News
AI, affordability and personalisation key to post-COVID femtech growth – report

AI-enabled cancer care, personalised approaches and greater menopause awareness have been identified as key femtech post-pandemic growth trends.
Global consultancy Frost & Sullivan has issued a new report in response to the “glaring gaps in women’s healthcare” exposed by COVID-19, which have emphasised the need to build a more equitable system.
The global femtech market reportedly reached £539m in 2021 and is expected to hit £876m by 2025, driven, in part, by demand from fertility, menopause and geriatric care.
While the older demographic will be the largest market for this segment, the younger population is expected to drive the general health & wellness segment and embrace new technologies more enthusiastically, Frost & Sullivan say.
The push toward personal health and wellness has opened up the market to tech giants such as Apple and Fitbit that introduced menstrual cycle tracking solutions.
“There will also be a significant market for medtech companies that can offer solutions for under-addressed health issues related to fibroids, thyroid, and endometriosis,” said Suchismita Das, Industry Analyst, Healthcare & Life Sciences at Frost & Sullivan.
“With more women entering the workforce, there has been a clear focus on advancing femtech. Over the next two to four years, there will be a rapid increase in government initiatives and reimbursement policies aimed at this demographic.”
Das added: “Meanwhile, emerging technologies such as AI, machine learning, 3D printing, 3D sensors, enhanced imaging, and screening solutions are expected to accelerate the use of telehealth and remote monitoring solutions.
“Innovations in solutions, devices, and services will prompt further advances in the femtech industry and support the delivery of convenient, hyper-personalised care.”
According to the report, femtech solution providers must harness the following growth opportunities:
- Offer affordable and personalised care: Holistic, personalised care, curated programs, specialised services, and personalized plans will help women better handle under-addressed chronic health conditions.
- Review predictors of future health: Health tech companies can leverage big data and analytics to identify women’s health trends and create databases. By adopting precision health, they can ensure better disease prediction, prevention, treatment, and management.
- Create greater awareness around menopause: Femtech companies should start addressing the symptoms of menopause in innovative ways to assure an improved quality of life for older women.
- Develop AI-enabled cancer care solutions: Medtech companies can aid early prediction of cancer and clinical management through chemotherapy, surgery, or other interventional solutions.
- Target the employer health insurance market: Partnerships between femtech start-ups and employer health insurance providers can be a viable option to address the needs of female employees.
Femtech after COVID-19: How to Break the Bias and Meet Women’s Untapped Healthcare Needs in 2022 can be accessed here.
Hormonal health
Toxins and climate harms having ‘alarming’ effect on fertility, research warns

Simultaneous exposure to toxic chemicals and climate-related heat may be worsening fertility harms across humans and wildlife, research suggests.
The review of scientific literature looks at how endocrine-disrupting chemicals, often found in plastic, together with climate-related effects such as heat stress, are each linked to lower fertility and fecundity, meaning the ability to reproduce, across species including humans, wildlife and invertebrates.
Though the reproductive harms of each issue in isolation are well studied, there is little research on what happens when living organisms are exposed to both.
“Together, the two issues are likely to pose a greater threat to fertility, and the additive effect is “alarming”, said Susanne Brander, a study lead author and courtesy faculty at Oregon State University.
“You’re not just getting exposed to one, but two, stressors at the same time that both may affect your fertility, and in turn the overall impact is going to be a bit worse,” Brander said.
The paper looked at 177 studies.
Shanna Swan, a co-author on the new paper, co-produced a 2017 study that found sperm levels among men in western countries had fallen by more than 50 per cent over four decades. Other research has suggested human fertility has been declining at a similar rate.
The University of Washington’s Institute for Health Metrics and Evaluation has previously said the world was approaching a “low-fertility future”, with more than three quarters of countries below replacement rate by 2050.
The new paper’s authors focused on the effects of endocrine-disrupting chemicals and substances, including microplastics, bisphenol, phthalates and PFAS.
These are thought to cause a range of serious reproductive problems, disrupt hormones and be a potential driver of falling fertility.
Brander said the harms linked to these chemicals are often similar across organisms, from invertebrates to humans.
Phthalates, for example, have been linked to altered sperm shape in invertebrates, spermatogenesis in rodents, meaning sperm production, and reduced sperm counts in humans.
PFAS are also thought to affect sperm quality, and both have been linked to hormone disruption.
The chemicals are widespread in consumer goods, so people are often regularly exposed.
Meanwhile, previous research has shown how rising temperatures, lower oxygen levels and heat stress, among other effects linked to climate change, may also worsen infertility.
Heat stress has been found to affect human hormones, and is linked to spermatogenesis in rodents and bulls.
Research shows temperature also plays a role in sex determination in fish, reptiles and amphibians.
The species has evolved to choose which sex it produces in part based on temperature, and the heating planet can “push it too far in one direction or the other, which overrides that evolutionary benefit”, Brander said.
Similarly, many endocrine disruptors may alter environmental sex determination.
The study set out some of the overlapping effects of chemical exposure and climate change across taxonomic groups, from invertebrates to humans.
In birds, for example, exposure to increased temperature, PFAS, organochlorines and pyrethroids may each individually cause abnormal sperm, increased fledgling mortality, abnormal testes and population decline.
“What happens if they’re exposed to more than one of those stressors at the same time? There has been little exploration of that question.
“Even if there have not been a lot of studies looking at these simultaneously, if you have two different factors that both cause the same adverse effect, then there’s a likelihood that they are going to be additive,” Brander said.
Katie Pelch, a senior scientist with the Natural Resources Defense Council nonprofit, who was not part of the study, said the authors had reviewed high-quality science.
She said she wanted to see more examples of the overlap in impacts, but agreed with the overall premise.
“It is likely [multiple stressors] would have an additive effect, at very least, even if they have different mechanisms of harm,” Pelch added.
The solution to the systemic problems would involve tackling climate change and reducing the use of toxic chemicals.
The study cites the global reduction in the use of DDT and PCBs achieved under the Stockholm Convention as an example of an effective measure, but Brander said much more is needed.
“There is enough evidence in both areas to act to reduce our impact on the planet,” she said.
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