News
What 100k+ journalled words reveal about women’s mental load

By Katrina Zalcmane, co-founder of Véa
101,000 journalled words. That’s what it took to make women’s mental load measurable – and what it revealed was not what we expected.
We can track a woman’s cycle to the hour, map her hormones, her fertility window, her sleep habits.
But we have had remarkably little structured visibility into the cognitive and emotional load running underneath all of it – the layer that shapes how she makes decisions, takes risks, recovers from pressure and moves through her day.
That’s where the data gets interesting.
Across those 101,000 anonymously journalled words, Véa identified the cognitive signatures of how pressure gets metabolised – not into symptoms, but into patterns.
Overgeneralisation, fortune-telling, catastrophising: the interpretive architecture through which strain quietly becomes self-doubt, avoidance and reduced capacity.
This is not a wellness story – it’s a data story. And it points to a layer of women’s health that has been consistently underinstrumented.
Véa is an neuroscience-backed AI journal that uses semantic embeddings and a state classifier trained on emotional data to read language the way a clinician might – not for keywords but for interpretive patterns.
Each entry is stored as an emotional vector, building a longitudinal map of how a user’s inner state shifts over time.
That is what made this dataset possible.
What the Data Shows
Mental load is often described in domestic terms – the remembering, the planning, the anticipating. But in practice it is also deeply interpretive.
It lives in the ongoing internal work of pre-empting what might go wrong, reading emotional atmospheres, managing self-presentation and correcting internally before anything external has even happened.
That is not just emotional strain. It is a form of continuous cognitive expenditure.
To make that visible, Véa analysed 101,000 anonymously journalled words across 150+ beta testers over 6 months.
These were not a homogenous group: new mothers, neurodivergent women, career-switchers, high performers navigating demanding roles – different lives, different pressures, same underlying patterns.
That breadth matters – it means what we found is not a niche signal. It is structural.
Across that dataset, Véa identified more than 3,000 separate instances of cognitive distortions – recurring interpretive patterns that emerge under pressure.
The five most frequently detected were overgeneralisation, fortune-telling, “should” statements, catastrophising and black-and-white thinking.
On paper these may sound like standard CBT terminology. But taken together they reveal something more significant than stress.
They show that a large part of women’s mental and emotional load is not only what women are carrying externally – it is how rapidly and repeatedly that load gets cognitively organised into threat, failure and self-correction.
What drains women is not just the event. It is the meaning-making around the event.
The Cost of Cognitive Distortions
Overgeneralisation: when one setback becomes a self-story
The most frequent pattern was overgeneralisation: turning one event into a broader conclusion.
One awkward meeting becomes “I’m not good enough”. One rejection becomes “this always happens to me”.
Under stress, the prefrontal cortex loses flexibility, making it harder to hold context and alternative interpretations.
The brain defaults to faster, simplified conclusions, often collapsing a single event into a broader narrative.
For high-performing women, this matters because it directly affects risk-taking and recovery. If one setback becomes a signal of incompetence, the cost of visibility increases.
This aligns with workplace data showing women are more likely to self-deselect from opportunities after negative feedback or perceived underperformance.
Overgeneralisation is not just negative thinking. It is a reduction in cognitive flexibility that limits forward movement.
Fortune-telling: managing problems before they exist
The second pattern was: predicting negative outcomes without evidence, e.g. “It’s going to go badly” or “They’re not going to respond” when you have no facts to back that up.
The brain operates on predictive models, continuously forecasting outcomes.
Under stress, these predictions become threat-biased and less accurate, prioritising avoidance over exploration.
For women, this overlaps with documented anticipatory mental load – the cognitive work of planning, monitoring and pre-empting problems.
The result is inefficiency: energy is spent solving for outcomes that have not occurred.
For high performers, this reduces focus, presence and execution quality because attention is allocated to imagined scenarios rather than current tasks.
