News
Comment: The lessons learned taking my femtech idea to prototype

By Muna Daud, founder of FlowSense, the world’s first period detection device designed to help women with visual impairments to independently manage their menstrual health.
As an innovation expert, I’ve created a portfolio of ideas over the years, but one has gone to prototype – FlowSense, the world’s first patented period detection device that empowers visually impaired women to independently manage their menstrual hygiene.
Created as a project during my Master’s studies at Imperial College London, I knew I couldn’t let FlowSense just be another university project – I knew the impact that it would have and decided to follow it as a venture.
These are my learnings from start to prototype throughout the development of FlowSense.
Know your ‘why’
Before you even begin sketching out your idea, take a moment to ask yourself, “Why am I doing this?” In the early stages, it’s easy to get overwhelmed by inspiration. Before diving into the details, it’s important to take a moment to break down what truly matters about your idea. Ask yourself what problem you are solving and who you are solving it for, but most importantly, why your setting out to find a solution in the first place.
The ‘why’ for FlowSense came out of an already pre-existing interest in women’s health – particularly menstrual health. I had previously designed DAILYA, underwear with embedded heating to target menstrual cramps, which I put on hold to focus on FlowSense.
FlowSense began from learning about the struggles many visually impaired women face when managing their menstrual health. I knew this unmet need had to be addressed, and asking myself, ‘why not?’ I embarked on a journey of developing a solution for menstrual hygiene for those with visual impairments.
Find your Focus
In a world full of problems to solve, it’s tempting to try to tackle everything at once. But one of the most valuable lessons I learned is to narrow your focus. Instead of solving ten problems halfway, focus on solving one problem well.
For FlowSense, this meant zeroing in on one specific issue: the challenge of distinguishing menstrual blood from other bodily discharges.
While there are many challenges visually impaired women face when managing their periods, solving this issue has the potential to make an immediate and tangible difference in their lives. This focus guided every step of my process, ensuring that my energy wasn’t scattered across too many directions.
Identify your idea
Once you’ve found your focus, the next step is turning the problem into an actionable idea. For me, this involved brainstorming solutions that could make menstrual blood detection simple, accessible, and non-invasive for visually impaired women.
From research, I landed upon using pH as a detecting method, turning to finding methods to make this identifiable outside of traditional pH testing strips.
FlowSense’s early design was based on the fact that menstrual blood has a different pH compared to other vaginal discharges. Using this insight, I wanted to create a modified sanitary pad that would be able to respond to the different pH levels of vaginal fluids, and allows the visually impaired woman to detect periods for themselves through senses other than sight.
Bringing it to life
Turning an idea into reality is where the true challenges lie. This phase requires bridging the gap between concept and execution through innovation, experimentation, and relentless problem-solving.
For FlowSense, this meant going beyond theoretical designs and creating something functional, sustainable, and accessible – a biodegradable polymer tactile pad.
Research for this started in December 2022, with one of the key breakthroughs came from using the biodegradable polymer chitosan.
Chitosan is derived from chitin, a natural substance found in the shells of crustaceans, and has remarkable properties that make it perfect for FlowSense.
Not only is it biocompatible and environmentally friendly, but it also reacts to changes in pH – as chitosan swell in acidic vaginal discharge fluid and shrinks in alkaline period blood – a critical aspect of menstrual blood detection.
Our early prototypes used chitosan in pH-sensitive strips integrated into sanitary pads. When exposed to menstrual blood, the polymer would react and change its structure, providing a tactile signal that users could detect. This innovation offered a discreet and reliable way for visually impaired women to identify menstrual onset without visual cues.
This stage underscored the importance of selecting the right materials and embracing the iterative nature of product development. Chitosan wasn’t just a functional material – it became the cornerstone of bringing FlowSense to life.
Get users onboard
No matter how brilliant your idea may seem, it’s the users who ultimately determine its success. Getting feedback from your target audience early and often is essential to creating something that truly meets their needs.
For FlowSense, I partnered with the Royal National Institute of Blind People to connect with visually impaired women who could test our prototypes. Their insights were invaluable. They told us what worked, what didn’t, and what could be improved.
One of the most important insights came from the tactile element of the pad. While the idea of using a tactile signal for menstrual blood detection seemed straightforward during development, users raised concerns about hygiene and ease of use.
Handling the pad to detect the change wasn’t intuitive for some and felt unhygienic, particularly in situations where access to soap and water was limited. This highlighted the importance of designing solutions that not only work but also respect the practical realities of users’ daily lives.
Engaging with users also deepened my understanding of the problem we were trying to solve. It wasn’t just about detecting menstrual blood – it was about providing a tool that seamlessly fit into their lives, respected their privacy, and boosted their confidence.
Hold onto your first inspiration
Every journey from idea to product comes with setbacks, but holding onto your original inspirations keeps you grounded. Often, even if the first iteration of the idea doesn’t work out, the failures of that first iteration and the original focus will help build an even better product further down the line.
For FlowSense, the original tactile pad design didn’t work as intended, but the idea of using pH is still the focus while I work on the new working prototype, which I shifted focus onto in May 2023.
It was the tactile element that users did not like, so we’ve now shifted to seeing how pH detection can be used for audio or vibration cues instead.
I wanted to create a product that goes with the flow of user’s routines and preferences rather than forcing an idea that worked on paper but was not practical.
By combining the original pH testing pad idea with technology, I’m now working on a device that not only expands on the technology out there for menstrual health, but also widens the support FlowSense can offer by having a cycle tracking app connected to the device.
Through prototyping, FlowSense has evolved into a holistic solution for menstrual health, combining hygiene, tracking, and vaginal health diagnostics—a true testament to how technology can empower women’s well-being.
Future applications, like expanding vaginal pH analysis to all women for broader diagnostics, highlight its potential to revolutionise care. None of this would have been possible without listening to the women we designed for, proving the power of creating a device for women, by women.
Muna Daud is an innovation expert and founder of FlowSense, the world’s first period detection device for women with visual impairments.
Fertility
AI could transform ovarian care through personalisation, study finds

