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Partnership sets out to improve AI-driven pregnancy support

The innovation arm of the Middle East’s largest medical centre has teamed up with a femtech firm to develop better AI-driven pregnancy monitoring technology.
ARC, the global health innovation engine and transformation arm of Sheba Medical Center, has announced a collaboration with remote pregnancy monitoring medtech Nuvo.
Their aim is to co-develop AI solutions that improve clinical decision-making and early detection of pregnancy complications.
Nuvo’s remote monitoring tech enables expectant mothers to track their pregnancy from home.
The collaboration will be led by Dr. Avi Tsur, an OB/GYN and high-risk pregnancy expert, and director of the Women’s Health Innovation Center at Sheba Beyond, Sheba’s virtual hospital.
From its base in Israel, Sheba aims to become one of the world’s first fully-integrated AI hospitals. It has other collaborations with top institutions like the Mayo Clinic in its work to integrate AI across departments.
Laurence Klein, CEO of Nuvo, said: “We are excited to embark on this collaborative commercial and research partnership with Sheba’s ARC, predicated on innovative, AI-driven modules powered by the INVU platform. ARC and Sheba Beyond’s global leadership in advancing remote and hybrid pregnancy care is invaluable, and we look forward to driving meaningful transformation together.”
Prof. Eyal Zimlichman, chief transformation and innovation officer and sirector of ARC at Sheba Medical Center, said: “Our partnership with Nuvo represents the future of pregnancy care. Integrating AI-powered solutions into routine prenatal monitoring not only enhances pregnancy outcomes but also demonstrates how technology can revolutionize healthcare worldwide.”
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Endometriosis documentary profiles stars including Marilyn Monroe and Amy Schumer

A non-profit has launched an endometriosis documentary featuring Amy Schumer and Marilyn Monroe as it pushes for changes in how the condition is treated and understood.
The Endometriosis Collective has launched to change how endometriosis is researched, treated and understood, starting with a documentary featuring stories from people including Amy Schumer and Marilyn Monroe.
The feature-length documentary, “End of the Cycle”, will premiere in New York on Tuesday, and The Endometriosis Collective is making the film free to stream online.
Schumer, a comedian, writer and actor, has previously spoken of how endometriosis left her “on the floor in pain, vomiting from the pain, the pain that nobody can see.”
Schumer is one of several celebrities featured in the documentary. Other contributors include dancer Julianne Hough, Olympic medallist Brittany Brown and actors Janel Parrish and Folake Olowofoyeku.
The Endometriosis Collective timed the documentary premiere to coincide with the 100th anniversary of Marilyn Monroe’s birth.
Monroe, who died in 1962, starred in films such as “Some Like It Hot” and “Gentlemen Prefer Blondes.”
According to a biography published in 1985, Monroe’s endometriosis was so severe that it destroyed her marriages, her wish for children, her career and ultimately her life.
The Endometriosis Collective said the documentary shares newly uncovered information about Monroe’s experience with endometriosis.
The non-profit said the information connects Monroe’s story to the experiences of women across generations, highlighting how far awareness, research and care still have to go.
A representative of the Marilyn Monroe Estate said: “By sharing this part of her story through ‘End of the Cycle,’ we hope to honour her legacy in a way that brings visibility to endometriosis, encourages more open dialogue and helps inspire the research needed to create change.”
As part of the premiere, The Endometriosis Collective is holding a panel discussion.
Schumer, Brown and Olowofoyeku, the documentary’s co-directors Sammy Jaye and Soraya Simi, and medical experts are due to be part of the premiere.
AbbVie’s Orilissa and Sumitomo Pharma’s Myfembree are among the approved drugs for endometriosis pain.
Hough, one of the participants in the documentary, starred in an Orilissa campaign in 2017.
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