“Should” statements: the language of self-surveillance
“Should” statements reflect top-down self-monitoring where behaviour is continuously evaluated against internalised standards. Under sustained pressure, this shifts from regulation to self-criticism, increasing cognitive load.
For women, these standards are often compounded. Performance, emotional regulation and relational behaviour are all being evaluated simultaneously.
Workplace data shows women face higher expectations to balance competence with likability and are more likely to experience competence-based microaggressions.
This creates a loop of self-surveillance, splitting attention between doing and evaluating.
That split is cognitively expensive.
Catastrophising: when the system defaults to threat
Catastrophising reflects rapid escalation to worst-case scenarios.
Under cognitive load, the brain shifts toward amygdala-driven threat processing, reducing the ability to hold ambiguity and increasing urgency-based interpretation.
For high-performing women managing multiple demands, even small uncertainties can trigger escalation because they are processed on top of existing load.
The outcome is distorted prioritisation. Attention is redirected toward perceived threats rather than actual strategic work.
Black-and-white thinking: the rigidity behind perfection
The final major pattern was black-and-white thinking: interpreting situations in binaries, e.g “I’m either doing well or failing”.
It reflects reduced cognitive flexibility, a key function of the prefrontal cortex that allows for nuance and adaptive thinking.
It makes recovery harder and leaves very little room for partial progress, mixed feelings or ordinary human inconsistency.
For high-performing women, this often intersects with perfection pressure. Partial progress is discounted and anything below optimal performance is interpreted as failure.
This creates rigidity. It limits iteration, slows decision-making and makes sustained performance harder, not better.
What This Actually Means
Clinical surveys can tell you a woman is stressed. Journalling treated as longitudinal data tells you something different – it shows you how that stress is being interpreted, repeated and compounded over time.
A survey captures a moment. Language tracked across weeks and months captures a pattern.
That distinction is what makes this dataset structurally different from existing research: it surfaces the cognitive layer that self-report instruments are not designed to reach.
For corporate health and wellbeing
These patterns do not stay at home.
Overgeneralisation after a difficult meeting, fortune-telling before a high-stakes presentation, black-and-white thinking under performance pressure – these are showing up in the workplace every day, invisibly.
For organisations investing in women’s development and retention, this data reframes the conversation.
It is not enough to offer resilience training or mental health days.
The question is whether your wellbeing infrastructure is designed to address the interpretive load that sits underneath performance and whether the interventions you offer are actually built around how women experience that load.
Because that is where capacity is actually being lost.
For clinical and health frameworks
The most widely used depression screener in the world is nine questions long. It captures a snapshot.
What longitudinal language data offers is something clinical instruments have never been designed to provide – continuity.
A running record of how cognitive patterns shift, accumulate and respond to pressure over time, before they become a diagnosis.
That has real implications for how we screen, how we intervene early and how we build a picture of women’s mental health that goes beyond the biological and into the cognitive.
Insight
UK reviews surrogacy firm over rejected insurance claims

The UK government is reviewing a surrogacy firm after complaints that medical insurance claims involving surrogates in Mexico were rejected.
The Department of Health and Social Care (DHSC) is considering whether UK-based provider My Surrogacy Journey should remain listed on gov.uk as one of four domestic surrogacy agencies available to intended parents.
The review follows allegations concerning its Mexican sister company, where surrogates are based.
Health minister Diana Johnson said: “The department is looking into the allegations about My Surrogacy Journey.
“As part of that assessment, the department will consider whether it is appropriate for that company to remain on the gov.uk list of agencies.”
Emails sent by My Surrogacy Journey chief executive Michael Johnson-Ellis and seen by the Guardian suggest multiple surrogate women in Mexico had their insurance claims rejected.
The emails also suggest 300 couples using the company were moved to a new insurance provider because of the increased risk of claims being rejected.
Commercial surrogacy is banned in the UK, where only altruistic arrangements are permitted.
