News
Making a splash: How WUKA’s Period Pool Party is transforming confidence in the water

By Ruby Raut, Founder & CEO of WUKA
At WUKA, we’ve always believed that no girl should feel sidelined by her period.
As a sustainable, innovation-led period underwear brand, our mission goes far beyond products — it’s deeply personal.
I grew up in Nepal, where menstruation was steeped in stigma. I wasn’t allowed in the kitchen, had to isolate in huts, and I didn’t even see a swimming pool until I moved to the UK.
At 24, I finally learned to swim — but even then, swimming during my period wasn’t an option.
That personal frustration became the spark for launching our period swimwear: so no girl would ever have to sit out like I did.
A Movement Begins in the Water
In 2024, we took that mission further with the launch of the WUKA Period Pool Party, a safe, inclusive space where girls can swim on their periods, try WUKA swimwear, and talk openly about menstrual health.
🏊♀️ Eastleigh, Hampshire
Our first-ever pool party saw over 40 girls aged 9–15 join us for a transformative day at Places Leisure Eastleigh.
Olympic and Commonwealth swim champion Hannah Miley MBE dived in with the girls, sharing her journey of self-belief, body confidence, and resilience.
Together, we broke the stigma while making a splash.
🏊♀️ Stonehaven, Aberdeen
Next, we headed north to Hannah Miley’s hometown of Aberdeen.
With around 70 girls in attendance again, we brought joy, education, and period-proof swimwear to the stunning open-air Stonehaven Pool, WUKA Makes Waves Again.
These aren’t just product events — they’re immersive experiences with try-on stations, live demos, parent-teen workshops, photo zones, and take-home gifts.
But more than anything, they’re about freedom, confidence, and belonging.
Why This Matters
💬84 per cent of teenage girls in the UK say their interest in sports declines after starting their period, often due to embarrassment, fear of leaking, or discomfort with available products .
💬Nearly 70 per cent of teen girls report skipping sports or swimming due to menstruation, not for lack of ability, but for lack of appropriate support.
Girls who haven’t yet started using tampons, due to age, discomfort, cultural reasons, or parental guidance, are often left with no viable swim options. WUKA swimwear fills that gap with comfort, coverage, and confidence.
Even elite athletes like Cate Campbell have admitted to missing training sessions out of fear of leaking. This problem affects everyone, and it’s time we end it.
Backed by Data, Driven by Demand
Our survey of 210 teen swimmers revealed that 46 per cent avoid swimming during their period, mainly due to fear of leaks and lack of confidence
Parents told us that WUKA swimwear gave their daughters the freedom to swim again — often for the first time during their periods
A Call for Policy Change
We’re not stopping at products and parties.
Our #PeriodsAreNotAPenalty campaign is calling for the removal of the 20 per cent VAT still applied to period swimwear in the UK — despite the zero tax on pads, tampons, and period pants VAT Removal on Period Swimwear.
This is a matter of equality, inclusion, and access. Girls shouldn’t miss out because of cost.
What’s Next?
We’re committed to hosting one WUKA Period Pool Party per year, in partnership with local leisure centres across the UK.
These are not just brand activations — they’re community empowerment events, driven by purpose.
They help keep girls active, informed, and included. They show families that periods don’t have to be scary or shameful.
WUKA isn’t just about what you wear. It’s about what you believe in.
And we believe every girl deserves the right to swim, anytime.
Learn more about WUKA at wuka.co.uk
Wellness
AI-powered women’s health companion Nexus launches in UK

The first AI-powered health companion designed exclusively for women is launching in the UK today.
Nexus provides a unified fitness, nutrition, medication and cycle tracking solution alongside a personal digital health coach.
Unlike other health apps built for isolated concerns, Nexus recognises that women’s health is interconnected.
Powered by a proprietary AI model and guided by Nova, the in-app AI health coach, Nexus connects the dots between every aspect of a woman’s wellbeing, from hormonal cycles to nutrition and mental health, and provides personalised, evidence-based guidance in real time.
Co-founder Leo Tyson has worked with over a thousand women in his role as a personal health coach, but wanted to support even more women through their health journeys.
Tyson said: “Nexus gives every woman a health coach in her pocket and the knowledge to become her own expert.
“I would see women desperate for guidance but unable to afford one-on-one coaching.
“They would try to patch together information from different apps or cheaper coaches, often making things worse rather than better.
“At the same time, the sector has been missing an integrated platform that understands women’s health is not just their cycles, but their whole health story.
“Our mission with Nexus is to give every woman at every life stage the personalisation, clarity and support of a one-to-one health coaching, at an accessible price.”
The launch draws on extensive research in Nexus’ white paper The Period App Problem, which revealed that many women feel disappointed by menstrual tracking apps that fail to deliver meaningful, personalised insights.
Nexus bridges this gap with a female-specific onboarding process offering over 50,000 unique combinations of personalised wellness insights.
With Nova, users also have access to an AI coach that truly knows them, offering adaptive, actionable guidance grounded in science and tailored to each woman’s unique physiology and life stage.
The vision behind Nexus is to give women control over their own health data, using it to improve conversations with healthcare providers, reduce medical gaslighting and accelerate diagnosis times through advocacy and education.
At the heart of Nexus lies a proprietary large language model (LLM) and peer-reviewed health database, built specifically for women.
This architecture blends medical research, clinical guidelines and user data to generate precise recommendations, far surpassing the capabilities of off-the-shelf AI systems.
Nexus is available on the App Store from today (10th October).
News
The rise of preventive gynaecology: What women need to know

