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How Progyny is harnessing wearables to deliver data-driven care

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As women face mounting barriers to essential reproductive care, Progyny is tackling health inequities head-on, harnessing wearable tech, and partnering with employers to make healthcare more accessible, chief operating officer Melissa Cummings tells Femtech World.

Many women and their families face barriers when it comes to accessing essential reproductive care. Financial and legislative restrictions often leave women facing high healthcare costs and experiencing poor clinical outcomes.

Founded in 2016, Progyny – a “global leader” in women’s health – recognises the urgent need to remove these barriers, providing personalised clinical solutions for women’s health and fertility-related issues, and is working with employers, patients and providers to improve access and reduce costs.

“Individuals today face an increasingly fragmented landscape when seeking healthcare, which leads to stressful and costly experiences,” Melissa Cummings, COO at Progyny, tells Femtech World.

“We are committed to streamlining access to essential care while reducing costs for everyone involved.”

Progyny solutions include clinical programming and coaching for fertility, one-on-one member support, personalised surrogacy and adoption coaching and support, a network of fertility specialists, along with integrated Rx and access to digital tools.

Supporting healthy families

With one in six families impacted by infertility, Progeny has developed a benefit model that ensures members have their care covered throughout their treatment, to help these families access the vital care they need.

Its support begins before a person is pregnant and continues throughout pregnancy to support positive outcomes and healthy families.

“We’ve been in the market for nearly a decade and have pioneered the delivery of fertility benefits for the nation’s leading employers,” says Cummings.

“We have since built that foundation to offer comprehensive support for women throughout all stages of life, including preconception, fertility and family building, pregnancy, postpartum, parenting, menopause and midlife.

“Our outcomes prove that comprehensive, inclusive, and intentionally-designed solutions simultaneously benefit employers, patients, and physicians.”

Driven by data

These services are now being integrated into wearable technologies to provide more personalised health support and health programmes for specific conditions that are contributing to life-changing outcomes for its members.

“This year, we’ve expanded our offerings through collaborations with Oura Ring, where we incorporate wearable data and insights into our care team decision-support process, as well as with Hinge Health/Origin to offer support for pelvic floor therapy,” says Cummings.

Progyny’s pelvic floor therapy support now provides access to digital care supported by physical therapists specialising in pelvic health and musculoskeletal care through Hinge Health, and access to Origin’s nationwide in-network pelvic floor physical therapy, both in-person and online, along with personalised care plans.

By incorporating this wearable data, Progyny can identify potential risks earlier and support health goals such as optimising conception attempts or making lifestyle changes.

Equally, with the Oura ring tracking key health metrics such as sleep patterns, cycle insights, cardiovascular health and stress levels, the use of this data helps to lay the groundwork for improved pregnancy and fertility outcomes.

The data can also be used to provide insights during perimenopause or menopause and help to guide lifestyle adjustments.

“Our data-driven model is the foundation to improve clinical outcomes through tracking treatment utilisation, clinical performance, and patient outcomes,” she continues.

“As a result, we have superior outcomes – including higher pregnancy rates, fewer miscarriages, and lower rates of multiple births.”

Bridging the gap

With 59 per cent of women missing work due to menopause symptoms, Progyny provides services that support employers to ensure benefit efficiency without compromising on employee care.

This support ensures equitable access to speciality care from Progyny’s network of leading specialists.

Cummings says: “We work with employers to save healthcare dollars by providing employees with a more comprehensive journey that leads to healthier employees and babies.

“For employees, we provide personalised support through our Progyny Care Advocates, access to top fertility clinics that we have thoroughly and rigorously vetted, and bundled benefits so they can make better healthcare decisions based on their needs, not their wallets.

“We support equitable access to care by bridging the gap between employers, patients, and providers. “

Growing demand for whole-person care

This year, the company has expanded its services through the acquisition of BenefitBump, a parental leave benefits navigation programme, along with launching further maternal health support with the addition of doula services.

“In the coming year, we’re focused on expanding our women’s health platform across the full spectrum: from preconception to menopause,” says Cummings.

“Employers see the impact – 40 per cent of new clients have adopted at least one of these newer services, and we’re just getting started.”