My Surrogacy Journey operates a not-for-profit UK branch alongside for-profit sister companies in Mexico and the US. All three companies have the same owners and chief executives.
The reported insurance issues relate to surrogacy arrangements in Mexico.
One couple told the Guardian they paid tens of thousands of pounds to cover medical costs after their surrogate had a hysterectomy during childbirth and an insurance claim was refused.
The Guardian said it understood that at least five sets of parents said they had to cover medical costs after insurance claims were rejected.
In an email to the couple whose surrogate underwent a hysterectomy, Johnson-Ellis wrote: “We have already told you that the insurance companies have been declining some of the claims and we are actively working with the broker to get this issue resolved but you should also consider that they may not be paid out and there is nothing we are able to do to change this …
“We appreciate this is not an insignificant sum but this genuinely is out of our control.”
Johnson-Ellis also said the company had switched insurance providers, writing: “We’re also managing this for 300 other journeys, which is a complex position to be in.”
Lawyers acting for My Surrogacy Journey said the company did not comment on individual cases, but that existing insurance policies were in place and claims continued to be accepted and processed.
They said the company understood that a small number of claims had been rejected and was supporting people seeking to resolve those claims with an insurer.
Under the surrogacy arrangements, intended parents are understood to be contractually required to cover medical costs not paid by an insurer.
The couple said they had been recommended the company’s Mexico option. Its website advertises that intended parents using the route can have a baby in “under 18 months”.
They said they were told the UK route could take up to five years and that the US option was much more expensive.
Lawyers for My Surrogacy Journey said prospective parents are given information about typical timelines, costs, legal frameworks and practical considerations, and that the 18-month timeframe is indicative only.
The couple said their surrogate developed placenta accreta, a serious condition in which the placenta attaches to the wall of the uterus.
Emails from Johnson-Ellis acknowledged that the insurance provider investigated the birth after the surrogate experienced health complications.
The parents are considering legal action, while the Guardian said it understood at least four other couples were reviewing their options.
Phil Brickell, MP for Bolton West, raised concerns in parliament about a separate couple who had used My Surrogacy Journey.
He said: “Two of my constituents recently travelled to Mexico, where their children were born by surrogacy.
“Those births were facilitated by a company called My Surrogacy Journey, which is listed on gov.uk.
“While in Mexico, they had repeated traumatic experiences with the company relating to issues including insurance for their children, accusations of bullying towards staff and repeated efforts to silence any constructive criticism.
“I understand that other members of this house have received similar complaints.”
Brickell called for My Surrogacy Journey to be removed from gov.uk pending a review by the Human Fertilisation and Embryology Authority.
Lawyers acting for My Surrogacy Journey said the company was communicating with DHSC and was confident any issues could be resolved.
Menopause
‘Limited scientific evidence’ for most menopause supplements, expert says

Many menopause supplements contain ingredients with limited evidence for symptom relief, while formulations and prices vary widely, a study has found.
Researchers analysed 201 products sold by nine major UK retailers, comparing their ingredients, doses and monthly costs.
Prices ranged from £1.50 to £95 a month, while no single ingredient or category of ingredient was common across all products.
The study, carried out by University College London, found that 80 per cent of products contained herbs, 77 per cent contained vitamins and 74 per cent contained phytoestrogens, naturally occurring plant compounds found in foods including soy and flaxseed.
Vitamin B6 was the most common vitamin, while red clover and sage were the most frequently identified plant ingredients.
Researchers said more evidence was needed on the effectiveness and safety of supplements marketed for menopause symptoms.
Professor Joyce Harper, senior author of the study and professor of reproductive science at University College London, said: “The menopause supplement market is growing rapidly, despite limited scientific evidence that many of these products improve menopause symptoms.
“Some social media influencers promote these products as effective solutions, despite many claims not being supported by scientific evidence.
