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Collaboration to support new mums in South Africa launched

The initiative has the potential to reach as many as one million women across South Africa

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A new collaboration aimed at supporting new mothers across South Africa has been launched.

As part of the partnership, the National Department of Health in South Africa, nonprofit organisation Reach Digital Health and digital health company Ada will integrate an intelligent symptom-assessment technology with South Africa’s MomConnect mobile maternal health platform in an effort to improve women’s access to medical advice and care guidance.

The initiative, funded by The Rockefeller Foundation, has the potential to reach as many as one million active women on MomConnect.

According to a report by the World Health Organization (WHO), a woman dies every two minutes due to pregnancy or childbirth. Around 70 per cent of all maternal deaths are in sub-Saharan Africa.

Women aged 15 and above in low-income countries have a one in 49 chance of dying from maternal causes while in high-income countries the chance of dying is one in 5,300.

Berlin-based Ada aims to address this issue by integrating its AI-powered symptom assessment technology into the South African National Department Of Health’s digital health initiative MomConnect and into maternal and child health services.

The technology is hoped to help women better understand their symptoms through a series of questions based on clinically validated AI and protocols, enabling them to access appropriate services and support.

A preliminary evaluation conducted by Ada showed that over 50 per cent of the women surveyed who received treatment were not planning to seek care before using the company’s technology.

More than half of mothers who ended up in emergency care were not intending to do so prior to an assessment, the company also found.

“Technology has the power to improve maternal health outcomes by improving access to relevant advice for new and expectant mothers while bolstering existing health systems by alleviating pressure on health services,” said Hila Azadzoy, managing director of Ada’s Global Health Initiative.

“Ada’s AI-powered symptom assessment platform has been adapted to local linguistic, cultural, and healthcare requirements to make it accessible to as many individuals as possible.”

Debbie Rogers, chief executive officer of Reach Digital Health, said: “The need to provide accessible, regular and accurate healthcare guidance at a time when mothers and children need it most has never been more urgent.

“Integrating Ada’s intelligent health technology with the MomConnect mobile platform has the potential to build on the South African National Department Of Health’s aims of providing more equitable care and improving the health outcomes in the region.”

Naveen Rao, senior vice president, health at The Rockefeller Foundation, added: “Safeguarding the health and wellbeing of women and children should always be prioritised, and even more so during a health crisis.

“Technology offers us an opportunity to reach the most vulnerable with essential health services, and The Rockefeller Foundation is proud to support Ada and Reach Digital Health’s innovative approach to making this a reality in South Africa.”

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Start-up launches London Underground campaign to break down period stigma

The two-week campaign seeks to challenge societal taboos surrounding menstrual health

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The Irish women’s health start-up Riley has launched an ad campaign on the London Underground to “take the fear out of periods”.

Riley, an eco-friendly period product subscription service, aims to take action against period poverty and democratise access to period products.

The company seeks to encourage the introduction of menstrual health policies and foster a workplace where discussions around periods are normalised.

Its two-week London Underground campaign, which coincides with the opening of its first office in London, is hoped to help destigmatise periods and normalise conversations around menstrual health.

“The idea behind this campaign comes from the fact that free period care in the office is often seen as an employee perk or a ‘nice to have’, when it should actually be an essential offering in every office,” Meaghan Droney, eCommerce manager at Riley, told Femtech World.

“Our aim with this campaign is to flip those current mindsets and get people to change their attitudes towards period care in the workplace.

“With 79 per cent of menstruators feeling unsupported in relation to their periods at work, this oversight is clearly fundamentally unfair and it’s time for change.

“We’re encouraging any and all businesses to get in touch with us so we can support them in introducing menstrual policies and free period care in their workplace to empower all employees, no matter their gender, to thrive and feel valued at work.”

Research by the Chartered Institute of Personnel and Development (CIPD) shows that only 12 per cent of UK companies provide support for menstruation and menstrual health, despite 85 per cent of women experiencing stress or anxiety when managing their period at work.

Data suggests that half of the women who take absence because of their menstrual cycle feel unable to tell their manager, underscoring the deep-rooted stigma around periods.

