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Equity in maternal healthcare: femtech holds the key for rural hospitals

By Blanca Lesmes, CEO of BB Imaging and TeleScan

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In the last 20 years, 184 rural hospitals in the United States have closed. Today, nearly 700 more of them stand at risk of closing. Of those that remain, less than half (45 per cent) provide labor and delivery services.

As a result, more than two million women of childbearing age live in a county completely devoid of obstetric care, and an additional three and a half million women live in a county with limited access.

The four sentences above stir a sense of sadness or anger in many of us. I appreciate my partners in progress, who acknowledge the depth of the maternal care problem and who are eager to build solutions that create a healthier future for our underserved family members, friends, and neighbours.

What won’t work

Let’s start with some “solutions” that I wholeheartedly reject.

I founded an onsite sonography services company nearly 20 years ago. At that time, rural hospitals and clinics were feeling the early pains of a sonographer shortage — a shortage that, today, has grown into a very real crisis.

The numbers of rural physicians, maternal-foetal medicine specialists, and nurses with obstetric experience have continued to dwindle dramatically over this time.

We’re left with thousands of healthcare vacancies that greatly exceed the number of professionals available to fill them (a difficulty my recruiting team works to overcome daily). So, sadly, the answer to our problem isn’t simply to “hire more people.”

Rural hospitals aren’t closing just because they can’t hire the right people, though. They’re closing because they can’t continue to operate at a loss.

Unfortunately, insurers usually pay for maternal services on a per-birth basis. This model works well for hospitals with high volumes of births per year but largely fails rural facilities.

Payments from a low volume of births throughout the year typically aren’t enough to cover operating costs for a rural obstetric department. If other service lines, like emergency and primary care, are also operating at a loss, the hospital has no choice but to close its doors permanently. These facilities are often patients’ last resort, so the answer can’t be to “allow unprofitable healthcare centres to close.”

Financially bolstering tech solutions

Although the system is inherently full of challenges, I do hold on to hope. Developments in femtech make me believe that real solutions are in the pipeline. We’ve seen these problems and responded with efficiency-supporting solutions like telemedicine, remote monitoring devices and AI.

Access to this depth and breadth of maternal-foetal support gives rural providers and their patients so many benefits.

Remote diagnostic tools, like TeleScan, provide an immediate connection to expert sonographers who can identify high-risk pregnancies and anomalies that require additional care. Remote monitoring devices provide round-the-clock data collection and can initiate care and expedite time to treatment.

With telemedicine, local providers can collaborate on treatment plans that keep their patients close to home, limit travel and financial stress, and create peace of mind. Through their exchanges, providers and remote experts also engage in knowledge sharing, building local expertise that enhances care levels for years to come.

AI-enabled tools increase efficiency and clear mundane, tedious, or repetitive tasks from staffer to-do lists. And they aid in patient communication, providing timely responses and assisting with scheduling tasks and documentation.

All these benefits—and there are so many more—are impossible without modern technology. Thankfully, the technology is there, and it’s getting better every day. It’s our responsibility to harness it and make it work for rural hospitals that are on the brink of closure.

The challenge we have to face

There is one last piece of the puzzle to discuss, and that’s the financial component. Our challenge is to make our technology affordable for the most vulnerable systems.

In a world where femtech is repeatedly undervalued, and funding is frustratingly difficult to procure, this is our challenge.

Finding the intersection of prosperity and purpose may impact the investment and attention maternity care requires. It’s up to us to find funders and founders who feel the same way we do.

Pregnancy

Early miscarriage care could prevent 10,000 pregnancy losses a year, study finds

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Early miscarriage care after a first loss could prevent about 10,000 pregnancy losses a year in the UK, according to a new study.

The study by Tommy’s National Centre for Miscarriage Research and Birmingham women’s hospital involving 406 women found a 4 per cent reduction in the risk of future miscarriage for women on the graded model of care compared with usual care.

Women in England, Wales and Northern Ireland currently become eligible for specialised NHS care for early baby loss only after they have had at least three miscarriages.

Tommy’s has called for women to become eligible after one miscarriage, saying this could reduce the risk of future miscarriages and improve health outcomes for mothers.

Researchers said that would translate to 10,075 fewer miscarriages a year across the UK.

Kath Abrahams, chief executive of Tommy’s, said women were being “left without early access to services that could help prevent future losses and reduce the debilitating feelings of isolation and hopelessness that we know affect so many who experience pregnancy loss”.

She said: “Our pilot study indicates that providing support after a first miscarriage, with escalating care after further losses, is not only effective but achievable without significant additional workload for NHS teams who are already working extremely hard to deliver good care.

“Put simply, it is the right thing to do. We will do all we can to drive that change across the UK so that more women and families are supported after every miscarriage.”

The graded model of miscarriage care proposed by Tommy’s is already available in Scotland, and the charity is calling for it to be introduced across the whole of the UK.

The graded model includes nurse-led support after one miscarriage, with advice on reducing risk factors such as low vitamin D, folic acid intake, alcohol consumption and caffeine use.

Women who received the specialised care were 47 per cent more likely to have a risk factor identified and receive relevant advice to help prevent future miscarriages than women receiving usual care, the study found.

Among women who had experienced two miscarriages and received the specialised care, one in five were found to have thyroid dysfunction or anaemia, both conditions that can affect pregnancy outcomes.

About one in four pregnancies ends in miscarriage, most often within the first 12 weeks of pregnancy.

The report comes ahead of the long-awaited final findings of the government’s investigation into maternity care in England. Interim findings uncovered a range of failures, including claims that NHS hospitals that caused harm to women and babies during childbirth often resorted to a “cover-up” of their mistakes, falsified medical records and denied bereaved parents answers.

