Fertility
How to support a loved one struggling with infertility
By Abbe Feder, fertility coach and founder of InCircle Fertility

Just like many painful life experiences, infertility is not easy to understand until you experience it directly, and even then it can turn life into a huge state of confusion.
As reproductive information and fertility complications are still often shrouded in shame and secrecy, most of us are not made aware of the struggles until it’s time to face it ourselves, at which point it can feel foreign and unrelatable.
The irony is, of course, that recent statistics in the United States say “among married women aged 15 to 49 years with no prior births, about one in five (19 per cent) are unable to get pregnant after one year of trying (infertility).
Also, about one in four (26 per cent) women in this group have difficulty getting pregnant or carrying a pregnancy to term (impaired fecundity).” Globally, that number is one in six.
More often than not – even when it’s “easy,” infertility can be a complicated and overwhelming journey. It is far from a straight line and if you are along for the ride, it is likely to be a highly turbulent one.
If you’re supporting someone struggling to conceive, or trying to comfort a loved one on the infertility struggle bus, you’re likely also feeling confused, helpless or frustrated. You are not expected to intuitively know what to do or how to do it and that is OK.
But to those of you taking the time to understand what your loved one is going through and how you can best support them in their time of need, your commitment to provide informed and thoughtful support is powerful, and it will make all the difference as they navigate one of the hardest periods of their life. THANK YOU.
My husband and I tried to become parents for six years, three of those with the help of science, medical professionals, drugs, and a lot of therapy. All of this and more.
What I’ve come to learn is that while infertility — and the pregnancy loss that often comes alongside — is an issue so many couples of our generation face (hello one in FIVE!), most of us could use some help learning how to talk about it and support people through it.
To make it simple, the single most important ground rule is: less talking, more listening. Here are five things you, a good and well-meaning friend or family member, might think is helpful, but…well, isn’t. Please don’t say:
1. Nothing.
Think of it this way: If I were grieving a different kind of loss, death of a loved one, for example, I’m sure you’d bring it up. Living with infertility is a daily dose of loss and grief, and you can be there for me by simply letting me know we can talk about it together.
What IS great to say:
Last time we spoke you were going through IVF. I realize you may not want to talk about it at all right now, but if you do I am here to listen.
2. “At least you know you can get pregnant.”
After four IUI treatments and three IVFs, we finally got pregnant – only to eventually miscarry. A lot of people thought they were comforting me by saying such a statement.
Of course, there is no guarantee that getting pregnant once, or even more than once, means you’ll carry a healthy baby to term in the future, EVER.
What IS great to say:
I’m so sorry. I can’t even imagine what you’re feeling. If you want to try to explain it to me, I am here – I see you. And if you don’t and you want to go eat ice cream and drink a bottle of wine, I’m here for that too.
3. “OMG my cousin’s best friend had like five IVFs and they now have two perfect kids!”
I think that people assume this offers me hope, but, truth is, I don’t care, because when I’m going through my own treatment and pain, no one else’s story matters.
What IS great to say:
Last time we spoke you were going through IVF. I realise you may not want to talk about it at all right now, but if you do, I am here to listen. (Are you seeing a pattern here?)
4. “Keep me posted.”
Instead of saying “keep me posted” or “let me know if you need anything,” just send me a text saying “thinking of you.” This stuff means the world.
What IS great to say:
Last time we spoke you were going through IVF. I realise you may not want to talk about it at all right now, but if you do I am here to listen.
5. “Just relax.”
People undergoing infertility treatment or mourning the loss of a pregnancy are not going to relax, and they’re definitely not going to do so because you told them to.
What IS great to say:
Just listen. That’s enough. Truly.
More than anything, your efforts to go the extra mile to further understand this chapter in your loved ones life is rare and deeply meaningful. True empathy and compassion is the greatest gift you can offer.
Abbe Feder is the founder and CEO of the fertility support platform InCircle Fertility.
Fertility
No clear evidence common embryo transfer techniques improve IVF success, review finds

Common IVF preparation techniques used before embryo transfer have no proven effect on pregnancy rates, according to a review.