Co-written By Dr Claire Gillvray and Tarang Majmudar, Welbeck Cambridge (2026)
Gynaecological cancers, cervical, ovarian, uterine, vaginal, and vulvar, pose a significant health risk across all age groups.
While treatment has advanced in recent years, early detection remains the single most crucial factor in improving survival, reducing the need for invasive treatments, and preserving quality of life.
Why Early Detection Matters
When gynaecological cancers are detected early, the five-year survival rate exceeds 90 per cent.
In contrast, late-stage diagnosis can reduce survival chances by more than half. Early detection truly can mean the difference between life and death.
In England, the introduction of cervical screening in 1998 and HPV vaccination in 2008 has drastically reduced the incidence and mortality associated with cervical cancer.
For endometrial cancer, postmenopausal bleeding is a red flag symptom, prompting timely medical intervention and generally resulting in early diagnosis.
Yet, ovarian and vulval cancers often go unnoticed.
Ovarian cancer’s vague symptoms such as bloating, abdominal discomfort, and appetite changes, are frequently mistaken for benign conditions.
Vulval cancer symptoms like itching or soreness are often overlooked, especially post-menopause.
To improve early detection, a threefold strategy is essential:
- Screening
- Symptom recognition
- Lifestyle modification
1. Screening
Cervical cancer is one of the few gynaecological cancers that is both preventable and detectable through routine screening.
Caused primarily by the human papillomavirus (HPV), cervical cancer rates have dropped significantly due to HPV vaccination and cervical screening programmes.
In 2023, NHS England outlined its goal to eliminate cervical cancer by 2040.
Despite high HPV vaccination coverage (approximately 80 per cent), screening uptake has declined, particularly among younger women, where participation has dropped to 70 per cent.
The upcoming introduction of self-sampling for HPV aims to address this gap and improve participation.
However, no effective population-wide screening methods currently exist for ovarian, uterine, vaginal, or vulvar cancers.
This reality reinforces the importance of self-awareness, recognising symptoms, and attending regular gynaecological check-ups.

Dr Claire Gillvray
2. Recognising Warning Symptoms
Awareness of key symptoms is vital for early diagnosis:
- Cervical cancer: abnormal vaginal bleeding, post-coital bleeding, unusual discharge
- Ovarian cancer: persistent bloating, pelvic discomfort, urinary urgency, loss of appetite, weight loss
- Uterine cancer: postmenopausal bleeding, irregular or heavy periods
- Vaginal cancer: unusual bleeding or discharge
- Vulvar cancer: itching, pain, lumps, or ulceration
Although many of these symptoms can have benign causes, persistence or change from the norm should always prompt medical review.
Historically, women’s gynaecological symptoms have often been minimised or dismissed.
This has led to diagnostic delays for conditions like endometriosis, which still takes nearly 9 years on average to diagnose.
Young women are particularly vulnerable, with symptoms too often attributed to hormonal changes or stress.
Rather than placing blame, we must push for better education, research funding, and structural support to help clinicians, especially in primary care, identify early warning signs across diverse age groups and health backgrounds.
3. Lifestyle and Risk Reduction
Healthy habits can reduce the risk of several gynaecological conditions:
- Maintain a healthy weight
- Eat a balanced, nutrient-rich diet
- Avoid tobacco and limit alcohol
- Get vaccinated for HPV and practice safe sex
- Attend regular health checks
- Manage conditions like diabetes and hypertension
- Seek genetic counselling if there’s a family history of breast, bowel, or gynaecological cancers
Prevention isn’t only about medical care, it’s also about empowering people with the knowledge and tools to take charge of their health.
The Role of Men and Partners in Gynaecological Health
Preventative gynaecology isn’t a “women-only” issue. Men and partners play an essential role in recognising early warning signs, supporting open health conversations, and advocating for equitable care.
Awareness campaigns must include all genders, so that everyone can support informed decisions, challenge stigma, and help normalise seeking help early.
The Rise of FemTech
Preventative gynaecology is being transformed by FemTech with technologies including:
- Menstrual tracking apps
- Wearable hormone monitors
- At-home diagnostics
- AI-powered symptom tools
These innovations give people more insight into their own health and more confidence when seeking care.
Yet, technology alone isn’t enough. It must be paired with systemic changes in how symptoms are recognised and responded to.
Chronic pain, abnormal bleeding, and fatigue are too often normalised, leading to prolonged suffering and delayed diagnoses.
Empowering Through Self-Advocacy

