based biotech firm, U-Ploid, tells Femtech World. 

“Most existing fertility treatments are limited in how directly they can address this biological constraint. While IVF has advanced significantly in helping clinicians identify embryos with the best chance of success, there are currently very few options to intervene earlier and improve the quality of the eggs themselves.”

Current fertility treatments tend to focus on hormonal stimulation to produce more eggs, improving embryo selection, or improving implantation rates through uterine optimisation. 

But none of these approaches address the root cause of age-related infertility, which is the egg’s declining ability to divide its chromosomes correctly.

This unmet need has set the stage for a new generation of reproductive biotech innovators, focusing on novel therapeutics, cellular engineering, AI-driven diagnostics, and biomarkers that could change how infertility is understood and treated.

A new frontier in fertility treatment

Among these innovators, U-Ploid is pioneering a new therapeutic category with Lyvanta™, a first-of-its-kind drug aimed at improving egg quality by addressing the biological mechanisms of maternal ageing.

Central to its approach is meiotic aneuploidy, which occurs when chromosomes fail to separate correctly as an egg matures. This increases dramatically with age, Webster explains, and is the leading cause of failed IVF cycles, miscarriage, and natural infertility. Studies have shown that over 50–80 per cent of embryos from women in their early 40s exhibit chromosomal abnormalities.

Lyvanta™ is designed to reduce the risk of these errors at the egg stage, before fertilisation occurs. It is injected into the egg before IVF, where it acts to stabilise chromosome segregation during meiosis. 

“What makes this approach distinct is that, today, there are no approved or clinically available therapies that directly address meiotic aneuploidy or improve egg quality at its biological source,” Webster says.

“Lyvanta™ therefore represents a genuinely new therapeutic category. It does not act on embryos, does not alter DNA, and does not involve genetic modification. Instead, it supports a natural biological process that becomes increasingly error-prone with age.”

Evidence-gathering and regulatory engagement 

The programme is grounded in over a decade of global academic research in chromosome biology and maternal ageing, and Uploid has carried out mechanistic studies, preclinical validation in aged animal models, and tightly regulated human egg studies in collaboration with IVF clinics.

However, the drug is still in the early stages of development, and the company is taking a cautious, evidence-driven approach. 

Over the next one to two years, the research team will focus on building the scientific evidence needed to demonstrate clinical safety and efficacy. Meanwhile, regulatory engagement is ongoing, and timelines will depend on the outcomes of these studies.

“As with any new therapeutic, progress toward the clinic requires careful, stepwise evidence generation and regulatory review,” Webster says. 

“Our focus at this stage is on ensuring that any future progress happens within established scientific, ethical, and regulatory frameworks. We engage with regulators, clinicians, and patient stakeholders to understand expectations around safety, evidence, transparency, and consent, and to ensure that the questions being asked of a new reproductive therapeutic are addressed rigorously and appropriately.”

He adds: “Lyvanta™ will only move forward if it meets the required standards set by regulators and ethics bodies, and only following thorough evaluation.”

If successful, the impact could be considerable. Improved egg quality may mean fewer IVF cycles, more viable embryos, and overall better outcomes for patients.

“If a therapy like Lyvanta™ can safely improve egg quality, it could lead to more viable embryos per IVF cycle, fewer cycles needed to achieve pregnancy, and better outcomes for people whose chances of success currently decline sharply with age,” Webster says. 

“While much work remains, this is the long-term impact we are working toward.”

Global access and affordability

Globally, infertility affects people at similar rates regardless of income, but access to advanced treatments is often dependent on financial barriers.

IVF remains expensive worldwide. In the UK and US, a complete IVF cycle typically costs several thousand to tens of thousands of pounds, often requiring multiple attempts. 

“One of the reasons fertility treatment is so costly and emotionally taxing is that patients often require multiple IVF cycles to achieve a successful outcome,” says Webster.

“Indeed, some 70 per cent of couples that start an IVF journey will end it with no baby, having run out of money and patience before a successful outcome.

By making each IVF cycle more efficient, it could reduce some of these costs and make treatment more accessible to more people. 

“By improving egg quality upstream, Lyvanta™ has the potential to increase efficiency per cycle, which could reduce the overall burden, financial, physical, and emotional, on patients and healthcare systems,” Webster says. 

The therapy is also being designed to integrate into existing IVF workflows, without requiring new infrastructure or highly specialised equipment.

He adds: “By focusing on improving biological efficiency rather than adding complexity, we believe this approach has the potential to support broader access over time, including in low- and middle-income countries where need is high but resources are limited.”

The new wave of fertility innovation 

U-Ploid is part of a new wave of fertility biotech innovators. Companies such as Oxolife, developing a first-in-class oral drug to improve implantation; Gameto, engineering ovarian support cells to optimise IVF and egg freezing; and Genie Fertility, uncovering molecular biomarkers to personalise reproductive care, are all reshaping the field.

