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How Progyny is harnessing wearables to deliver data-driven care

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As women face mounting barriers to essential reproductive care, Progyny is tackling health inequities head-on, harnessing wearable tech, and partnering with employers to make healthcare more accessible, chief operating officer Melissa Cummings tells Femtech World.

Many women and their families face barriers when it comes to accessing essential reproductive care. Financial and legislative restrictions often leave women facing high healthcare costs and experiencing poor clinical outcomes.

Founded in 2016, Progyny – a “global leader” in women’s health – recognises the urgent need to remove these barriers, providing personalised clinical solutions for women’s health and fertility-related issues, and is working with employers, patients and providers to improve access and reduce costs.

“Individuals today face an increasingly fragmented landscape when seeking healthcare, which leads to stressful and costly experiences,” Melissa Cummings, COO at Progyny, tells Femtech World.

“We are committed to streamlining access to essential care while reducing costs for everyone involved.”

Progyny solutions include clinical programming and coaching for fertility, one-on-one member support, personalised surrogacy and adoption coaching and support, a network of fertility specialists, along with integrated Rx and access to digital tools.

Supporting healthy families

With one in six families impacted by infertility, Progeny has developed a benefit model that ensures members have their care covered throughout their treatment, to help these families access the vital care they need.

Its support begins before a person is pregnant and continues throughout pregnancy to support positive outcomes and healthy families.

“We’ve been in the market for nearly a decade and have pioneered the delivery of fertility benefits for the nation’s leading employers,” says Cummings.

“We have since built that foundation to offer comprehensive support for women throughout all stages of life, including preconception, fertility and family building, pregnancy, postpartum, parenting, menopause and midlife.

“Our outcomes prove that comprehensive, inclusive, and intentionally-designed solutions simultaneously benefit employers, patients, and physicians.”

Driven by data

These services are now being integrated into wearable technologies to provide more personalised health support and health programmes for specific conditions that are contributing to life-changing outcomes for its members.

“This year, we’ve expanded our offerings through collaborations with Oura Ring, where we incorporate wearable data and insights into our care team decision-support process, as well as with Hinge Health/Origin to offer support for pelvic floor therapy,” says Cummings.

Progyny’s pelvic floor therapy support now provides access to digital care supported by physical therapists specialising in pelvic health and musculoskeletal care through Hinge Health, and access to Origin’s nationwide in-network pelvic floor physical therapy, both in-person and online, along with personalised care plans.

By incorporating this wearable data, Progyny can identify potential risks earlier and support health goals such as optimising conception attempts or making lifestyle changes.

Equally, with the Oura ring tracking key health metrics such as sleep patterns, cycle insights, cardiovascular health and stress levels, the use of this data helps to lay the groundwork for improved pregnancy and fertility outcomes.

The data can also be used to provide insights during perimenopause or menopause and help to guide lifestyle adjustments.

“Our data-driven model is the foundation to improve clinical outcomes through tracking treatment utilisation, clinical performance, and patient outcomes,” she continues.

“As a result, we have superior outcomes – including higher pregnancy rates, fewer miscarriages, and lower rates of multiple births.”

Bridging the gap

With 59 per cent of women missing work due to menopause symptoms, Progyny provides services that support employers to ensure benefit efficiency without compromising on employee care.

This support ensures equitable access to speciality care from Progyny’s network of leading specialists.

Cummings says: “We work with employers to save healthcare dollars by providing employees with a more comprehensive journey that leads to healthier employees and babies.

“For employees, we provide personalised support through our Progyny Care Advocates, access to top fertility clinics that we have thoroughly and rigorously vetted, and bundled benefits so they can make better healthcare decisions based on their needs, not their wallets.

“We support equitable access to care by bridging the gap between employers, patients, and providers. “

Growing demand for whole-person care

This year, the company has expanded its services through the acquisition of BenefitBump, a parental leave benefits navigation programme, along with launching further maternal health support with the addition of doula services.

“In the coming year, we’re focused on expanding our women’s health platform across the full spectrum: from preconception to menopause,” says Cummings.

“Employers see the impact – 40 per cent of new clients have adopted at least one of these newer services, and we’re just getting started.”

Progyny was recently recognised as Company of the Year at the Femtech World Awards, which Cummings says reflects a growing demand for inclusive, whole-person care.

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Vespexx signs MOU with global femtech network Femtech Across Borders

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Vespexx, the femtech company behind couples preconception health platform Soonr, has signed a memorandum of understanding (MOU) with Femtech Across Borders, a global femtech network supporting women’s health initiatives across 80 countries.

The agreement was signed on June 30 at Korea Femtech Summit 2026, the first global femtech summit held in Korea, hosted by Vespexx.

Femtech Across Borders is a global femtech community led by founder Rachel Bartholomew, who entered the field after her own battle with cervical cancer.

The organisation connects women’s health innovators, companies, and institutions worldwide, supporting collaboration across borders.

“For Korean femtech to reach the world, connection with the global community matters more than anything,” said Scarlett Joowon Jung, co-CEO of Vespexx.

“Through our collaboration with Femtech Across Borders, we’ll continue to strengthen our role as a bridge between Korea and the global femtech community.”

Through the MOU, the two parties will work to lower the barriers between Korean and global femtech, raising awareness of women’s health, sharing networks, and exploring future opportunities to collaborate.

Vespexx, in particular, intends to serve as a bridge connecting Korean femtech companies with the global community, widening the path for domestic companies to reach international markets.

The agreement builds on Vespexx’s recent global momentum.

On June 30, the company hosted Korea Femtech Summit 2026, bringing together femtech leaders from Korea and abroad, and used the occasion to announce the launch of Femtech Korea, an industry network that brings Korean femtech companies together and connects them with the world.

