Insight
‘Femtech addresses critical unmet needs in the women’s health space’

Dr Pamela Walker tells FemTech World everything we need to know about the femtech market.
Can you tell our readers a little bit about yourself?
I am a healthcare strategic growth specialist and award winning MedTech angel investor. I have been passionate about the healthcare space my whole life, and this drive pushed me to complete a PhD in Neuroscience, followed more recently by an Executive MBA (both from Oxford).
I have devoted my career to helping get treatments and medical devices to the patients that need them, and optimising the support patients, caregivers and healthcare professionals need to improve outcomes.
To make this impact, I work with Pharma and MedTech corporates as well as Private Equity and VC funds, advising on acquisitions and optimising commercialisations in the UK, US and worldwide. I am a Partner at Gate One, heading up the Life Sciences sector, Gate One Incubator and investment channel. I am also an avid investor with THENA Capital and Angel Academe, and board advisor to a number of our portfolio investments.
Why is it important to invest in femtech?
Femtech is an important sector, addressing critical unmet needs in the women’s health space. It leverages tech innovations that we have at our fingertips and applies them to critical gaps in healthcare for over 50 per cent of the world’s population.
In 2021, the gender healthcare gap gained visibility in the UK with the publication of the House of Lords Library report. This report highlights that the UK has the largest female health gap in the G20 and the 12th largest globally. This past summer, NHS England published its strategy on how the gap should be addressed.
Independent reports and inquiries have highlighted where this gap is most visible:
- Mental health, heart conditions, and pain treatment are some of the areas for which women are not offered the same level of care as men.
- Women’s health is under researched and is given a lower priority when it comes to health services: less is known about conditions that only affect women including common gynaecological conditions that can have severe impacts on health and wellbeing. For example, it takes seven to eight years for women to receive a diagnosis of endometriosis, with 40% of women needing 10 or more GP appointments before being referred to a specialist.
- Clinical research in women is dramatically lower than in men, and gender biases in clinical trials are contributing to worse health outcomes for women vs men.
This evidence has highlighted the need for greater focus on women’s health. The market must consider women as a sizeable consumer group. This is an underserved group that is increasingly educated, employed, and receiving attention from diversity and inclusion benchmarks at a global level.
Women represent an important consumer group to be marketed to and a discerning group that will prefer products relevant for them. Companies that consider them will win.
What do you think is missing in the femtech industry?
There are a number of novelty products and me-too solutions in this space, at the moment. Although there are products targeting key points in the female lifecycle, most, however, are still finding their feet. Some are missing a business model for longevity, others are very niche and will struggle to gain uptake, others have unclear value propositions. Overall, evidence of impact hasn’t quite yet pulled through, but there is a lot of excellent innovation kicking off.
From a product development standpoint, design and execution support is needed. There is a medium-term gap to address the gender healthcare gap imbalance through the drug and medical product development process. Innovations that optimise the development process with a gender balanced lens will be in demand.
What do you see in the future of femtech?
Meaningful, purposeful, and effective solutions. Holistic solutions that streamline and simplify tools/support/tech to the issues that matter most to women. These might include:
- Enablers to improve clinical research by gathering data and partnering with research centres. There is a need to accelerate understanding and research in women’s health whether it leads to better supporting female athletes or better understanding risk factors and treatment outcomes for women.
- Solutions that optimise pre-post natal and menopause (beyond education and community support) are key. Women have an important role to play in the global economy. At present, we aren’t achieving our full potential. Femtech is pivotal in this space to ensure that those who want, can fully participate and perform in the workforce, whatever stage of life they are at.
- Remote tech: Health systems are under pressure, solutions that empower women to engage with maintenance/ prevention of their health outside of hospitals (e.g. at home annual testing) are transformational.
- Innovations for earlier disease (eg cancer) detection: these can help to reduce the need for traumatic and expensive surgeries and treatments.
How can digital tools impact the femtech market?
FemTech by its very name is reliant heavily on tech innovation. Real impact will be:
- significant builds on current solutions that improve health outcomes and / or the female experience, OR
- carving out new solutions to unmet need spaces.
Leveraging nascent digital tools and optimising them for the female market (keeping this customer group at the heart of design, production and experience) will be critical to maximise impact.

