News
iHeart Media New York launches black maternal health awareness campaign
Black women in the US experience maternal mortality two to three times higher than that of white women
iHeart Media New York has announced the launch of a new multi-platform initiative to bring attention to the city’s black maternal mortality crisis.
In collaboration with MetroPlusHealth and Thinx, “MEternal – Because Pregnancy Is About Mom Too” will include educational messages on Power 105.1, 103.5 KTU, 106.7 LITE FM, and Z100, a dedicated bi-weekly podcast, as well as the online portal MEternal.info that provides resources related to maternal care for women of colour.
In addition, the iHeart New York team will be present at community events throughout the five boroughs promoting the “MEternal” campaign.
“According to the CDC, black women are three times more likely to die from a pregnancy-related cause than white women,” said Bernie Weiss, president of iHeartMedia New York.
“iHeart’s New York radio stations together reach more than 1.6 million women of colour, and we are proud to join forces with MetroPlusHealth and Thinx to do our part and shine a light on this critical issue by providing information that can help prevent tragedies.”
Dr Talya Schwartz, president and CEO of MetroPlusHealth, said: “MetroPlusHealth is proud to be a partner of iHeart’s ‘MEternal – Because Pregnancy Is About Mom Too’ initiative.
“Pregnancy is supposed to be a happy experience, and all too often, it is challenging for women of colour, which can put their lives at risk. Pregnant women should feel supported during their pregnancy and have access to information and resources that will allow them to have a happy and healthy experience.”
Meghan Davis, CEO of Thinx, Inc, added: “Bringing this program to life has been incredibly important to our team.
“As a brand dedicated to creating a healthier world with sustainable feminine hygiene products, we’re committed to tackling tough conversations to support women.
“As a founding member of ‘MEternal – Because Pregnancy Is About Mom Too’, we hope to increase public awareness of the many issues surrounding black maternal health and ultimately, provide resources to give people of colour the maternal care they need and deserve.
“To further support the program, a pair of Thinx will be donated for every full-price pair purchased through the end of the year.”
The first two episodes of the “MEternal” podcast will be available to listeners Thursday, October 6 on the iHeartRadio app and everywhere podcasts are heard.
Future episodes will include interviews with doctors, nurses, doulas, midwives, activists and survivors.
Insight
Topical HRT protects bone density in women with period loss – study
Transdermal HRT best protects bone density in women with functional hypothalamic amenorrhoea, a condition that stops periods, a review of trials has found.
The meta-analysis pooled randomised clinical trials involving 692 participants and found transdermal hormone replacement therapy and teriparatide increased bone mineral density by between 2 and 13 per cent.
Functional hypothalamic amenorrhoea can follow anorexia or intense exercise. Bone mineral density measures bone strength and the amount of mineral in bone.
Around half of women with the condition have low bone mineral density, compared with about 1 per cent of healthy women, and their fracture risk is up to seven times higher.
The research was conducted by scientists at Imperial College London and Imperial College Healthcare NHS Trust.
Professor Alexander Comninos, senior author of the study and consultant endocrinologist at the trust, said: “Bone density is lost very rapidly in FHA and so addressing bone health early is very important to reduce the lifelong risk of fractures.
“Our study provides much needed comparisons of all the available treatments from all available studies.
“Clearly the best treatment is to restore normal menstrual cycles and therefore oestrogen levels through various psychological, nutritional or exercise interventions – but that is not always possible.
“The foundation for bone health is good calcium and vitamin D intake (through diet and/or supplements) but we have additional treatments that are more effective.”
When FHA is diagnosed, clinicians first try to restore periods through lifestyle measures, including psychological and dietary support, but these can fail. Guidelines then recommend giving oestrogen, though the best form was unclear.
The team reviewed all prior randomised trials comparing therapies, including oral and transdermal oestrogen, and also assessed teriparatide, a prescription bone-building drug used for severe osteoporosis.
They found no significant benefit for oral contraceptive pills or oral hormone therapy.
A recent UK audit reported that about a quarter of women with anorexia-related FHA are prescribed the oral contraceptive pill for bone loss; the study suggests using transdermal therapy instead.
Comninos said: “Our goal is simple: to help women receive the right treatment sooner and to protect their bone health in the long-term.
“We hope this study provides clinicians with better evidence to choose transdermal oestrogen when prescribing oestrogen and so inform future practice guidelines.
“Right now, millions of women with FHA may not be receiving the best treatments for their bone health.”
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