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The rising stars of pregnancy apps

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One of the fastest growth drivers in feminine health technology is apps. From period-tracking to women’s fitness, online nannies and menopause support, femtech apps are bringing their A-game. The biggest players? Pregnancy apps. With 385,000 babies born every day, pregnancy is big business. Those kinds of figures are hard to ignore and the tech industry is listening.

Engaging with pregnancy apps is becoming a routine part of the maternal experience. There are hundreds of options available, from simple growth trackers to medical advisors, social communities and the answers to any question you could ever think of.

BabyCentre is one of the most popular. It is an award-winning platform with millions of unique users and is, according to Forbes, the best pregnancy tracking app out there.

The user not only gets 3D renderings of their baby’s development in the womb but also access to a social network connected to other expectant women, along with a whole host of related information and resources.

It is available in five languages and any health information is approved by its own Medical Advisory Board and certified by the NHS England Information Standard.

Trackers like BabyCentre make up the bulk of the app market, but they are just one of the options available.

Pregnancy and motherhood can be lonely, so having a group of people to offer support often makes a big difference.

That’s the idea behind Peanut, otherwise known as the Tinder for expectant mothers, which comes in at a respectable number nine on the GoodHousekeeping list of the 18 best pregnancy apps. Peanut enables users to connect with people in the same area who are also going through similar circumstances, be that pregnancy, menopause or motherhood.

It has thousands of users across the globe and Founder and CEO Michelle Kennedy believes they must ensure no woman has to figure it out on their own.

Expectful is another big name on the circuit. The app aims to be a one-stop-shop for affordable, accessible and enjoyable maternal wellness support and boasts specialists in lactation, sleep, nutrition, mental health and fertility.

Within the app are meditations, events such as fitness classes and live Q&As, and drop-in support groups. The app is another of those featured on Good Housekeeping’s 18 best pregnancy apps.

What To Expect hits the top-rated lists for a few publications, including Women’s Health, Cosmopolitan, and Forbes. It is a very popular app that not only offers a weekly pregnancy tracker but also supports users in the first year of parenthood and beyond.

It advises on products, such as car seats and pushchairs, where it links community reviews and puts them into ‘best of’ lists. Ever wondered where the ’16 weeks, the size of a cherry’ comparison comes from? You can thank What To Expect for that.

With Glow, both the user and their partner can use the app to track the pregnancy together.

There are birth stories, bump pictures and product reviews via the community, as well as appointment reminders, and pregnancy stats.

It also links with Apple Health and My Fitness Pal for full integration.

Also highly rated and providing very similar services are the likes of Sprout, Ovia, Hello Belly and The Bump.

Ultimately, the app a user chooses comes down to personal preference, whether that be the services it provides, the interface or content type.

Why are they so popular?

Pregnancy is a complex time. It brings excitement and fear bundled together with babygrows, nurseries and week-by-week fruit comparisons – and it is a multi-million-pound industry.

And while questions may be raised over marketing to women at a uniquely vulnerable time of their lives, the fact remains that knowledge is power – and that’s what pregnancy apps are sharing.

The breadth and depth of support pregnancy apps offer blow traditional healthcare out of the water. Most are either free with ads or have a subscription fee, which is a small price to pay for access to an extensive support network on demand.

With an ever-increasing user base, apps have the potential to change maternal care and experiences of pregnancy for the better.

Given their popularity and the rising number of users, there is a very real potential for traditional healthcare to adopt or recommend apps into routine care. Bridging the gap between technology and health information would have an enormous impact on the provision of healthcare.

For some users, apps may be more accessible than traditional healthcare. For others, they may provide a community of people going through the same experience. And for others, they can offer answers to questions they may have.

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Diagnosis

Lung cancer drug shows breast cancer potential

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Ovarian cancer cells quickly activate survival responses after PARP inhibitor treatment, and a lung cancer drug could help block this, research suggests.

PARP inhibitors are a common treatment for ovarian cancer, particularly in tumours with faulty DNA repair. They stop cancer cells fixing DNA damage, which leads to cell death, but many tumours later stop responding.

Researchers identified a way cancer cells may survive PARP inhibitor treatment from the outset, pointing to a potential way to block that response. A Mayo Clinic team found ovarian cancer cells rapidly switch on a pro-survival programme after exposure to PARP inhibitors. A key driver is FRA1, a transcription factor (a protein that turns genes on and off) that helps cancer cells adapt and avoid death.

The team then tested whether brigatinib, a drug approved for certain lung cancers, could block this response and boost the effect of PARP inhibitors. Brigatinib was chosen because it inhibits multiple signalling pathways involved in cancer cell survival.

In laboratory studies, combining brigatinib with a PARP inhibitor was more effective than either treatment alone. Notably, the effect was seen in cancer cells but not normal cells, suggesting a more targeted approach.

Brigatinib also appeared to act in an unexpected way. Rather than working through the usual DNA repair routes, it shut down two signalling molecules, FAK and EPHA2, that aggressive ovarian cancer cells rely on. FAK and EPHA2 are proteins that relay survival signals inside cells. Blocking both at once weakened the cells’ ability to adapt and resist treatment, making them more vulnerable to PARP inhibitors.

Tumours with higher levels of FAK and EPHA2 responded better to the drug combination. Other data link high levels of these molecules to more aggressive disease, pointing to potential benefit in harder-to-treat cases.

