News
Powerful short film from Future Fertility uniquely captures the emotional journey of fertility treatment
The path to parenthood isn’t always as straightforward as one hopes.
A new short film, “The Other Mothers”, created by fertility AI pioneer Future Fertility and digital marketing agency WeThink Nordic, aims to profile the emotional perspectives of patients going through fertility treatments.
“The Other Mothers” builds upon the already growing social movement around patients coming forward to speak out about their experiences, hardships, successes, and failures, helping to normalise discussions about the challenges that hopeful parents endure on their quest to conceive.
WeThink’s concept was guided by a voiceover script penned by a writer who had gone through her own intense fertility, leading to her first child.
Almost by fate, the woman who recorded the spoken voiceover had also undergone IVF treatments and recognised those same feelings reflected in the script.
“Echoing the many posts we’d dug through on online forums, we were touched by the wide range of emotions that such a difficult period brings on and knew that our film had to capture that reality as best as it could,” says Thomas Bo Nielsen, WeThink Nordic’s Creative Director.
“We felt extremely grateful that we were able to materialise our creative concept in a way that’s undoubtedly authentic – which is super important to us when covering a topic that resonates so strongly with a large number of people across the world.”
“Undergoing fertility treatment, whether it’s IVF or egg freezing, is so emotionally and physically taxing, and so many patients carry the mental burden of it alone,” adds Ghita Holst, Partner at WeThink Nordic.
“They often feel uncomfortable about opening up about their experience because it still seems like a taboo subject to talk about in many social circles.”
The film pushes this narrative front and centre, grounding the audience in the emotional pressure experienced by patients undergoing the fertility process and the common feeling that they need to portray a positive disposition for the benefit of others.
“Two pink lines isn’t something we just get.
“We get the uncertainty, the anxiety, the experimenting, the pretending that we’re ‘okay’…that we’re so happy for the women whose path to parenthood turned out differently.”
Beyond the messaging, what makes the film even more impactful is the realism brought to the story via images of actual patients (featuring family, friends, and employees who have gone through the process).
This is strengthened by the participation of Future Fertility’s partner clinics worldwide, who support real patients with these challenges every day.
“There was an incredible sense of community in producing this video,” said Kirsten Anwender, Future Fertility’s Director of Marketing.
“We’re grateful to our patient contributors, who were so generous in entrusting us to share their deeply personal stories with the world.
“Our clinic partners also instantly connected with our vision and were excited to take part. WeThink developed a great concept that truly struck a chord with everyone.”
For fertility patients who were invited to preview the film, the message certainly hit home.
“It’s a really powerful video,” says Heather, one of the film’s IVF patient contributors.
“The first time I saw the final cut, I had to watch it a few times in a row and let the emotions just roll over me.
“It can be so hard to look back at that time because you feel so alone and scared. It was nice to see my experience mirrored and narrated with such care.”
“Like many couples, we didn’t know we would have difficulty conceiving until we tried,” comments Mamiko, another IVF patient who was featured.
“The video captures the overwhelming feeling of uncertainty that impacted many aspects of our lives.”
Two-time IVF mum Ayla reflects: “To me, the video really illustrates the loss of the care-free aspects of conception, the loss of the pleasant “surprise”.
“How you resent having to rely on the science but are also in awe of it and grateful for it.
“How, when you’re lucky enough to end up with a baby in your arms, the differences and discomforts of your journey to get there fade into the background again.”
“The Other Mothers” leaves the audience with a closing message of hope, highlighting the advancements in fertility science and technology that are continuing to improve outcomes and access.
It also honours the tireless, amazing embryologists, providers and clinicians that work diligently to achieve results for their patients.
Future Fertility has been working to close the gaps in fertility science as the first company to provide personalised egg quality assessments for egg freezing and IVF patients, leveraging the power of artificial intelligence to analyse images of each individual egg.
“Being patient-centred is very important in fertility care, and as a whole, the industry has quite a long way to go to achieve this fully,” says Nicole Condon, CEO of TRIO Fertility and Founder of EVOLVE Egg Freezing Clinic – both clinics being early adopters of Future Fertility’s technology.
“Patients deserve to be at the centre of their care, and tools like this enable clinics to empower patients with personalised insights so they can be more informed and more engaged in their treatment decisions.”