While progress in the fertility space has been incremental for decades, breakthroughs in chromosome biology, cell engineering, and molecular therapeutics are changing what might be possible.

This new generation of therapeutic innovation could improve outcomes and expand options for millions navigating delayed parenthood, and allow fertility science to catch up with the realities of modern life.

“Our aim is to reduce the biological ‘age penalty’ that currently defines fertility outcomes, so that success is less tightly coupled to chronological age,” Webster adds. 

“If successful, this could allow more people to build families on timelines that reflect modern social and economic realities.”



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Women face worse stroke recovery than men in first year, study finds

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Women experience slightly worse recovery than men in the first year after stroke, with more difficulty with daily tasks such as eating, dressing and driving.

The differences persisted after adjusting for age, race and ethnicity, education and insurance status, according to the study.

The research, led by Chen Chen at the University of Michigan, examined recovery from ischaemic stroke, the most common type, which happens when blood flow to part of the brain is blocked.

“Stroke is a leading cause of disability in the US and with the ageing population, the number of stroke survivors is growing,” said Chen. “Since many people live with physical, cognitive and emotional challenges after stroke, it is important to find ways to improve recovery. Our study provides a better understanding of sex differences during stroke recovery.”

Researchers identified 1,046 people who experienced their first ischaemic stroke, average age 66. Recovery was tracked through records and interviews at three, six and 12 months, with neurological assessments, cognitive tests and quality-of-life questionnaires.

Participants were assessed on their ability to complete daily tasks, both simple and more complex, such as walking, bathing, cooking and doing housework.

Female participants had higher average scores than male participants, indicating poorer recovery, at three, six and 12 months. Female participants had an average score of 2.39 compared to 2.04 for male participants at three months. Scores for female participants decreased from three to 12 months, indicating some improvement, while male participants’ scores remained stable.

Chen noted the effect size was small. While there were no sex differences in other areas of recovery, both sexes improved in neurological function, which includes communicating and performing simple movements.

“Our results suggest that early and repeated assessments of a person’s ability to do daily tasks after stroke are needed, and particularly for female individuals, in order to reduce these differences in recovery,” said Chen. “When developing new interventions, these recovery patterns should be considered. Since the differences were mainly in activities such as doing heavy housework, shopping and carrying heavy weights, new interventions could include muscle-strengthening activities.”

A limitation was the lack of data on participants’ use of rehabilitation services.

The study was supported by the US National Institutes of Health.

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Caesarean births overtake natural vaginal deliveries in England for first time

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Caesarean births (surgical births) have overtaken vaginal deliveries in England for the first time, with 45 per cent of births now by caesarean, NHS data show.

Last year, 44 per cent of births were through natural vaginal deliveries and 11 per cent were assisted with instruments such as forceps or ventouse, according to data published on Tuesday covering April 2024 to March 2025. Assisted deliveries use instruments to help the baby out during birth.

More than four in ten caesareans carried out by NHS England were elective, planned operations. For women under 30, natural vaginal birth remained the most common method, while for women aged 30 and over, caesareans were most common. For women aged 40 and over, 59 per cent of births were by caesarean.

In total, 20 per cent of births in 2024-25 were planned caesareans and 25.1 per cent were emergency, with both figures at record highs.

There were 542,235 deliveries in NHS England hospitals during this period, down from 636,643 in 2014-15. One in four births were to mothers aged over 35.

In 2014-15, caesarean deliveries made up 26.5 per cent of births. The increase over the past decade has been attributed to growing numbers of complex pregnancies, linked to factors including rising obesity rates and women waiting until they are older to have children.

Donna Ockenden, one of the UK’s most senior midwives who is leading the inquiry into maternity failures in Nottingham, told BBC Radio 4’s Today programme that the rise was a “complex” and “evolving picture over time”.

She said: “The thousands of women I’ve spoken to want a safe birth above everything else, so we should not vilify or criticise women who make those decisions.”

“In the reality of today’s maternity services – where women are living in poverty, deprivation, they’ve got pre-existing illnesses – obstetricians, midwives, nurses can only do so much, and we don’t always do enough in all cases to optimise women’s health prior to pregnancy.”

Soo Downe, a professor of midwifery at the University of Lancashire, added: “In some cases women are going for caesarean sections as a kind of least-worst option because they don’t really believe they’re going to have the kind of support they need to have a safe, straightforward, positive labour and birth in hospital.

“Or because their birth centres are being closed … or because they go into labour wanting a home birth and the midwife isn’t able to come to them because the midwife’s called somewhere else.

“But for some of them, it becomes the only choice on the table … and for other women, they choose a caesarean because they really want one, and that’s absolutely fine.”

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