News
Flo’s Anonymous Mode goes live in a bid to improve data security for millions of users
The women’s health tracking app Flo has released its Anonymous Mode feature in an effort to further protect sensitive reproductive health information post Roe v Wade.
The new Anonymous Mode will allow users the option to access the app without name, email address, and technical identifiers from being associated with the health data in their Anonymous Mode account.
The feature makes Flo the first female health app to take this level of precaution in terms of privacy and security after experts expressed concerns over data protection following the US Supreme Court decision to overturn Roe v Wade.
Flo has partnered with Cloudflare to integrate an Oblivious HTTP system, App Relay Gateway, which ensures that no single party processing user data for Anonymous Mode accounts has complete information on both who the user is and what they are trying to access.
The app aims to build a better future for female health and provide its 48 million active users with information, including effective contraceptive methods and sexual health.
The company says users should feel empowered to access medically credible information to help them make informed decisions about their health without anxiety or concern.
Flo has previously added encryption of all data and passcode protection to reduce the risk that unauthorised users access the app on their personal device.
With the Anonymous Mode, the company seeks to ensure privacy on various levels, from logged symptoms on the device through the data transfer over the network to the server side, allowing users to track their health with as much privacy as possible. In effect, the user would leave significantly reduced digital footprints when communicating with Flo.
“Women’s health information shouldn’t be a liability,” said Cath Everett, VP of product and content at Flo.
“Every day, our users turn to Flo to gain personal insights about their bodies. Now, more than ever, women deserve to access, track, and gain insight into their personal health information without fearing government prosecution.
“We hope this milestone will set an example for the industry and inspire companies to raise the bar when it comes to privacy and security principles.”
Matthew Prince, co-founder and CEO, Cloudflare, said: “Recent legislation around women’s health has made internet privacy a renewed concern with real-world consequences for many people.
“Cloudflare’s App Relay system, based on a privacy-preserving standard championed by Cloudflare, will help Flo’s Anonymous Mode set a new expectation for how companies can protect their users’ health data.”
Insight
Topical HRT protects bone density in women with period loss – study
Transdermal HRT best protects bone density in women with functional hypothalamic amenorrhoea, a condition that stops periods, a review of trials has found.
The meta-analysis pooled randomised clinical trials involving 692 participants and found transdermal hormone replacement therapy and teriparatide increased bone mineral density by between 2 and 13 per cent.
Functional hypothalamic amenorrhoea can follow anorexia or intense exercise. Bone mineral density measures bone strength and the amount of mineral in bone.
Around half of women with the condition have low bone mineral density, compared with about 1 per cent of healthy women, and their fracture risk is up to seven times higher.
The research was conducted by scientists at Imperial College London and Imperial College Healthcare NHS Trust.
Professor Alexander Comninos, senior author of the study and consultant endocrinologist at the trust, said: “Bone density is lost very rapidly in FHA and so addressing bone health early is very important to reduce the lifelong risk of fractures.
“Our study provides much needed comparisons of all the available treatments from all available studies.
“Clearly the best treatment is to restore normal menstrual cycles and therefore oestrogen levels through various psychological, nutritional or exercise interventions – but that is not always possible.
“The foundation for bone health is good calcium and vitamin D intake (through diet and/or supplements) but we have additional treatments that are more effective.”
When FHA is diagnosed, clinicians first try to restore periods through lifestyle measures, including psychological and dietary support, but these can fail. Guidelines then recommend giving oestrogen, though the best form was unclear.
The team reviewed all prior randomised trials comparing therapies, including oral and transdermal oestrogen, and also assessed teriparatide, a prescription bone-building drug used for severe osteoporosis.
They found no significant benefit for oral contraceptive pills or oral hormone therapy.
A recent UK audit reported that about a quarter of women with anorexia-related FHA are prescribed the oral contraceptive pill for bone loss; the study suggests using transdermal therapy instead.
Comninos said: “Our goal is simple: to help women receive the right treatment sooner and to protect their bone health in the long-term.
“We hope this study provides clinicians with better evidence to choose transdermal oestrogen when prescribing oestrogen and so inform future practice guidelines.
“Right now, millions of women with FHA may not be receiving the best treatments for their bone health.”
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