Menopause
Women’s health app introduces menopause tracking to address ‘unmet needs’
The new capabilities will help have greater control of their own health and manage their symptoms
The US digital health platform Ovia has announced the expansion of its app to support women transitioning to menopause.
The Ovia app, which offers health tracking features and tools to help women navigate reproductive health, will now include menopause tracking and resources to address the transition to menopause, perimenopause as well as postmenopause.
According to the National Institute on Aging (NIA), more than one million women transition through menopause annually while millions more transition through perimenopause or post-menopause stages, all of which cause many women to experience symptoms ranging from mild to debilitating impact.
“For far too long, women and the broader healthcare community have not openly discussed the topic of menopause or perimenopause, a transition in life that can create a significant impact in the lives of women,” said Dr Leslie Saltzman, chief medical officer of Ovia Health.
“By expanding a platform used by hundreds of thousands of women, we are bringing this much-needed conversation to the forefront in a way that provides women access to information and resources during a pivotally important time.
“Women will be more empowered to have conversations with their healthcare providers in a way that helps them better understand and assess their healthcare needs.”
The company says the expanded digital platform will offer new capabilities to help women be better informed and have greater control of their own health, including educational content, treatment options, tracking to identify and manage symptoms, psychosocial support and on-demand coaching.
Saltzman said: “With the addition of the menopause digital platform, Ovia will serve as a full-spectrum resource, better able to support women’s unique healthcare needs through their existing health plans and employers’ benefits programs.”
The technology will be available through Ovia’s consumer application and enterprise offerings for employers and health plans.
Entrepreneur
Flex partners with Clue on HSA and FSA access
Flex partners with Clue to make Clue Plus eligible for HSA and FSA spending in the US, letting users pay for menstrual health tools with pre-tax funds.
HSAs and FSAs are US pre-tax accounts for eligible health costs. Announced on 16 December 2025, the move makes Clue Plus available via these benefits, with Flex citing potential savings of 30 to 40 per cent.
Clue Plus offers personalised cycle tracking, deeper analysis, advanced predictions and hormone insights, with options for pregnancy and perimenopause. It includes 12-month forecasting and clinician-backed guidance.
“At Clue, our mission is to empower women and people with cycles with trustworthy, science-based information about their menstrual and reproductive health,” said Rhiannon White, CEO of Clue. “Partnering with Flex allows us to make Clue more accessible to the millions of people who rely on our app for insights into their bodies. We’re thrilled to expand access through HSA/FSA eligibility.”
Flex says more than US$150bn is held in HSA and FSA accounts, and the partnership brings reproductive health purchases into standard benefits checkout.
“At Flex, we believe everyone should have affordable access to women’s healthcare,” said Sam O’Keefe, CEO of Flex. “After my own pregnancy and postpartum experience, I saw firsthand how confusing and hard to navigate women’s health can feel. Making Clue eligible for HSA and FSA spending is one way we are helping more people use their pre-tax dollars to access tools that provide meaningful data and insights into their health.”
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