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The Hidden Workforce Crisis in Women’s Health – And How Technology Is Responding

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Chronic understaffing places disproportionate pressure on nurses, 85% of whom are women globally

Women are waiting months for an OB-GYN appointment. Rural hospitals with no labor and delivery unit within 50 miles. Menopause clinics are turning patients away because there simply aren’t enough trained clinicians to see them. These aren’t edge cases – they’re the daily reality of a healthcare system that’s been quietly running out of the workforce it needs to serve half the population.

The nursing and healthcare staffing shortage has been well documented at the macro level. But the conversation rarely zooms in on who bears the greatest cost. When beds go unstaffed, and specialist roles go unfilled, women’s health services – already historically underfunded and under-researched – take a disproportionate hit. Maternal care, reproductive health, and menopause services: these are the areas where staffing gaps translate most directly into worse outcomes.

Technology is starting to respond. Digital staffing platforms, AI-powered clinical tools, and a rapidly maturing femtech market are each filling parts of the gap that the traditional system can’t cover. None of them is a complete fix. But together, they’re changing what’s possible.

The Scale of the Problem: Women’s Health Under Pressure

The numbers are stark. According to the WHO’s State of the World’s Nursing 2025 report, the global nursing workforce grew to 29.8 million in 2023 – but a shortfall of 4.8 million nurses and midwives is still projected by 2030. That gap sits inside a larger one: the WHO estimates an overall health workforce shortage of 11 million workers globally by the same year.

What makes this a women’s health crisis specifically is who does this work. Women account for 85% of the world’s nurses and 67% of the entire global health and social care workforce. Yet they’re concentrated in lower-paid, lower-status roles with less institutional power to shape how services are designed or funded. In the U.S., the Bureau of Labor Statistics projects more than 193,000 registered nurse job openings annually through 2032 – a figure that doesn’t capture the specialist shortages in OB-GYN, midwifery, or menopause care.

Facilities under pressure are increasingly turning to flexible models – a per diem nurse staffing platform lets hospitals and clinics cover critical shifts without the cost burden of permanent hires or the instability of long-term travel contracts. It’s a practical response to a structural problem. It doesn’t fix the pipeline, but it keeps units running when the alternative is closing beds entirely.

The structural side of this is harder to solve quickly. Burnout isn’t a temporary spike – it’s now embedded in the profession. The American Hospital Association’s 2025 System Under Pressure report found that nurse burnout and intent to leave have remained elevated since 2021, with staffing shortages identified as the primary driver. That’s not a recruitment problem. It’s a retention crisis compounding the shortage in real time.

Where the Gaps Hit Hardest: Maternal and Reproductive Care

With 80% of OB-GYNs untrained in menopause care, millions of women face significant gaps in specialist support

Not all specialty areas feel the workforce shortage equally. Women’s health – and maternal and reproductive care in particular – is where gaps in staffing produce the most measurable harm to patient outcomes.

Rural maternal mortality figures illustrate this clearly. When labor and delivery units close due to staffing shortages, women in those areas face longer travel distances at the most critical moments. The outcome data follow predictably: higher rates of complications and preventable deaths. It’s not a mystery. It’s arithmetic.

The menopause care gap is just as troubling. According to SNS Insider and GlobeNewswire data from March 2026, 80% of OB-GYNs are untrained in menopause management, while 75% of women actively seeking menopause treatment can’t access clinically validated support. This isn’t a niche problem. Menopause affects every woman who lives past her mid-40s. A healthcare system in which the majority of relevant specialists aren’t trained to manage it has a design failure, not just a staffing one.

A January 2025 analysis in Health Affairs from the National Academy of Medicine identified “workforce limitations” as one of the core structural barriers to improving women’s health outcomes. The women’s health research gap and the workforce gap reinforce each other – fewer specialists means less clinical demand for research, which means less investment in training. The cycle is self-reinforcing, and it won’t correct itself without deliberate intervention.

The gender health gap also shows up long before women reach a clinic. Bridging the gender health gap at work is increasingly urgent for employers – and it shares the same root cause as the clinical access problem: chronic underinvestment in women’s health as a category.

On-Demand Staffing Platforms: Filling Gaps in Real Time

Digital per diem platforms match qualified nurses with open shifts in real time, reducing critical care gaps

The per diem nursing model isn’t new. What’s new is the infrastructure around it. Grand View Research data puts the per diem nurse staffing market at USD $10.14 billion in 2025, up from $9.54 billion in 2024, with projections to reach $13.59 billion by 2030. That growth reflects a real shift in how both facilities and nurses are thinking about work arrangements.

