New film reframes the narrative on female bodies and hormonal changes

Ooh, Someone’s Hormonal showcases the power of the female form and encourages women to embrace their hormonal changes.

Women’s health company, Hertility, has released an empowering film, created by female-founded creative content agency Be The Fox, as part of a digital brand campaign. The film, designed to spotlight gender bias in healthcare, aims to open up the conversation around hormones and to empower women to find out what is going on under their own skin.

The narration highlights how women have been excluded by science and dismissed by a healthcare system that does not understand the female body and its hormonal changes.

‘Being hormonal’ has often been a way to cast confusion and shame on women’s bodies. This new film, however, flips the narrative and aims to celebrate women and the things that allow them to live and create life.

“Our hormones control our lives and dictate our fertility, our weight, our sleep and our mood,” explains Dr Helen O’Neill, CEO and founder of Hertility. “We need to harness them, not harass women for simply being ‘hormonal’.

“Ooh Someone’s Hormonal serves to elevate the voices of women who have been ignored and dismissed and empowers them to hear their hormones and take control of their health. We need to start listening to women when they know that something isn’t right. In the 21st century, it shouldn’t be a game of chance to find out if you are fertile.

“Equipping yourself with knowledge about your reproductive health and fertility can help you make informed decisions when it matters, not when it’s too late,” she adds.

Liz Unna and Laura Richards were behind the direction and production of the film, created by Be The Fox. West End and Film choreographer Lynne Page worked closely with Liz Unna to create a movement piece that interpreted the powerful script and women’s varying experiences throughout their lives. The diverse female-led team, bound by common experiences in the women’s health space, were united by the drive to work towards change for themselves, their daughters and all women.

Diana Ellis Hill, co-founder of Be The Fox says that: “When Hertility first came to us with the brief we knew immediately that we were all in. It was an incredibly positive experience working collaboratively on all elements, in the spirit of supporting other women.

“This is represented in the over 80% female crew who created a female-driven production that we are immensely proud of.”

Dr O’Neill believes that: “Women are seeking medical help to just be told to wait longer, to relax, to try not to worry, to take a new pill and this isn’t okay. We’re now calling time on this dismissive response to women’s reproductive health.”

Ooh Someone’s Hormonal is now available on YouTube.