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7 Tools Female Entrepreneurs Should Use to Get a Competitive Edge

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The business world is a dog-eat-dog world, and there’s always a bigger dog. It’s no short of a battlefield, and since all’s fair in love and war, the only thing that makes sense is always doing your best to be a person with a bigger gun.

The best way to outgun your opponents in the 2024 business world is to embrace all the most efficient, latest business tools. With that in mind, here are the top seven such tools that female entrepreneurs should definitely use to get a competitive edge. 

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CRM

With a good CRM, you can get a much better idea of who you’re dealing with. A lot of entrepreneurs base their business plans on data provided by others. This third-party data can be quite misleading, so why not focus on first-person data instead? You can gather your own data and use CRM to process it.

With the right CRM, you can keep track of all customer interactions, but the real challenge lies in finding the right tool for you. Ideally, your decision of which tool to use will be based on thorough research, with Alice Martin from Techopedia recommending reviewing factors such as functionality, scalability, pricing, and reputation before making a choice.

Another thing you need to consider is the importance of a centralized customer database. It’s great to have a lot of data on your clients, but keep in mind that you also want to have it all in one place so that you can make it more usable.

You want to conduct better and more accurate analytics, as well as handle an easier customer profiling process. It’s much easier to make a great offer if you know exactly who you’re talking to.

Project Management Software

Another thing you want to use is project management software to organize tasks and deadlines. This is equally as important, regardless of whether you’re developing a new app, enhancing your start-up website, or conducting a digital marketing campaign.

It simply gives you a way to keep your team collaboration in one place and better organize all your daily tasks and processes. The thing you need to understand here is that this is not just something for remote teams. Most modern offices use it because it’s more efficient than a whiteboard.

Moreover, it’s subtler than a whiteboard, which is important to a lot of modern office workers. People find the modern workplace as anxiety-inducing as it is, but the idea of keeping all their daily tasks on display for all to see makes them feel extra pressure. This is just a more elegant way to handle this issue. 

Such a tool will also give you a more elegant way to monitor your project progress. You can integrate them with time-tracking features and enhance the dashboard further. 

Social Media Management Tool

The next thing you must do is schedule some of your posts in advance. This keeps you more organized and ensures that you’re not just running one of those businesses that are trying to make it day by day. You need a long-term plan and a social media strategy; having a tool will ensure continuity and consistency.

Different platforms and different industries have different ideal engagement times. If you track engagement metrics, you can program your posting schedule for maximum efficiency. Sure, you can always go and take a look at a chart regarding what are the optimal posting times and trends for various social networks but it’s always better to work with your own data for your own audience.  

Remember that you’re simultaneously managing your brand presence on social media, as well as your personal brand. You want to manage multiple accounts easily, and with a platform, this will be a lot easier.

This tool also gives you a simpler way to analyze audience growth. In a way, this helps you measure the results of all your changes and decisions.

Accounting Software

With the help of accounting software, you can make even some of the most complex accounting software into a relatively simple matter. Most importantly, accounting software simplifies financial tracking. It automates most of your transaction recordings, which means that if you ever need something, it will be there and easily searchable.

It also automates invoicing, which is much more important than you think, and it will save you a lot of time. 

It helps you track your expenses in real time, which improves the way you manage your day-to-day.

Lastly, it generates amazing financial reports. 

Every single one of these issues would be enough to help you get accounting software but together, they make it an opportunity you cannot afford to miss out on.

Email Marketing Platform

With the right email marketing platform, you can automate email campaigns. Why is this important, and how big of a difference does it make? Well, take it this way. Even with a good template and years of experience, an average email marketer can manually send hundreds of emails. A good platform can send tens and hundreds of thousands. 

Because they’re all AI-based, these tools can help personalize email content to an absurd level. They do more than just market segmentation; they do an in-depth analysis that makes you feel like every email is hand-written for that exact recipient. 

The tool also tracks open and click rates, which means that you get to track the efficiency of your email marketing campaign in real-time. 

Lastly, it can help you with building and segmenting email lists, which was always one of the hardest (and the most hated) administrative tasks. 

Cloud Storage Solutions

Modern female entrepreneurs are remote workers, which is why it’s imperative for them to be able to easily access files from anywhere. They’ll receive tasks and submit tasks while half a world away, and this is a lot easier with cloud storage solutions. 

The reason why this is so great for collaboration is that it provides you with secure file-sharing options. 

You get to collaborate on documents in real-time and track all the changes because every activity leaves a digital footprint. This is amazing for tasks like version control.

Most importantly, you get to back up important data automatically. You don’t have to invest any effort into it. 

