Entrepreneur
The hidden dangers of chronic inflammation
“Unless you get diagnosed with a chronic condition, you might be unaware of inflammation,” says Yalda Alaoui

The prevalence of inflammatory bowel disease is increasing dramatically. Yalda Alaoui explains why chronic inflammation can affect us all.
We become familiar with inflammation from a very young age. When you cut your finger, to heal the cut, your body sends inflammatory cells to the injury.
Inflammation refers to your body’s process of fighting against things that harm it such as infections, injuries, and toxins, in an attempt to heal itself. When something damages the cells, like cutting your finger, your body releases chemicals that trigger a response from your immune system. This is known as acute inflammation.
Chronic inflammation, however, happens when this response lingers, leaving your body in a constant state of alert and can have symptoms harder to spot such as abdominal pain, chest pain, fatigue and fever.
Yalda Alaoui found that she was suffering from chronic inflammation after she was diagnosed with ulcerative colitis – an inflammatory bowel disease (IBD) in which the lining of the colon becomes inflamed and develops tiny open sores or ulcers.
“I had an acute case for many years where my body did not respond positively to medication. I was pretty much in a constant flare,” Yalda tells me. Despite not experiencing remission, doctors assured her multiple times that there was no link between nutrition and her condition.
“Because I didn’t see any results, I set myself on a path of research on lifestyle and nutrition. I was looking at everything, not just dietary changes,” she says. “I changed a few things in my diet and I started working out again. But I later found out that some workouts can increase inflammation.”
Yalda was also diagnosed with a disease called autoimmune haemolytic anaemia – a rare blood condition that causes the antibodies of a person’s immune system damage some of their red blood cells. “It was almost fatal for me a couple of times. But it sparked a conversation with my doctor that made me realise that the link between my two conditions was actually inflammation.”
Subsequently, she extended her research and started talking to other people on forums with similar conditions. “We would exchange phone numbers and I would talk to other people and try to understand the mechanisms of those diseases through their experiences,” she explains.
Analysing the common symptoms of chronic inflammation is what helped Yalda to improve her lifestyle – from sleep and nutrition to exercise, mental health, strengthen immunity and body composition. “I was trying to put all the pieces of this puzzle together through others to truly understand the inflammatory processes and the links to other diseases much further than just autoimmunity,” she says. “So, I developed a method to improve my symptoms, and finally be free of pain.”
After retraining as a nutritional therapist, Yalda launched Eat Burn Sleep – an online platform that helps people reduce inflammation, restart their gut microbiome and promote optimum immune and liver health.

