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Could this AI app change our approach to women’s safety?

Erin Rose, co-founder and CEO of Every Two Minutes, tells us how AI could revolutionise women’s safety and fight campus rape culture



Every two minutes in the US, a person is sexually assaulted – a statistic that translates into life-long trauma for hundreds of thousands of victims.

As many as one in five women in the US has been raped in their lifetime, according to the National Coalition Against Domestic Violence, and more than 19 million women reported having been stalked.

No one exactly knows how big the problem is on college campuses, but one recent survey by the Association of American Universities found that around 20 per cent of female undergraduates are victims of sexual assault or sexual misconduct at some point during their college life.

MySideKick, an app developed by the New York-based tech start-up Every Two Minutes, aims to address the safety of women, LGBTQ+ communities and vulnerable populations on college campuses and in urban environments.

Here, co-founder and CEO, Erin Rose, tells us more about the personal security system, its features and how it could revolutionise women’s safety and fight campus rape culture.

Can you tell us a bit more about your background?

My degree is in telecommunications from Michigan State University.

I have over 16 years of expertise building social media followings and online community building, sales, advertising, marketing, branding, driving customer acquisition and loyalty, and guiding product development strategy toward customer needs.

My co-founder and Every Two Minutes CTO, Peter Dolch, is a veteran entrepreneur and has built numerous technology platforms for both start-ups and global enterprises. He has helped launch dozens of start-ups, some of which have gone on to successful exits and IPOs. 

What inspired you to create Every Two Minutes? 

My passion for combating violence motivated by bias runs in the family. My father has a black belt in jiu-jitsu and created a self-defence programme for women based on the martial art in the early-1980’s. His VHS tape was nationally distributed and thousands of women attended his seminars.

Erin Rose, co-founder and CEO of Every Two Minutes

I grew up acutely aware that the overwhelming responsibility to stay safe fell upon the shoulders of potential victims. No one at the time was tackling cultural change or getting to the real root of this problem. 

Self-defence is not the way to stop violence motivated by bias in its tracks. Those were the analog days. We had limited resources and research at our disposal.

I founded Every Two Minutes because I know we can leverage next-generation technology to tackle the rise in violence and make the world safer. 

How would you describe Every Two Minutes in a few words?

Our mobile app, MySideKick, is an AI-enabled comprehensive suite of safety tools that are specifically designed to address the safety concerns of women, LGBTQ+ and vulnerable persons.

MySideKick is like a home security system, but for a person. It’s a personalised AI technology that travels with you to keep you safe morning, day and night.

What makes Every Two Minutes different from other apps?

We make it personal: MySideKick caters to the unique individual needs and locations of our users, providing a comprehensive suite of safety tools that are specifically designed to address the safety concerns of women, LGBTQ+ and vulnerable persons. 

Other apps are reactive, relying on manual input, requiring users to press buttons or make calls only after an adverse event has occurred or is occurring.

We, on the other hand, are focused on enhancing safety, so that adverse events don’t occur in the first place, and if they do, automatically respond in a proactive manner.

Our benefits include:

  • Alerting you to what is going on around you before venturing out
  • Directing you home on the safest route (not the shortest!) 
  • Knowing what bars and clubs to hit up this weekend, and which to avoid (based on our proprietary safety venue scoring)
  • Detecting if you’ve been drugged and alerting your chosen contact
  • Identifying locations, venues and routes with elevated danger levels, directing users to safer alternatives
  • Providing instant assistance in emergencies – eliminating the need for manual dialling or button pressing
  • Enhancing safety during rideshares and taking public transport 
  • Making “I made it home” texts a thing of the past. Automatically sending notifications when everyone reaches their destinations, regardless of whether they are using an iPhone or Android
  • Automatically recording and securing forensic data in the cloud – your evidence, always protected 

Personal safety requires multiple features that operate in different circumstances and detect different things at different times. One-off solutions don’t work because everyone needs a different solution at different times, whereas everyone needs one of our features some of the time.

As one of our beta users said: “I’m going to pick this over other apps because MySideKick is like eight apps in one.”

How do you ensure data security? 

Our systems adhere to the highest standards of data security, avoiding the collection of unnecessary PII, encrypting sensitive data, and protecting internal systems behind state-of-the-art firewalls and other security measures.

What feedback have you received so far?

Our beta app was tested on hundreds of women on numerous college campuses across the United States 95 per cent of students and 83 per cent of parents said they’d subscribe for all four years of college. 

We have also received unsolicited outreach from student organisations, and we are working with them to roll out MySideKick on their campuses. 

Many of our student users requested that our app be available for them when they graduate college, so we are opening up MySideKick in select cities. 

Where are you with the business now?

Our beta app launch and market testing has been completed and we are gearing up for limited production launch on select campuses and cities, and we are working diligently to close our seed financing round to fund continued operations, growth and expansion.

Where do you see the company in five years?

We expect to be fully deployed on college campuses and major cities in most english speaking markets, as well as have started to make inroads in other dominant languages and international markets.

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Everything you need to know about adenomyosis



Adenomyosis, a condition that causes the lining of the womb to bury into the muscular wall of the womb, affects as many as one in 10 women of reproductive age in the UK. Here, we look at everything you need to know about it.