Fiona Parfrey, co-founder of Riley, said: “Access to safe and high-quality sustainable period care products not only demonstrates a commitment to employee welfare but also fosters a culture of empathy, equality, and respect, ultimately contributing to a more engaged and empowered workforce.

“Menstrual policies and free period care are a fundamental necessity for every individual in the workplace. It’s about ensuring that employees have the resources they need to maintain their wellbeing and productivity without interruption.”

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Singapore-based fertility centre sets up grant for couples struggling to conceive

This grant aims to support eligible Singaporean couples facing financial and family planning challenges

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A Singapore-based fertility centre is to set up a grant to support couples struggling to conceive.

Virtus Fertility Centre Singapore (VFCS) announced that it would set up a grant to support aspiring parents on their IVF journey.

The initial grant is set for at $50,000 SGD and, depending on the take-up rate over the next 12 fiscal months, VFCS plans to increase the pool to benefit more couples in the subsequent years.

The grant will cover the main costs associated with IVF treatments and procedures, including embryo retrieval and transfer, laboratory services and embryo prep. It will also be applicable to fresh and frozen egg transfers.

As grant recipients, their samples will similarly be given a radio frequency identification (RFID) tag, a service VFCS provides for all its patients. It locks the patient’s identity with the respective sample. The RFID identifies gametes—eggs, sperms, or embryos—at every stage of the IVF treatment.

According to VFCS, the grant will also include access to counselling services and wellness resources.

“I’ve witnessed firsthand the emotional toll and occasional frustration that infertility can take on individuals and couples, especially for some who are still young and healthy,” said Dr Roland Chieng, medical director at VFCS.

“The common deterrent of going for fertility treatment is always associated with the cost, more so in a private care setting where their only source of funds is through Medisave.

“By alleviating their financial concerns, we hope ReadyBaby Fertility Grant empowers patients to approach their IVF journey, focusing on their clinical needs and working towards a healthy pregnancy and less on financials.

“With access to the necessary treatments and support, patients can embark on their path to parenthood with renewed confidence, knowing they have the clinical resources and guidance they need to navigate this journey,” he added.

Tim Kwan, VFCS’s managing director, said: “We believe every couple deserves the opportunity to experience the profound joy of parenthood.

“With the ReadyBaby Fertility Grant, we aim to support aspiring couples on their IVF journey and help them bring new life into the world.”

To be eligible for the grant, applicants must be married Singaporean couples diagnosed with medical infertility by a fertility specialist and first-time parents who have not tried IVF before.

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Canadian insurer launches partnership to support women’s health

Members of the Canadian insurer Medavie Blue Cross will have access to a dedicated women’s health platform

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Angela Johnson, co-founder and CEO of sanoLiving

The Canadian insurer Medavie Blue Cross (MBC) has partnered with the virtual health platform sanoLiving to support women on their menopause journey.

Currently, more than 10 million Canadian women are navigating menopause, often with little support and misinformation about treatments.

With sanoMidLife, sanoLiving’s online menopause platform, Medavie Blue Cross members will have access to a national women’s health platform tailored to provide care and services for women going through the menopause.

The service includes personalised assessments, access to clinicians, treatments, educational content, peer support and AI assistance.

“Many women lack support for their menopause transition due to the misunderstandings of what is ‘normal’ and misinformation about treatments,” said Angela Johnson, co-founder and CEO of sanoLiving.

“Women are seeking solutions that allow them to thrive during midlife. We are thrilled about our alliance with Medavie Blue Cross, and our shared commitment to providing access to care that empowers women.”

Anita Swamy, senior vice president operations at Medavie Blue Cross, added: “We’ve heard first-hand from our members about the need for more menopause-related services.

“Our partnership with sanoLiving creates an innovative way to increase access to care for our members as we continue to focus on the support women need to navigate their benefits and provide forward-thinking options to support their health.”

Studies report one in 10 women exit the workforce due to unmanaged symptoms. Early onset of menopause and symptoms before age 45 can elevate the risk of health issues like heart disease, diabetes, dementia and osteoporosis.

With this new service, Medavie Blue Cross and sanoLiving are aiming to open up the conversation around menopause, reduce stigma and work towards giving women the access to the care they need.

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