News
Powerful short film from Future Fertility uniquely captures the emotional journey of fertility treatment
The path to parenthood isn’t always as straightforward as one hopes.
A new short film, “The Other Mothers”, created by fertility AI pioneer Future Fertility and digital marketing agency WeThink Nordic, aims to profile the emotional perspectives of patients going through fertility treatments.
“The Other Mothers” builds upon the already growing social movement around patients coming forward to speak out about their experiences, hardships, successes, and failures, helping to normalise discussions about the challenges that hopeful parents endure on their quest to conceive.
WeThink’s concept was guided by a voiceover script penned by a writer who had gone through her own intense fertility, leading to her first child.
Almost by fate, the woman who recorded the spoken voiceover had also undergone IVF treatments and recognised those same feelings reflected in the script.
“Echoing the many posts we’d dug through on online forums, we were touched by the wide range of emotions that such a difficult period brings on and knew that our film had to capture that reality as best as it could,” says Thomas Bo Nielsen, WeThink Nordic’s Creative Director.
“We felt extremely grateful that we were able to materialise our creative concept in a way that’s undoubtedly authentic – which is super important to us when covering a topic that resonates so strongly with a large number of people across the world.”
“Undergoing fertility treatment, whether it’s IVF or egg freezing, is so emotionally and physically taxing, and so many patients carry the mental burden of it alone,” adds Ghita Holst, Partner at WeThink Nordic.
“They often feel uncomfortable about opening up about their experience because it still seems like a taboo subject to talk about in many social circles.”
The film pushes this narrative front and centre, grounding the audience in the emotional pressure experienced by patients undergoing the fertility process and the common feeling that they need to portray a positive disposition for the benefit of others.
“Two pink lines isn’t something we just get.
“We get the uncertainty, the anxiety, the experimenting, the pretending that we’re ‘okay’…that we’re so happy for the women whose path to parenthood turned out differently.”
Beyond the messaging, what makes the film even more impactful is the realism brought to the story via images of actual patients (featuring family, friends, and employees who have gone through the process).
This is strengthened by the participation of Future Fertility’s partner clinics worldwide, who support real patients with these challenges every day.
“There was an incredible sense of community in producing this video,” said Kirsten Anwender, Future Fertility’s Director of Marketing.
“We’re grateful to our patient contributors, who were so generous in entrusting us to share their deeply personal stories with the world.
“Our clinic partners also instantly connected with our vision and were excited to take part. WeThink developed a great concept that truly struck a chord with everyone.”
For fertility patients who were invited to preview the film, the message certainly hit home.
“It’s a really powerful video,” says Heather, one of the film’s IVF patient contributors.
“The first time I saw the final cut, I had to watch it a few times in a row and let the emotions just roll over me.
“It can be so hard to look back at that time because you feel so alone and scared. It was nice to see my experience mirrored and narrated with such care.”
“Like many couples, we didn’t know we would have difficulty conceiving until we tried,” comments Mamiko, another IVF patient who was featured.
“The video captures the overwhelming feeling of uncertainty that impacted many aspects of our lives.”
Two-time IVF mum Ayla reflects: “To me, the video really illustrates the loss of the care-free aspects of conception, the loss of the pleasant “surprise”.
“How you resent having to rely on the science but are also in awe of it and grateful for it.
“How, when you’re lucky enough to end up with a baby in your arms, the differences and discomforts of your journey to get there fade into the background again.”
“The Other Mothers” leaves the audience with a closing message of hope, highlighting the advancements in fertility science and technology that are continuing to improve outcomes and access.
It also honours the tireless, amazing embryologists, providers and clinicians that work diligently to achieve results for their patients.
Future Fertility has been working to close the gaps in fertility science as the first company to provide personalised egg quality assessments for egg freezing and IVF patients, leveraging the power of artificial intelligence to analyse images of each individual egg.
“Being patient-centred is very important in fertility care, and as a whole, the industry has quite a long way to go to achieve this fully,” says Nicole Condon, CEO of TRIO Fertility and Founder of EVOLVE Egg Freezing Clinic – both clinics being early adopters of Future Fertility’s technology.
“Patients deserve to be at the centre of their care, and tools like this enable clinics to empower patients with personalised insights so they can be more informed and more engaged in their treatment decisions.”