On the supply side, 65% of millennial nurses report preferring flexible scheduling options, according to a 2023 Nursing Workforce Report cited by nurse.org. Per diem platforms meet that preference while simultaneously addressing facility demand – the model works because it aligns incentives rather than fighting them.

Digital matching platforms use credentialing verification and real-time shift availability to connect qualified nurses with open positions faster than traditional agency models. According to Grand View Research’s 2025 market analysis, hospitals account for 68.3% of per diem demand, and labor and delivery, along with medical-surgical, are among the highest-demand specialties – exactly the areas where women’s health services are most exposed to staffing gaps.

For digital health companies building in this space, credibility online matters as much as operational delivery. Anyone developing platforms in this sector should understand how dofollow and nofollow links affect domain authority and trust signals – the same logic that governs how healthcare facilities evaluate which platforms to partner with applies to how search engines assess digital health brands. Getting that infrastructure right is one of the foundations of sustainable digital growth.

Femtech and AI: Rethinking Women’s Care Delivery

 

AI-powered femtech tools are extending care access where physical clinical capacity falls short

Per diem staffing fills immediate gaps in physical care delivery. Femtech and AI are doing something different – they’re extending the reach of clinical care into spaces the traditional system can’t cover at all.

The femtech market hit USD $73.51 billion in 2025 and is projected to reach USD $296.85 billion by 2035, a compound annual growth rate of 14.98% according to SNS Insider’s March 2026 analysis. That growth isn’t just investor enthusiasm – it reflects genuine unmet clinical demand. AI-powered hormone tracking, remote maternal monitoring, digital menopause platforms, and at-home fertility diagnostics are all growing because they address conditions that understaffed health systems handle poorly.

A 2025 study in The Lancet Digital Health found that digital health technologies positively affect women’s access to healthcare services, self-care capacity, and tailored self-monitoring across gynecology, endocrinology, and psychiatry. These aren’t marginal improvements. In areas where specialist access is limited or waiting times run to months, a well-designed digital tool can be the only timely intervention a woman receives.

The AI dimension extends to the workforce side, too. The Deloitte Center for Health Solutions (2025) found that generative AI and automation can give nurses 20% more time for direct patient care. That’s not replacing nurses – it’s removing the administrative friction that currently pulls them away from the work they trained to do.

The acceleration of femtech investment tracked in femtechworld’s 2025 femtech data signals analysis shows this isn’t a fringe market anymore. It’s becoming a parallel infrastructure for women’s health – one that exists precisely because the traditional infrastructure doesn’t stretch far enough.

The Road Forward: System Change, Not Just Stopgap Solutions

Technology is necessary. It isn’t sufficient. The fundamental problem is structural: women make up 67% of the global health workforce but are concentrated in lower-paid, lower-status roles with limited power to shape resource allocation or specialty investment. No app fixes that. No staffing platform fixes that. Those require policy changes, scope-of-practice expansions for advanced practice nurses and physician assistants, and deliberate investment in the specialties that serve women.

The WHO’s work on gender equity in the health workforce makes the economic case clearly: the undervaluation of women’s labor in health systems isn’t just a fairness issue, it’s an efficiency failure. Health systems that don’t pay and promote women equitably lose the workforce they depend on to function.

The investment signals are pointing in the right direction. Silicon Valley Bank tracked $2.6 billion in women’s health funding in 2024. McKinsey’s 2024 Women’s Health Report estimated that closing the women’s health gap could add $1 trillion annually to the global economy by 2040. That’s not philanthropic reasoning – it’s a return on investment argument that’s starting to land with serious capital.

For those working inside digital women’s health, the operational side of this shift is just as important as the funding. The femtechworld piece on closing operational gaps in digital health addresses the ground-level challenges that investment alone won’t resolve. Technology can scale a solution. It can’t substitute for the decision to fund one properly.

Conclusion

The workforce crisis in women’s health isn’t a blip. It’s a structural condition decades in the making – built from underinvestment in specialty training, the devaluation of predominantly female healthcare labor, and a research gap that has left entire areas of women’s medicine underdeveloped.

Digital tools are providing the most scalable near-term response currently available. Per diem staffing platforms keep labor and delivery units covered when permanent hiring can’t keep up. Femtech closes clinical access gaps that no amount of traditional staffing will reach quickly enough. AI gives overworked clinicians more time to spend with patients. These aren’t small things – for women in rural areas, or navigating menopause with no trained specialist nearby, they’re the difference between receiving care and going without it.

The real question isn’t whether technology can help. It clearly can. The question is whether health systems, governments, and investors will commit to deploying it where women need it most – and whether that commitment will arrive fast enough to matter.

