Insight
How to protect your data in a post-Roe world
Femtech World meets James Walker, CEO of Rightly, to understand what women can do to protect their health data after the Roe overturn.
In June 2022, the US Supreme Court overturned Roe v. Wade which previously gave women a federally guaranteed right to abortion across all US States.
Since then, experts have urged women to delete their period tracking apps fearing that the user’s data may become incriminating if seeking for an abortion.
Statistics from Rightly show a 4400 per cent increase in the number of requests for data deletion from women’s health apps such as Period Tracker, MyFlo and My Calendar, compared to the weeks prior to the Roe decision.
After the overturn there has been a “strong upsurge with women thinking about who’s got their data,” explains James Walker, CEO of Rightly. “There has been a sudden growth, both from the UK and from the US, after Roe v. Wade.
“People have started to think ‘I don’t necessarily want all of my health data being held by a health app’ or ‘who could they share my data with?’.”
Is ‘anonymous’ really anonymous?

In response to these concerns, numerous women’s health apps have introduced an anonymous mode that “allows users to use the services without any personally identifiable information, such as name, email address, and technical identifier being associated with the account,” wrote period tracking app Flo.
“The anonymous mode is the way to go,” says Walker. “But I think there is a step further, which is understanding how algorithms are used and how we are being marketed.
“I can have you as an anonymous user but I can still classify you and I can still work out how to market you. So, the anonymous mode is actually preventing your data being shared to a wider audience but it still doesn’t mean that you’re not being profiled or marketed by the app.
“I would still be wary of how my data is being used even if in anonymous mode.”
‘The first thing to do is reading the terms and conditions’

Wariness about how ‘anonymous’ these apps really are, is backed by the fact that every activity carried out online leaves a digital trace that tech companies collect in form of data. These may have a functional purpose – essential information needed to provide the services – or they may be sold for commercial reasons.
In response to the Dobbs decision, several femtech companies released statements assuring users that the data entered is ‘private and safe’. But, evidence gathered so far suggested the contrary.
For example, a study showed that nearly 90 per cent of the top 23 women’s health apps in the US share data with third parties, with only 50 per cent requesting users permission to do so.
“The first thing to do is reading the terms and conditions,” suggests Walker. “Most people don’t spend any time doing it.”
Walker explains that carefully reading the terms and conditions is the only precaution that can be taken as he explains that any other solution is only applied after the data breach has already happened.
‘Every data is health data’