What is adenomyosis?

Adenomyosis is a condition where the lining of the womb starts growing into the muscle in the wall of the womb.

The displaced tissue continues to act normally — thickening, breaking down and bleeding — during each menstrual cycle, leading in some cases to enlarged uterus and painful, heavy periods.

The condition is more commonly diagnosed in women over the age of 30, but it can affect anyone who has periods.

What are the symptoms of adenomyosis?

Sometimes, adenomyosis causes no signs or symptoms or only mild discomfort. However, according to the NHS, common symptoms can include:

  • Heavy or prolonged menstrual bleeding
  • Severe cramping or sharp pelvic pain during menstruation (dysmenorrhea)
  • Chronic pelvic pain
  • Painful intercourse
What causes adenomyosis?

The cause of adenomyosis isn’t known. You may be more likely to get it if you are over the age of 30 and have given birth.

There have been many theories, including:

  • Invasive tissue growth. Some experts believe that endometrial cells from the lining of the uterus invade the muscle that forms the uterine walls. Uterine incisions made during an operation such as a cesarean section (C-section) might promote the direct invasion of the endometrial cells into the wall of the uterus.
  • Developmental origins. Other experts suspect that endometrial tissue is deposited in the uterine muscle when the uterus is first formed in the fetus.
  • Uterine inflammation related to childbirth. Another theory suggests a link between adenomyosis and childbirth. Inflammation of the uterine lining during the postpartum period might cause a break in the normal boundary of cells that line the uterus.
  • Stem cell origins. A recent theory proposes that bone marrow stem cells might invade the uterine muscle, causing adenomyosis.

Regardless of how the condition develops, its growth depends on the body’s circulating oestrogen.

How is adenomyosis treated?

Treatments include:

If these treatments do not work, women may need surgery. This could be a hysterectomy, or surgery to remove the lining of the womb, also known as endometrial ablation.

What is the difference between adenomyosis and endometriosis?

Adenomyosis and endometriosis are disorders that involve endometrial-like tissue. Both conditions can be painful. Adenomyosis is more likely to cause heavy menstrual bleeding. The difference between these conditions is where the tissue grows.

Adenomyosis occurs when endometrial tissue grows deep in the muscle of the womb, whereas endometriosis occurs when endometrial tissue grows outside the womb in places, such as the ovaries and fallopian tubes.

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Everything you should know about PCOS



PCOS is one of the most common causes of female infertility, affecting six per cent to 12 per cent of US women of reproductive age but, according to the CDC, it’s a lot more than that. This lifelong health condition continues far beyond the child-bearing years. Here, we look at everything you should know about it.


What is PCOS?

PCOS is a condition in which the ovaries produce an abnormal amount of androgens, male sex hormones that are usually present in women in small amounts. The name polycystic ovary syndrome describes the numerous small cysts (fluid-filled sacs) that form in the ovaries. However, some women with this disorder do not have cysts, while some women without the disorder do develop cysts.

Polycystic ovaries contain a large number of harmless follicles that are up to 8mm (approximately 0.3in) in size.

The follicles are underdeveloped sacs in which eggs develop. In PCOS, these sacs are often unable to release an egg, which means ovulation does not take place.

The three main features of the condition are:

  • irregular periods
  • excess androgen
  • polycystic ovaries

If you have at least two of these features, you may be diagnosed with PCOS.

What are the symptoms of PCOS?

The symptoms may include:

  • Missed periods, irregular periods, or very light periods
  • Ovaries that are large or have many cysts
  • Excess body hair, including the chest, stomach, and back
  • Weight gain, especially around the abdomen
  • Acne or oily skin
  • Male-pattern baldness or thinning hair
  • Infertility
  • Small pieces of excess skin on the neck or armpits (skin tags)
What causes PCOS?

The exact cause of PCOS is not clear. Many women with the condition have insulin resistance. This means the body can’t use insulin well. Insulin levels build up in the body and may cause higher androgen levels. Obesity can also increase insulin levels and make PCOS symptoms worse.

PCOS may also run in families. It’s common for sisters or a mother and daughter to have it.

Genes, insulin resistance and inflammation have all been linked to excess androgen production.

What are the complications of PCOS?

Women with PCOS are more likely to develop certain serious health problems. These include type 2 diabetes, high blood pressure, problems with the heart and blood vessels, and uterine cancer.

Women with the condition also tend to have difficulty getting pregnant.

How is PCOS treated?

There’s no cure for PCOS, but the symptoms can be treated.

According to the NHS website, if you have PCOS and you are overweight, losing weight and eating a healthy, balanced diet can make some symptoms better. Medicines are also available to treat symptoms such as excessive hair growth, irregular periods and fertility problems.

If fertility medicines are not effective, a surgical procedure called laparoscopic ovarian drilling (LOD) may be recommended.

This involves using heat or a laser to destroy the tissue in the ovaries that’s producing androgens, such as testosterone. With treatment, most women with PCOS are able to get pregnant.

When should I seek help?