Yalda was diagnosed with ulcerative colitis in 2007
“70 per cent of your immune system cells sit in you gut,” she points out. “So, the reason why gut health is so important is because it influences your immune system and your inflammation as a result.”
Yalda’s platform is based on three pillars: nutrition, movement and mental wellness. “Very few people realise that if you’re really stressed, it’s hard for inflammation to be reduced because your cortisol levels are high,” she tells me. “When you have high cortisol levels, what it does is it switches on the sympathetic nervous system, your fight or flight response, and it switches off the parasympathetic nervous system, your rest and digest side.”
Eat Burn Sleep encourages a better lifestyle rather than adopting restrictive diets. Yalda says that she wants people to be social and have fun with their friends, cautioning that most diets can be extremely unhealthy mentally, physically and physiologically.
“My method is very moderate,” she adds. “Cutting out a certain food group entirely increases the chances of losing the good bacteria to digest it. Instead, I want to show people how much of that food to reduce and for how long.
“When it comes to exercise, for example, being sedentary is linked to heart disease, metabolic syndrome, diabetes and obesity. But high intensity exercise is also linked to chronic inflammation. So, I have a library of anti-inflammation workout videos along with a mental wellness section where I help people not only stay calm and meditate, but also rewire the subconscious brain and tap into neuroplasticity – the brain’s ability to form new neural connections throughout life.
“We also have about 20 doctors backing my method. They have used it for themselves and now share it with their patients,” she says. “My aim is to put people together – gastroenterologists, GPs, osteopaths, immunologists – and share interesting findings or observations that can help others with their practice.”
The prevalence of inflammatory bowel disease (IBD) increased between 2006 and 2016 by 33.8 per cent and globally, more than six million people are affected by IBD.
Yalda thinks that Deborah James’ case will help more people understand chronic inflammation, but she also says that: “The food has changed a lot. Many healthy organic processed foods are packed with additives that lead to inflammation, metabolic syndrome, unhealthy weight gain, and irritable bowel syndrome (IBS).
“Unfortunately, with chronic inflammation, unless you’re diagnosed with a chronic disease, you don’t get any signs,” the nutritionist explains. “But one of the first things to pay attention to is excess fat. Although I know everyone talks about body positivity, it is not helping our health, because a high BMI means that your body produces more inflammatory cells.
“So, things like a high BMI or bloating may suggest that you probably have inflammation in your body. I would say do something about it. A doctor cannot sleep for you. A doctor cannot eat for you. A doctor cannot think positively for you. Take steps to improve your health today, which will improve your mental well-being. You’re going to have a sharper brain, a better mood, you’re going to enjoy your life better, and prevent diseases later.
“Also, when you do that, you start shopping for healthier foods,” she adds. “And guess what, healthier foods are better for the planet. So, from an ecological standpoint, sustainability helps the environment and you become less of a burden on the healthcare systems in the future.”
I ask Yalda why she thinks it is harder to maintain a healthy lifestyle now. “I think there’s a lot of confusion. You hear so many mixed health messages and you don’t know which one to follow and I also think that we have such a perfectionist mindset.
“Everything’s black and white. People feel that they either have to be really good or if they eat one bad thing, they’re going to go for all the unhealthy foods. So, in my method, it’s about damage limitation, not perfection. I developed this because I wanted to continue having fun. Life was so boring when I was sick. What I tell people now is skip the sandwich on your lunch break and go for a salad. Then if you want to enjoy some prosecco with your friends, do it well, so you produce the enzymes to digest it and enjoy it guilt-free.”
Alongside improving Eat Burn Sleep, the nutritionist is also working on an app that will be available soon and will help more people on the path of recovery.
“I want to continue helping people and I want to keep raising awareness,” she says. “In the long run, my goal is to help introduce nutrition in the curriculum in medical schools because I really want to bridge the gap between holistic treatment and allopathic medicine and truly make a difference.”
For more information, visit eatburnsleep.com.
Entrepreneur
Just 24 hours left to nominate your company of the year

You have until Friday to nominate your femtech company of the year.
The award is one of 10 featuring at Femtech World’s third annual awards event, which attracts entries from across the UK, EU and Europe.
The Company of the Year Award is for companies that have demonstrated exceptional leadership in tackling women’s health needs through groundbreaking products, services or platforms that are shaping the future of global femtech.
If your company is driving innovation, impact and growth in this space, this award was made for you.
About the sponsor: Femovate
The category is backed by Femovate, the global femtech incubator using design to fuel innovation across every stage of a woman’s health journey, from proactive prevention through to personalised treatment.
Femovate has invested over US$2 million in design capital, working side-by-side with founding teams to bring market-ready solutions to life.
The startups it supports have collectively raised US$120 million, launched 30 products, and secured seven FDA clearances.
Why enter?
The Femtech World Awards are free to enter.
Winners and shortlisted companies receive extensive coverage across all Femtech World platforms.
Winners will also receive a trophy and the opportunity to be featured in an interview for the publication.
Find out more about the Femtech World Award and enter here by 4pm BST on Friday 17.
Entrepreneur
The disciplined advantage: Wellness for modern leadership

By Chaitra Vedullapalli, founder and president, Women in Cloud
Today’s leaders are carrying more than responsibilities.
They are carrying caregiving roles, financial pressures, legal complexities, and the quiet emotional weight of sustaining performance in unpredictable times.
And yet, most leadership forums still focus on productivity, growth, and scale, rarely addressing the human systems that enable sustained leadership.
At Women in Cloud, we believe the next generation of leadership will not be defined by endurance alone, but by discipline, preparation, and self-respect.
That is why we are proud to announce the #WICxWellness Summit 2026: The Disciplined Advantage.
This is a wellness summit focused on leadership preparedness.
Why This Summit Matters Now
Across our global community, a clear pattern has emerged.
- More professionals and executives are quietly navigating:
- Life-threatening health crises, personally or within their families
- Financial stress caused by medical, caregiving, or business shocks
- Legal and healthcare decisions with long-term consequences
- Career interruptions due to caregiving responsibilities
- Chronic exhaustion, grief, and emotional isolation
These experiences are widespread, yet rarely discussed in executive settings.
#WICxWellness 2026 brings these realities into the open with compassion, clarity, and practical guidance, so leaders can prepare, adapt, and continue forward without breaking.
This is wellness as a leadership discipline.
What We Will Explore
This year’s summit is designed to provide grounded, immediately applicable insights for founders, executives, and senior leaders.
Executive Function Under Chronic Stress
Keynote with Jennifer Brown