AI could transform ovarian care by personalising cancer and fertility treatment, but more clinical validation is needed before routine use.
A systematic review and meta-analysis found AI models showed high diagnostic accuracy for ovarian cancer when combining data such as ultrasound scans and blood test results.
Across 81 studies, AI models correctly identified ovarian cancer in around nine out of 10 cases, with pooled rates of 89 to 94 per cent.
They were also highly accurate at ruling out ovarian cancer when it was not present, with specificity of 85 to 91 per cent.
The analysis also found that explainable AI tools could predict complete surgical cytoreduction in advanced ovarian cancer.
Complete surgical cytoreduction means removing all visible cancer during surgery, which can be an important goal in treatment planning.
The tools achieved a pooled AUC of 0.87. AUC is a measure of how well a model distinguishes between different outcomes, with higher scores showing stronger performance.
In reproductive medicine, AI algorithms helped physicians optimise ovarian stimulation protocols and predict follicular growth during IVF.
Ovarian stimulation is the use of hormones to encourage the ovaries to produce eggs, while follicles are the small sacs in the ovaries where eggs develop.
The review found AI could reliably model ovarian response in IVF with a pooled AUC of 0.81.
However, researchers said challenges remain in translating promising research findings into routine clinical practice.
They identified substantial variation across studies, driven by retrospective study designs, variable AI systems and a lack of standardised validation.
Only 22 per cent of analysed studies reported prospective, multicentre external validation, where models are tested forward in time across multiple healthcare settings.
The authors called for rigorous validation to help close the gap between research and routine clinical practice, alongside standardised methodological and reporting frameworks, smooth integration with clinical workflow and robust governance to support responsible and ethical AI use.
They concluded: “Artificial intelligence is a transformative force in the management of ovarian conditions.
“In gynaecologic oncology, AI enhances every phase of care, from early detection and accurate diagnosis to prognostic stratification and surgical planning.”
In reproductive medicine, AI personalises ovarian stimulation and refines the diagnosis of heterogenous endocrine disorders such as PCOS.
PCOS, or polycystic ovary syndrome, is a hormonal condition that can affect periods, skin, weight and fertility.
Cancer
Three cancer innovators shortlisted for Femtech World Award

Femtech World is delighted to reveal the shortlist for this year’s Women’s Cancer Innovation award.
The award, sponsored by Endomag, will honour a groundbreaking innovation dedicated to the prevention, early detection treatment or ongoing care of cancers that uniquely or disproportionately affect women.
Endomag is a medical technology company devoted to improving the global standard of cancer care.
Its Sentimag system, Magseed marker and Magtrace lymphatic tracer are used by thousands of the world’s leading physicians and cancer centres.
After careful review of this year’s submissions, we are delighted to announce the three shortlisted entries for the Women’s Cancer Innovation Award 2026.