Progyny was recently recognised as Company of the Year at the Femtech World Awards, which Cummings says reflects a growing demand for inclusive, whole-person care.

Fertility

No clear evidence common embryo transfer techniques improve IVF success, review finds

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Common IVF preparation techniques used before embryo transfer have no proven effect on pregnancy rates, according to a review.

Researchers said evidence for the widely used practices remains uncertain because available studies are limited and generally of low quality.

Embryo transfer is the final and most vulnerable stage of IVF, when an embryo is placed into the womb. Only around one in three transfers results in pregnancy.

Practice varies between clinics, with some routinely using preparation techniques such as adjusting bladder fullness while others do not consider them necessary.

Dr Ryosuke Akino, practising obstetrician-gynaecologist from Kato Ladies Clinic, said: “To an extent, this is a case of tradition driving practice rather than the evidence.

“Current practices in this area often reflect local protocols, clinician preference, and historical convention rather than strong, high-quality evidence.”

The Cochrane review analysed 11 studies involving 2,524 women undergoing embryo transfer.

Researchers looked at three preparation techniques used by fertility clinics: having women arrive with a full bladder to straighten the angle between the uterus and cervix, removing cervical mucus and using a technique called afterloading.

Afterloading is a technique used to guide the embryo through the cervix.

The review found no reliable evidence that any of the three approaches improved pregnancy rates compared with standard care.

Researchers rated the evidence as low or very low certainty because the trials were small and had methodological weaknesses. They found no grounds to recommend any of the techniques over standard care.

There was also limited information about possible side effects.

The review team, which included methodologists and practising obstetrician-gynaecologists, said full bladder preparation and cervical mucus removal were generally considered safe, with no clear evidence of harm or major complications.

Dr James Brown, obstetrician-gynaecologist from Women’s Health and Research Institute Australia, said: “While these techniques are generally considered safe, it’s still important to test their effectiveness.”

Akino and Brown added: “A full bladder can be uncomfortable, although it may ease catheter insertion in certain uterine positions and reduce procedural difficulty.

“Mucus removal is usually quick, but if done roughly and causes bleeding, it may affect the woman’s experience.

“Overall, the risks are minor and relate mostly to discomfort and procedural factors rather than clinical harm.”

The authors said embryo transfer has changed relatively little despite major advances elsewhere in IVF.

Research has instead focused more heavily on embryo quality and genetic factors, which have a greater bearing on treatment success than transfer technique.

Embryo transfer also depends heavily on the person carrying out the procedure and can be difficult to standardise, making large, rigorous clinical trials harder to design.

Researchers said women may also be reluctant to risk valuable embryos by taking part in randomised studies comparing different transfer techniques.

Dr Noyuri Yamaji from Showa Medical University in Japan said: “Sixteen years of research still haven’t answered a basic IVF technique question.

“This is a critical step in the IVF process and these small changes and techniques have the possibility to make a massive difference, but we won’t know more until more robust, better-quality trials are conducted.”

All the studies assessed were carried out in high-income countries, meaning the findings may not necessarily apply to other healthcare settings and populations.

The authors said further research could be particularly valuable in resource-limited settings, where these procedures are inexpensive and simple to change and basic procedural standardisation could matter more than advanced technical modifications.

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Natural Cycles receives sixth FDA clearance for fertility algorithm

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Natural Cycles has received its sixth FDA clearance for an updated fertility algorithm designed to personalise digital contraception.

The regulator cleared the company’s next-generation NC° Fertility Algorithm, which combines statistical modelling with machine learning to predict fertile and non-fertile days.

Natural Cycles said the algorithm was trained on tens of millions of real-world fertility data points and adapts to individual cycle patterns.

“People don’t just want effective birth control; they want a method that fits naturally into their lives,” said Dr Elina Berglund Scherwitzl, chief executive and co-founder of Natural Cycles.

“One of the unique advantages of a software-based contraceptive is that it can continue to evolve.

“As our scientific understanding of fertility grows and we continue to learn from more than a decade of real-world data, we can responsibly refine the technology through rigorous research, clinical validation, and FDA review.

“This latest clearance is the result of that work, helping us give many users more flexibility while maintaining the effectiveness they rely on.”