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Opinion

Women’s Health has waited long enough for innovation

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By Dr Fran Conti-Ramsden, clinician at Guy’s and St Thomas’ NHS Foundation Trust, academic at King’s College London, and chief medical officer of MEGI Health.

A woman gives birth. A few days later she goes home, often with a bag of medication for her blood pressure, and then, very often, very little structured follow-up for her heart (cardiovascular) health.

In my clinical work, and through our collaboration with Action on Pre-eclampsia, I see and hear about this postnatal cliff edge again and again, and it still shocks me.

We invest a lot of medical care and attention whilst a woman or birthing individual is pregnant, then, at the very moment emerging evidence suggests we have a window of opportunity to modify long-term health, the support falls away.

That cliff edge is a symptom of a deeper issue: we have come to treat “women’s health” as a synonym for reproductive health. Pregnancy, periods and fertility, important as they are, have crowded out everything else.

Yet the conditions that do most to shorten and limit women’s lives are not reproductive at all.

Cardiovascular disease is the leading cause of death in women worldwide, and it is still too readily thought of as a man’s problem.

Heart disease in women is more likely to be missed and under-treated, in part because for decades women were under-represented in the research that built our knowledge.

Pregnancy makes this vivid.

Conditions such as pre-eclampsia are not only risks to be managed for nine months; they are early warnings about a woman’s future, markers that she is more likely to develop heart disease and high blood pressure in the years to come.

We have the knowledge to act on that. What we mostly do instead is discharge her and look away.

This is exactly the kind of problem better tools should help us solve: spotting risk earlier, supporting women and their clinicians through the vulnerable postnatal window, and providing continuity where the system currently provides a drop due to lack of capacity.

Artificial intelligence and digital health have real potential here; in risk prediction, in monitoring blood pressure at home, and in helping stretched clinicians know who needs attention and when.

And yet this is not where most of the energy is going.

It is far easier to build, fund and scale an app that tracks a cycle than a tool that changes the trajectory of a woman’s heart.

So, innovation clusters at the lighter, lower-risk end of innovation, while the conditions that actually kill and disable women, and moments like the postnatal cliff, stay under-served.

Closing the women’s health gap could add at least a trillion dollars to the global economy each year, the World Economic Forum estimates, but the bigger prize is women living longer, healthier lives.

None of this means technology is a cure in itself. It is a tool, and a tool built carelessly can do harm.

Because women have been under-represented in medical data, systems trained on that data can quietly carry the same blind spots forward, deepening inequalities rather than closing them.

Responsible innovation, with clinical-grade evidence, privacy and equity designed in from the start, and tools built around real clinical pathways rather than bolted on afterwards, is not a brake on progress.

It is the only version of progress worth having.

I am optimistic, because a serious community is forming around exactly these questions and the appetite to get it right is real.

It is why, at MEGI, we are bringing clinicians, researchers, founders, regulators and investors together for our AI × Women’s Health summit on 25 June.

If we keep our focus on the conditions that matter most to women’s lives, and build the tools to meet them responsibly, the postnatal cliff edge could become something else entirely: the moment the system finally catches her and delivers preventative healthcare.

AI × Women’s Health: Innovation, Challenges and Opportunities summit is taking place on Thursday 25 June 2026 at the London Institute for Healthcare Engineering. The event is free and is fully booked and operating a waiting list. Join the waiting list here.

About Dr Fran Conti-Ramsden

Dr Fran Conti-Ramsden is a UK Obstetrics and Gynaecology registrar and Chadburn Clinical Lecturer at KCL passionate about transforming women’s health through technology and innovation.

Combining NHS clinical experience with an MRC-funded PhD, recent NHS Clinical AI fellowship and commercial role as Chief Medical Officer at Megi health, she works at the intersection of clinical medicine, data science, technology and AI.

Her current programme of research focuses on the intersection of healthcare and technology; leveraging advances such as smartphone based vital signs capture and large language models to drive forward scalable innovation in maternal cardiovascular care.

She has published over 20 peer-reviewed manuscripts (See gScholar, h-index 12), including award-winning work recognized by Hypertension Journal.

She was awarded an AI visionary award in 2025 by Health Innovation KSS was the recipient of the 2024 International Society for the Study of Hypertension in Pregnancy Zuspan prize.

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News

Why advocacy-orientated CPD matters for the future of cardiology

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By Women As One

At the 2026 Alliance Annual Conference, Women As One presented a poster that asked a powerful question: What if continuing professional development (CPD) did more than teach clinical knowledge— and instead helped shape the future of the workforce itself?

For decades, professional education in medicine has focused primarily on what clinicians know and how they practice. That work remains essential.