Dr. Pamela Walker
News
Bridging the metabolic wealth gap: The telehealth platform bypassing insurance to democratise care

As weight-loss treatments remain locked behind prohibitive paywalls, a new direct-pay initiative is cutting costs in half for low-income patients, and it could provide a new blueprint for health equity.
It is one of the most persistent, frustrating paradoxes in modern healthcare: the medical innovations most capable of addressing widespread chronic conditions are overwhelmingly priced out of reach for the populations most vulnerable to them.
Nowhere is this more evident than in the current landscape of metabolic health and weight management.
As state governments and insurance providers increasingly restrict coverage for advanced weight-loss medications due to skyrocketing costs, a stark dividing line has emerged. Clinical need is no longer the primary factor in who receives treatment. Affordability is.
This financial barrier disproportionately impacts women, who not only face high rates of metabolic conditions but also frequently serve as the primary caregivers in their households.
For a single mother managing childcare, grueling work hours, and the relentlessly rising cost of living, personal well-being is often the first casualty of a tight budget.
These patients are forced into a holding pattern, watching their conditions progress year after year while highly effective, life-changing treatments remain separated from them by a paywall.
Now, a telehealth platform called Amble Health is attempting to dismantle that wall by bypassing the traditional insurance apparatus entirely.
A Structural Shift for Access
Today, Amble Health announced the launch of the Amble Cares Program, a national initiative designed to cut the cost of medical weight-loss treatments in half for low-income Americans.
The programme arrives at a critical inflection point.
Today, roughly one in eight U.S. adults have utilized advanced metabolic medications, according to a recent KFF Health Tracking Poll.
This surge in adoption has driven a fundamental shift in preventative care, but the distribution of that care has been deeply uneven.
Through the Amble Cares Program, eligible patients can access comprehensive medical weight-loss programmes, which may include prescription medications if clinically appropriate, at up to 50 per cent below standard rates.
To ensure the discounts reach the intended demographic, eligibility is determined by an independent, third-party verification partner, based on verified financial need.
The programme explicitly prioritises individuals and families with limited disposable income, including parents and guardians whose financial flexibility is tied up in providing for dependents.
Once verified, patients are connected directly to licensed clinicians to begin treatment immediately, stripping away the friction of waiting periods.
“Healthcare should not be a luxury item,” said Joey Stiver, CEO of Amble Health. At Amble, we believe that a patient’s zip code or income shouldn’t dictate their metabolic health outcomes.
“The Amble Cares Program is our direct response to the cost of living crisis, moving beyond talk of ‘affordability’ to actually delivering it to the people the traditional system has left behind.”
The Direct-Pay Trade-Off
However, this rapid, lower-cost access comes with a significant structural trade-off.
To achieve these price reductions and eliminate the administrative delays, denials, and red tape associated with traditional healthcare, Amble Health operates strictly as a direct-pay platform.
This means participants cannot use outside coverage. The programme does not accept Medicaid, Medicare, commercial insurance, or even HSA/FSA funds.
For some patients, being entirely locked out of utilizing their existing health benefits may present a new kind of hurdle.
But for those who have already found themselves abandoned by traditional coverage networks, facing outright denials, unnavigable prior authorisations, or insurmountable deductibles, the direct-pay model offers a predictable, transparent alternative to a broken system.
Ultimately, the Amble Cares Program is making a bold bet: that the most efficient way to deliver equitable healthcare to disenfranchised populations isn’t to fix the traditional insurance system, but to innovate entirely around it.
News
UK report warns against ‘financial half measures’ for women’s health
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