UK design company to launch AI menopause management app

The UK design company Morrama has announced the development of an AI-powered management app to support women going through the menopause.

Morrama, the company behind the Elvie Catch breast milk collector, aims to help women manage menopause symptoms and access “tailored” supplements and recommendations.

Taking inspiration from fertility tracking apps and 3D print technology, Luma is an app that uses smartwatch and sensor data combined with manual inputs to build up a user’s profile as they go through menopause.

According to developers, machine learning takes data including temperature, energy levels, stress and sleep to prompt questions to capture cognitive and emotional wellbeing.

This information would be used to “tailor” the ingredients that would be then 3D-printed into pills. The supplements would be part of a subscription-based programme.

“As part of our newly launched Morrama Lab, we’ve been looking into the health and wellness of typically overlooked markets,” says Morrama founder and creative director, Jo Barnard.

“With the recent ‘menopause leave’ trial rejected by ministers in England, it’s clear the women going through this experience have been one of the most neglected markets.

“Our Luma concept aims to support the wellbeing of those women and give them their power back.”

The supplements would include a combination of black cohosh for the management of hot flashes, lion’s mane to reduce brain fog and ginseng for increased libido.

There would also be the option – where legal – of THC which mimics aspects of anandamide, an endocannabinoid that helps regulate body temperature.

“As with fertility or nutrition, every woman’s menopause experience is different,” Barnard explains.

“Luma uses machine learning to build up an understanding of each user’s symptoms and tailor the formula accordingly, and 3D printing them into one simple ‘magic compound’ makes the ingredients easy to integrate into a daily routine.”