Arun Kanakkanthara, an oncology investigator at Mayo Clinic and a senior author of the study, said: “This work shows that drug resistance does not always emerge slowly over time; cancer cells can activate survival programmes very early after treatment begins.”

John Weroha, a medical oncologist at Mayo Clinic and a senior author of the study, said: “From a clinical perspective, resistance remains one of the biggest challenges in treating ovarian cancer. By combining mechanistic insights from Dr Kanakkanthara’s laboratory with my clinical experience, this preclinical work supports the strategy of targeting resistance early, before it has a chance to take hold. This strategy could improve patient outcomes.”

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Insight

Higher nighttime temps linked to increased risk of autism diagnosis in children – study

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Nighttime temperatures during pregnancy may be linked to a higher chance of an autism diagnosis in children, a recent study suggests.

The research tracked nearly 295,000 mother-child pairs in Southern California from 2001 to 2014 and linked warmer overnight temperatures with higher risk in early and late pregnancy.

Children of mothers exposed to higher than typical nighttime temperatures during weeks one to 10 of pregnancy had a 15 per cent higher risk of an autism diagnosis.

Exposure during weeks 30 to 37 was linked to a 13 per cent higher risk.

 Lead author David Luglio, a post-doctoral fellow at Tulane University, said: “A key takeaway is that we identified specific windows when a mother and her developing child can be most affected by exposures to higher nighttime temperatures.

“This is critical and hopefully can help mothers prepare accordingly.”

The study is described as the first to examine how temperature may affect fetal neurodevelopment, the process by which a baby’s brain and nervous system form during pregnancy.

Extreme temperatures linked to increased risk were classified as above the 90th percentile, meaning 3.6°F hotter than average, and the 99th percentile, 5.6°F above average.

The association held even after researchers accounted for factors such as neighbourhood conditions, vegetation and fine-particle air pollution.

The study could not account for other factors such as access to air conditioning. Researchers did not find the same association with daytime temperatures, potentially because people spend more time away from home during the day.

“Heat waves are becoming more frequent, and people may only think of the dangers of daytime heat exposure,” said Mostafijur Rahman, assistant professor of environmental health sciences at Tulane University.

“These results indicate a strong association between high nighttime temperatures during pregnancy and autism risk in children and show that we need to think about exposure to heat around the clock.”

The study did not examine how higher temperatures at night might affect prenatal development, though Luglio said it is possible that warmer nights disrupt sleep for pregnant mothers.

Previous research has suggested insufficient sleep during pregnancy may be linked to a higher risk of neurocognitive delays in children.

“Extreme heat exposure during pregnancy has been linked to a range of adverse health outcomes, including prenatal neurodevelopment delays and complications with an embryo’s development of a central nervous system,” Luglio said.

“The goal of our study was to specifically explore the link between prenatal heat exposure and autism diagnoses for the first time.”

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Entrepreneur

Kindbody unveils next-gen fertility platform

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Kindbody has launched a fertility platform integrating AI with clinical care and patient support for employers and health plans.

The platform will enter a pilot with select Kindbody employer clients in 2026, covering over three million lives, ahead of wider availability in 2027.

Building on the company’s clinical model, the platform aims to improve outcomes and cost efficiency across family-building journeys. It connects Kindbody-owned clinics, partner clinics and an integrated clinical app.

The app offers virtual care across conception, pregnancy and reproductive health, extending through the menopause transition.

Launch features include updates in medication management, third-party reproduction, adoption, pregnancy, men’s health and global programme design.

David Stern, chief executive of Kindbody, said: “With our next-generation fertility platform, Kindbody is redefining what comprehensive, intelligent and affordable family-building care looks like for employers, health plans and patients.

“By unifying best-in-class clinical care, AI-driven intelligence and whole-person support, we are making it easier and more cost-effective for more people to build the families they envision.”

Kindbody has expanded access via its national network of IVF centres, including IVIRMA, Inception Fertility and Ivy Fertility.

A new Fertility Medication Portal is designed to streamline authorisations so medicines can be dispensed on time, giving patients visibility from prescription to coverage, pharmacy fulfilment and delivery tracking.

Through KindMan, men’s health education, digital resources and integrated clinical care are expanding, including hormone management programmes.

Services cover andropause (age-related testosterone decline), erectile dysfunction, low testosterone and other male reproductive conditions.

Specialist fertility care includes semen analysis, diagnostic testing, male hormone panels, genetic testing, surgical sperm extraction and sperm cryopreservation.

Launching in the second quarter, a pregnancy support app will act as a digital companion for expecting and new parents, with resources, interactive tools and clinical assessments to identify social drivers of health and mental health needs during pregnancy and beyond.

Kindbody’s physician-led menopause programme provides consultations with board-certified obstetricians and gynaecologists to diagnose, treat and manage menopausal symptoms, including hormone replacement therapy where appropriate, with support from nutritionists, mental health therapists and pelvic floor specialists.

AI and analytics will be embedded across the care journey. An AI care navigator will guide employees from benefit activation through intake, triage and scheduling.

Tools will track benefits and treatment plans, showing coverage and expected out-of-pocket costs at each step.

AI-supported scribing will assist clinicians with documentation, and a predictor tool will estimate a patient’s likelihood of having a baby across different treatment paths.

In 2027, Kindbody plans a savings model for eligible large employers that it says will guarantee lower total fertility spend while improving clinical efficiency and patient experience.

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