According to a report from the Office of National Statistics, more and more working women are choosing to have children later in life, often in their thirties, owing to the pressure of having to balance a family with their jobs, have a higher standard of living, and increasing cost of raising children. Over 95 per cent of women feel stressed and anxious about getting pregnant as they get older.
Bengaluru-based Arva says it aims to help women understand and take charge of their reproductive health, by giving them important information about their fertility and supporting them in making decisions.
“Women’s health in India has been overlooked for too long,” Nidhi Panchmal, co-founder of Arva Health, explained in a statement.
“At Arva, we believe that every woman deserves to know her body and we are committed to empowering women to make informed decisions about their reproductive future.
“Our Arva fertility test is a powerful starting point that helps women detect any fertility issues early and take control of their fertility journey, whether they want kids today or someday.”
Dipalie Bajaj, co-founder and CEO of Arva Health, said: “We aim to be a reproductive health concierge, helping users manage their health journey by recommending safe, vetted doctors, facilitating appointment bookings and connecting users with a community of individuals on a similar path.
“Many believe that women can conceive at the drop of a hat, but the truth is that most women are left in the dark about their fertility until they face challenges or consider an IVF clinic.
“Our solution is not just a diagnostic tool but a comprehensive journey into understanding oneself. Through our digital platform, women don’t just get results; they gain insights tailored to their unique history.”
Arva’s new at-home fertility test for women, Bajaj said, offers an “unprecedented opportunity” for women to understand their reproductive hormones in clear and straightforward language.
“The test includes often-overlooked tests like AMH and ovarian reserve and the reports offer personalised insights based on individual data, helping women understand how their lifestyle choices influence fertility health,” the co-founder added.
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