Evidence supporting the FDA clearance showed that the updated system maintained the app’s established safety and effectiveness while giving many users more Green Days.

Green Days are those on which the app confirms that pregnancy protection is not needed.

The birth control app remains 98 per cent effective when used as intended and 93 per cent effective with typical use, according to the company.

Natural Cycles said these rates place it in the same effectiveness category as the combined oral contraceptive pill.

Typical use includes mistakes or inconsistent use, while intended use means following the method correctly.

Digital contraception uses technology and physiological data, such as body temperature, to provide personalised fertility predictions.

Natural Cycles said its updated algorithm can identify fertile and non-fertile days more precisely than traditional fertility awareness methods, which may classify larger parts of the cycle as potentially fertile.

The changes provide more Green Days while maintaining effectiveness, improve performance for people with irregular cycles and better handle lower-quality temperature or biomarker data, the company said.

A biomarker is a measurable biological signal, such as body temperature, that provides information about processes taking place in the body.

Natural Cycles also said the system can personalise its predictions more quickly as a user’s menstrual cycle changes over time.

“Years ago, the question was whether digital contraception could work. Today, Natural Cycles has demonstrated robust clinical and real-world evidence that it can,” said Dr Kerry Krauss, senior medical adviser at Natural Cycles.

“The next chapter for digital contraception is making it more personalised and easier to use while maintaining the same high standard of safety.

“This FDA clearance demonstrates how advances in AI and machine learning can improve the user experience while preserving the scientific rigour expected of a regulated medical device.”

Natural Cycles has filed a patent application covering key innovations in the updated algorithm.

The decision follows the FDA’s first De Novo clearance of the company’s birth control app in 2018.

Later clearances allowed the app to integrate with the Oura Ring in 2021 and Apple Watch in 2023.

In 2024, the FDA cleared a Predetermined Change Control Plan, creating a regulatory pathway for future hardware integrations.

Natural Cycles said the plan has since enabled the launch of its NC° Band and other hardware integrations, including a Garmin connection introduced in March 2026.

A further clearance in 2025 allowed the birth control app to be offered both over the counter and by prescription.

The company has also received regulatory authorisations in more than eight markets worldwide, including Europe, Canada, Brazil, Australia, South Korea and Singapore.

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Fertility

Fertility startup American Baby Company secures US$4m

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A fertility startup has raised US$4m and will open its first lower-cost IVF clinic in West Palm Beach later this year.

It will offer a full IVF cycle, including medications, for US$8,995.

Around 12 per cent of American couples struggle with infertility, according to the company, but only 14 per cent of them receive IVF because of the cost.

A single IVF cycle costs an average of US$23,500, it said, with the cost nearly doubling if further cycles are needed.

Co-founder and chief executive Van Spina said: “We’re building ABC around a straightforward premise: IVF has become unnecessarily expensive, and many patients are priced out before they ever have a real chance to start a family.”

“This is personal for me. My fiancée and I went through IVF ourselves, including multiple failed cycles,” Spina continued, citing Jamie Rapp.

“That experience pushed me to build the kind of fertility company we wished had existed when we began treatment.”

The US$4m seed round was led by Wormhole Capital and Tower Research Ventures.

In a blog post, New York-based Tower Research described ABC as a new model for fertility care, praising its “evidence-based protocols, AI-assisted intake, and modern lab workflows.”

“When we met the team at The American Baby Company (ABC), we saw an opportunity to rethink how fertility care is delivered in the US from the ground up,” the post said.

Co-founder and chief medical officer Dr Paul Magarelli is a board-certified reproductive endocrinologist and one of the most prominent voices in the US on expanding access to fertility care, according to Tower.

Reproductive endocrinology is a branch of medicine concerned with hormones and fertility.

Magarelli developed the Clinical Fertility Physician certification programme, which trains generalist clinicians to deliver routine fertility procedures under specialist oversight.

Spina spent his early career as a technology investor at Warburg Pincus before founding an institutionally backed data business in private credit.

“We’re on a mission to become the place Americans go to start their families,” Spina said.

“Our 10-year goal is to help make 250,000 babies per year.”

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