Online Payment Processors

Charging for your work sounds easier than it is, which is why online payment processors are so popular. They make the concept of payment collection easy and effortless. Whoever had to do this the old-fashioned way knows just how big of a drag this can actually be.

You also get access to secure transaction processing, which is a service that companies of the past had to pay a hefty sum for.

These tools also accept various payment methods. This versatility gives your customers freedom of choice and avoids turning this into a massive bottleneck.

Lastly, you will get an easy method to track your payment history. 

With every tool, you’re making one aspect of your job a lot easier

Remember that each of these tools either resolves a problem that you have or helps you get more efficient at a task that you’re currently dealing with. The old rule that if something isn’t broken, you shouldn’t fix it doesn’t really translate as well to the business world. Here, every improvement is welcome (and likely overdue). With these tools, you can introduce the positive change in question the easiest.



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Congress urged to invest over $20bn to close women’s health gap

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Congress is being urged to invest US$20bn over 10 years to close the women’s health gap.

The American College of Obstetricians and Gynecologists, the Society for Women’s Health Research and the Women First Research Coalition have unveiled the National Strategy to Close the Women’s Health Gap.

The framework calls for a coordinated national effort to improve women’s health research, care and outcomes.

It says women make up more than half of the US population, but their health needs across conditions and life stages have been understudied and underserved for decades.

Kathryn Schubert, president and chief executive of the Society for Women’s Health Research, said: “The women’s health gap has persisted for far too long.

“This strategy offers Congress a road map to improve health outcomes, drive innovation, and build a healthier future for women, families, and communities.”

The strategy notes that Congress required women to be included in National Institutes of Health-funded clinical research through the NIH Revitalization Act in 1993.

However, it says major gaps remain in women’s health research, clinical care and how evidence is put into practice.

The plan proposes US$7bn for research and innovation, including expanded federal investment in women’s health research across the NIH, VA, DoD and the Advanced Research Projects Agency for Health.

It would also establish a Women’s Health Research Interdisciplinary Fund at the NIH and create a national network of Women’s Health Centers of Excellence.

The centres would aim to accelerate the translation of research into clinical care and serve as training sites for researchers and clinicians.

A further US$1bn would be used for regulatory coordination and modernisation, including cross-agency collaboration and work to address sex differences in drug and treatment approvals.

Sex differences are biological differences between females and males that can affect disease risk, symptoms, treatment response and side-effects.

The funding would also support updated NIH tracking systems for women’s health research investment and publication standards on how sex as a biological variable is considered in research.

The strategy calls for US$4bn for data and evidence infrastructure, including a public-private partnership focused on women’s midlife health data.

It would also convene a public workshop to review existing women’s health research datasets and develop common data elements to fill gaps and make datasets more widely available.

Another US$7bn would go towards strengthening the clinical and research workforce.

This would include career pathways, loan repayment programmes, a women’s health clinical workforce loan repayment programme modelled on the National Health Service Corps and interdisciplinary training.

The workforce measures would include particular emphasis on rural and underserved areas.

The final US$1bn would support public awareness and education campaigns to improve health literacy, preventive care and participation in women’s health research.

Health literacy means a person’s ability to find, understand and use health information to make decisions about care.

The campaigns would use digital and traditional media developed in consultation with patient advocacy organisations and relevant medical societies.

Sandra E Brooks, chief executive of the American College of Obstetricians and Gynecologists, said: “Closing the women’s health gap requires not only funding research, but also investment in the people who conduct that research and those who translate research findings and discoveries into better patient care.

“Strengthening the women’s health research and clinical workforce is critical to accelerating the innovation needed to improve health outcomes for women.”

The strategy says women have higher annual out-of-pocket healthcare costs than men and live 25 per cent of their lives in poorer health.

Supporters say this strengthens the economic and public health case for long-term congressional investment.

The framework has been endorsed by organisations across women’s health, ageing, heart disease, autoimmune disease, cancer, reproductive medicine and neurological conditions, including the Women’s Alzheimer’s Movement at Cleveland Clinic, the National MS Society and UsAgainstAlzheimer’s.

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Hormonal health

Stardust period tracker shares health data, study reveals

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Stardust shared sensitive period tracking data with third-party analytics firms, according to new privacy research from Mozilla.

The findings expose a privacy divide in femtech, where users often trust apps with highly sensitive reproductive health information.

The research was carried out by Mozilla’s Privacy Not Included team, which tested several period tracking apps.

It found that Stardust, a period tracker used by millions, shared users’ reproductive health data with analytics companies, a practice the research said contrasted with its privacy-first marketing.

Analytics companies collect and examine information about how people use digital products, often to help businesses understand user behaviour or improve marketing.

The findings raise questions about whether privacy promises made by health apps match what happens to users’ data.

