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What does ‘non-invasive’ mean in women’s health?

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By Gloria Kolb, Co-Founder & CEO – Elitone

When it comes to women’s health, “non-invasive” is often associated with medical procedures that avoid surgery.

While accurate, the term encompasses much more — technically, it means not entering the body, but it’s also about “non-intrusiveness,” which encompasses comfort, accessibility, and the ability to integrate care into daily life without disruption.

From menopause management to fertility tracking, innovations in non-invasive healthcare are reshaping how women approach their well-being. 

For example, stress urinary incontinence — a condition in which leaks occur during activities like sneezing, coughing, or jumping — affects one in three women.

These leaks can significantly disrupt daily life, yet the idea of invasive procedures, even through natural orifices, often deters women from seeking care.

Additionally, invasive methods for prenatal testing and diagnosis during pregnancy, such as Amniocentesis to remove and test amniotic fluid from the uterus, can sometimes cause amniotic fluid to “leak through the vagina” and comes with a risk of miscarriage in 0.1-0.3 per cent of cases. 

Similarly, more invasive methods to track women’s fertility, including laparoscopies and hysteroscopies, may be linked to post-operative risks like bleeding, pain, discomfort, infection, or damage to the cervix, bowel, uterus, or bladder — all of which could prevent women from seeking the care they need 

These potential complications underscore the worry that many women have regarding invasive treatment options.

This is where non-invasive solutions shine, offering not only a surgical alternative but also options that prioritise ease, discretion, and the ability to maintain a busy schedule.

Non-invasive advances across women’s health

Fertility tracking without invasive procedures

Fertility assessments often involve many blood tests and ultrasounds, which can be inconvenient and stressful.

Non-intrusive devices that analyze hormone levels in saliva or urine provide real-time fertility insights, reducing the need for many clinic visits.

These necessary tools give women deeply detailed knowledge of their reproductive health to help prevent the discomfort that naturally comes with invasive testing. 

Menopause and vaginal health solutions

Menopause brings several significant changes, including a noticeable degree of vaginal dryness and large hormone fluctuations.

To address this, there are new inventions that use novel and non-invasive technology, such as an ultrasound device that treats vaginal dryness without hormones and vaginal devices or procedures.

While some of these inventions are not yet available, continued improvements in non-invasive technology will provide more options that offer relief while respecting women’s comfort and autonomy. 

Period health monitoring

While menstrual blood contains many important health indicators, customary testing methods frequently ignore this vital resource.

Advanced menstrual blood analysis devices, however, provide several key insights into hormonal health, degrees of inflammation, and multiple reproductive conditions by directly testing blood samples obtained from sanitary pads or menstrual cups.

This method is unobtrusive and enables the tracking of health trends over time. 

Non-invasive genetic testing for pregnancy

Amniocentesis, an invasive procedure with several risks, has been used for prenatal testing and diagnostics, but this invasive procedure has historically been unnecessary.

Genetic analysis of amniotic fluid is now achievable through the mother’s blood, thanks to non-invasive prenatal testing tests (NIPT).

This improvement makes prenatal screening safer because it only requires providers to take a standard blood sample rather than conduct an invasive procedure that could harm the mother or fetus, thereby reducing stress for expectant mothers while offering important health information. 

Weight management and metabolic health

Hormonal balance, metabolic rate, and genetic predisposition are meaningful factors in many women’s weight loss adventures.

Today, many wearable metabolic health devices are available to help women track essential indicators such as glucose and ketone levels.

These devices eliminate the need for more invasive blood tests and allow women to make more easily educated choices about diet and exercise. 

Comfort matters: Why non-invasive solutions succeed

One of the most significant barriers to consistent healthcare treatment is discomfort — whether physical, emotional, or logistical.

Many women discontinue treatments that are excessively invasive, remarkably time-consuming, or incredibly inconvenient.

Easy-to-use options make it more likely that women will use them consistently, and minimally intrusive options have the same effect.

Clinicians know that compliance in treatment is one of the largest hurdles in any care.

For instance, many pelvic floor therapy and electrical stimulation devices involve vaginal inserting these devices vaginally to strengthen the pelvic floor.