As the demand for egg freezing and IVF treatments continues to grow globally, advancements in fertility technology can assist clinics in optimising treatments through precision medicine and providing patients with greater access to care by making fertility journeys more efficient.

Mental health
SSRIs may lower heat intolerance in women with depression – study

SSRIs may help women with depression tolerate extreme heat, with responses more like those without depression, a laboratory study suggests.
Selective serotonin reuptake inhibitors, or SSRIs, are medicines commonly used to treat mental health conditions including depression and anxiety.
Media reports, social media posts and the US Centers for Disease Control and Prevention have suggested SSRIs may increase vulnerability to heat-related illness.
However, researchers found that women with clinical depression who took an SSRI may withstand extreme heat better than those not treating their depression with medication.
The study was carried out by researchers in the Penn State Department of Kinesiology.
Kathleen Fisher, first author of the study, said: “The human body primarily cools itself in two ways, by sweating and by increasing blood flow to the skin so that heat can be released to the environment.
“This study showed that depression interferes with how women’s bodies regulate their temperatures in the heat. Fortunately, SSRIs seem to largely restore the body’s ability to respond to increases in internal temperature.”
The team compared women without depression with those diagnosed with the condition, including women taking different types of antidepressants.
When their body temperatures rose, women with untreated depression were slower to begin sweating and increasing blood flow to the skin.
Their bodies were also less efficient at pumping blood to the skin than those of women without depression and women taking an SSRI.
Depression affects about 10 per cent of the US population and is twice as common among women, the researchers said.
SSRIs, including sertraline and fluoxetine, and serotonin and noradrenaline reuptake inhibitors, or SNRIs, including duloxetine and venlafaxine, are commonly prescribed alongside counselling to treat depression.
Previous research suggests depression disrupts the body’s ability to regulate temperature.
Penn State researchers had previously found that blood vessels dilated less effectively in women with depression. Dilation allows blood vessels to widen, helping more blood reach the skin to cool the body.
Women taking SSRIs showed improved blood vessel dilation similar to that seen among people without depression.
The latest study examined whether the same improvement occurred during heat stress.
Researchers recruited 64 women, almost all in their 20s. The group included 16 without depression and 16 with depression who were not taking medication.
A further 16 had depression and were taking an SSRI, while 16 had depression and were taking an SNRI.
Participants swallowed a small capsule that transmitted their internal body temperature throughout the experiment.
They then wore a suit fitted with tubes that allowed researchers to pump heated water through it.
After 10 minutes of adjusting to water at 91°F, around 33°C, the temperature was raised to 125°F, around 52°C.
The experiment ended when each participant’s internal temperature had risen by 1.8°F, or 1°C. This took an average of 45 minutes.
Researchers also measured skin temperature on the arm, calf, chest and thigh, along with heart rate, blood pressure, blood flow to the skin and sweating.
Professor W Larry Kenney, a study co-author, said: “The water pumped into the suit was 125 F, causing skin temperature to rise to about 100 F.
“As the skin continued to be heated to temperatures similar to sitting in a hot tub, the women’s internal temperature continued to rise.”
Women with untreated depression were slower to begin sweating and increasing blood flow to the skin than women without depression.
When blood flow to the skin increased, it was less efficient. Despite beginning to sweat later, women with untreated depression did not sweat less overall.
Women taking SSRIs responded to heat in a similar way to women without depression.
By contrast, women taking SNRIs responded similarly to those with untreated depression. SSRIs therefore normalised responses to heat stress, while SNRIs did not.
Researchers found no differences in blood pressure between the four groups.
Fisher said: “Up until now, there has been very little data on how depression or any of these classes of antidepressive drugs affect people’s responses to heat stress.
“This study took the first step toward understanding how women with depression, whether taking medications or not, may respond to extreme heat.”
Kenney said the findings challenged common beliefs that SSRIs increase vulnerability to heat.
He said: “In prior studies, my collaborators and I have identified how several factors, especially age, sex, and activity level, contribute to risk from extreme heat.
“Additionally, there has been widespread concern that many medications contribute to heat vulnerability, but the research evidence behind the risks of many medicines is often thin or nonexistent.
“Both physicians and people taking SSRIs should be aware that these medications do not seem to contribute to heat vulnerability. Rather, SSRIs improve heat tolerance in depression.”
News
Avni Wellness secures US$470k funding

Avni Wellness has secured Rs 4 crore, around US$470,000, in seed funding to expand its products and digital commerce capabilities.
