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The toxic period care crisis: 10 innovators making a difference

By Fard Johnmar, health futurist, strategist, and co-founder of the FemAging Project

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Lead, arsenic and cadmium. All harmful heavy metals commonly found in wastewater — and tampons?  Unfortunately, yes. 

Earlier this year, researchers from the University of California conducted a first-of-its kind study examining tampons — both organic and non-organic  — sold in the United States and Europe.

Organic tampons had higher levels of arsenic. Non-organic tampons had elevated lead concentrations. There is no known safe level of lead exposure. 

Heightening concern about the presence of heavy metals in tampons is uncertainty about whether these contaminants are leaching into women’s bodies.

Surprisingly, while the U.S. Food and Drug Administration regulates tampons for their safety, manufacturers are not required to test products for contaminants. 

While this study was shocking, there is growing evidence that many period care products may be contaminated.

For example, less well-known research conducted by the New York Times in 2023, found that nearly half of the 44 tampons, period underwear, menstrual cups, disposable and reusable menstrual pads it tested had some level of per- and polyfluoroalkyl substances (PFAS), better known as “forever chemicals.” 

PFAS are associated with a range of health risks, including delayed puberty, lower bone mineral density and even type 2 diabetes in women. 

The period care industry is also the source of another problem: environmental pollution.

Every month, around 1.8 billion people globally menstruate. Single-use period products create more than 200,000 metric tons of waste annually.

On an individual level, the average woman will dispose of more than 400 pounds of period product packaging during her lifetime.

Many are made of plastics, which contribute to the growing environmental problem of microplastics in ocean water. 

How Have Consumers Reacted? 

Concerns about heavy metals and the environmental impact of period care products may accelerate a growing shift in consumer preferences for more sustainable, healthy options.

In 2023, the Week reported that sales of tampons in the United Kingdom fell by 12 per cent over the previous five years.

Immediately after the publication of the toxic tampon study, sales of menstrual cups, which offer several advantages, including being reusable and environmentally friendly, surged. 

Some retailers in the United States, such as Target, ran out of supply. 

10 Innovators Working to Solve the Period Care Crisis

Some innovators have been working to address the health and environmental impacts of period care for decades.

One trailblazer is Susie Hewson, MBE who founded the period care company Natracare in 1989.

Natracare’s tampons and other period care products are regularly tested for contaminants, including heavy metals, PFAS and plastics. 

Over the last decade, a range of other period care companies have emerged, many of them founded by women.

Below are nine other innovative, well-known, and rising companies focused on delivering innovative, environmentally friendly, and safe period care products to women from around the world.

  • The Flex Co:  An innovator in the menstrual cup industry, with a broad product portfolio of solutions, sold at over 25,000 retailers in the United States. Recently, Flex Co. ramped up production of its menstrual cups because of increased demand following the publication of the toxic tampons study. Location: United States | W: https://flexfits.com
  • Vyld: This company is producing sustainable, marine biodegradable and healthy period products manufactured from seaweed. Location: Germany | W: https://www.vyldness.de
  • Lemme Be: Launched in response to the growing need for health, safety, and comfort in period care, the company delivers sustainable menstrual cups, reusable period panties and other products. Location: India | W: https://lemmebe.com
  • Inertia: A new South Korea-based period care company. They sell organic, sustainable micro-plastic-free sanitary pads using plant-based technology. Location: South Korea | W: https://inertiabio.com
  • Lola: Lola sells sustainable products for period care, sexual wellness and vaginal health. The company is focused on delivering clean, non-toxic products with clear labels made without synthetic fibers, fragrance, chlorine or other additives. Location: United States | W: https://mylola.com
  • Sunny: Sunny has developed a sustainable menstrual cup product that inserts like a tampon. Location: United States | W: https://sunnyperiod.com
  • Rael: Menstrual care and feminine wellness company that provides pads, tampons, pantyliners and period underwear made of natural and organic ingredients.
    Location: United States | W: https://www.getrael.com
  • Aisle: Aisle is an award-winning social impact business that specializes in sustainable alternatives to disposable menstrual products through their line of period underwear, washable cloth menstrual pads and menstrual cups.
    Location: Canada | W: https://periodaisle.com
  • Trace: Offers a first-of-its kind sanitary pad with non-toxic, pesticide-free hemp fiber, grown by hand-selected farming partners. Location: United States | W: https://traceyourtampon.com 