As the demand for egg freezing and IVF treatments continues to grow globally, advancements in fertility technology can assist clinics in optimising treatments through precision medicine and providing patients with greater access to care by making fertility journeys more efficient.

Cancer
The most measured cancer in women’s health still decides half its cases without the measurement

Breast cancer has more molecularly targeted options than any other tumour in women’s health. The evidence now shows that the limiting factor is no longer the drug, and no longer the science. It is the test – and the decision it is supposed to inform.
By Wolfgang Hackl, MD, OncoGenomX
A paradox worth sitting with
Hormone-receptor-positive, HER2-negative breast cancer is roughly 70 percent of female breast cancer, according to the National Cancer Institute’s SEER programme, and it has more approved biomarker-directed treatment options than any other subtype.
Yet in a 12,377-patient real-world cohort followed to March 2025 and reported at the San Antonio Breast Cancer Symposium, 51 per cent of women with ER-positive, HER2-negative metastatic disease had never once been tested for an ESR1 mutation – the marker that both ASCO and ESMO say to look for at progression.
That is not a science gap. It is an infrastructure gap, and it lands on women.
Breast cancer was the first solid tumour to be managed molecularly, and HER2, germline BRCA, PIK3CA, AKT1, PTEN, ESR1 and HER2-low expression have each since been added as a gate to a specific class of drug.
By any reasonable measure this is the best-equipped disease in women’s health. The delivery data tell a different story.
In an 8,049-patient analysis presented at ASCO, only 37 per cent of women received any next-generation sequencing between 2017 and 2021, and 92 to 93 per cent of that sequencing happened only after first-line therapy had already been chosen.
Community practice has improved – testing before second line rose from 9 per cent in 2018 to 69 per cent in 2024 – but in data through January 2025, nearly one-third of women still entered a second line untested, and the share of PIK3CA-mutant patients actually receiving a matched targeted therapy fell from 32 to 27 per cent in second line over the same period.
Testing is scaling. Converting a test into the right prescription is not.
Four ways the current test fails the woman in front of it
The first failure is timing.
A result arriving after the most valuable line of therapy has been committed cannot influence it – and on the ASCO figures above, that is the majority pattern, not an edge case.
The second is the specimen, and it is a structural double bind rather than a laboratory shortcoming.
SEER analysis shows bone is involved in 72.1 per cent of hormone-receptor-positive, HER2-negative disease at first metastatic presentation.
Bone is also the site where molecular testing fails hardest: in a PLOS ONE series of image-guided biopsies, 53.3 per cent of bone and 43.2 per cent of breast specimens were inadequate for sequencing; a 614-case series in the American Journal of Clinical Pathology traced 91 per cent of failures to insufficient DNA input; and routine strong-acid decalcification is known to degrade nucleic acids severely.
Blood does not rescue this. In a matched comparison of 5,780 tissue and 1,670 liquid profiles, PTEN loss appeared in 4.1 per cent of tissue but 0.2 per cent of plasma. Both routes fail in overlapping populations of the same women.
The third is reproducibility, and it now sits directly on top of drug access. HER2-low and HER2-ultralow categories decide eligibility for an effective antibody-drug conjugate, and they sit exactly where pathologists agree least.
In a 2026 Korean Society of Pathologists consensus study, seven pathologists reading 15 whole-slide sets reached unanimity in 5 of 15 cases; a nine-site local-versus-central rescoring exercise produced HER2-ultralow concordance of 43.3 per cent.
The same holds at the oestrogen receptor 1 to 10 per cent boundary. Add that the French ESME national cohort found hormone receptor or HER2 status changing between primary tumour and metastasis in 27.0 per cent of cases, and a quarter of women carry an unresolved biological conflict that is arbitrated case by case, invisibly, without an audit trail.
The fourth is conceptual, and it is the deepest.
Presence of a mutation is used as a proxy for activity of the pathway it sits in. In the pooled SAFIR02-BREAST analysis published in Nature Medicine, matched therapy on high-tier actionable targets produced an adjusted hazard ratio of 0.41, while matching beyond those tiers gave 1.15 – no benefit at all.
