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Women’s health innovations recognised in TIME’s Best Inventions 2025

TIME Magazine has published its Best Inventions of 2025, spotlighting 300 innovations making the world a better place. Femtech World spoke to some of those addressing unmet needs in women’s health.
For 25 years, TIME’s Best Inventions issue has been highlighting the most impactful new products and ideas.
This year, several femtech innovations made the list – from predictive pregnancy tools and safer postpartum care to hormone-free contraception and more accessible menstrual products.
Speaking to Femtech World, founders say this reflects a growing global recognition of the importance of technology and innovation for improving women’s experience of health and care worldwide.
“This recognition isn’t just about our company, it’s about what it represents for women’s health and women inventors,” says Sarah-Almaza Cox, co-founder of Joeyband, which made the Honourable Mentions list.
“Femtech has often been overlooked in the broader innovation landscape, yet it holds the power to change how care is delivered, experienced, and valued. For TIME to celebrate devices like Joeyband alongside global innovations signals a shift, one that honours the science, empathy, and leadership women bring to healthcare innovation.”
We take a closer look at the inventions that made the list and how they are helping to close the gender health gap.
HerBrain: “A breakthrough in pregnancy information”
HerBrain, developed by the Geometric Intelligence Lab at the University of California, Santa Barbara and recognised in TIME’s Health and Wellness category, is the first digital twin of the maternal brain.
Led by Professor Nina Miolane, who gave birth herself last year, the tool uses machine learning and brain imaging data from pregnant individuals to model how brain structures change throughout pregnancy and postpartum, allowing expectant mothers to track and anticipate weekly shifts in their brains.
The app is currently in development and is expected to launch in 2027, with the aim of integrating the tool into popular pregnancy apps to give women a clearer picture of how their bodies and brains change during pregnancy.
“Our goal is not only to educate but also to advance understanding of maternal brain health, paving the way for innovations that could benefit all women,” the researchers said in a statement announcing the news.
Mirvie Encompass: “Predicting preeclampsia”
Femtech World award-winner Mirvie’s first-of-its-kind Encompass technology was named in the top Medical and Healthcare inventions category.
Encompass provides personalised predictions of the risk of preeclampsia early in pregnancy through a simple blood test. This allows women and their healthcare providers to take action earlier to support a healthy pregnancy and aims to address increasing preeclampsia rates. TIME highlighted a 10,000-patient study published earlier this year, in which Encompass correctly identified 91 per cent of women who would develop preterm preeclampsia.
Maneesh Jain, CEO and co-founder of Mirvie, commented: “We are proud and honoured that Encompass is recognised as a TIME Best Invention of 2025. For 100 years, the reactive approach to identifying preeclampsia in pregnancy hasn’t changed – until now. “At Mirvie, we’ve invented tools that predict pregnancy complications – like preeclampsia – early enough for moms and their care teams to take preventive action. Innovations like Encompass are essential to delivering the next-generation pregnancy care that is needed to improve maternal health outcomes.”

Miudella, Sebala Women’s Health: “A groundbreaking hormone-free IUD”
The first hormone-free copper IUD to obtain FDA approval in 40 years, Midudell by Sebala Women’s Health, also made TIME’s list.
The device, which aims to improve women’s experience of contraception, was granted approval by the FDA in February 2025. Kelly Culwell, head of research and development at Sebala Women’s Health, explained that Miudella was designed to improve the insertion experience through a preloaded inserter with a rounded tapered tip and narrow insertion tube diameter.
The flexible nitinol frame and lower dose of copper were designed to decrease the side effects of using a copper IUD, including lower rates of expulsion and side effects of bleeding and pain.
“We are delighted that MIUDELLA was named to TIME’s Best Inventions of 2025 list,” Culwell told Femtech World.
“This recognition further supports our belief that the novel design of MIUDELLA will offer an innovative option for birth control for women nationwide.
“The response from healthcare providers, our current study investigators and women has been very positive since FDA approval. There is clearly an unmet need for additional non-hormonal contraceptive options in the US.”
Joeyband: “Uninterrupted skin-to-skin contact”
Making the Honourable Mentions list, Joeyband enables uninterrupted skin-to-skin contact between newborns and their caregivers in hospital settings such as operating rooms and NICUs. Created out of one mother’s experience, the device is now used in hospitals around the world to improve postpartum recovery and health outcomes.