About the Author:

Fard Johnmar is a health futurist, strategist, and co-founder of the FemAging Project, a global initiative focused on driving women’s health innovation — especially for those aged 40+.

Data and insights in this article were sourced from Femalytics, an intelligence and membership platform for women’s health change-makers.

At Femalytics’ core is a growing database of thousands of market insights and more than 30,000 organizations across numerous categories relevant to women’s health.

Femalytics also features Femmaya, a unique AI assistant powered by the rich and robust Femalytics database.

Learn more about Femalytics and experience Femmaya for free at www.femalytics.com

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Women urged to be wary of menopause misinformation on social media

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Women are being urged to seek evidence-based advice and avoid menopause misinformation shared on social media.

A seminar co-hosted by the World Health Organization (WHO) mainly examined what is known about the cognitive effects of menopause and current research in the field worldwide.

Dr Nicole Jaff, a South African academic and certified menopause practitioner, said research into menopause and its effects was now at a peak.

She said: “There’s a lot of information out there.

“But I would say please look for the evidence-based information, not for the influencers and the misinformation, but those who are giving guidelines, who are giving information.”

Jaff highlighted research into cognitive changes during menopause and how some women experience brain fog, a term for difficulties with memory, concentration and clear thinking.

She said: “I’m very excited about the non-hormonal treatments that are now available, especially for women who could never take hormone therapy because of breast cancers and various cancers, who can now take it.

“I’m extremely excited about people who are standing up for evidence-based medicine, for science, who are actually fighting back against a lot of the social media and influencers who are not giving evidence-based information and making life very difficult for women because they think they should be forever young or buying this or buying that.”

Jaff advised women and healthcare workers to read new guidelines recently issued by the International Menopause Society. They are available free to download from its website.

The seminar also heard from Professor Aimee Spector, professor of clinical psychology of ageing at University College London.

She raised similar concerns about misinformation, particularly claims linking hormone replacement therapy, known as HRT, to dementia. Some claims suggest HRT reduces dementia risk, while others suggest it increases the risk.

Spector said: “I think there’s also lots of misinformation.

“And I think that there’s huge variations in how even professionals and doctors interpret this information.”

She was part of an international research team commissioned by the WHO last year to assess published studies on the issue.

The institutions involved also included the Global Brain Health Institute at Trinity College Dublin.

Spector said: “The first thing to say is that the quality of evidence was very low.

“Nine out of the 10 studies we looked at were observational, which means that you’re observing patterns over time. But you don’t necessarily know whether that’s due to the hormone therapy or not.

“Our overall recommendation was that there’s insufficient evidence for menopause hormone therapy in terms of either increasing or reducing the risk of dementia. In other words, we don’t know either way.”

Spector said women should therefore decide whether to use HRT to treat menopause symptoms rather than based on concerns about dementia.

She said: “It’s recommended for menopause symptoms, but it’s not recommended to reduce dementia. And I think a lot of people are saying that.”

The Menopause on the Brain webinar was part of an ongoing series hosted by the WHO and other global health agencies.

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Endometriosis musical set for Edinburgh Fringe stage

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An endometriosis musical by two US writers will debut at the Edinburgh Festival Fringe in August.

“Endometriosis: The Musical” follows Jane, a woman trying to discover why she is living with chronic pain.

Maria Bartholdi and Kristin Stowell first developed the production for the 2022 Minnesota Fringe Festival.

The full show premiered at Theater in the Round in Minneapolis in 2025.

Stowell said the play drew on personal experience, although neither writer realised it at the time.

