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Nutrition entrepreneur, Melissa Snover, named in Department for Business & Trade’s inaugural Female Founders Initiative

Award-winning entrepreneur and founder of Birmingham-based Rem3dy Health and Nourished, Melissa Snover, has been named as one of ten winners in the Department for Business & Trade’s (DBT) Venture Capital Unit’s inaugural Female Founders initiative.
The national campaign was launched by the DBT to identify a cohort of ten of the UK’s most promising female-led companies.
An esteemed panel of VC judges comprehensively scored each of the shortlisted companies, with only the most innovative products with great market potential, scalability and commercial viability making it into the first cohort of 10.
At a special launch event taking place today (17 September) in London, Melissa, along with her fellow female founders cohort, delivered one-minute elevator pitches describing their innovative solutions, providing a powerful platform to engage with some of the most prominent stakeholders and investors in the international VC sector.
Innovative women-led start-ups have been notoriously held back due to a lack of finance, with the proportion of equity capital investment going to all-female founder teams sitting at around 2 per cent in the UK for the past decade.
In response to this disparity, the Department for Business and Trade’s Venture Capital Unit launched a national campaign to identify and support the UK’s 10 most promising tech female founders.
Over the coming year, each will be offered opportunities to access the Venture Capital Unit’s global investor network.
Melissa Snover, said: “Recently, investment into female-led businesses has been heavily scrutinised, so today’s launch is significant, not just for me and the other nine female founders in the cohort, but for the entrepreneurial and investment communities as a whole.
“At a time when it’s becoming increasingly difficult to access funding, I’m absolutely delighted to have been selected in the DBT’s first ever Female Founders initiative.
“For over two decades I’ve been passionate about innovation in the field of nutrition and improving lives through science, and my latest company, Nourished, is creating something unique in the market.
“Securing a place on this initiative will give me an invaluable opportunity to showcase the brand and our breakthrough product to a global network of investors, all of whom are actively looking for investment opportunities here in the UK.”
With over 20 years’ entrepreneurial experience, including multiple successful exits, Melissa has established a strong track record for innovation and brand building.
A registered nutritionist and inventor of several patented technologies, in 2019 Melissa founded Rem3dy Health and raised the highest ever female founder seed round in UK history.
Rem3dy Health is dedicated to pioneering personalised health solutions for both preventative and curative care through its brands, Nourished (personalised nutrition) and Scripted (personalised medicine).
The firm was recently honoured with the prestigious King’s Award for Enterprise in Innovation, for its use of patented 3D printing technology and a unique vegan encapsulation formula; both developed inhouse to create authentically personalised nutrition on demand under the brand Nourished.
Nourished is Melissa’s latest creation, and is the world’s first 3D printed personalised gummy stacks.
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Femtech World reveals startup of the year shortlist

We are excited unveil the three finalists competing for one of the Femtech World Awards’ most coveted honours: the Startup of the Year Award, sponsored by Future Fertility.
This award celebrates an early-stage company making a bold impact in women’s health through innovation, vision and execution.
The winner will be announced at our virtual ceremony on 19 June, with the decision made by a representative from category sponsor Future Fertility.
Congratulations to the shortlist and thank you to everyone who entered or nominated.
Startup of the Year Shortlist

Hello Inside is the first women’s health AI company to turn daily metabolic signals into outcomes women feel and healthcare systems reimburse.
Women’s health has long been under-researched, and current AI benchmarks fail on women’s health questions roughly sixty percent of the time.
Hello Inside built the architecture to close that gap.
Across four years and 12,000+ validated metabolic profiles, three in four women improve at least one symptom within ninety days.
They lose four kilograms in three months, moving from overweight into the healthy range. In a clinical study with Alisa Vitti’s Flo Living, 91.9 per cent reduced PMS burden within sixty days.


U-Ploid is an early-stage biotechnology company tackling one of the most fundamental challenges in fertility care: the sharp, age-related decline in egg quality that limits outcomes across IVF and egg freezing.
While much of the field focuses on improving assessment and selection, U-Ploid is developing a first-in-class therapeutic approach designed to improve egg quality itself by addressing the biological causes of age-related chromosomal errors.
Supported by strong preclinical evidence and now advancing into human studies, U-Ploid combines scientific rigour, regulatory discipline and long-term vision to help redefine what is possible in fertility care.
News
Gestational diabetes increases risk of type 2 diabetes – even at normal weight, study finds

Gestational diabetes is a strong risk factor for future type 2 diabetes, even in women with normal pre-pregnancy weight, according to a study at the University of Gothenburg.
The researchers call for earlier testing and better follow-up.
“Our results show that gestational diabetes functions as a kind of stress test for the body’s ability to manage blood sugar, and identifies women with a greatly increased risk of future type 2 diabetes”, said Jon Edqvist, PhD and affiliated to research at the University of Gothenburg, and operating room nurse at Sahlgrenska University Hospital.
Gestational diabetes is a special type of diabetes that can affect pregnant women.
The condition is defined as elevated blood sugar levels, without previously known diabetes. Treatment involves self-monitoring of blood sugar, advice on lifestyle habits and, if necessary, medication.
Identifying gestational diabetes is important because the disease increases the risk of complications such as preeclampsia, the need for a cesarean section and high birth weight for the baby.
Those who have had gestational diabetes are also at higher risk of later developing type 2 diabetes.
In the current study, published in eClinicalMedicine, researchers now show that gestational diabetes is a strong indicator of future risk of developing type 2 diabetes, even in women with normal weight before pregnancy.
Elevated risk even with normal weight
The study is based on data from the Medical Birth Registry on just over 1.15 million first-time mothers in Sweden, who gave birth between 1987 and 2019. 16,870 women with confirmed gestational diabetes were compared with age-matched women without the diagnosis. The median follow-up period was nine years.
The results show that women with a BMI of 35 and above, i.e. severe obesity, had an almost tenfold increased risk of developing gestational diabetes compared to women with normal weight.
The risk of subsequent type 2 diabetes also increased with higher BMI, but it was significantly increased even with normal weight, which the researchers describe as particularly worrying.
More follow-up and more studies
The researchers behind the study welcome the recently updated recommendations on gestational diabetes in Sweden, where a higher proportion of pregnant women at increased risk are expected to be offered testing earlier in pregnancy, and if necessary, interventions.
“Diagnostics and care of gestational diabetes have looked very different in different parts of the country,” said Annika Rosengren, professor at the University of Gothenburg.
“There is a need for both improved follow-up after gestational diabetes, and more studies that investigate how such follow-up affects future health and prognosis”
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