Experts recommend to see your doctor if your body has skipped periods, or you have other symptoms like hair growth on your face or body. Also, you should see a doctor if you’ve been trying to get pregnant for 12 months or more without success.

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Driving women’s health innovation: the launch of the Springboard Enterprise women’s health cohort

By Natalie Buford-Young, CEO of Springboard Enterprises



Springboard founder Kay Koplovitz speaking at the Springboard Annual Gala

In the ever-evolving landscape of healthcare, addressing the unique needs of women has long been a neglected area.

However, with the emergence of initiatives like the recent announcement of White House Women’s Health Initiative and the ARPA-H Sprint for Women’s Health, there’s a promising shift towards fostering innovation and putting more resources towards advancing women’s health.

At Springboard Enterprises, we are proud to contribute to fuelling growth in this sector.

Springboard was founded in 2000 as the first official accelerator to mentor and accelerate the growth of women-led ventures. We have now officially launched our women’s health innovation program to identify and accelerate the growth of women-led companies innovating in health areas that uniquely, solely or predominantly impact women.

The announcement of the 2024 Women’s Health Innovation Program Cohort marks a significant milestone in the journey towards redefining healthcare solutions tailored specifically for women. This cohort comprises ten women’s health companies, each led by founders and CEOs committed to revolutionising women’s health. 

According to a report by Silicon Valley Bank, investment in women’s health has experienced an astounding 314 per cent growth since 2018, starkly contrasting with the overall healthcare investments. 

This incredible growth has really shown the abundance of opportunity, which was especially evident during our competitive process for our inaugural program. With countless innovative companies to choose from, we ultimately selected ten standout candidates after much deliberation.

  1. Navigate Maternity: Founded by Ariana McGee, Navigate Maternity has created a system that allows clinicians and care teams to remotely monitor prenatal and postpartum patients. The goal is to improve outcomes and avoid inequitable care through real-time data.
  2. Bone Health Technologies: Under the leadership of Laura Yecies, Bone Health Technologies (BHT) has developed the Osteoboost belt, the first and only safe and effective treatment for the 63 million people in the US with Osteoporosis or Osteopenia as well as a comprehensive digital therapeutic platform and services – a personalised digital health and telehealth solution for optimising bone health.
  3. Visana Health: Co-founded by Shelly Lanning, Visana Health pioneers a comprehensive virtual women’s health clinic, offering integrated care across various women’s health conditions. By adopting a holistic approach to healthcare delivery, Visana Health strives to empower women through personalised and longitudinal care.
  4. Herself Health: Founded by Kristen Helton, Herself Health is dedicated to addressing the unique healthcare needs of women on Medicare, ages 65 and up. Through a patient-centred approach, the company links women’s health goals with their life goals, taking into account a patient’s physical, mental, social, sexual, and spiritual needs and targeting common concerns like bone health, weight loss, and emotional wellbeing. The company hires top providers and trains them in the intricacies of person-centred geriatric and women’s care, delivering value-based care focused on patient outcomes.
  5. Marma: Co-founded by Meredith McAllister, Marma addresses critical gaps in maternal health by providing personalised nutritional guidance throughout the journey of motherhood. Marma works with patients to understand their unique needs and provide individualised, holistic nutrition advice at every stage of motherhood.
  6. Kegg: Founded by Kristina Cahojova, Kegg empowers women with accurate and personalised fertility tracking solutions. By harnessing cervical fluid data, Kegg enables women to make informed decisions regarding their reproductive health.  Already in the hands of 25,000 women in the US, the company now has the world’s largest dataset on vaginal health and the unique ability to use machine learning to help drive predictive healthcare for women at scale.
  7. Cntrl+ Inc: Founded by Karen Brunet, Cntrl+ Inc. is a pioneering life science firm specialising in female wellness. Their company has innovatively crafted an over-the-counter reusable solution addressing female stress urinary incontinence. They are dedicated to exporting and distributing this product globally, offering an effective and environmentally friendly solution for women.
  8. Multitude Health: Founded by Casey Langwith, Multitude Health alleviates the pain of irritable bowel syndrome (IBS) through an app-based clinical program that teaches members cognitive behavioural therapy skills, plus a tightly integrated therapist-led peer community to restore a healthy brain-body connection.
  9. Myri Health: Founded by Dr Pinky Patel, Myri Health introduces a comprehensive postpartum resource app, catering to the diverse needs of new parents. By providing personalised rehabilitation, evidence-based resources and a community platform, Myri Health seeks to support the postpartum journey.
  10. Ursamin: Founded by Shannon Aylesworth, Ursamin offers a SaaS-based care coordination platform for patients living with multiple chronic illnesses. By fostering a team-based approach to care delivery, Ursamin aims to improve outcomes and reduce administrative burden for providers and patients alike.

The diversity of solutions to advancing women’s health exemplified by the participants of the Springboard Enterprises women’s health cohort gives us a preview into the transformative potential of innovation in women’s health on various fronts.

At Springboard Enterprises, we play a pivotal role in catalysing innovation and driving meaningful change within the healthcare industry. By empowering women-led companies and amplifying their impact, we move closer towards achieving equitable and comprehensive healthcare solutions.

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