Motherhood
TensCare launches breast pump offering greater comfort to ease difficulties of breastfeeding
the UK has some of the lowest breastfeeding rates in the world with eight out of ten women stopping before they want to.

TensCare, Europe’s largest provider of TENS machines worldwide has extended its maternity and parental range by launching a new range of breast pumps.
The new TensCare Nouri breast pump range offers an invaluable aid to stimulate milk production for initial difficulties of breastfeeding. It also aims to provide new mums with extra support during the first months of motherhood.
The device is available in three different models and is the latest addition to TenCare’s range of TENS maternity products. The range includes a manual breast pump that can be used on the go and an electric breast pump designed with a host of innovative features that make breast pumping quicker and easier. It also features a dual breast pump that allows users to express milk from both breasts simultaneously.

The range has been developed to support mums from childbirth and through their maternity journey. The Nouri Pump provides a manual breast pump equipped with a range of features including an ergonomic handle with a soft coating for easy grip and less hand fatigue. The soft silicone and special finish of the bell also ensure delicate contact on the skin.
The pump has three different modes that offer users eight different suction forces, ensuring pumping is comfortable and effective. It works as an automatic dual breast pump allowing women to express milk from both breasts at the same time. The Nouri Duo has a rechargeable battery and integrated light system so that it can be used day and night. It features adjustable modes, suction forces and pumping frequencies that ensure comfortable and quick pumping.
Lisa Slavova, sales director at TensCare said: “Our Nouri range is designed to complement our current product range of maternity TENS devices. We have been in the business for many years and have worked with mums during the most important times of their lives – childbirth.
We believe we are trusted and positioned to continue our care and are delighted to launch our new range of breast pumps, providing extra support to mums during their maternity journey and offering a quality product that can help make breastfeeding more effective and comfortable.”

Breastfeeding figures
However, the UK has some of the lowest breastfeeding rates in the world with eight out of ten women stopping before they want to. This is due to problems such as inability to latch and discomfort which cause women to stop. Breast milk is an ideal food for newborns and infants as it provides all the nutrients needed for healthy development. It can also provide benefits for mums who breastfeed such as a reduced risk of breast or ovarian cancers.
Lisa adds: “We worked with mums during the development process to ensure our new Nouri range offers everything mums are looking for in a breast pump and more, making it easier than ever to focus on their baby while they effortlessly, quickly, and quietly express milk.”
TensCare has many years of experience in providing a modern, safe drug-free solution for labour pain and is the largest TENS provider for mums to be in the world. The company’s TENS maternity unit is approved by the NHS and has an excellent reputation for helping to alleviate childbirth pain and eliminate the anxiety that comes with labour.
Insight
Rising number of young midwives quitting NHS due to burnout

More young midwives are leaving the NHS before 35 as burnout adds pressure to stretched maternity services, new research has revealed.
The trend has raised concerns about the quality and safety of care for mothers and babies in understaffed maternity units.
During 2025-26, 1,669 midwives aged 34 or under left the health service in England, representing 57 per cent of the 2,949 midwives of all ages who resigned.
The pressures of maternity care, including increasingly complex childbirth and the risks involved, are thought to be among the factors behind the trend.
Hannah Leonard, deputy chief midwife at the Royal College of Midwives, said the exodus of midwives under 35 was “deeply worrying” and showed that too many were ending up “burnt-out within a few years of qualifying because every shift means too few colleagues, missed breaks and unpaid hours”.
She added: “Losing these midwives, and students, even before they qualify, is a terrible waste of talent.”
The figures, revealed in parliamentary questions tabled by the Liberal Democrats, show that 205 of last year’s younger leavers were under 25, while 655 were aged 25 to 29 and 809 were aged 30 to 34.
The number of midwives under 35 leaving the NHS has risen sharply in recent years. The 2025-26 figure was 59 per cent higher than the 1,051 who left in 2014-15, according to NHS figures.
Burnout means long-term physical and emotional exhaustion, often linked to sustained pressure at work.
Separate figures obtained by the Liberal Democrats suggest almost one in four midwifery students are leaving before completing their three-year degree.
In 2021, 3,565 students started a midwifery degree, but 2,725 graduated in 2024, meaning 840, or 24 per cent, did not complete the course.
Midwifery students spend much of their second and third years learning on the job in maternity units.
The loss of staff and students underlines what the Royal College of Midwives has described as a “staffing emergency” in maternity care across the UK.
A recent survey by the Royal College of Midwives found that three-quarters of midwives had considered leaving the profession over the last year, mainly because of concerns over staffing levels and patient safety.
Both recent large-scale reviews of maternity care in England, led by Donna Ockenden and Valerie Amos, identified staffing shortages as a key problem affecting patient safety.
Helen Morgan, the Liberal Democrat health spokesperson, said: “These statistics reveal an alarming crisis in maternity, with far too many midwives burning out early in their career and in their training. Patients are paying the price, and mothers are left with no alternative but to give birth on understaffed and unsafe wards.
“Rather than throw money at yet more new recruits who quit under intolerable pressure, the government needs a new approach. Through guaranteeing protected, year-round training and professional development we can help midwives cope with rising complexity and risk.”
About 10 per cent of all midwives leave the NHS each year.
However, the figures show higher leaving rates among younger midwives, with one in seven, or 14.6 per cent, of those aged 25 to 29 and one in six, or 16.6 per cent, of those aged 30 to 34 leaving during 2025-26.
A Department of Health and Social Care spokesperson said: “Under this government we have a record number of midwives in the workforce and we value the vital service they provide in maternity and neonatal units across the country.
“To make the NHS the best employer it can be, we have introduced new NHS staff standards to improve health and wellbeing support, promote flexible working, as well as crucial measures to tackle violence, sexual harassment or abuse and racism.
“Alongside consecutive above-inflation pay rises, we’ve bolstered the midwifery workforce through our graduate guarantee and recently opened up 1,000 more midwifery roles backed by £10m to help prevent student midwives leaving the profession.”
Department of Health and Social Care figures show a record 25,500 full-time-equivalent midwives are working in the NHS, 2,000 more than when the Labour government took office in July 2024.
Motherhood
Expectations about sleep affect postpartum sleep quality, study finds