Researchers said evidence for the widely used practices remains uncertain because available studies are limited and generally of low quality.
Embryo transfer is the final and most vulnerable stage of IVF, when an embryo is placed into the womb. Only around one in three transfers results in pregnancy.
Practice varies between clinics, with some routinely using preparation techniques such as adjusting bladder fullness while others do not consider them necessary.
Dr Ryosuke Akino, practising obstetrician-gynaecologist from Kato Ladies Clinic, said: “To an extent, this is a case of tradition driving practice rather than the evidence.
“Current practices in this area often reflect local protocols, clinician preference, and historical convention rather than strong, high-quality evidence.”
The Cochrane review analysed 11 studies involving 2,524 women undergoing embryo transfer.
Researchers looked at three preparation techniques used by fertility clinics: having women arrive with a full bladder to straighten the angle between the uterus and cervix, removing cervical mucus and using a technique called afterloading.
Afterloading is a technique used to guide the embryo through the cervix.
The review found no reliable evidence that any of the three approaches improved pregnancy rates compared with standard care.
Researchers rated the evidence as low or very low certainty because the trials were small and had methodological weaknesses. They found no grounds to recommend any of the techniques over standard care.
There was also limited information about possible side effects.
The review team, which included methodologists and practising obstetrician-gynaecologists, said full bladder preparation and cervical mucus removal were generally considered safe, with no clear evidence of harm or major complications.
Dr James Brown, obstetrician-gynaecologist from Women’s Health and Research Institute Australia, said: “While these techniques are generally considered safe, it’s still important to test their effectiveness.”
Akino and Brown added: “A full bladder can be uncomfortable, although it may ease catheter insertion in certain uterine positions and reduce procedural difficulty.
“Mucus removal is usually quick, but if done roughly and causes bleeding, it may affect the woman’s experience.
“Overall, the risks are minor and relate mostly to discomfort and procedural factors rather than clinical harm.”
The authors said embryo transfer has changed relatively little despite major advances elsewhere in IVF.
Research has instead focused more heavily on embryo quality and genetic factors, which have a greater bearing on treatment success than transfer technique.
Embryo transfer also depends heavily on the person carrying out the procedure and can be difficult to standardise, making large, rigorous clinical trials harder to design.
Researchers said women may also be reluctant to risk valuable embryos by taking part in randomised studies comparing different transfer techniques.
Dr Noyuri Yamaji from Showa Medical University in Japan said: “Sixteen years of research still haven’t answered a basic IVF technique question.
“This is a critical step in the IVF process and these small changes and techniques have the possibility to make a massive difference, but we won’t know more until more robust, better-quality trials are conducted.”
All the studies assessed were carried out in high-income countries, meaning the findings may not necessarily apply to other healthcare settings and populations.
The authors said further research could be particularly valuable in resource-limited settings, where these procedures are inexpensive and simple to change and basic procedural standardisation could matter more than advanced technical modifications.
Insight
Natural Cycles receives sixth FDA clearance for fertility algorithm

Natural Cycles has received its sixth FDA clearance for an updated fertility algorithm designed to personalise digital contraception.
The regulator cleared the company’s next-generation NC° Fertility Algorithm, which combines statistical modelling with machine learning to predict fertile and non-fertile days.
Natural Cycles said the algorithm was trained on tens of millions of real-world fertility data points and adapts to individual cycle patterns.
“People don’t just want effective birth control; they want a method that fits naturally into their lives,” said Dr Elina Berglund Scherwitzl, chief executive and co-founder of Natural Cycles.
“One of the unique advantages of a software-based contraceptive is that it can continue to evolve.
“As our scientific understanding of fertility grows and we continue to learn from more than a decade of real-world data, we can responsibly refine the technology through rigorous research, clinical validation, and FDA review.
“This latest clearance is the result of that work, helping us give many users more flexibility while maintaining the effectiveness they rely on.”
Evidence supporting the FDA clearance showed that the updated system maintained the app’s established safety and effectiveness while giving many users more Green Days.