Focus Areas:
- Understand how chronic stress alters judgment, focus, and emotional regulation
- Identify early warning signs of cognitive overload in leadership roles
- Adaptability as a Cognitive Anchor: Navigating rapid change without compromising decision-making.
- Resilience Through Connection: Building human-centric teams to mitigate the stress of uncertainty.
- Navigating Change with Emotional Intelligence: Regulating stress responses to maintain clarity and empathy.
- Systemic Agility in High-Pressure Environments: Creating foundations of psychological safety that protect organizational function
Labs That Matter (And What to Do With Them)
Fireside Chat with Chelsey Galipeau and Chaitra Vedullapalli

Focus Areas:
- Which health tests are worth the time and investment
- Interpreting results without panic
- Preventive strategies for executive longevity
- Avoiding unnecessary medical spending
Caretaking Without Collapse
Panel With Karen Fassio, Anca Platon Trifan, Scilla Andreen, Clara Schroeder, Sheena Yap Chan

Focus Areas:
- Managing family and professional demands without burnout
- Setting humane boundaries
- Building sustainable support systems
- Ending silent sacrifice in leadership
Food as a Stability System (Not a Diet)
Fireside Chat with Nancy Watt and Meagan T. Copelin

Focus Areas:
- Nutrition for sustained energy and clarity
- Blood sugar and decision-making
- Realistic eating during travel and stress
- Food as operational resilience
Autoimmunity, Hormones & Cardiac Risk in Real Life
Fireside Chat with Dr. Linda Bing

Focus Areas:
- Managing invisible health risks
- Hormonal transitions and stamina
- Flare prevention at work
- Energy mapping for leadership performance
A Different Kind of Leadership Conversation
At Women in Cloud, we have learned something fundamental:
Performance is visible. Discipline is invisible.
Yet discipline determines whether leaders can serve, build, and lead over decades, not just quarters.
The Disciplined Advantage is about building that resilience intentionally.
Through science, lived experience, and practical frameworks, this summit equips leaders to:
- Anticipate strain instead of reacting to a crisis Design sustainable work rhythms
- Protect cognitive and emotional capital
- Lead from grounded strength
This is leadership infrastructure for the next decade.
Join Us
If you are a founder, executive, technologist, or senior professional navigating complexity and determined to lead well without sacrificing your health, clarity, or longevity, this summit is for you.
The #WICxWellness Summit 2026 is where performance meets preservation. Where ambition meets sustainability. Where leadership becomes truly durable.
We look forward to welcoming you. The Disciplined Advantage begins here.
Secure your spot: https://www.eventbrite.com/e/wicxwellness-summit-2026-tickets-1981616382945?aff=oddtdtcreator
Entrepreneur
Who will be crowned Startup of the Year?

Femtech World is continuing the search for a company to be crowned Startup of the Year.
The award is one of 10 to feature at the third annual Femtech World Awards.
The Startup of the Year Award celebrates an early-stage company making a bold impact in women’s health through innovation, vision and execution.
The winning startup will have demonstrated strong potential to transform care, accessibility, or awareness in women’s health with a scalable solution.
Consideration will be given to innovation, market traction, inclusivity, impact and the ability to address unmet needs.
The award is sponsored by Future Fertility.
The company is transforming fertility care with AI-powered solutions that close critical information gaps along the IVF journey.
Its clinically validated, non-invasive tools analyse oocyte images to predict each egg’s reproductive potential, supporting decision-making across key pathways: VIOLET™ for egg freezing, MAGENTA™ for IVF-ICSI, and ROSE™ for donor programmes and egg banks.
These reports deliver personalised insights into egg quality and ploidy potential, empowering patients and clinicians to make more informed decisions regarding next steps.
Today, Future Fertility’s technology is used in more than 300 clinics across 35+ countries.
Developed with the world’s largest oocyte image dataset linked to reproductive outcomes, Future Fertility’s AI models generate quality scores that not only guide treatment planning and manage expectations, but also serve as objective, actionable KPIs for labs—driving improved outcomes and transparency in fertility care worldwide.
The awards are free to enter, with winners receiving a trophy and an interview with Femtech World.
Find out more about the awards and enter for free here.
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