Fertility
New study reveals significant cost disparities and information gaps in UK fertility treatments

A new study has revealed significant cost disparities and information challenges faced by fertility patients in the UK.
The research explores the financial burden of fertility treatment add-ons and highlights growing concerns over the reliability of information provided by clinics.
The study, based on a survey of 304 current and prospective IVF patients, reveals that the cost of the most recent fertility treatment ranged from £5,000 to £13,000, with an average expenditure of £11,950 per cycle.
Notably, patients who opted for self-funded treatment at NHS facilities faced an average cost of £6,990, while those treated in private clinics reported significantly higher costs, averaging £12,977 per cycle.
The study found that 60.7 per cent of patients who used fertility treatment add-ons were treated in private clinics, while only 13.3 per cent received these treatments through the NHS.
Before beginning treatment, 96 per cent of respondents consulted private fertility clinic websites, and 75.8 per cent spoke with clinic staff.
Despite this, trust in information sources varied significantly, with 60.2 per cent of respondents finding private clinic websites reliable, compared to 50.3 per cent for NHS websites and just 26.3 per cent for social networks.
Meanwhile, an overwhelming 95.9 per cent of respondents stressed the importance of clinics providing accurate and updated information on their websites, highlighting a significant gap in information reliability.
Findings also showed a sharp increase compared to previous years.
The most commonly used add-on is time-lapse imaging (41.4 per cent of respondents), despite current HFEA assessments confirming it does not improve success rates.
Prof Manuela Perrotta is lead author of the study.
She said: “Our findings reveal not only the substantial financial burden on patients but also a concerning lack of reliable information in the fertility sector.
“Patients are often left navigating complex treatment options and significant costs with limited transparency.
“There is a clear need for regulatory action to ensure that clinics provide accurate, comprehensive, and up-to-date information to support informed decision-making.”
The study underscores the need for enhanced monitoring and enforcement of existing regulation to ensure fertility clinics provide clear and standardised cost information and treatment options.
It also calls for improved oversight to ensure that patients receive accurate and transparent details, particularly regarding costly fertility add-ons.
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Fertility
Femtech World reveals fertility innovation award shortlist

Femtech World is thrilled to reveal the shortlist for the Fertility Innovation Award.
The award, sponsored by FinDBest IVF, celebrates a pioneering product, service or initiative that is transforming fertility care and support.
FinDBest IVF is a global B2B digital platform created to simplify and accelerate how IVF and ART manufacturers connect with trusted, pre-vetted distributors around the world.
This year’s nominees represent a remarkable breadth of approaches to fertility care: from clinic-floor breakthroughs to at-home hormone intelligence to truly borderless access.
Three companies made the cut, with each tackling a real, persistent barrier in reproductive health.
Congratulations to the shortlist and many thanks to everyone who entered.
Fertility Innovation Award Shortlist

HRC Fertility’s Needle-Free IVF is a pioneering advancement designed to transform one of the most challenging aspects of fertility treatment: daily hormone injections.
Developed by board-certified reproductive endocrinologist Dr Rachel Mandelbaum, this innovative approach reimagines how stimulation medications are delivered during IVF and egg freezing, dramatically improving the patient experience while maintaining the same trusted clinical outcomes.
Inspired by feedback from patients who struggled with the injection process, Dr Mandelbaum adapted an innovative drug-delivery system commonly used in other areas of medicine and applied it to reproductive care

Mira is a hormonal health technology company that provides lab-grade hormone testing and AI-driven insights to help women and couples understand their fertility.
The platform has already supported more than 200,000 couples on their fertility journeys worldwide, helping over 60,000+ users achieve pregnancy.
For some users, pregnancy rates have reached up to 89 per cent within six months, demonstrating how accurate hormone data can significantly improve fertility outcomes.

Founded in 2021 by Marija Skujina, a Certified Fertility Nurse Specialist accredited by the European Society of Human Reproduction and Embryology, with nearly 15 years of clinical experience at one of the world’s top IVF clinics, and having navigated her own fertility journey as a patient, Marija built the clinic she had always wished existed.
Plan Your Baby began with a bold, but simple mission – make best quality fertility and pregnancy available anywhere.
Plan Your Baby has created a new generation fertility and pregnancy clinic with patients accessing expert consultations remotely, while blood tests and ultrasound scans are available at over 450 locations across the UK, eliminating the exhausting travel burden that often forces people to take days off work, relocate appointments, or abandon treatment altogether
What happens now
The shortlist will be judged by a representative from category sponsor FindBestIVF, with the winner announced at a virtual event on June 19.
Winners will receive a trophy and be interviewed by a Femtech World journalist.
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