Auria is tackling one of the most stubborn problems in breast cancer screening: the 66 per cent of women who simply don’t participate.
Rather than improving existing imaging pathways, Auria is creating an entirely new access layer: a non-invasive, at-home test that detects protein biomarkers for breast cancer in tears.
Auria’s test, a CLIA-certified Lab Developed Test, has been validated across more than 2,000 patients in multiple clinical studies with collaborators including MD Anderson Cancer Center and Stanford University.
It reports a sensitivity of 93 per cent and a negative predictive value of 98 per cent.

Founded on six years of combined research at the University of Barcelona and UC Irvine, The Blue Box has developed a non-invasive, urine-based test that detects breast cancer by analysing volatile organic compound (VOC) signatures – no radiation, no compression, no imaging facility required.
The test achieves a sensitivity of 88.42 per cent, outperforming mammography by 15 per cent overall, and by 30 per cent specifically in women with dense breasts.
The technology could function as a first-line screening tool in primary care settings, as a complement to mammography for high-density patients, or as an accessible alternative in healthcare systems where imaging infrastructure is limited.

Celbrea is a disposable and affordable thermal screening device that empowers women of all ages to stay on top of monitoring their breast health.
The device aims to add to doctors’ existing standard evaluation protocols with a quick, painless examination. Celbrea does not replace a mammogram but simply provides an additional way to screen for breast disease, including breast cancer.
The device consisting of two disposable pads with photochromic sensors. The pads are self-applied to each breast for 15 minutes.
1188 nano-sensors are embedded within a biocompatible multilayer pad, accurately measuring any temperature differences on the surface of the breast using liquid crystal thermographic technology.
What happens next
The shortlisted entries will now be judge by an Endomag representative who will reveal the winner at a virtual awards event on June 19.
Winners will receive a trophy and will be interviewed by a Femtech World journalist.
Insight
Common cancer marker may play active role in preventing the disease, study finds

Ki-67, a protein used to measure tumour growth, may also help prevent chromosome errors that drive cancer, a study suggests.
The findings could change how scientists view Ki-67, a marker commonly used in breast cancer and other tumours to assess how quickly cancer cells are growing.
Researchers found the protein may help preserve genome stability by maintaining the structural integrity of centromeres, key parts of chromosomes that help ensure DNA is shared correctly during cell division.
The research was led by professor Paola Vagnarelli at Brunel University of London in collaboration with scientists at the University of Edinburgh and the Technical University of Berlin.
Professor Vagnarelli said: “Doctors already measure Ki-67 to see how aggressive a cancer might be. But our results suggest it is actually helping maintain genome stability.
“That means it may be more than a marker. It could potentially also be a therapeutic target.”
The study examined three proteins that attach to chromosomes during cell division and help rebuild the molecular system that tells each new cell what kind of cell it is.
Every human cell carries identical DNA. What makes a liver cell different from a brain cell is which genes are switched on and which are kept inactive.
When a cell divides, that entire system of switches must be rebuilt. The three proteins involved in this process were Ki-67, Repo-Man and PNUTS.
Vagnarelli’s team developed a method that individually removes each protein from a living cell at the precise point of division. Older techniques could not isolate that moment cleanly.
They found that cells rely on all three proteins to reset themselves after division, but each failed in a different way when removed.
Without PNUTS, gene activity spiralled out of control and thousands of genes switched on at once.
Without Repo-Man, cells escaped safety checkpoints that usually stop damaged or abnormal cells from continuing to divide.
“What we didn’t expect was how clean the separation was,” said Vagnarelli.
Each protein fails in its own specific way. There is no redundancy, no safety net. Which means there are three separate points at which this process can go wrong.
“When the system breaks down, cells can emerge with the wrong number of chromosomes. That condition, called aneuploidy, is seen in disorders such as Down syndrome and in many cancers.
“We also found that these chromosome errors can trigger inflammatory signals inside the cell.”
Aneuploidy means a cell has too many or too few chromosomes, which can disrupt normal growth and function.
Inflammatory signals are chemical messages that can make a cell behave as if it is responding to injury or infection.
“These cells behave almost as if they are under attack,” said Vagnarelli.
“The immune response switches on because the genome is unstable.
“That link between chromosome imbalance and inflammation could help explain patterns we see in several diseases.”
The researchers said the findings may help cancer scientists better understand how chromosome instability, loss of gene regulation and cells dividing before they are ready contribute to tumour growth.
They said understanding the normal machinery that prevents these errors may help researchers find ways to push cancer cells into making mistakes they cannot survive.
“We now have a clearer map of the machinery that resets the cell after division,” said Vagnarelli.
“That knowledge gives us a starting point for thinking about new therapeutic approaches.”
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