However, these treatments may produce significant discomfort, which can lead to a decline in use.

On the other hand, external pelvic floor stimulation devices are convenient and comfortable and provide an at-home option for strengthening the pelvic floor that minimally disrupts a woman’s daily routine. 

Conversely, alternative menopause treatments exist that acknowledge that hormone therapy, along with vaginal suppositories, is not universally suitable for women.

Wearable cooling devices, acupressure bands, and hormone-monitoring patches offer symptom relief, and they do so with no need for medical intervention. 

The future of non-invasive care: Meeting women where they are

Women’s healthcare is rapidly advancing, providing more personalised, convenient, and patient-centred care.

Because women’s health experiences vary from patient to patient, treatment should be tailored to their unique experiences. 

Many non-invasive treatments are available to address this diversity, offering a variety of options for personalised management of fertility, menopause, weight loss, and postpartum recovery.

Their appeal lies in effortlessly delivering considerable results. 

Today, women can use a number of non-intrusive options to manage their health, including hormone tracking, improved pelvic health, menopause symptom relief, and other aspects of their health.

As technology advances, improving women’s quality of care and life, it will continue to broaden the definition of non-intrusive treatments. 

— Gloria Kolb is the CEO and co-founder of Elitone, the first non-invasive, FDA-cleared, wearable treatment for women with urinary incontinence. 

Elitone’s accolades include winning Best New Product by My Face My Body, Sling Shot, finalist in Women Startup Challenge, and CES’ Innovation Award. As an inventor with 30+ patents and advocate for women’s health, Gloria has been featured in Forbes as a Top Scientist Driving Innovation in Women’s Health, TechRound’s Top Women in Tech, Boston’s “40 Under 40” and MIT Review’s “World’s Top Innovators under 35.”

She has engineering degrees from MIT and Stanford, and an Entrepreneurship MBA from Babson College.

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Black women want more accessible breast cancer screening info, study finds

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Black women in the UK want clearer, more accessible breast cancer screening information, research has found.

The study looked at why Black African and Black Caribbean women are less likely than white women to attend breast screening.

Researchers at the University of Surrey held focus groups and interviews with 47 Black African and Black Caribbean women aged 50 to 71.

Women in this age group are routinely invited for NHS breast screening.

The researchers said only 45 per cent of Black women attend screening, compared with 63 per cent of white women.

Anietie Aliu, lead author, postgraduate researcher at the University of Surrey and registered nurse, said: “Diagnosing breast cancer early can dramatically improve a person’s chance of survival.

“Breast cancer screening plays an important role in this by identifying the cancer and ensuring a person receives speedy treatment.

“Despite the importance of screening, Black women are less likely to attend appointments than white females.

“This puts them at risk of a potential cancer being diagnosed late and spreading to other areas of the body. We need to understand what is preventing Black women from attending these appointments and help identify ways to remove such barriers.”

The study found a need to increase awareness of breast cancer screening, especially among women less familiar with the service.

Some women, particularly those born outside the UK, knew little about breast screening before receiving their first invitation.

Others questioned why they needed screening when they had no symptoms.

The importance of trusted conversations was also identified.

Researchers found that some Black women expected their GPs to speak to them about breast screening, particularly before they reached screening age.

Although NHS breast screening is organised through national screening services, researchers said GPs often have established relationships with patients and may be well placed to offer brief advice on preventive care, including breast screening.

Participants called for stronger links between GP practices, breast screening services and Black community champions.

They said this could help women receive trusted information, ask questions and feel reassured.

Faith and religious beliefs also shaped decisions for some women.

Some Black African Christian women said illness, including cancer, was not permitted by God in their bodies, while others saw screening as a personal choice that did not conflict with Christian faith.

Muslim women highlighted the importance of being able to state their religion on medical appointment forms to help ensure they were seen by a female mammographer.

A mammographer is a healthcare professional trained to carry out breast screening scans.

Aliu added: “Breast screening can save lives, but our findings show that attendance is shaped by multiple factors, not just awareness, although awareness remains important.

“Women need relatable screening information, reassurance, flexible appointments and services that are accessible within their communities.

“Many felt that invitation letters were too formal, and that leaflets and media imagery did not reflect them, making it harder to relate to screening.”