“So it’s like my goal to let women see themselves in this who are dealing with this and have a question they can bring back to their doctor,” she said.

“Like, could it be endometriosis?”

Bartholdi said she did not realise she might have the condition herself until after the play premiered.

“This show helped diagnose me, which I think is just one of the miraculous things that we hope this the show does for other people as well,” Bartholdi said.

Dr Wendy VanBuren, a radiologist at Mayo Clinic in Rochester, said she was a fan of the musical and its role in raising awareness of a common but underdiagnosed disease.

“Cells that are similar to but not identical to the cells that comprise the lining of the uterus, the inside of the uterus, are located outside the uterus,” said VanBuren.

“When they’re outside the uterus, there isn’t the right environment to deal with that. So basically, what you get is bleeding, and then you get inflammation.”

Roughly one in seven women live with the disease, and receiving a diagnosis can take nearly a decade.

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Johnson & Johnson offers to pay US$5.5bn to settle talc cancer lawsuits

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Johnson & Johnson has offered an estimated US$5.5bn settlement covering about 76,000 claims that its talc products caused ovarian cancer.

The proposed agreement could end a contentious legal dispute over the company’s baby powder and other talc-based products that has lasted around a decade.

Johnson & Johnson said the settlement covers claims consolidated in a federal court in New Jersey and related cases in state court.

The claims represent nearly all the remaining talc cases against the US multinational, according to the company.

Johnson & Johnson has previously settled most claims alleging that its talc contained asbestos and caused mesothelioma.

Mesothelioma is a rare cancer affecting the lining of organs, most commonly the lungs, and is usually linked to asbestos exposure.

Law firms representing claimants confirmed the proposed deal, describing it as a good resolution after around 10 years of litigation.

The agreement must be accepted by 95 per cent of ovarian cancer claimants in state or federal court before it becomes final.

Erik Haas, vice-president of litigation at Johnson & Johnson, said the claims were “meritless” and that the company was willing to settle to bring the litigation to a close.

“While we are confident the company would have ultimately prevailed with further litigation, as it has in the vast majority of cases tried to date, this resolution allows the company to put this matter behind it and remain focused on its mission to develop medicines and devices that save lives,” Haas said.

The company expects to pay US$3bn in 2027, with further payments due in 2028.

The deal could be worth more, depending on how many people take part in the settlement.

Chris Seeger, a lawyer representing around 2,500 clients with talc claims who helped negotiate the agreement, said Johnson & Johnson could ultimately pay US$7bn or more.

The settlement assigns specific values to qualifying ovarian cancer claims but does not cap the company’s total payout.

“We got a fair settlement, and our clients are going to be happy with it,” Seeger said.

Johnson & Johnson reached the agreement after a series of court victories, including wins in individual trials and successful efforts to disqualify claimants’ lawyers from the litigation.

The company also secured court rulings against experts used by claimants to support their cases.

A federal judge last week questioned whether individual claimants could prove that talc had specifically caused their ovarian cancer.

Johnson & Johnson has consistently denied that its talc products caused cancer, maintaining that the products were safe and did not contain asbestos.

The company stopped selling talc-based baby powder in the US in 2020 and switched to a cornstarch-based product.

Litigation resumed in March 2025 after being paused for more than three years while Johnson & Johnson pursued a bankruptcy strategy known as the “Texas two step”.

The company filed three bankruptcies through a shell-company subsidiary in an attempt to settle the cases. Each bankruptcy was dismissed.

Before the bankruptcy attempts, Johnson & Johnson had a mixed record in talc trials.

These included a multibillion-dollar verdict for 22 women who said baby powder caused their ovarian cancer, alongside trials won by Johnson & Johnson and other verdicts later reduced on appeal.

Unlike the proposed bankruptcy settlements, the latest agreement applies only to existing claims and does not cover future lawsuits.

Seeger said excluding future claims made more money available for current claimants than the bankruptcy proposal and would allow all claims to be paid within 18 months rather than over more than a decade.

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