But persistent gender gaps across cardiology—from leadership positions to research participation and speaking opportunities—demonstrate that knowledge alone is not enough to ensure equitable advancement.

To truly strengthen the field of cardiology, professional development must also support who clinicians become, the opportunities they access, and the voices that shape the future of cardiovascular medicine.

Our poster, More Than Education: Elevating Equity and Identity Through CPD, explores how a new model of advocacy-orientated CPD can help close these gaps.

Advocacy-orientated CPD expands the traditional model of professional education. In addition to building clinical expertise, it intentionally supports the structural elements that shape career advancement—mentorship, sponsorship, leadership development, visibility, and professional networks.

By integrating these elements into professional education, CPD can become a powerful engine for advancing equity—and ultimately improving patient care.

Why this matters

Gender inequities in medicine are not simply workforce issues. They influence research priorities, clinical trial representation, leadership decision-making, and ultimately the care patients receive.

When women clinicians have equitable opportunities to lead, research, and shape clinical practice, the entire healthcare system benefits.

Yet structural barriers remain. Women physicians often have less access to mentorship, sponsorship networks, and leadership pathways—factors that are critical for career advancement.

This is where advocacy-orientated CPD comes in.

By intentionally designing programs that foster mentorship, build leadership skills, create visibility, and support long-term professional growth, organizations can help ensure that the next generation of cardiovascular leaders reflects the diversity of the patients they serve.

Turning opportunity into impact

Since its founding, Women As One has supported thousands of women cardiologists across more than 100 countries, expanding access to mentorship, research opportunities, and leadership development.

Through programs like CLIMB, RISE, Mentorship Awards, and our global digital community, The Pulse, thousands of women cardiologists have gained mentorship, leadership training, and opportunities that accelerate their careers and expand their influence.

Today, the outcomes of these programs are shaping the field in tangible ways:

  • Women As One alumnae are leading clinical trials and advancing cardiovascular research
  • Clinicians supported through our programs are building registries, launching new care models, and expanding access to specialized care
  • Women cardiologists are gaining greater representation on speaker panels, advisory boards, and leadership pathways
  • A global community of more than 3,000 women cardiologists is strengthening collaboration, mentorship, and visibility across the profession

These outcomes demonstrate what becomes possible when professional development goes beyond traditional education to intentionally support leadership, identity, and community.

A call to the cardiovascular community

Advancing equity in cardiology is not the responsibility of one organization—it requires a collective effort across the entire ecosystem of clinicians, educators, institutions, and industry partners.

For women cardiologists, this means engaging in the programs, mentorship networks, and leadership opportunities that help shape the future of the field. Whether through CLIMB, RISE, research initiatives, or participation in The Pulse community, your involvement strengthens a growing movement dedicated to advancing women in cardiology.

For our partners and supporters, this work demonstrates the powerful impact that strategic investment in equity-focused professional development can have on the workforce and the patients we ultimately serve.

Together, we can redefine what professional development looks like in medicine—not just as a pathway for learning, but as a catalyst for leadership, opportunity, and lasting change.

Explore the poster

We invite you to explore the poster below (click here to download it) to learn more about the evidence, framework, and real-world impact behind this work—and to join us in continuing to expand what professional development can achieve for the future of cardiovascular medicine.

Learn more about Women As One at womenasone.org

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Opinion

What Maternal Mental Health Month reveals about where postpartum support actually breaks down

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By Morgan Rose, chief science officer at Ema, and Lauren Scocozza, vice president of product at Willow

May is Maternal Mental Health Month, and every year it surfaces a familiar set of statistics: 1 in 5 new mothers experiences postpartum depression or anxiety, most go unscreened, and the majority who are screened don’t receive adequate follow-up care.

The conversation is important. But the numbers obscure something that anyone who has worked in this space knows to be true: postpartum mental health distress rarely arrives with a label.

It arrives as exhaustion. As “I’m not sure I’m doing this right.”

As a question about supply, pumping, whether it’s okay to feel this disconnected from something you were supposed to love immediately.

Willow integrated Ema, AI built for women’s health, with the goal of closing the maternal care and data gap.

The pattern mentioned above appears consistently in Ema’s conversational data through the Willow app.

A mother reports mastitis symptoms.

Ema walks her through the clinical presentation, confirms she should keep pumping, and then she questions if she is using her pump correctly. In the same thread, within a few exchanges, she says she’s “feeling too sad.” Then: “I don’t know. I think I’m depressed. I am not enjoying my postpartum.”

She did not come to the app to talk about her mental health.

She came about a breast infection. The mental health disclosure came through the already-opened door.