“As a Canadian company, being honoured by TIME’s Best Inventions is deeply meaningful,” says Cox.
“Joeyband was born from a moment of fear, but has transformed into a movement for safer, more connected beginnings for families everywhere. It started with a gap that Hayley Mullins (Inventor of Joeyband) recognised in how mothers and caregivers could safely practice skin-to-skin, and has grown into a device now used in hospitals and homes around the world.
“For us, this recognition reinforces that meaningful innovation doesn’t always come from a lab; sometimes it starts in your living room, holding your newborn, dreaming of a better way.”
Egal Pads on a Roll: “Ultra accessible menstrual pads”
Designed to address poor access to menstrual products and make period care more convenient, Egal Pads’ ‘Pads on a Roll’ were also named in TIME’s Health and Wellness category.
The concept was created by Tom Devlin, whose wife reported on women’s issues for the Boston Globe. By designing pads to resemble a toilet paper roll, which fit into standard dispensers, the aim was to normalise their presence while eliminating the costs associated with vending machines. According to TIME, the company now supplies more than 1,700 schools, libraries, and healthcare facilities.
“We at Egal Pads are thrilled that ‘pads on a roll’ won as one of the best inventions in 2025,” said Penelope Finnie, CEO of Egal Pads.
“This recognition celebrates a product that’s transforming lives with its innovative, accessible design – delivered right where it’s needed, like toilet paper. And we love the fact that it was designed by a man, Tom Devlin, demonstrating how important it is that we all support and understand one another.”

Osteoboost: “Reduce bone loss with a belt”
Another Femtech World award-winner, Osteoboost, also made the list for it’s device which aims to slow bone loss and reduce the risk of fractures in osteoporosis, a condition which disproportionately affects women. The FDA-cleared vibrating belt, which is worn around the hips consistently has been shown in studies to reduce spinal bone loss in by 85 per cent.
In a statement, Osteoboost CEO, Laura Yecies, said: “This award is more than a milestone for Osteoboost; it’s a moment of acknowledgment that bone health matters, that it deserves focus, and that change is finally coming.
“We’re proud to be taking a leadership role in a growing movement that’s driving women’s health into a new era. Women’s health is experiencing a golden age of innovation! From menopause and fertility to cardiovascular and skeletal health, scientific researchers and startup founders are tackling long-ignored needs with energy and empathy. Bone health is emerging into that same zeitgeist. And it’s about time.”
Teal Wand: “At-home cervical cancer test”
The Teal Wand, which aims to make cervical screening more comfortable and accessible for women, was also recognised by TIME. Earlier this year the device became the first at-home screening test for cervical cancer to be FDA-approved.
In a LinkedIn post celebrating the news, the company said: “The Teal Wand was designed to meet women where they are, bringing privacy, comfort, and control to an essential part of preventive care. We’re proud to see women’s health innovation recognised on a global stage and to be part of a movement redefining what it means to design healthcare for women.”
Butterfly iQ3: “A portable solution for rural maternal care”
Approved by the FDA in 2024, Butterfly’s portable ultrasound with 3D imaging was listed in TIME’s Special Mention category. The iQ3 builds on Butterfly’s Ultrasound-on-Chip™ technology to “close critical gaps in healthcare delivery, supporting earlier detection, faster diagnosis and improved patient outcomes.”
With features such as AI-enhanced processing, 3D imaging modes, and versatile anatomical presets, the technology enables clinicians to bring diagnostic capability to settings with limited infrastructure. TIME notes that Butterfly has received investments from the Gates Foundation to support its use for improving maternal outcomes in sub-Saharan Africa.
Momcozy Air 1 Ultra-Slim Breast Pump: “A discreet and portable smart pump”
Also given a Special Mention in the parenting category is the Momcozy Air 1 Ultra-Slim Breast Pump, which allows users to track milk volume in real time and control suction strength via a smartphone app. The slim, discreet design also aims to reduce bulk without sacrificing performance or convenience.
The company’s design philosophy leans on what it describes as “Cosy Tech”, with innovations built around the needs and lived experience of mothers, and feedback from women is crucial for refining usability, comfort, and portability in its products.