Precision is not binary. The quality of the match is itself the variable, and today’s report does not measure it.
The blind spot this readership should care about most
Invasive lobular carcinoma is 10 to 15 per cent of breast cancer and molecularly distinct: The Cancer Genome Atlas found CDH1 mutation in 63 per cent of lobular versus 2 per cent of ductal tumours, and a 2025 JAMA Network Open analysis showed PIK3CA and NF1 enrichment persisting in metastatic disease.
It is also under-measured, because lobular-enriched alterations are exactly the ones plasma detects worst, and under-studied: of 93 phase III and IV trial manuscripts reviewed in npj Breast Cancer, only 14.0 per cent documented lobular inclusion at all.
The outcome gap is measurable – in the 13,111-patient ESME database, lobular histology carried an overall survival hazard ratio of 1.17 in hormone-receptor-positive, HER2-negative disease.
A subtype that behaves differently, is measured worse, is studied less and does worse on the same treatment is not a rounding error. It is an unmet design requirement.
What the next generation of tests has to do
The failure chain above is specific enough to read as a specification. None of it requires a scientific breakthrough; all of it requires a different architecture.
- Read mechanism, not only lesion – report whether the relevant biology is actually running, not only whether a licensed alteration is present. That distinction separated a hazard ratio of 0.41 from one of 1.15 in the same trial programme.
- Treat pre-analytics as a design constraint, not a caveat. A test that needs ideal input will not reach the women who most need it. It has to work from archival material that already exists in every pathology department, and declare its limits rather than fail silently.
- Condition interpretation on histology instead of averaging across it. Lobular and ductal disease must be allowed to yield different recommendations from the same molecular pattern.
- Resolve the ambiguous zones by declared rule, not private judgement. Rules of precedence stated in advance, applied identically to identical inputs, versioned and auditable – that is what converts an interpretation into an accountable act.
- Settle the endpoint with regulators first. A progression-free survival hazard ratio of 0.45 on a molecular trigger recently drew a 6-to-3 vote against clinically meaningful benefit from the US Food and Drug Administration’s advisory committee, while European regulators adopted a positive opinion on the same data.
Why this is a women’s health equity question
Three arguments make this more than a laboratory debate. The first is geography.
In a survey of 118 Italian institutions, 88.1 per cent could obtain PIK3CA analysis but only 57.6 per cent on site, and 46.6 per cent held no molecular accreditation; an NHS genomic hub audit found identical assays succeeding at rates between 68 and 81 per cent across referring centres.
Where a woman is treated determines what is knowable about her tumour, which makes a test built to run on ordinary archival material an equity instrument before it is a technical one.
The second is money, and payers are widely misread here.
Testing is not the cost driver: in the only comparable payer modelling available, from Ontario and in a different tumour type, it represented 1.0 to 2.4 per cent of total two-year cost, while the Journal of Managed Care and Specialty Pharmacy put first-line CDK4/6 inhibition plus endocrine therapy at 62,229 US dollars per patient per year in a Medicare population.
A BMJ Medicine analysis found additional Medicare spending on accelerated-approval cancer indications between 2012 and 2022 of 20.1 billion US dollars, 59.2 per cent of it going to indications with no demonstrated overall survival benefit – and breast cancer was the largest single contributor at 7.4 billion.
Meanwhile US coverage policy still requires that tissue profiling be infeasible before plasma profiling is reimbursed: payers fund the expensive half of precision oncology while restricting the cheap half.
The third is the patient, and it should settle the matter.
In a 2,662-patient real-world series in Breast Cancer Research and Treatment, progression-free survival fell from 16.3 months in first line to 9.1 in second and 6.2 in third; only 54.8 per cent of women reached a second line, 28.5 per cent a third and 7.0 per cent a fifth, and the median patient received two lines in total. A mis-selected first or second line therefore does not cost one interval.
It consumes a large share of everything that woman will ever receive.
For developers the same logic runs in reverse: industry analysis of clinical development success rates associates patient preselection with a likelihood of approval from phase I of 15.9 per cent, against 7.6 per cent without it.
The biology is largely known. The drugs are largely approved.