Dr Afrodita Marcu, senior research fellow at the University of Surrey and member of the research team, said: “We need a more collaborative approach, where primary care, screening services and community voices work together to support women before, during and after the invitation.”

The researchers said future breast screening interventions should be designed with Black women, rather than for them.

They said user-friendly and culturally relevant resources, developed with communities, healthcare professionals and screening services, could improve understanding, reduce fear and make breast screening feel more accessible and reassuring.

Dr Robert Kerrison, associate professor of cancer care at the University of Surrey, said: “There is no question that breast screening can be lifesaving, but we need to make it easier for women to understand, access and feel reassured by the programme.

“This means improving communication, addressing practical barriers and making sure healthcare professionals and community partners are supported to provide clear and trusted information.”

The team has also explored healthcare professionals’ perspectives and worked with stakeholders to develop user-friendly materials with Black women.

Researchers said this co-designed approach could help ensure breast screening messages are culturally relevant, practical and shaped by the people they are intended to support.

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“Women’s voices should be heard and pain should never be ignored,” says Wales’s first Women’s Health Minister

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Women’s pain should not simply be endured, Wales’s first women’s health minister has said.

Delyth Jewell said she was determined to tackle the normalisation of pain in women’s healthcare and ensure women’s voices are listened to.

Speaking during a Women’s Health Summit at the Temple of Peace on Thursday, July 16, she said: “For too long, women’s health has been treated as an afterthought. No woman should be afraid to speak up about pain or things that don’t feel right.

“Women should be believed about their bodies, and I am determined to change the culture that has let too many women down.”

She added: “Women’s voices helped create the Women’s Health Plan. Now we’re making sure those voices continue to shape what comes next.”

The summit brought together clinicians, researchers and women with lived experience to tackle the normalisation of pain in healthcare and identify how women’s voices can better shape NHS services.

Lived experience means insight from people who have personally gone through a health issue or used healthcare services.

The event focused on pain linked to clinical procedures and long-term health conditions, drawing on research evidence, clinical expertise and women’s personal experiences.

Following the summit, minimum standards for service user engagement will be drafted to ensure women’s voices continue to influence the delivery and future priorities of the Women’s Health Plan.

Service user engagement means involving people who use health services in decisions about how care is designed, delivered and improved.

Work will also begin to refresh and strengthen the plan, including gathering feedback directly from women across Wales.

The NHS Wales Women’s Health Plan was developed after discovery work in 2022, when women across Wales shared their experiences of healthcare.

Many said they had not felt listened to, had symptoms dismissed or had lived with pain for years before receiving a diagnosis.

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The Healthcare AI Playbook: What it actually takes to build trustworthy AI for care

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Hosted by Amanda Ducach, CEO, and Morgan Rose, chief science officer, EmaEQ

Healthcare companies have spent the last two years hearing the same advice: get AI into your product. Few have been told what that actually takes.

Most default to the fastest option. Plug in a general-purpose model, wrap it in a chat window, and call the box checked. It looks like progress on a roadmap slide. It rarely holds up once a real patient is on the other end of it.

We’ve spent years building AI specifically for healthcare, and the lesson that keeps repeating itself is simple: accuracy is not the same thing as trust, and trust isn’t something you bolt on after launch. It has to be part of how the system is built from the first line of code, not a feature added once regulators or users start asking questions.

That distinction is the whole reason clinical accuracy gets treated as a checkbox instead of a discipline. A model can sound confident and still be wrong in ways that matter enormously in a health context.

Knowing the difference, and building for it deliberately, is what separates AI that’s genuinely safe for care from AI that’s simply fast to ship.

On July 20th, we’re hosting a live conversation about exactly this: what companies should be paying attention to before they choose an AI to build with, what clinical accuracy really requires, and the pillars we hold every AI system to before it gets anywhere near a patient’s care.

The Healthcare AI Playbook Webinar: July 20th, 1:30-2pm EST, live on LinkedIn.

Register here: https://www.linkedin.com/events/7482643171823509504?viewAsMember=true

If your team is building anywhere near healthcare, or evaluating what’s already in your product, this is the conversation we think the industry needs right now.

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