Celebrating innovation in women’s health
To compile the list, TIME solicited nominations from its editors and correspondents around the world, as well as an online application process, paying special attention to growing fields, such as health care and AI. Each contender was evaluated on a number of key factors, including originality, efficacy, ambition, and impact.
For all those on the list representing the femtech sector, it’s welcome recognition, acknowledging the wider importance of innovation in women’s health.
As Joeyband’s Sarah-Almaza Cox put it: “This moment belongs to every woman whose idea has made the world a safer, healthier place.”
Cancer
The most measured cancer in women’s health still decides half its cases without the measurement

Breast cancer has more molecularly targeted options than any other tumour in women’s health. The evidence now shows that the limiting factor is no longer the drug, and no longer the science. It is the test – and the decision it is supposed to inform.
By Wolfgang Hackl, MD, OncoGenomX
A paradox worth sitting with
Hormone-receptor-positive, HER2-negative breast cancer is roughly 70 percent of female breast cancer, according to the National Cancer Institute’s SEER programme, and it has more approved biomarker-directed treatment options than any other subtype.
Yet in a 12,377-patient real-world cohort followed to March 2025 and reported at the San Antonio Breast Cancer Symposium, 51 per cent of women with ER-positive, HER2-negative metastatic disease had never once been tested for an ESR1 mutation – the marker that both ASCO and ESMO say to look for at progression.
That is not a science gap. It is an infrastructure gap, and it lands on women.
Breast cancer was the first solid tumour to be managed molecularly, and HER2, germline BRCA, PIK3CA, AKT1, PTEN, ESR1 and HER2-low expression have each since been added as a gate to a specific class of drug.
By any reasonable measure this is the best-equipped disease in women’s health. The delivery data tell a different story.
In an 8,049-patient analysis presented at ASCO, only 37 per cent of women received any next-generation sequencing between 2017 and 2021, and 92 to 93 per cent of that sequencing happened only after first-line therapy had already been chosen.
Community practice has improved – testing before second line rose from 9 per cent in 2018 to 69 per cent in 2024 – but in data through January 2025, nearly one-third of women still entered a second line untested, and the share of PIK3CA-mutant patients actually receiving a matched targeted therapy fell from 32 to 27 per cent in second line over the same period.
Testing is scaling. Converting a test into the right prescription is not.
Four ways the current test fails the woman in front of it
The first failure is timing.
A result arriving after the most valuable line of therapy has been committed cannot influence it – and on the ASCO figures above, that is the majority pattern, not an edge case.
The second is the specimen, and it is a structural double bind rather than a laboratory shortcoming.
SEER analysis shows bone is involved in 72.1 per cent of hormone-receptor-positive, HER2-negative disease at first metastatic presentation.
Bone is also the site where molecular testing fails hardest: in a PLOS ONE series of image-guided biopsies, 53.3 per cent of bone and 43.2 per cent of breast specimens were inadequate for sequencing; a 614-case series in the American Journal of Clinical Pathology traced 91 per cent of failures to insufficient DNA input; and routine strong-acid decalcification is known to degrade nucleic acids severely.
Blood does not rescue this. In a matched comparison of 5,780 tissue and 1,670 liquid profiles, PTEN loss appeared in 4.1 per cent of tissue but 0.2 per cent of plasma. Both routes fail in overlapping populations of the same women.
The third is reproducibility, and it now sits directly on top of drug access. HER2-low and HER2-ultralow categories decide eligibility for an effective antibody-drug conjugate, and they sit exactly where pathologists agree least.
In a 2026 Korean Society of Pathologists consensus study, seven pathologists reading 15 whole-slide sets reached unanimity in 5 of 15 cases; a nine-site local-versus-central rescoring exercise produced HER2-ultralow concordance of 43.3 per cent.
The same holds at the oestrogen receptor 1 to 10 per cent boundary. Add that the French ESME national cohort found hormone receptor or HER2 status changing between primary tumour and metastasis in 27.0 per cent of cases, and a quarter of women carry an unresolved biological conflict that is arbitrated case by case, invisibly, without an audit trail.
The fourth is conceptual, and it is the deepest.
Presence of a mutation is used as a proxy for activity of the pathway it sits in. In the pooled SAFIR02-BREAST analysis published in Nature Medicine, matched therapy on high-tier actionable targets produced an adjusted hazard ratio of 0.41, while matching beyond those tiers gave 1.15 – no benefit at all.