Data protection in the EU is covered by the GDPR which stands for General Data Protection Regulation. This regulation went into effect in 2018 and it places limits on what organisations can do with users’ personal data.
“GDPR is pretty open on the way that your data can be used,” says Walker. “But the way your data is actually used is blurred with it.
“The UK government is looking more and more into how firms can use anonymised health data to be able to build better algorithms and better services. They see the value in the commercial services that can be delivered from this.
“I think that leaving data privacy to governments will leave us in a situation where many people will be shocked and horrified in the future about how their data has been used and what’s been done with it.”
Walker suggests taking action, not only with women’s health apps, but with any online app as he explains that “every data is health data”.
Insight
Topical HRT protects bone density in women with period loss – study
Transdermal HRT best protects bone density in women with functional hypothalamic amenorrhoea, a condition that stops periods, a review of trials has found.
The meta-analysis pooled randomised clinical trials involving 692 participants and found transdermal hormone replacement therapy and teriparatide increased bone mineral density by between 2 and 13 per cent.
Functional hypothalamic amenorrhoea can follow anorexia or intense exercise. Bone mineral density measures bone strength and the amount of mineral in bone.
Around half of women with the condition have low bone mineral density, compared with about 1 per cent of healthy women, and their fracture risk is up to seven times higher.
The research was conducted by scientists at Imperial College London and Imperial College Healthcare NHS Trust.
Professor Alexander Comninos, senior author of the study and consultant endocrinologist at the trust, said: “Bone density is lost very rapidly in FHA and so addressing bone health early is very important to reduce the lifelong risk of fractures.
“Our study provides much needed comparisons of all the available treatments from all available studies.
“Clearly the best treatment is to restore normal menstrual cycles and therefore oestrogen levels through various psychological, nutritional or exercise interventions – but that is not always possible.
“The foundation for bone health is good calcium and vitamin D intake (through diet and/or supplements) but we have additional treatments that are more effective.”
When FHA is diagnosed, clinicians first try to restore periods through lifestyle measures, including psychological and dietary support, but these can fail. Guidelines then recommend giving oestrogen, though the best form was unclear.
The team reviewed all prior randomised trials comparing therapies, including oral and transdermal oestrogen, and also assessed teriparatide, a prescription bone-building drug used for severe osteoporosis.
They found no significant benefit for oral contraceptive pills or oral hormone therapy.
A recent UK audit reported that about a quarter of women with anorexia-related FHA are prescribed the oral contraceptive pill for bone loss; the study suggests using transdermal therapy instead.
Comninos said: “Our goal is simple: to help women receive the right treatment sooner and to protect their bone health in the long-term.
“We hope this study provides clinicians with better evidence to choose transdermal oestrogen when prescribing oestrogen and so inform future practice guidelines.
“Right now, millions of women with FHA may not be receiving the best treatments for their bone health.”
Insight
AI cuts interval breast cancers in Swedish trial
Insight
WUKA and Royal Yachting Association partner to support women and girls in sailing
WUKA has announced a groundbreaking partnership with the Royal Yachting Association (RYA), including RYA Scotland and RYA Northern Ireland, supporting women and girls in sailing.
Building on WUKA’s growing #TackleAnything campaign – which has already reached thousands of girls across sports in the UK – this collaboration brings practical period solutions into sailing.
Together, WUKA and the RYA are committed to breaking down barriers so periods never limit confidence, participation, or performance on the water.
Ruby Raut, WUKA founder & CEO, said: “Partnering with the RYA has been incredibly important for us at WUKA.
“Sailing is an amazing way for women and girls to build confidence, and periods shouldn’t hold anyone back from enjoying the water or reaching their full potential.
“Through this partnership and our #TackleAnything campaign, we’re proud to provide practical solutions and innovative products that help female sailors feel comfortable, confident, and free to focus on learning, performing, and having fun.
“Breaking down barriers and supporting women to tackle anything — on land, at sea, and everywhere in between – has never felt more meaningful.”
WUKA, which stands for Wake-Up Kick Ass, shares the RYA’s commitment to inclusivity and empowerment.
In 2023, WUKA launched #TackleAnything, a campaign supporting women, girls and sportspeople with periods. Since its launch, the initiative has reached 3,576 girls across 46 clubs and partnered with a range of sports across the UK – from Scottish Gymnastics to Titans wheelchair basketball – helping young athletes play without limits and stay confident, comfortable, and in the game.
The brand offers period-friendly aquatic apparel and practical solutions that help women train and compete with freedom of movement and total assurance.
Through this partnership, WUKA will provide innovative period swimwear for young sailors across key RYA programmes, including the NI Sailing Team, the RYA Scotland Performance Pathway Programme, and the British Sailing Pathways Talent Academies.
By combining WUKA’s mission to challenge stigma with the RYA’s commitment to inclusion, the partnership ensures young sailors can focus on what matters most – learning, performing, and enjoying their time on the water – with confidence and comfort. RYA members will also receive a 10 per cent discount on WUKA products.
Sailing offers incredible benefits for women and girls, but time on the water can present unique challenges -particularly during menstruation.
Together, WUKA and the RYA are providing practical solutions that remove these barriers, helping young sailors participate fully and confidently in the sport.
Sara Sutcliffe, RYA CEO, said: “At the RYA, we have been making strides to break down barriers for women of all ages to help ensure they can experience the water in a supportive and positive environment.
“From education workshops and practical sessions, we want to make sure our female sailors are empowered and this partnership is another great example of how we can demonstrate possible tools to equip them to succeed”.
This partnership is part of the RYA’s wider commitment to making sailing a sport where women and girls can thrive. Alongside initiatives such as the Female Futures Group, the Women’s Race Officials Programme and all new Talent Academy Female Future’s Camps; it demonstrates a continued focus on removing barriers and creating meaningful opportunities across every stage of the sailing.
WUKA’s involvement ensures that practical solutions are available on the water, from innovative period swimwear to support resources, helping young sailors feel fully equipped and confident during training and competition.
By integrating these tools into RYA programmes, WUKA brings a new level of comfort and assurance to female athletes, allowing them to focus entirely on performance, enjoyment, and growth in the sport.
For any women and girls looking to learn more about sailing, visit www.rya.org.uk.
For more information on WUKA visit www.wuka.co.uk.
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