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Health giant joins UN Foundation’s campaign to tackle gender inequality
Essity aims to promote the empowerment of women and girls through UN Foundation’s annual campaign
The Swedish health company Essity extends its partnership with United Nations Foundation by joining the organisation’s campaign to accelerate progress towards gender equality.
Essity has been a partner to the United Nations Foundation since 2016 aiming to contribute to the achievement of the Sustainable Development Goals, focusing on bridging the gender gap in healthcare.
The company has decided to join the UN Foundation’s annual campaign #EqualEverywhere to further support progression towards gender equality.
“As a hygiene and health company developing and providing products for all stages in life and breaking stigmas around sensitive, often gender-related topics, Essity is fully committed to do what we can to contribute to gender equality,” said Joséphine Edwall Björklund, senior vice president, communications at Essity.
“By extending our partnership with the UN Foundation, we will continue to pursue global discussions in collaboration with the public sector and other companies to accelerate progress towards achieving this vital goal.”
Essity has tried to address gaps in menstrual health and hygiene by promoting the empowerment of women and girls.
The company says it is working actively to increase dialogue about menstruation and hygiene issues among young people in Mexico, reaching more than seven million people up to date.
More similar projects have been initiated as research shows that menstruation is the most stigmatised topic, followed by incontinence and menopause in countries such as Mexico, Colombia and Brazil.
Essity, which is behind brands such as Bodyform/Libresse/Nosotras/Saba and Tena, is also hoping to break taboos with campaigns such as “Blood Normal”, the first TV advertisement for period products to replace blue liquid with a more representative red.
Michelle Milford Morse, the UN Foundation’s vice president for girls and women strategy, said: “The UN Foundation’s #EqualEverywhere campaign aims to reach, inspire, and mobilise diverse champions to take up the cause for equality for everyone, everywhere.
“We are thrilled to partner with Essity and to benefit from Essity’s enduring commitment to gender equality.”
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WUKA and Royal Yachting Association partner to support women and girls in sailing
WUKA has announced a groundbreaking partnership with the Royal Yachting Association (RYA), including RYA Scotland and RYA Northern Ireland, supporting women and girls in sailing.
Building on WUKA’s growing #TackleAnything campaign – which has already reached thousands of girls across sports in the UK – this collaboration brings practical period solutions into sailing.
Together, WUKA and the RYA are committed to breaking down barriers so periods never limit confidence, participation, or performance on the water.
Ruby Raut, WUKA founder & CEO, said: “Partnering with the RYA has been incredibly important for us at WUKA.
“Sailing is an amazing way for women and girls to build confidence, and periods shouldn’t hold anyone back from enjoying the water or reaching their full potential.
“Through this partnership and our #TackleAnything campaign, we’re proud to provide practical solutions and innovative products that help female sailors feel comfortable, confident, and free to focus on learning, performing, and having fun.
“Breaking down barriers and supporting women to tackle anything — on land, at sea, and everywhere in between – has never felt more meaningful.”
WUKA, which stands for Wake-Up Kick Ass, shares the RYA’s commitment to inclusivity and empowerment.
In 2023, WUKA launched #TackleAnything, a campaign supporting women, girls and sportspeople with periods. Since its launch, the initiative has reached 3,576 girls across 46 clubs and partnered with a range of sports across the UK – from Scottish Gymnastics to Titans wheelchair basketball – helping young athletes play without limits and stay confident, comfortable, and in the game.
The brand offers period-friendly aquatic apparel and practical solutions that help women train and compete with freedom of movement and total assurance.
Through this partnership, WUKA will provide innovative period swimwear for young sailors across key RYA programmes, including the NI Sailing Team, the RYA Scotland Performance Pathway Programme, and the British Sailing Pathways Talent Academies.
By combining WUKA’s mission to challenge stigma with the RYA’s commitment to inclusion, the partnership ensures young sailors can focus on what matters most – learning, performing, and enjoying their time on the water – with confidence and comfort. RYA members will also receive a 10 per cent discount on WUKA products.
Sailing offers incredible benefits for women and girls, but time on the water can present unique challenges -particularly during menstruation.
Together, WUKA and the RYA are providing practical solutions that remove these barriers, helping young sailors participate fully and confidently in the sport.
Sara Sutcliffe, RYA CEO, said: “At the RYA, we have been making strides to break down barriers for women of all ages to help ensure they can experience the water in a supportive and positive environment.
“From education workshops and practical sessions, we want to make sure our female sailors are empowered and this partnership is another great example of how we can demonstrate possible tools to equip them to succeed”.
This partnership is part of the RYA’s wider commitment to making sailing a sport where women and girls can thrive. Alongside initiatives such as the Female Futures Group, the Women’s Race Officials Programme and all new Talent Academy Female Future’s Camps; it demonstrates a continued focus on removing barriers and creating meaningful opportunities across every stage of the sailing.
WUKA’s involvement ensures that practical solutions are available on the water, from innovative period swimwear to support resources, helping young sailors feel fully equipped and confident during training and competition.
By integrating these tools into RYA programmes, WUKA brings a new level of comfort and assurance to female athletes, allowing them to focus entirely on performance, enjoyment, and growth in the sport.
For any women and girls looking to learn more about sailing, visit www.rya.org.uk.
For more information on WUKA visit www.wuka.co.uk.
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