The partnership with Femtech Across Borders extends that effort outward, linking Korea’s domestic network to the global community.

Learn more about Vespexx at vespexx.com

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Applications open for the third W Accelerate with Merck KGaA and M Ventures

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W Group has opened applications for W Accelerate with Merck KGaA and M Ventures, inviting reproductive and maternal health startups, scaleups and spinouts to pitch for direct access to global pharma partnership and strategic investment.

Selected companies will pitch on 5th October, competing for the chance to accelerate their growth through commercial partnerships, investment, or both.

This is the third time Merck KGaA, a global leader in reproductive health, has partnered with W Group on the programme, which exists to close the innovation and investment gap in women’s health by connecting the sector’s most promising startups directly with the corporates and investors positioned to scale them.

What Merck KGaA and M Ventures are looking for

This year’s call is focused on breakthrough solutions in female infertility, fertility preservation, adenomyosis, endometriosis, polyendocrine metabolic ovarian syndrome (PMOS), ovarian insufficiency, preeclampsia and pregnancy comorbidities.

New for this round, applicants choose between three pathways depending on what they need from the programme:

  • The Partnership Lane, for companies seeking commercial collaborations and strategic relationships
  • The Investment Lane, for founders looking to connect with investors and secure funding to scale
  • The Dual Lane, for innovators pursuing both partnership and investment opportunities

How the Accelerate event works

Selected companies get a 1:1 pitch practice session ahead of time, then a private 30-minute session with Merck KGaA and M Ventures leadership on the day itself, small-group sessions with regulatory and investment strategy experts, an “Ask Merck Anything” roundtable, and a VIP networking reception.

Key dates

  • Open call launches: 8th July
  • Open call closes: 2nd September
  • Notification of successful companies: 11th September
  • Pitch day: 5th October

Applications are open now at wplatform.typeform.com/to/KGzviBQM.

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Korea’s Femtech Industry Goes Global as Vespexx Hosts Korea Femtech Summit 2026

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From AI embryo analysis in India to couples fertility care launching in the US, Korea’s women’s health startups are going global, and US investors are taking notice.

Vespexx, the femtech company behind couples preconception health platform Soonr, hosted Korea Femtech Summit 2026 on June 30 in Seoul, convening founders, clinicians, and investors from Korea, Singapore, Canada, and Japan to map the global expansion of women’s health technology.

A panel moderated by Kakao Ventures’ Jade Chung, an OB/GYN-turned-investor, captured the summit’s central theme: Korean startups taking on the world. On stage were three companies already building well beyond Korea. Vespexx, led by Co-CEO Scarlett Joowon Jung, is entering the US with Soonr; Kai Health, founded by CEO Hyejun Lee, has deployed its AI embryo-analysis software across more than 120 fertility clinics in India; and Endo Health, represented by the Head of Design Karlie Hyeonjeong Koo, has built Glow, an AI coaching app whose user base is 98% women and which is backed by US investors including a16z. Together they discussed what it takes for Korean startups to compete globally, where AI creates a real edge, and whether “K-femtech” can follow the path of K-beauty onto the world stage.

The program spanned the full arc of women’s health technology. Lindsay Davis, founder of FemTech Association Asia, opened with a look at where Asia’s femtech stands today. Dr. Juhye Lee of Ewha Womans University Mokdong Hospital offered a clinician’s view of how patient needs are shifting, arguing that women’s health is expanding beyond pregnancy and treatment toward care across the entire life course. Boram Bae, Head of Digital Health PM Part at Samsung Electronics spoke to how a consumer platform at global scale can connect women’s everyday health data with life-stage care. And Rimi Lee, head of the Femtech Center at KOSDAQ-listed diagnostics company Sugentech, traced the evolution of hormone testing from results read by eye to AI-assisted analysis, and pointed toward wearable continuous hormone monitoring as the next frontier.

Vespexx Co-CEO Scarlett Joowon Jung presented the company’s “dyadic health” approach on their ‘Soonr’ app, which brings both partners into fertility and preconception care rather than tracking a woman’s data alone, an approach validated by their legacy product, Signaling’s 800,000 users across Asia, as the company prepares for US launch.

The summit also featured Rachel Bartholomew, the Canadian founder of Hyivy Health and Femtech Across Borders, who built her pelvic-health company, and Megumi Kimura of the Japan Women’s Health Innovation Association, who outlined the investment and business models driving Japan’s fast-growing femtech market.

At the summit, Vespexx also announced the launch of Femtech Korea, an industry network intended to connect Korean femtech companies with global markets and partners, and to serve as a bridge for cross-border collaboration.

“Korea has world-class healthcare technology, but femtech has been one of its best-kept secrets,” said Scarlett Joowon Jung, Co-CEO of Vespexx. “The companies on this stage are proof that’s changing. We’re not just building for Korea anymore, we’re building for the world, and we want US partners and investors to be part of that.”

Korea Femtech Summit 2026 was hosted by Vespexx and co-hosted by FemTech Association Asia. The summit was sponsored by Sugentech, with additional support from Innerness and Octolabs.

About Vespexx
Vespexx is a Korean femtech startup and subsidiary of KOSDAQ-listed biotech Sugentech. The company operates Soonr Health, a couples-focused preconception health platform, and its earlier product Signaling has accumulated over 800,000 users. Vespexx is currently expanding into the North American market.

About Femtech Association Asia
FemTech Association Asia is the region’s first and largest specialist advisory and industry network for founders, investors, corporate partners, and ecosystem contributors, with a core focus on improving women’s health through technology solutions.

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