Pregnant women’s expectations about postpartum sleep may predict sleep quality after birth, outweighing prior sleep and psychiatric history, a study suggests.
The findings suggest attitudes and beliefs about sleep during pregnancy could be a modifiable risk factor for postpartum sleep concerns.
They also indicate that, among women expecting the poorest sleep, higher postpartum anxiety may further worsen sleep quality.
Sammy Dhaliwal, lead author is clinical health psychologist and research fellow in the department of obstetrics and gynaecology at the Perelman School of Medicine at the University of Pennsylvania.
Dhaliwal said: “Most pregnant women in our sample anticipated poor postpartum sleep before it occurred, and it was striking that those expectations predicted worse sleep outcomes even after accounting for factors such as prior sleep disorders, psychiatric history, and number of previous births.
“This suggests that attitudes and beliefs about sleep during pregnancy may represent a modifiable target for early intervention before postpartum sleep problems emerge.”
Sleep disturbance affects an estimated 60 to 80 per cent of postpartum women and is linked to a higher risk of depression and anxiety.
Researchers said it is often regarded as an expected part of life after childbirth rather than a health issue that may be addressed earlier.
The study enrolled 432 pregnant women at about 24 weeks of gestation, meaning around 24 weeks into pregnancy.
Participants completed measures of their expectations about postpartum sleep, current sleep quality using the Pittsburgh Sleep Quality Index, and mood using validated depression and anxiety scales.
Assessments were repeated at six, 12 and 24 weeks postpartum.
A subset of 49 women also wore wrist actigraphy devices at six to eight weeks postpartum.
Actigraphy uses a wearable device, similar to a watch, to estimate sleep and wake patterns based on movement.
The results showed that 70 per cent of pregnant women, or 301 of 432 participants, expected poor sleep in the postpartum period.
Researchers found that predicted sleep disruption during pregnancy was a significant predictor of postpartum sleep concerns.
Among first-time pregnant women without prior health concerns, those who expected greater sleep disturbance had significantly more disrupted sleep after birth, measured by both actigraphy and self-report.
Among women who expected the worst sleep quality, higher postpartum anxiety significantly worsened both measured sleep and self-reported sleep, independent of anxiety levels during pregnancy.
Dhaliwal said the findings point to two possible areas for intervention: addressing sleep-related beliefs during pregnancy and treating postpartum anxiety.
Dhaliwal said: “Postpartum sleep disruption is often treated only after problems develop, but our findings suggest there may be an opportunity to intervene earlier during pregnancy.
“Addressing sleep-related beliefs and postpartum anxiety during prenatal and postpartum care may help improve sleep and emotional well-being in new mothers.”
Motherhood
Natural birth pressure harming new mothers’ mental health, research finds

Pressure to have a natural birth can cause lasting psychological harm when labour does not go to plan, new research shows.
The study found that the messages women receive during pregnancy are directly linked to the shame and self-blame many feel when those expectations are not met.
For the first time, the research provides an explanation for why unmet birth expectations contribute to psychological harm.
Several women involved in the research said they felt they had not given birth “properly”, even when medical intervention had saved their lives.
Rebecca Matthews, lead author and PhD researcher at the University of Reading, said: “These women were not failed by their bodies, they were failed by the messages they were given.
“Birth trauma does not begin with birth. It begins in the ideology sold to women throughout pregnancy.
“For the first time we can explain precisely how, by showing how birth culture creates a moral standard for women that defines what a good mother does and then leaves them to blame themselves when birth does not match that.
“Until we reform the way we prepare women for birth, we will keep seeing the same devastating consequences for mothers and their babies.”
The researchers interviewed 21 first-time mothers in the UK whose births did not go as planned.
From NCT and hypnobirthing classes, to social media to midwives, the researchers heard how women are surrounded by messaging that frames natural, unmedicated vaginal birth as the “gold standard”, not just medically preferable, but as a mark of being a good mother and the first test of maternal worth.
Research shows around half of women report their birth differed significantly from their expectations, and for the women in this study, all of whom experienced exactly that, the psychological consequences were profound.
Women judged themselves against the internalised moral standard that this ideology had created.
The researchers are calling for antenatal education to stop treating one kind of birth as the goal and to present all birth outcomes as equally valid routes to motherhood.
They also call for better postnatal screening for women whose births did not go as expected, specifically targeting the shame, self-blame and identity disruption that this research identifies as mechanisms underlying birth trauma.
The findings align with and extend the conclusions of the Kirkup, Ockenden and Birth Trauma Inquiry reports, all of which documented how the institutional pursuit of “normal birth” contributed to preventable harm.
This research provides the first theoretical explanation of how that ideology generates individual psychological harm and points to antenatal messaging as the primary site of such preventable harm.
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