Green Days are those on which the app confirms that pregnancy protection is not needed.
The birth control app remains 98 per cent effective when used as intended and 93 per cent effective with typical use, according to the company.
Natural Cycles said these rates place it in the same effectiveness category as the combined oral contraceptive pill.
Typical use includes mistakes or inconsistent use, while intended use means following the method correctly.
Digital contraception uses technology and physiological data, such as body temperature, to provide personalised fertility predictions.
Natural Cycles said its updated algorithm can identify fertile and non-fertile days more precisely than traditional fertility awareness methods, which may classify larger parts of the cycle as potentially fertile.
The changes provide more Green Days while maintaining effectiveness, improve performance for people with irregular cycles and better handle lower-quality temperature or biomarker data, the company said.
A biomarker is a measurable biological signal, such as body temperature, that provides information about processes taking place in the body.
Natural Cycles also said the system can personalise its predictions more quickly as a user’s menstrual cycle changes over time.
“Years ago, the question was whether digital contraception could work. Today, Natural Cycles has demonstrated robust clinical and real-world evidence that it can,” said Dr Kerry Krauss, senior medical adviser at Natural Cycles.
“The next chapter for digital contraception is making it more personalised and easier to use while maintaining the same high standard of safety.
“This FDA clearance demonstrates how advances in AI and machine learning can improve the user experience while preserving the scientific rigour expected of a regulated medical device.”
Natural Cycles has filed a patent application covering key innovations in the updated algorithm.
The decision follows the FDA’s first De Novo clearance of the company’s birth control app in 2018.
Later clearances allowed the app to integrate with the Oura Ring in 2021 and Apple Watch in 2023.
In 2024, the FDA cleared a Predetermined Change Control Plan, creating a regulatory pathway for future hardware integrations.
Natural Cycles said the plan has since enabled the launch of its NC° Band and other hardware integrations, including a Garmin connection introduced in March 2026.
A further clearance in 2025 allowed the birth control app to be offered both over the counter and by prescription.
The company has also received regulatory authorisations in more than eight markets worldwide, including Europe, Canada, Brazil, Australia, South Korea and Singapore.
Entrepreneur
Fertility startup American Baby Company secures US$4m

A fertility startup has raised US$4m and will open its first lower-cost IVF clinic in West Palm Beach later this year.
It will offer a full IVF cycle, including medications, for US$8,995.
Around 12 per cent of American couples struggle with infertility, according to the company, but only 14 per cent of them receive IVF because of the cost.
A single IVF cycle costs an average of US$23,500, it said, with the cost nearly doubling if further cycles are needed.
Co-founder and chief executive Van Spina said: “We’re building ABC around a straightforward premise: IVF has become unnecessarily expensive, and many patients are priced out before they ever have a real chance to start a family.”
“This is personal for me. My fiancée and I went through IVF ourselves, including multiple failed cycles,” Spina continued, citing Jamie Rapp.
“That experience pushed me to build the kind of fertility company we wished had existed when we began treatment.”
The US$4m seed round was led by Wormhole Capital and Tower Research Ventures.
In a blog post, New York-based Tower Research described ABC as a new model for fertility care, praising its “evidence-based protocols, AI-assisted intake, and modern lab workflows.”
“When we met the team at The American Baby Company (ABC), we saw an opportunity to rethink how fertility care is delivered in the US from the ground up,” the post said.
Co-founder and chief medical officer Dr Paul Magarelli is a board-certified reproductive endocrinologist and one of the most prominent voices in the US on expanding access to fertility care, according to Tower.
Reproductive endocrinology is a branch of medicine concerned with hormones and fertility.
Magarelli developed the Clinical Fertility Physician certification programme, which trains generalist clinicians to deliver routine fertility procedures under specialist oversight.
Spina spent his early career as a technology investor at Warburg Pincus before founding an institutionally backed data business in private credit.
“We’re on a mission to become the place Americans go to start their families,” Spina said.
“Our 10-year goal is to help make 250,000 babies per year.”
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