Precision is not binary. The quality of the match is itself the variable, and today’s report does not measure it.
The blind spot this readership should care about most
Invasive lobular carcinoma is 10 to 15 per cent of breast cancer and molecularly distinct: The Cancer Genome Atlas found CDH1 mutation in 63 per cent of lobular versus 2 per cent of ductal tumours, and a 2025 JAMA Network Open analysis showed PIK3CA and NF1 enrichment persisting in metastatic disease.
It is also under-measured, because lobular-enriched alterations are exactly the ones plasma detects worst, and under-studied: of 93 phase III and IV trial manuscripts reviewed in npj Breast Cancer, only 14.0 per cent documented lobular inclusion at all.
The outcome gap is measurable – in the 13,111-patient ESME database, lobular histology carried an overall survival hazard ratio of 1.17 in hormone-receptor-positive, HER2-negative disease.
A subtype that behaves differently, is measured worse, is studied less and does worse on the same treatment is not a rounding error. It is an unmet design requirement.
What the next generation of tests has to do
The failure chain above is specific enough to read as a specification. None of it requires a scientific breakthrough; all of it requires a different architecture.
- Read mechanism, not only lesion – report whether the relevant biology is actually running, not only whether a licensed alteration is present. That distinction separated a hazard ratio of 0.41 from one of 1.15 in the same trial programme.
- Treat pre-analytics as a design constraint, not a caveat. A test that needs ideal input will not reach the women who most need it. It has to work from archival material that already exists in every pathology department, and declare its limits rather than fail silently.
- Condition interpretation on histology instead of averaging across it. Lobular and ductal disease must be allowed to yield different recommendations from the same molecular pattern.
- Resolve the ambiguous zones by declared rule, not private judgement. Rules of precedence stated in advance, applied identically to identical inputs, versioned and auditable – that is what converts an interpretation into an accountable act.
- Settle the endpoint with regulators first. A progression-free survival hazard ratio of 0.45 on a molecular trigger recently drew a 6-to-3 vote against clinically meaningful benefit from the US Food and Drug Administration’s advisory committee, while European regulators adopted a positive opinion on the same data.
Why this is a women’s health equity question
Three arguments make this more than a laboratory debate. The first is geography.
In a survey of 118 Italian institutions, 88.1 per cent could obtain PIK3CA analysis but only 57.6 per cent on site, and 46.6 per cent held no molecular accreditation; an NHS genomic hub audit found identical assays succeeding at rates between 68 and 81 per cent across referring centres.
Where a woman is treated determines what is knowable about her tumour, which makes a test built to run on ordinary archival material an equity instrument before it is a technical one.
The second is money, and payers are widely misread here.
Testing is not the cost driver: in the only comparable payer modelling available, from Ontario and in a different tumour type, it represented 1.0 to 2.4 per cent of total two-year cost, while the Journal of Managed Care and Specialty Pharmacy put first-line CDK4/6 inhibition plus endocrine therapy at 62,229 US dollars per patient per year in a Medicare population.
A BMJ Medicine analysis found additional Medicare spending on accelerated-approval cancer indications between 2012 and 2022 of 20.1 billion US dollars, 59.2 per cent of it going to indications with no demonstrated overall survival benefit – and breast cancer was the largest single contributor at 7.4 billion.
Meanwhile US coverage policy still requires that tissue profiling be infeasible before plasma profiling is reimbursed: payers fund the expensive half of precision oncology while restricting the cheap half.
The third is the patient, and it should settle the matter.
In a 2,662-patient real-world series in Breast Cancer Research and Treatment, progression-free survival fell from 16.3 months in first line to 9.1 in second and 6.2 in third; only 54.8 per cent of women reached a second line, 28.5 per cent a third and 7.0 per cent a fifth, and the median patient received two lines in total. A mis-selected first or second line therefore does not cost one interval.
It consumes a large share of everything that woman will ever receive.
For developers the same logic runs in reverse: industry analysis of clinical development success rates associates patient preselection with a likelihood of approval from phase I of 15.9 per cent, against 7.6 per cent without it.
The biology is largely known. The drugs are largely approved.
