Hormonal health
Oura launches women’s health AI model

Oura has launched its first proprietary women’s health AI model to provide personalised insights across reproductive health, the wearable ring maker has said.
The model powers the company’s existing AI chatbot, Oura Advisor, and supports questions spanning the reproductive health spectrum, from early menstrual cycles through to menopause.
It is rolling out through Oura Labs, the company’s opt-in experimental feature hub within the Oura app.
Oura says the women’s health AI model draws on established medical standards, research and knowledge sources reviewed by its in-house team of board-certified clinicians and women’s health experts.
It also analyses biometric signals and long-term trends, including sleep, activity, menstrual cycle, pregnancy and stress data, to tailor guidance.
Ricky Bloomfield, chief medical officer at Oura, said: “This custom model is a fundamental shift in how we responsibly deploy AI in health to meet the needs of our members.
“Women’s health is too complex, and too often overlooked, to rely on one-size-fits-all systems.
“By designing a model specifically for women and grounding it in trusted clinical science and real-world biometric data, we’re setting the standard for how responsible intelligence should be built and expanded across more areas of health, pairing rigorous science with the lived, longitudinal data that makes Oura uniquely powerful.”
The company said the model is intentionally designed to be non-dismissive, reassuring and emotionally supportive, but stressed that the chatbot is not intended to replace a doctor or be used for diagnosis or treatment plans.
The launch comes after Oura said its fastest-growing user segment is women in their early twenties, according to chief commercial officer Dorothy Kilroy.
Oura said the model is hosted entirely on company-controlled infrastructure and that conversations are never shared or sold. Users can access it by opting into Oura Labs within the app.
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Non-hormonal menopause pill approved for NHS use

A new daily menopause pill approved for NHS use could bring relief to women with debilitating hot flushes and night sweats.
Around 500,000 women are expected to be eligible for the treatment, which experts say could help those unable to take hormone replacement therapy, or HRT.
The drug, fezolinetant, also known as Veoza, is a daily non-hormonal tablet designed to target the brain signals that trigger some of the most disruptive menopause symptoms.
In final draft guidance published today, the National Institute for Health and Care Excellence recommended the 45mg tablet for women experiencing moderate to severe hot flushes and night sweats.
More than two million women in the UK are thought to suffer these symptoms during menopause, often beginning during the earlier stage known as perimenopause.
For many, the effects are severe, disrupting sleep, affecting concentration and straining relationships. In some cases women are even forced to cut back on work.
An estimated 60,000 women in the UK are currently out of work or on long-term sick leave due to severe menopause symptoms, costing the economy roughly £1.5bn a year.
Research also suggests one in 10 women has left the workforce entirely because of a lack of support.
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