Hormonal health
Femtech start-up 28 launches “cycle-based” wellness app
The company aims to demystify and destigmatise menstrual health while enabling women to embrace their femininity

Femtech start-up 28 has launched a “cycle-based” health and wellness app to accompany its online platform.
The launch of the app, 28 says, will give more women access to personalised fitness and nutrition insights and help them embrace their femininity and unique biology.
28 is a personalised, cycle-based fitness and holistic wellness platform for women that provides free daily streaming exercises, nutrition profiles, body predictions and emotional insights to help users work with their bodies’ physical and hormonal fluctuations.
The wellness experience aims to personalise women’s daily experience and keep them in control of their cycle data, as different external factors were shown to cause hormone imbalances for millions of women.
The company says the idea behind the platform came in response to an industry dominated by fitness methods designed for men, with no regard for the menstrual cycle.
“You deserve more than a period tracker,” says founder of 28, Brittany Hugoboom, who have recently established the company’s headquarters in Miami.
“Your cycle has four phases, and each phase brings changes to the brain and body. Exercising and eating based on your cycle means changing the types of movements and nutrients during each phase to optimise your physique, hormones, and mood.
“The 28 app empowers you to do that and more.”

In the light of Roe v Wade, Hugoboom insists that the platform has strong privacy policies that highlight 28’s commitment to never sell user cycle data for any reason and to never turn over data to any government or regulatory authority under any circumstance.
“We’ve intentionally built an algorithm that can be manually controlled by the user at any time, as opposed to leveraging more invasive, machine learning methods.
“It is strictly confidential and used only for the purposes of providing a customised user experience.”
The start-up says it is continuing to update its app with additional features, including meal plans, shopping lists and more personalised insights
Hormonal health
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Fertility
Weight loss surgery improves menstrual health and PMOS symptoms, study finds

Weight loss surgery was linked to more regular periods and fewer polyendocrine metabolic ovarian syndrome (PMOS) symptoms in women aged 18 to 45 living with obesity in a recent study.
The researchers recommend that women undergoing the procedure have access to preconception care and reproductive counselling to support their reproductive health.
Researchers at the University of Surrey analysed data over 24 months from 84 women who underwent bariatric surgery and 18 women living with obesity who did not have surgery.
Of those who underwent surgery, 49 had gastric bypass procedures and 35 had gastric sleeve surgery.
Women who underwent metabolic bariatric surgery lost more than 30kg on average at 12 and 24 months after the procedure.
Among women with polycystic ovaries, the condition persisted in only 10 per cent after 24 months.
Women also reported a resolution of clinical hirsutism, or excess body hair, by 12 months.
Women who had previously experienced irregular periods reported more regular menstrual cycles after surgery.
Professor Martin Whyte, co-author of the study and professor of metabolic medicine at the University of Surrey, said: “A large proportion of those undergoing bariatric surgery are women of reproductive age, who may be planning a pregnancy in the coming years.
“So much remains unknown about the impact of this type of surgery on women who are planning to have children.
“This raises the question of when the ideal time after surgery is to conceive.”
Women have a higher prevalence of obesity than men, with 57 per cent of women in the UK classified as overweight and 27 per cent living with obesity, which can affect fertility and the health of an unborn baby.
The researchers said 17 women had healthy pregnancies following surgery.
Although this was not specifically examined in the study, no difference in birth weight was observed between babies conceived within or after the first year.
Dr Kathryn Hart, co-author of the study and associate professor in nutrition and dietetics at the University of Surrey, said: “What we have found is that bariatric surgery positively affects the reproductive health of women living with obesity and can improve the likelihood of them having a healthy pregnancy after surgery.
“Dysregulated hormone levels, irregular periods and conditions such as polycystic ovaries are affected by obesity.
“By reducing this, what we have seen is that it can lead to improvements without the need for medication.
“We would suggest that clinicians consider medical intervention for obesity to treat irregularities in the menstrual cycle and issues with fertility.”
Menopause
Menopause hormone treatment may ease brain fog, study suggests

Estriol treatment may ease menopause brain fog and other cognitive symptoms, according to a small observational study of 20 menopausal women.
The study involved menopausal women with an average age of 53.
They underwent an initial assessment of their cognitive symptoms before receiving a customised regimen of estriol and progesterone for 12 months.
Estriol is a natural form of oestrogen that occurs during pregnancy and has been used in Europe and Asia to treat menopausal symptoms including hot flushes and genitourinary symptoms.
It differs from estradiol, the most commonly used oestrogen hormone therapy in the US, by binding primarily to a different oestrogen receptor in the brain.
Previous research has shown that estriol may help protect brain cells and reduce brain atrophy in the hippocampus, the region responsible for learning and memory.
After 12 months of treatment, participants reported significant reductions in brain fog, concentration problems, working memory problems, slower processing speed, verbal memory problems and problem-solving difficulties compared with before treatment.
Senior author Dr Rhonda Voskuhl, a neurologist and member of the Comprehensive Menopause Center at UCLA Health, said: “Oestrogen plays a well-documented role in protecting the brain, yet there are still no approved type and dose of treatment that specifically targets the cognitive symptoms so many women experience during menopause.
“Women are often told to simply live with brain fog, when in fact there is a neuroscience basis for it, and potentially a way to address it. That gap in care is what motivated us to look more closely at estriol.”
Researchers also examined estriol treatment in midlife female mice to investigate how the hormone treatment might work.
Estriol reduced markers of brain pathology in the hippocampus and improved measures of working and spatial memory in the animals.
The findings are preliminary. The study was a small case series with no placebo group or randomisation, meaning the results may not apply to broader populations.
The researchers said larger placebo-controlled clinical trials using brain imaging and standardised cognitive testing are needed to confirm the findings on cognitive symptoms.
The treatment used in the study was invented by Voskuhl and is patented by UCLA. UCLA licenses the patent to CleopatraRX, which sells the treatment as PearlPAK. Voskuhl serves as a medical adviser to CleopatraRX.
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