The money is already being spent – and a meta-analysis of 193 studies and 283,110 patients finds that 13.9 per cent of women treated for early breast cancer still recur at a distant site, 23.3 per cent of those beyond ten years.
What is not yet built is the layer that decides.
For an industry that has learned to ask who benefits from innovation and who is left out of it, that layer is where the next decade of value in women’s cancer care will be created – or quietly forfeited.
AUTHOR BIOGRAPHY
Wolfgang Hackl, MD, is an oncologist and the founder, Chief Executive Officer and Chief Medical Officer of OncoGenomX, a molecular diagnostics company in Allschwil, Switzerland, working on treatment-selection support in hormone-dependent breast cancer.
He has led cancer research, development and translational medicine programs for over two decades, and currently runs multi-site clinical validation studies with US Department of Veterans Affairs medical centers.
Hormonal health
Major UK study could be a ‘game-changer’ for heavy periods and endometriosis

A UK study will build a menstrual fluid biobank to help women get faster, better treatment for heavy periods.
Thousands of participants will provide menstrual fluid samples over three cycles using specially designed period pads. They will also use a daily tracking app and complete detailed questionnaires.
Researchers from the Universities of Exeter and Bristol will work with participants from two UK birth cohort studies, Children of the 90s and Born in Bradford.
Professor Gemma Sharp, of the University of Exeter, said that the study is set to be a ‘real game-changer’ for menstrual health research.
Sharp said: “We know that menstrual health is a key indicator of overall health, but a lack of high-quality data means it remains poorly understood and under-supported in healthcare.
“We also know that heavy periods can affect many aspects of daily life – for example, our recent research revealed an association between heavy periods, school attendance and lower GCSE attainment – so we urgently need new ways to support the millions of women affected by heavy periods more promptly and effectively.”
The CycleTrack study aims to create the world’s largest menstrual fluid biobank for people in their mid-30s.
By combining these samples with long-term health and genetic data, researchers hope to identify biological signals linked to differences in periods and related conditions.
Researchers hope the findings could support earlier diagnosis, better care plans and tools to identify risks including iron deficiency.
The study is part of The Missed Vital Sign, a programme led by Wellcome Leap that contributes to a broader global effort to reduce the time it takes a woman to receive effective treatment for heavy menstrual bleeding from five years to five months.
Up to 50 per cent of women worldwide experience heavy periods, which can significantly affect physical, emotional and social wellbeing.
Researchers say the work could also improve understanding of menstrual health more broadly and help inform future school and workplace guidance.
Fertility
One week left to apply: W Accelerate with Merck KGaA and M Ventures

Applications close 2 September at 12pm BST for W Accelerate with Merck KGaA and M Ventures, a fast-track programme offering startups, scaleups and spinouts in reproductive and maternal health direct access to decision-makers at one of the world’s leading reproductive health companies.
With a single application, innovators connect with Merck KGaA’s partnership team and investment professionals from M Ventures, Merck’s corporate venture arm.
Selected companies will be notified on 11 September and invited to pitch at W Accelerate in London, at One Hundred Shoreditch, on 5 October.
During the event, they will receive a private 30-minute session with Merck and M Ventures leadership, small-group guidance from regulation and investment specialists, an “Ask Merck Anything” roundtable, and access to a VIP networking reception.
Applications are open to companies working on breakthrough solutions across reproductive and maternal health, including fertility, endometriosis, adenomyosis, ovarian health, preeclampsia and pregnancy comorbidities.
Applicants can choose one of three lanes, depending on whether they’re seeking strategic collaboration, investment, or both: Partnership Lane, Investment Lane, or Dual Lane. Direct-to-consumer and over-the-counter products are outside the programme’s scope.
Thang Vo-Ta, CEO & co-founder of Calla Lily Clinical Care and participant of a previous edition of W Accelerate with Merck Healthcare and M Ventures, said: “The opportunity to pitch directly to senior leadership at Merck and M Ventures sparked conversations that became the foundation of relationships leading to our eventual strategic collaboration with Merck. I’ve yet to see another event run with this level of excellence.”
For more information, visit W Group’s website: wplatform.co
Applications close 2nd September 2026, 12pm BST
W Accelerate event: 5th October 2026 at One Hundred Shoreditch, London (travel and accommodation not provided)
Apply here
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