Insight
Canada targets US$37bn femtech opportunity

Vancouver forum brings policy, industry and health leaders together to tap Canada’s US$37bn femtech opportunity.
The 2025 Femtech Canada Forum brought together representatives from policy, academia, industry and global health organisations to address what organisers describe as a US$37bn economic opportunity for Canada’s economy through women’s health technology.
Femtech Canada announced it will join the United Nations Population Fund’s Equity 2030 Alliance as a member and co-lead of the Technology Cluster, becoming the first organisation to assume a cluster co-lead role within the alliance.
The Vancouver event, hosted by Femtech Canada with title sponsor Sun Life and event sponsor Deloitte Canada, focused on aligning research, policy and commercialisation efforts to address gender health disparities.
“We are excited to welcome Femtech Canada as a co-lead of the Technology Cluster,” said Dr Nigina Muntean, chief of the innovation and transformation branch at UNFPA. “Their leadership will help accelerate gender-equitable technology development and strengthen collective efforts to advance women’s health and wellbeing worldwide.”
Andrea Guest, senior manager at Femtech Canada, said the organisation was “honoured” to join the alliance. “By aligning our ecosystem work with the Alliance’s global mandate, we can accelerate the design and adoption of technologies that truly serve women’s health.”
The forum featured several report launches addressing barriers to women’s health innovation in Canada. Deloitte Canada and the IWK Foundation unveiled “The Case for Advancing Women’s Health in Canada”, which calls for updates to Canada’s Women’s Health Strategy and outlines policy gaps and economic opportunities.
Zahra Jivan from Deloitte Canada and Heather Creighton from the IWK Foundation presented recommendations for driving equitable outcomes and what they described as unlocking national prosperity through women’s health investment.
PeriPharm and Duchesnay released a white paper documenting two decades of market access challenges for women’s health medications in Canada. Catherine Beauchemin and Maggie Dong of PeriPharm presented the findings, highlighting regulatory barriers and proposing strategies for reform.
A discussion between Dr Lori Brotto from the Women’s Health Research Institute and Hilary Kilgour from Audaxa Ventures examined pathways from research to commercialisation for evidence-driven entrepreneurs in femtech.
The closing panel, moderated by Laura Maxwell from Sun Life, included Dr Angela Kaida from the Canadian Institutes of Health Research, Jessica Chalk from myStoria, Mallorie Bronfman-Thomas from the UNFPA’s Equity 2030 Alliance, and Stephanie Gan from Health Emergency Readiness Canada.
Panellists discussed embedding gender equity throughout the innovation lifecycle, from research and product development to commercialisation. They emphasised the need for inclusive data practices, investment and stronger pathways for bringing women’s health solutions to market.
“This Forum helps us form the roadmap to move from talk to tangible action,” Guest said. “We’re done talking about ‘potential’ and are now focused on the collective work to make Canada’s femtech advantage a world-leading reality.”
The annual forum rotates between Canadian cities to support regional and national growth in the femtech sector. Organisers positioned women’s health innovation as what they called one of Canada’s greatest untapped opportunities for innovation, productivity and inclusive growth, requiring national coordination and strategic positioning as an economic growth driver.
News
Bridging the metabolic wealth gap: The telehealth platform bypassing insurance to democratise care

As weight-loss treatments remain locked behind prohibitive paywalls, a new direct-pay initiative is cutting costs in half for low-income patients, and it could provide a new blueprint for health equity.
It is one of the most persistent, frustrating paradoxes in modern healthcare: the medical innovations most capable of addressing widespread chronic conditions are overwhelmingly priced out of reach for the populations most vulnerable to them.
Nowhere is this more evident than in the current landscape of metabolic health and weight management.
As state governments and insurance providers increasingly restrict coverage for advanced weight-loss medications due to skyrocketing costs, a stark dividing line has emerged. Clinical need is no longer the primary factor in who receives treatment. Affordability is.
This financial barrier disproportionately impacts women, who not only face high rates of metabolic conditions but also frequently serve as the primary caregivers in their households.
For a single mother managing childcare, grueling work hours, and the relentlessly rising cost of living, personal well-being is often the first casualty of a tight budget.
These patients are forced into a holding pattern, watching their conditions progress year after year while highly effective, life-changing treatments remain separated from them by a paywall.
Now, a telehealth platform called Amble Health is attempting to dismantle that wall by bypassing the traditional insurance apparatus entirely.
A Structural Shift for Access
Today, Amble Health announced the launch of the Amble Cares Program, a national initiative designed to cut the cost of medical weight-loss treatments in half for low-income Americans.
The programme arrives at a critical inflection point.
Today, roughly one in eight U.S. adults have utilized advanced metabolic medications, according to a recent KFF Health Tracking Poll.
This surge in adoption has driven a fundamental shift in preventative care, but the distribution of that care has been deeply uneven.
Through the Amble Cares Program, eligible patients can access comprehensive medical weight-loss programmes, which may include prescription medications if clinically appropriate, at up to 50 per cent below standard rates.
To ensure the discounts reach the intended demographic, eligibility is determined by an independent, third-party verification partner, based on verified financial need.
The programme explicitly prioritises individuals and families with limited disposable income, including parents and guardians whose financial flexibility is tied up in providing for dependents.
Once verified, patients are connected directly to licensed clinicians to begin treatment immediately, stripping away the friction of waiting periods.
“Healthcare should not be a luxury item,” said Joey Stiver, CEO of Amble Health. At Amble, we believe that a patient’s zip code or income shouldn’t dictate their metabolic health outcomes.
“The Amble Cares Program is our direct response to the cost of living crisis, moving beyond talk of ‘affordability’ to actually delivering it to the people the traditional system has left behind.”
The Direct-Pay Trade-Off
However, this rapid, lower-cost access comes with a significant structural trade-off.
To achieve these price reductions and eliminate the administrative delays, denials, and red tape associated with traditional healthcare, Amble Health operates strictly as a direct-pay platform.
This means participants cannot use outside coverage. The programme does not accept Medicaid, Medicare, commercial insurance, or even HSA/FSA funds.
For some patients, being entirely locked out of utilizing their existing health benefits may present a new kind of hurdle.
But for those who have already found themselves abandoned by traditional coverage networks, facing outright denials, unnavigable prior authorisations, or insurmountable deductibles, the direct-pay model offers a predictable, transparent alternative to a broken system.
Ultimately, the Amble Cares Program is making a bold bet: that the most efficient way to deliver equitable healthcare to disenfranchised populations isn’t to fix the traditional insurance system, but to innovate entirely around it.
News
UK report warns against ‘financial half measures’ for women’s health
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