Women’s health minister Gillian Merron said: “Pregnancy and baby loss can have a devastating impact on women and families, who too often feel they have been left without the care and support they need.

“I welcome the findings of this important report, and this will be carefully considered as part of our ongoing work to make sure women get the high-quality, compassionate NHS care they deserve.”

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Home blood pressure checks could lower heart risks for new mothers – study

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Home blood pressure checks after hypertensive pregnancy could cut the risk of heart attack, stroke and potentially early death, research suggests.

Women who regularly monitored their blood pressure in the weeks after giving birth, and had doctors tailor their medication if needed, had better functioning arteries nine months later than those who received routine care.

When the medication was adjusted to account for blood pressure changes, the women ended up with less stiff arteries, an effect researchers estimated could reduce the future risk of heart attack or stroke by 10 per cent.

Paul Leeson, professor of cardiovascular medicine who led the study, said the findings suggested that the weeks after birth provided a “powerful and often overlooked opportunity” to protect women’s future health.

“By simply monitoring blood pressure at home, new mothers with hypertensive pregnancies can protect their bodies from future damage,” he said.

High blood pressure, in the form of gestational hypertension or pre-eclampsia, where there are signs of organ damage, affects 5 to 10 per cent of pregnant women.

The condition can damage the mother’s organs and endanger the baby’s life.

Beyond the immediate threat to mother and baby, hypertension in pregnancy can raise the risk of long-term problems, with women three times more likely to develop high blood pressure and twice as likely to have heart disease later in life.

The Oxford team recruited 220 women who developed hypertension in pregnancy. All were on blood pressure medication but were due to reduce their dosage and eventually stop taking the drugs.

In the study, 108 women had standard care in which their medication was reduced based on a few blood pressure checks in the eight weeks after giving birth.

The remaining 112 women used a monitor to check their blood pressure at home each day.

They entered the readings into an app shared with doctors who, if needed, changed their medication day to day, with the aim of giving them better control of their blood pressure.

The new approach led to much better control of the women’s blood pressure, and in tests six to nine months later the women had less stiff arteries.

Stiff arteries are less effective at expanding and contracting, which can drive high blood pressure and ultimately the formation of clots that can block blood vessels and cause heart attacks and strokes.

Trials are now under way to find effective ways of rolling out blood pressure monitoring to women after hypertensive pregnancies. One option is for specialist NHS clinics to deliver the care.

Dr Sonya Babu-Narayan, clinical director at the British Heart Foundation, which funded the work, said the results highlighted a crucial window after birth when paying close attention to blood pressure could help protect women’s heart health for years to come.

“We now look forward to seeing results from larger studies with longer follow-up to see how this might save women’s lives,” she said.

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Pregnancy

More than half of women with gestational diabetes face harmful stigma, research reveals

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More than half of women with gestational diabetes report stigma from healthcare staff, family, friends and wider society, new research shows.

A survey of 1,800 UK women found widespread emotional distress at diagnosis of the condition, a form of high blood sugar that develops during pregnancy, with effects lasting beyond birth.

Gestational diabetes affects around one in 20 pregnancies in the UK, and the findings highlight the wider toll on women diagnosed with the condition.

The study was funded by Diabetes UK and led by researchers at King’s College London and University College Cork.

Dr Elizabeth Robertson, director of research and clinical at Diabetes UK, said: “Stigma can have a dangerous and devastating impact on pregnant women diagnosed with gestational diabetes, particularly at a time when emotions and anxieties may already be heightened.

“We know that stigma can lead to shame, isolation and poorer mental health, and may discourage people from attending healthcare appointments, potentially increasing the risk of serious complications.

“This research highlights the urgent need for better support systems, based on understanding and empathy to ensure no one feels blamed or judged during their pregnancy.”

More than two-thirds of women, 68 per cent, reported anxiety at diagnosis, while 58 per cent felt upset and 48 per cent experienced fear.

The psychological impact continued beyond birth, with 61 per cent saying the condition negatively affected their feelings about future pregnancies.

Nearly half of women, 49 per cent, felt judged for having gestational diabetes, while 47 per cent felt judged because of their body size.

More than 80 per cent felt other people did not understand gestational diabetes, and more than a third, 36 per cent, concealed their diagnosis from others.

Gestational diabetes stigma was also common in healthcare settings, with 48 per cent reporting that professionals made assumptions about their diet and exercise, and more than half, 52 per cent, feeling judged based on their blood glucose results.

Many women described a loss of control and a sense of disruption during pregnancy.

Nearly two-thirds, 64 per cent, felt they were denied a normal pregnancy, while 76 per cent reported a lack of control over their pregnancy.

More than a third, 36 per cent, felt abandoned by healthcare services after giving birth, and one in four, 25 per cent, continued to experience depression or anxiety postpartum.

Focus group participants described harmful stereotypes, including assumptions that they were ‘lazy’, had ‘poor eating habits’ or ‘lacked willpower’.

Comments from family and friends included remarks such as “should you be eating that?” and “you must have eaten too much, that’s why you have gestational diabetes.”

The researchers are calling for targeted interventions alongside structured emotional support for women during and after pregnancies affected by gestational diabetes, to improve both mental and physical health outcomes.

Professor Angus Forbes, lead researcher from King’s College London, said: “Stigma and emotional distress are far more common in women diagnosed with gestational diabetes than many realise.

“Everyday interactions, even with those who mean well, can deepen this harm, shaping women’s emotional wellbeing and the choices they feel able to make.

“It’s clear that meaningful action is needed to protect women’s mental and physical health.”

Risk factors for gestational diabetes include living with overweight or obesity, having a family history of type 2 diabetes, and being from a South Asian, Black or African Caribbean or Middle Eastern background.

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