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Five femtech start-ups taking over TikTok

By Published On: January 11, 2023
Five femtech start-ups taking over TikTok

TikTok has amassed over 1.5 billion monthly active users in the third quarter of 2022. Now, more and more start-ups are using the social media platform to educate, raise awareness and give their businesses a boost.

Here are five femtech start-ups building new women-focused communities on the world’s most downloaded app.

Riley

The Irish start-up on a mission to end ‘period plastic’ aims to educate young and old users about periods and menstrual care, busting common health myths and breaking taboos.

After struggling to access period products themselves,

@we.are.riley

Key For Her

Key, an online platform offering supplement recommendations, information and insights, aims to help women understand their menstrual cycle and track their symptoms.

TikTok-famous founders, Donna Ledwidge and Renée O’Shaughnessy, now share tips and solutions for perimenopause, menopause, menstrual cycle, skin and hair with their 53,000 followers. @keyforher

Youly

The team behind Youly, Australia’s hassle-free emergency contraception service, speak honestly and openly about everything you need to know about the female body.

Having already amassed over 61,000 TikTok followers, the platform, part of the digital healthcare company Midnight Health, aims to break the stigma surrounding reproductive health and close the female health education gap. The history of brith control has never sounded so good. @youly.com.au

Peanut

The online platform Peanut provides a social network for women to connect across every life stage – from fertility, pregnancy and motherhood through to perimenopause and menopause.

Users have access to a community of women ready to listen, where they can share stories, ask questions, build friendships and learn from one another. @peanut

Juno Diagnostics

The US biotech company aims to support growing families through every step of the pregnancy journey by developing a range of affordable, non-invasive prenatal tests.

Now, Juno grows its TikTok presence by answering the most common pregnancy questions to empower families and aspiring parents with science and evidence-based information. @junodiagnostics

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