Mindset app launches ‘transformational’ therapy service as it gears up for expansion

The mindset app Clementine has announced a “transformational” therapy service in a bid to encourage women to prioritise their mental wellbeing.

Clementine aims to help women manage stress, anxiety and poor sleep through cognitive hypnotherapy.

The app combines cognitive behavioural therapy, positive psychology and neuro-linguistic programming (NLP) with hypnotherapy, promising to boost women’s confidence and productivity.

Its new “Book a Therapist” service claims to “simplify” the process of choosing a therapist by allowing women to access one-to-one support alongside their hypnotherapy sessions.

“As women, a lot of the situations that we might be going through in life seem different, but in reality, what we are experiencing [as a result of those situations] is very similar. Whether you are a young girl who’s just finished school or a woman moving into her first job as a CEO, impostor syndrome and stress are the same, they just happen at different points,” founder and CEO, Kim Palmer, told Femtech World.

“With Clementine, we aim to foster a supportive community and provide the necessary resources to empower women to prioritise their mental health.”

The new therapy offering, which users can access on the app and on the Clementine website, stemmed from Palmer’s experience of seeking therapy following a mental health breakdown.

“One of the first things that I did when I was struggling with my mental health was seek support from a hypnotherapist,” the founder explained.

“At the time, my therapist created some sessions that I could access on my phone. But while the sessions were great, I realised that when you get stuck in our thoughts and feelings, an app will never be enough to dig you out. You need a bit more hand-holding.

“Through our new service, we aim to provide a holistic approach to mental wellness that combines the benefits of digital cognitive hypnotherapy with personalised, one-to-one support.”

With the rise of online therapy platforms, such as BetterHelp, Talkspace and Amwell, creating a solution that would help women navigate the often daunting landscape of therapy options was key, said Palmer.

“There are many therapy platforms out there, but we wanted to simplify the process by curating a select group of therapists whom we trust,” she said.

“We already work with these therapists and they already have sessions in the app, so people are more likely to feel like they already know them. Users can simply book a 30-minute complimentary call and, if they want to go ahead with the therapy, the therapist will provide them with a personalised plan tailored to their needs.”

Moving forward, Clementine is planning to expand its team of therapists in areas where additional support is needed and is working on a new feature that will allow users to add all the recorded therapy sessions to the app, Palmer said.

The company is preparing to launch a menstrual health partnership in the UK, Sweden, Mexico and Colombia, the founder also revealed.