According to research reported by TechCrunch, one other period tracking app tested by Mozilla received what researchers called a “squeaky clean” rating, suggesting similar services can operate without sharing sensitive health data in the same way.

Period tracking apps have come under greater scrutiny in the US since the 2022 overturning of Roe v Wade, which removed federal constitutional protection for abortion.

Some users and privacy advocates have warned that menstrual and reproductive health data could potentially be sought in legal cases.

The research also points to a broader regulatory problem for consumer health apps.

In the US, many health apps are not covered by HIPAA, the health privacy law that applies to medical providers and some healthcare organisations.

That means some consumer apps may be able to collect, share or monetise sensitive health data under rules that differ from traditional healthcare privacy protections.

The femtech market, estimated in the report at US$50bn, has grown quickly, but privacy regulation has not always kept pace with app development.

Stardust had not publicly responded to Mozilla’s findings at the time of the original report, and its privacy policy remained live on its website.

The issue is particularly sensitive for period tracking because the data can reveal patterns around fertility, pregnancy, contraception and reproductive health.

Mozilla’s wider Privacy Not Included initiative has examined consumer technology products for privacy and security concerns since launching in 2017, including connected devices, children’s toys and health apps.

The findings come as US lawmakers continue to debate stronger federal privacy rules for sensitive health information collected by consumer apps.

The American Data Privacy and Protection Act, which has been stalled in Congress since 2023, includes provisions addressing sensitive health information collected by consumer apps.

Experts have also warned that anonymised health data can sometimes be re-identified when combined with other information, such as location data.

Re-identification means linking supposedly anonymous data back to a specific person.

A 2019 study found that menstrual cycle data combined with location information could identify individual users with high accuracy.

State-level privacy laws in places such as California, Virginia and Colorado have also given consumers new rights around personal data, although enforcement can vary.

Privacy advocates say the research underlines the need for clearer data practices, stronger safeguards and greater transparency in femtech.

For users, the findings are a reminder that health apps do not automatically protect health information in the same way as healthcare providers.

The report suggests period tracker companies that put privacy first may be better placed to build trust in a market where long-term use depends on confidence.

Mozilla’s investigation suggests privacy promises in femtech do not always match practice, and that period trackers can function without sharing sensitive user data in the same way.

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Entrepreneur

Juno Bio secures US$3.8m for precision diagnostics

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Juno Bio has secured US$3.8m to expand its diagnostics platform for vaginal health and reproductive care.

The funding round was led by Ada Ventures, with participation from Artesian, Entrepreneur First and Illumina Accelerator.

The women’s health startup said the seed funding will support the launch of its first CLIA-certified sequencing laboratory in Oakland, California, and a new clinical vaginal microbiome and STI test for healthcare providers.

CLIA certification refers to US laboratory standards for testing human samples used in diagnosis, prevention or treatment decisions.

Dr Leighton Turner, co-founder and chief scientific officer of Juno Bio, said: “The vaginal microbiome is still one of the least understood systems in the body at a clinical scale.

“With our lab, we’re starting to build a measurement standard that clinicians can actually use.

“We believe the level of detail from this kind of testing can meaningfully improve how vaginal healthcare is provided.”

The company is developing precision diagnostics for vaginal health, where patients can experience recurring symptoms, inconsistent diagnoses and treatments based on trial and error.

Juno Bio said bringing testing in-house gives it greater control over the process, from sample handling to results, while allowing it to refine its technology and build what it says is one of the largest datasets focused on the vaginal microbiome.

The vaginal microbiome is the community of bacteria and fungi that naturally live in the vagina. Changes in this balance can be linked to infections, symptoms and wider reproductive health issues.

Juno Bio’s newly launched clinical test examines the wider vaginal microbiome and screens for four common sexually transmitted infections, or STIs.

Rather than looking for a single cause, the test is intended to give clinicians a broader picture of what may be contributing to symptoms.

Juno Bio says this matters because multiple infections can occur at the same time and microbiome changes may be linked to fertility, menopause or recurrent infections.

Dr Anna Powell of Johns Hopkins said: “Vaginal microbiome testing has the potential to significantly reshape how we understand and manage vaginal health, particularly for patients with recurrent or unexplained symptoms.

“While the field is still evolving, advances in sequencing and data interpretation are moving us closer to a future where more personalised, microbiome-informed care can complement existing diagnostic approaches.”

Check Warner, co-founding partner at Ada Ventures, added: “Juno Bio is setting a new standard for how vaginal health is understood and managed.

“What they’ve built at this stage, with this level of capital efficiency, is exceptional.

“We’re proud to support the team as they scale their clinical infrastructure and continue leading innovation in this critically underserved category.”

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