Joylux acquires Mommy Matters to address maternal health needs

Joylux, a menopausal platform offering home-use medical devices, has announced the acquisition of the maternity brand Mommy Matters to expand its offerings.

Joylux offers high-tech, home-use medical and wellness devices, digital tools, and products that address menopause-related intimate health concerns.

Acquiring Mommy Matters will allow the Seattle-based company to expand its offerings to postpartum women and empower them to optimise their postpartum health and recovery with comfort and support.

“The postpartum products available today are from our grandmother’s era and no longer meet the needs of today’s modern moms,” said Joylux CEO, Colette Courtion.

“By combining our patented award-winning, light-based technology with Mommy Matters’ inventive products and Dr Shirazian’s partnership, we can quickly and effectively improve the lives of new moms, while building a world-class postpartum brand.”

Mommy Matters’ Dr Taraneh Shirazian, CEO and founder, will join the Joylux team as a strategic advisor.

Dr Shirazian said: “I’m excited to be working with the brilliant Joylux team as they enter the postpartum health and wellness space.

“As an Ob-Gyn with decades dedicated to research and education in the field of maternal morbidity and mortality, as well as a mother of two, I know how underserved this market is.

“Joylux has a history of innovation in women’s health, and we are equally passionate about serving women.”

Additionally, in an effort to improve women’s lives, from motherhood through menopause, Joylux will donate a portion of Mommy Matters’ net proceeds to support the nonprofit Saving Mothers.

On average, one woman or girl dies due to complications from childbirth every two minutes. Seventy-five percent of these deaths could be prevented with access to low-cost basic sexual and reproductive healthcare.

Saving Mothers is focused on eradicating preventable maternal deaths and reversing the inequities in maternal healthcare.