The Weight Underneath the Technical Question

New motherhood involves an enormous amount of problem-solving at a time when cognitive and emotional reserves are depleted. The pump has to work. The baby has to eat. The body has to recover.

Work comes back. Sleep doesn’t. Feeding their babies requires skill, and the learning curve sits atop it all.

What Ema’s conversation data shows is that the emotional load of navigating these challenges is not separate from mental health. It is mental health.

When a mother writes, “I’m postpartum and overwhelmed and tired,” and then, in the same breath, asks about flange sizing, she is telling us what the postpartum experience actually feels like from the inside.

The technical question and the emotional state are one and the same.

Breastfeeding carries particular weight here.

The desire to breastfeed, the guilt when it doesn’t go as planned, and the identity questions that come with feeding choices are not peripheral to the postpartum mental health conversation.

In our conversations, women navigating supply concerns often reveal deeper anxieties: about whether they are good mothers, whether their bodies are “working,” and whether the difficulty they are experiencing means something about them.

These are the signals worth asking about.

What Screening Looks Like in Practice

Ema is trained on the Edinburgh Postnatal Depression Scale and is equipped to offer the EPDS when a conversation warrants it.

The value is being present for the moment when a woman is ready to name what she’s feeling.

That moment rarely comes as a direct request for mental health support. It comes when someone is already in a conversation about something else, and something shifts.

A woman dealing with mastitis says she feels sad. A woman worried about supply says she doesn’t feel like herself. A woman managing the logistics of going back to work with a wearable pump says she’s not sure she can keep up with it all — and the “it all” isn’t about the pump.

Ema is designed to hear that. She doesn’t stay on the clinical or technical track when the conversation moves. She follows the person.

And when the moment is right, she offers the screening as a natural next step.

In one exchange, a woman was offered the EPDS after disclosing depressive feelings. She declined.

Ema acknowledged that and asked if she wanted to talk about something else. That’s the right response. The offer was made without pressure. The door stays open.

Sometimes what matters most is that someone asked at all.

The Continuity Problem

One of the most persistent structural failures in maternal mental health care is fragmentation.

A woman sees her OB at six weeks postpartum for a brief screening. She may get a call from a nurse. She may be given a referral she never follows up on because she doesn’t have the capacity to navigate a new care relationship while managing a newborn.

The clinical touchpoints are too few, too far apart, and too often siloed from one another.

The postpartum period lasts far longer than the six-week checkup implies. Mental health symptoms can emerge weeks or months after delivery, shift in character over time, and interact with physical challenges in ways that don’t fit neatly into any single provider’s lane.

A lactation concern becomes an anxiety spiral. A supply drop triggers a grief response. A difficult return to work surfaces a postpartum depression that wasn’t fully recognized at six weeks.

Ema sits inside these moments because she’s embedded in the platform women are already using. She doesn’t require a separate appointment, a referral, or the cognitive bandwidth to seek out a new resource.

She’s in the Willow app that mom is already using multiple times a day to manage her pump.

When Ema identifies a woman who may need more support than she can provide, she routes to the right resource — whether that’s a SimpliFed lactation consultant for feeding-related concerns or a clinical professional for mental health follow-up.

The conversation leads to the handoff with someone who can do more.

What the Month of May Means for the Rest of the Year

Maternal Mental Health Month is a useful moment of attention. The awareness campaigns, the social media posts, and the statistics shared in newsletters matter.

But the gap in postpartum mental health care is not really an awareness problem.

Most people in the perinatal space and beyond know the statistics. The problem is access, timing, and continuity.

AI doesn’t close that gap on its own.

What it can do is be present in the spaces where women already are, at the times when they need something, and attentive enough to recognise that a conversation about a pump, a clogged duct, or a supply concern is also a conversation about how someone is doing.

The question behind the question is often the more important one.

For Willow, the conversation data Ema generates is a map of where mothers are struggling, what they reach for when they need help, and when they are ready to say more than they came to say.

That information, used well, shapes better resources, better onboarding, and a more connected experience across the full arc of the postpartum year and beyond.

Building the infrastructure to support maternal mental health is a year-round project.

Willow is doing one part of that, and the conversations happening on the Willow platform every day are evidence that women want support that meets them where they are… in their app, in their moment, without having to ask for it twice.

About the authors

Morgan Rose is Chief Science Officer at Ema, an AI platform for women’s health. Ema partners with healthcare organisations and femtech companies to deliver clinically grounded AI support across the perinatal journey.

Lauren Scocozza is the Vice President of Product at Willow Innovations, Inc. For women by women, Willow is building a maternal care platform to address the interconnected challenges of postpartum.

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