Tarang Majmudar
A central tenet of preventative gynaecology is self-advocacy. This involves:
- Know your normal—cycles, mood, energy, libido
- Use tech to track symptoms and patterns
- Push for answers when something feels “off”
- Recognise that stress, sleep, and environment all play a role in health
Empowerment also means expecting and demanding respectful, informed care. It’s about being heard, not dismissed.
Prevention in Action: Real Progress
We’re already seeing the benefits of preventative measures:
- The HPV vaccine is reducing cervical cancer rates significantly.
- Early hormone therapy during perimenopause can protect bone, brain, and heart health.
- Growing awareness of reproductive conditions is shortening the diagnostic journey for many.
When supported by data and technology, people can have more meaningful conversations with healthcare providers and make informed choices about their bodies and care.
Looking Forward
For individuals:
Use digital tools to track trends and flag changes. Treat this data as a conversation starter, not a diagnosis.
For clinicians:
Engage with new technologies. Ask proactively about menstrual, hormonal, and sexual health.
For innovators:
Design inclusive, accessible tools for all bodies, all ages, all ethnicities.
For policymakers and researchers:
Support funding for research that focuses on earlier detection, better diagnostics, and equitable access to care.
The future of gynaecological care is not just about reacting to disease, it’s about preventing it, detecting it early, and empowering everyone to take control of their health.
Preventative gynaecology is more than a trend, it’s a necessity.
With education, accessible tools, cultural change, and collaborative action, we can make early detection the norm, not the exception.
News
15k breast cancer patients a year could benefit from genome sequencing

Whole genome sequencing could identify unique genetic features to guide treatment for more than 15,000 breast cancer patients each year in the UK, new research suggests.
The technique, which analyses DNA from both patient and tumour to identify genetic changes, helps reveal what drives each cancer and highlights potential treatment targets or resistance.
Scientists at the University of Cambridge used data from almost 2,500 women across England held in the National Genomic Research Library – one of the world’s largest resources of its kind, run by Genomics England.
The data came from the 100,000 Genomes Project and was linked to clinical and mortality records, tracking outcomes over five years.
They found that 27 per cent of breast cancer cases had genetic features that could help guide personalised treatment immediately, either using existing drugs or through clinical trials – equivalent to more than 15,000 women a year in the UK.
Professor Serena Nik-Zainal is from the Department of Genomic Medicine and Early Cancer Institute at the University of Cambridge.
She said: “The UK is a genuine world-leader in its ability to do whole genome sequencing through the NHS Genomic Medicine Service.
“Now that we have population-level evidence of how impactful whole-genome sequencing could be, we have the potential to make a difference to thousands of patients’ lives every year, helping tailor their care more precisely, giving more treatment to those who need it and less to those who don’t.”
Among the key findings were HRD (homology-directed repair deficiency) – a DNA repair issue found in 12 per cent of breast cancers – unique mutations that could be targeted with specific drugs, signs of resistance to hormone therapy, and mutational patterns suggesting weaknesses that treatments could exploit.
An additional 15 per cent of cases had features useful for future research, such as problems in other DNA repair pathways, equating to about 8,300 women a year.
The analysis also offered insights into prognosis. In ER+HER2– breast cancers – the most common subtype, accounting for roughly 70 per cent of diagnoses – researchers found strong genetic indicators of tumour aggressiveness.
Major structural DNA changes, APOBEC mutational signatures (a form of DNA damage) and mutations in the cancer gene TP53 were all linked to higher death risk.
These genetic markers proved more predictive than traditional measures such as age, cancer stage or tumour grade.
Using these results, the researchers developed a framework to help clinicians identify which patients need more aggressive treatment and which could safely have less.
Around 7,500 women a year with low-grade tumours could benefit from more intensive therapy.
Professor Matt Brown, chief scientific officer of Genomics England, said: “This promising research further demonstrates the potential of genomics in improving cancer treatment outcomes for many people.
“Rapid advances in genomics are already ushering in the next generation of personalised cancer medicine. Not only can a patient’s genes guide precision treatment decisions that will best serve them, but we could improve how we match people up to clinical trials and help more patients access innovative treatments.
“Research like this highlights the value of the National Genomic Research Library and how understanding our genes can provide a real boost to the way we diagnose and treat disease.
“It’s all thanks to the contribution of participants and NHS partners in the 100,000 Genomes Project – the consented clinical and genomic data opens the door for incredible research opportunities.”
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