The Mumbai-based women’s health start-up plans to strengthen its online retail operations and increase its presence across digital marketplaces.
It will also expand its cycle nutrition product range and grow its women-led network of micro-entrepreneurs.
Founded in 2021 by Sujata Pawar and Apurv Agarwal, Avni Wellness offers science-backed, toxin-free products spanning adolescence, reproductive years and menopause.
Its portfolio includes a patented antimicrobial reusable sanitary pad and a liposomal iron supplement designed to address iron deficiency among women in India.
Liposomal supplements encase nutrients in tiny fat-like particles intended to support absorption.
The company also offers products for polycystic ovary syndrome, or PCOS, calcium supplementation, urinary and vaginal health and seed-based hormonal nutrition. PCOS is a condition that can affect hormone levels, periods and fertility.
Proteus Partners led the funding round, with participation from angel investors Puru Gupta, Sreejith Moolayil, A. Velumani and Somya Nigam.
Avni Wellness said it aims to address gaps in women’s healthcare in India by focusing on hormonal health, nutrition and long-term wellbeing while incorporating livelihood generation and sustainability into its model.
News
Only one-in-three voters say US healthcare system meeting women’s needs

Only 31 per cent of US voters believe healthcare does a good job of meeting women’s needs, according to a national survey.
The survey found broad agreement that women have distinct health needs requiring specific attention, but that care falls short at several stages of life.
Impact Research and Echelon Insights conducted the survey for Center Forward among 1,206 registered voters in the likely electorate across the US.
Tara Evans, marketing director for Plan B One-Step, said: “These findings should serve as a wake-up call for the health care industry and for policymakers.
“Women are telling us loudly and clearly that the system is not working for them. From reproductive health to menopause care to postpartum support, the gaps are real, they are significant, and voters want action.”
Only 31 per cent of respondents said the healthcare system did a good or very good job of meeting women’s health needs.
This compared with 41 per cent who said it performed well in meeting men’s health needs.
Half of the women surveyed said the system did not pay enough attention to their health issues.
Some 41 per cent rated the system as poor or very poor at meeting women’s needs immediately before, during and after menopause.
A further 38 per cent gave the same rating for care following pregnancy and during the postpartum period.
The figure was 35 per cent for care provided while women were seeking to prevent pregnancy.
Overall, 92 per cent agreed that women have distinct health needs deserving specific attention, including 89 per cent of Republicans and 95 per cent of Democrats.
Access to screening for cancers affecting women was considered very important for policymakers to address by 81 per cent of respondents.
Prenatal care was prioritised by 78 per cent, while 77 per cent highlighted both gynaecological care and cardiovascular services.
Postpartum care was considered very important by 72 per cent, while 68 per cent said the same about diabetes and weight management services.
Some 46 per cent of voters said the healthcare system did a poor or very poor job of meeting the needs of rural patients.
Rural women were six percentage points more likely than voters overall to report difficulty accessing quality care.
The findings also showed that gaps in care were not evenly distributed.
Women who described their health as fair or poor were 15 percentage points more likely than those in excellent or very good health to say the system paid too little attention to their needs.
People earning less than US$50,000 a year were among those most likely to feel overlooked.
Among voters earning between US$30,000 and US$49,000 annually, 61 per cent said the system did not pay enough attention to their health issues.
Evans said: “The picture this data paints is one of a system that works better for some Americans than others, and women, particularly those with lower incomes or in rural communities, are bearing the greatest burden of that failure.
“Plan B is committed to being part of the solution by ensuring that at the very minimum, women have access to emergency contraception when they need it.”
Plan B One-Step is an over-the-counter emergency contraceptive available in all 50 US states without identification or a prescription.
The company says it donates up to 500,000 units each year to clinics, non-profit organisations, advocacy groups and other qualifying organisations supporting medically underserved communities.
The survey was conducted from 12 to 16 January 2026 and had a margin of sampling error of plus or minus 3.2 percentage points.
Plan B One-Step is a backup form of birth control intended to help prevent pregnancy after unprotected sex or when another contraceptive method fails.
It is not an abortion pill and does not affect implantation or harm an existing pregnancy.
Emergency contraception such as Plan B is used within 72 hours of unprotected sex and works better the sooner it is taken.
The findings form part of the 2026 Women’s Health Mandate, a five-part bipartisan series examining women’s healthcare in the US.
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