“This can contribute to the spread of misinformation and help drive a rapidly growing menopause supplement market, leading some women to spend substantial amounts of money on supplements in the hope of improving their symptoms and overall wellbeing.”
Half of the supplements did not contain vitamin D, while less than 24 per cent contained calcium.
The British Menopause Society and International Menopause Society have highlighted vitamin D and calcium as important for maintaining bone health and preventing osteoporosis after menopause.
Researchers also identified botanical ingredients that may carry risks, including black cohosh.
Poppy Sullivan, first author of the study, said: “Certain botanical ingredients in some menopause supplements may also have risks.
“Black cohosh, in particular, is known to carry a potential risk of liver toxicity.”
The amounts of vitamins and minerals included in different products also varied widely.
Sullivan said: “Some nutrients can have adverse effects when consumed in excess over time.
“For example, excessive vitamin D intake can theoretically lead to high calcium levels, which could cause adverse effects such as vomiting and confusion.”
The study found little empirical evidence supporting the effectiveness of even the most expensive products.
Researchers called for more high-quality research, including clinical trials, to determine whether menopause supplement ingredients are effective and safe.
They said the findings could also help healthcare professionals understand the wide variation in supplement formulations.
The researchers acknowledged that the analysis may not have included every menopause supplement available in the UK.
Pregnancy
Ultrasound Direct extends Trice Imaging partnership

Ultrasound Direct has extended its Trice Imaging partnership for three years, adding a reporting tool across its 70-clinic UK network.
The private ultrasound provider will continue using the Tricefy platform for secure image storage and patient engagement, alongside TriceIQ for efficiency and productivity analytics.
It will also introduce Trice Workspace Reporting across its network. The companies say the tool will help standardise ultrasound reporting templates and workflows and reduce variation between clinics.
Ultrasound Direct carries out an estimated 120,000 patient scans each year across services including pregnancy, fertility, women’s health, men’s health and other diagnostic pathways.
Its network uses a large pool of sonographers working across different ultrasound systems and serves referral routes including self-referring patients, GPs and commercial partners.
Mike Steward, founding director at Ultrasound Direct, said: “Having worked with Trice Imaging since 2018, we first partnered to replace manual methods of providing scan images to expectant parents with Trice’s secure electronic image-sharing platform. Today, every study performed across the Ultrasound Direct Network is recorded and stored on Tricefy, while our clinical services have expanded considerably beyond pregnancy into fertility, women’s health, men’s health and other diagnostic pathways.”
He added: “To continue futureproofing our image management strategy across a network of 70 clinics, a large team of sonographers, varying ultrasound systems and a growing number of referral partners with different needs, we decided to extend with Trice Imaging. This includes the introduction of the new Trice Workspace Reporting module to help us scale and standardise our ultrasound reporting templates and workflow, reducing variability between clinics.”
The partnership began in 2018, initially focusing on replacing manual methods of sharing pregnancy scan images with expectant parents.
Johanna Wollert Melin, founder and chief executive of Trice Imaging Europe, said: “Ultrasound Direct has been a valued partner in the UK for 8 years.”
She added: “At the heart of the relationship is a willingness to explore new ideas, test new tools and the spirit to solve real challenges across a large and complex clinical network.”
Mark A. Samii, chief revenue officer at Trice Imaging, said: “We are delighted to retain and extend our relationship with Ultrasound Direct.”
He added: “The addition of Trice Workspace Reporting addresses a challenge we hear from multi-site providers globally – keeping reporting quality consistent across many users, systems, referral or payer relationships.”
Steward said Ultrasound Direct continues to see growing demand for private diagnostics alongside NHS care from self-referring patients and an increasingly diverse range of professional and commercial referral partners.
He added: “As that development continues, scalable digital infrastructure becomes increasingly important. Our focus is on ensuring that a growing national network can support consistent clinical workflows, different referral pathways and the technology requirements of the future, while continuing to provide patients with accessible diagnostic services.”
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