The money is already being spent – and a meta-analysis of 193 studies and 283,110 patients finds that 13.9 per cent of women treated for early breast cancer still recur at a distant site, 23.3 per cent of those beyond ten years.
What is not yet built is the layer that decides.
For an industry that has learned to ask who benefits from innovation and who is left out of it, that layer is where the next decade of value in women’s cancer care will be created – or quietly forfeited.
AUTHOR BIOGRAPHY
Wolfgang Hackl, MD, is an oncologist and the founder, Chief Executive Officer and Chief Medical Officer of OncoGenomX, a molecular diagnostics company in Allschwil, Switzerland, working on treatment-selection support in hormone-dependent breast cancer.
He has led cancer research, development and translational medicine programs for over two decades, and currently runs multi-site clinical validation studies with US Department of Veterans Affairs medical centers.
Hormonal health
Major UK study could be a ‘game-changer’ for heavy periods and endometriosis

A UK study will build a menstrual fluid biobank to help women get faster, better treatment for heavy periods.
Thousands of participants will provide menstrual fluid samples over three cycles using specially designed period pads. They will also use a daily tracking app and complete detailed questionnaires.
Researchers from the Universities of Exeter and Bristol will work with participants from two UK birth cohort studies, Children of the 90s and Born in Bradford.
Professor Gemma Sharp, of the University of Exeter, said that the study is set to be a ‘real game-changer’ for menstrual health research.
Sharp said: “We know that menstrual health is a key indicator of overall health, but a lack of high-quality data means it remains poorly understood and under-supported in healthcare.
“We also know that heavy periods can affect many aspects of daily life – for example, our recent research revealed an association between heavy periods, school attendance and lower GCSE attainment – so we urgently need new ways to support the millions of women affected by heavy periods more promptly and effectively.”
The CycleTrack study aims to create the world’s largest menstrual fluid biobank for people in their mid-30s.
By combining these samples with long-term health and genetic data, researchers hope to identify biological signals linked to differences in periods and related conditions.
Researchers hope the findings could support earlier diagnosis, better care plans and tools to identify risks including iron deficiency.
The study is part of The Missed Vital Sign, a programme led by Wellcome Leap that contributes to a broader global effort to reduce the time it takes a woman to receive effective treatment for heavy menstrual bleeding from five years to five months.
Up to 50 per cent of women worldwide experience heavy periods, which can significantly affect physical, emotional and social wellbeing.
Researchers say the work could also improve understanding of menstrual health more broadly and help inform future school and workplace guidance.
Events
One week left to apply: W Accelerate with Merck KGaA and M Ventures

Applications close 2 September at 12pm BST for W Accelerate with Merck KGaA and M Ventures, a fast-track programme offering startups, scaleups and spinouts in reproductive and maternal health direct access to decision-makers at one of the world’s leading reproductive health companies.
With a single application, innovators connect with Merck KGaA’s partnership team and investment professionals from M Ventures, Merck’s corporate venture arm.
Selected companies will be notified on 11 September and invited to pitch at W Accelerate in London, at One Hundred Shoreditch, on 5 October.
During the event, they will receive a private 30-minute session with Merck and M Ventures leadership, small-group guidance from regulation and investment specialists, an “Ask Merck Anything” roundtable, and access to a VIP networking reception.
Applications are open to companies working on breakthrough solutions across reproductive and maternal health, including fertility, endometriosis, adenomyosis, ovarian health, preeclampsia and pregnancy comorbidities.
Applicants can choose one of three lanes, depending on whether they’re seeking strategic collaboration, investment, or both: Partnership Lane, Investment Lane, or Dual Lane. Direct-to-consumer and over-the-counter products are outside the programme’s scope.
Thang Vo-Ta, CEO & co-founder of Calla Lily Clinical Care and participant of a previous edition of W Accelerate with Merck Healthcare and M Ventures, said: “The opportunity to pitch directly to senior leadership at Merck and M Ventures sparked conversations that became the foundation of relationships leading to our eventual strategic collaboration with Merck. I’ve yet to see another event run with this level of excellence.”
For more information, visit W Group’s website: wplatform.co
Applications close 2nd September 2026, 12pm BST
W Accelerate event: 5th October 2026 at One Hundred Shoreditch, London (travel and accommodation not provided)
Apply here
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