Entrepreneur
Hertility acquires Netherlands-based hormone testing company Grip
Women’s health company Hertility is announcing the acquisition of Netherlands-based fertility and hormone testing firm Grip, increasing their market share in the women’s health space
Until now, comprehensive data on women’s health hasn’t existed, but Hertility is hoping that by acquiring Grip, they will expand the dataset and reach their goal of drastically cutting down the time to diagnosis of female health conditions.
Hertility is planning on launching in Ireland this summer and the Netherlands before the end of the year and is already offering end to end gynae and fertility care with a team of over 30 experts.
With 92 per cent of women saying they have insufficient information about their gynaecological health and one in seven couples experiencing infertility, the two femtech companies have come together to enable women to take control of their reproductive health through access to personalised, at-home hormone and fertility testing, innovative diagnostics, telemedicine and scanning at a fraction of the price of private treatment.
Founded by scientists and powered by an all-female research team, Hertility is aiming to shape the future of reproductive healthcare by unique diagnostic testing that provides data-driven and advanced insights into reproductive health, fertility decline and the onset of menopause.
“This acquisition is a coming together of women who are on a mission to drive real change in women’s health,” says Dr Helen O’Neill, founder of Hertility.
“We are over the moon to have taken Grip under our wing, and will be taking Hertility into new markets, starting with the Netherlands. Anne Marie and Ling [the Grip co-founders] share the same passion as we have, and we’re proud to take the lead and redefine women’s reproductive health.”
The acquisition will mean that the Grip offering is replaced with Hertility. The latter will use the anonymised and consented data that Grip has collected to accelerate its clinical trials and shape a future in which women can receive personalised testing, diagnosis and treatment from home.
By expanding their dataset, Hertility reproductive health experts hope they can gain better insight into female health conditions and further innovate diagnostics to ultimately reduce the time to diagnosis for women worldwide.
Grip was active in the Netherlands and the UK, and going forward, will be led by Hertility’s founders Dr Helen O’Neill, Deirdre O’Neill and Dr Natalie Getreu.
“We are passionate to the core about helping women to understand their bodies better,” explains Anne Marie Droste, Grip co-founder. “It’s why Ling and I launched in 2020, and it’s why we’re proud to be joining forces with Hertility today.
“Their clinical trials that are bridging the gaps in female health are outstanding, and their deep scientific understanding and developments of this market are second to none. We are excited about the future for women’s health with Hertilty leading the charge, and we are hugely proud as women to support other women in furthering this mission.”
Hertility raised €4.6 million in April 2021 and has acquired Grip for an undisclosed sum.
You have until Friday to nominate your femtech company of the year.
The award is one of 10 featuring at Femtech World’s third annual awards event, which attracts entries from across the UK, EU and Europe.
The Company of the Year Award is for companies that have demonstrated exceptional leadership in tackling women’s health needs through groundbreaking products, services or platforms that are shaping the future of global femtech.
If your company is driving innovation, impact and growth in this space, this award was made for you.
About the sponsor: Femovate
The category is backed by Femovate, the global femtech incubator using design to fuel innovation across every stage of a woman’s health journey, from proactive prevention through to personalised treatment.
Femovate has invested over US$2 million in design capital, working side-by-side with founding teams to bring market-ready solutions to life.
The startups it supports have collectively raised US$120 million, launched 30 products, and secured seven FDA clearances.
Why enter?
The Femtech World Awards are free to enter.
Winners and shortlisted companies receive extensive coverage across all Femtech World platforms.
Winners will also receive a trophy and the opportunity to be featured in an interview for the publication.
Find out more about the Femtech World Award and enter here by 4pm BST on Friday 17.
By Chaitra Vedullapalli, founder and president, Women in Cloud
Today’s leaders are carrying more than responsibilities.
They are carrying caregiving roles, financial pressures, legal complexities, and the quiet emotional weight of sustaining performance in unpredictable times.
And yet, most leadership forums still focus on productivity, growth, and scale, rarely addressing the human systems that enable sustained leadership.
At Women in Cloud, we believe the next generation of leadership will not be defined by endurance alone, but by discipline, preparation, and self-respect.
That is why we are proud to announce the #WICxWellness Summit 2026: The Disciplined Advantage.
This is a wellness summit focused on leadership preparedness.
Why This Summit Matters Now
Across our global community, a clear pattern has emerged.
- More professionals and executives are quietly navigating:
- Life-threatening health crises, personally or within their families
- Financial stress caused by medical, caregiving, or business shocks
- Legal and healthcare decisions with long-term consequences
- Career interruptions due to caregiving responsibilities
- Chronic exhaustion, grief, and emotional isolation
These experiences are widespread, yet rarely discussed in executive settings.
#WICxWellness 2026 brings these realities into the open with compassion, clarity, and practical guidance, so leaders can prepare, adapt, and continue forward without breaking.
This is wellness as a leadership discipline.
What We Will Explore
This year’s summit is designed to provide grounded, immediately applicable insights for founders, executives, and senior leaders.
Executive Function Under Chronic Stress
Keynote with Jennifer Brown
Focus Areas:
- Understand how chronic stress alters judgment, focus, and emotional regulation
- Identify early warning signs of cognitive overload in leadership roles
- Adaptability as a Cognitive Anchor: Navigating rapid change without compromising decision-making.
- Resilience Through Connection: Building human-centric teams to mitigate the stress of uncertainty.
- Navigating Change with Emotional Intelligence: Regulating stress responses to maintain clarity and empathy.
- Systemic Agility in High-Pressure Environments: Creating foundations of psychological safety that protect organizational function
Labs That Matter (And What to Do With Them)
Fireside Chat with Chelsey Galipeau and Chaitra Vedullapalli
Focus Areas:
- Which health tests are worth the time and investment
- Interpreting results without panic
- Preventive strategies for executive longevity
- Avoiding unnecessary medical spending
Caretaking Without Collapse
Panel With Karen Fassio, Anca Platon Trifan, Scilla Andreen, Clara Schroeder, Sheena Yap Chan
Focus Areas:
- Managing family and professional demands without burnout
- Setting humane boundaries
- Building sustainable support systems
- Ending silent sacrifice in leadership
Food as a Stability System (Not a Diet)
Fireside Chat with Nancy Watt and Meagan T. Copelin
Focus Areas:
- Nutrition for sustained energy and clarity
- Blood sugar and decision-making
- Realistic eating during travel and stress
- Food as operational resilience
Autoimmunity, Hormones & Cardiac Risk in Real Life
Fireside Chat with Dr. Linda Bing
Focus Areas:
- Managing invisible health risks
- Hormonal transitions and stamina
- Flare prevention at work
- Energy mapping for leadership performance
A Different Kind of Leadership Conversation
At Women in Cloud, we have learned something fundamental:
Performance is visible. Discipline is invisible.
Yet discipline determines whether leaders can serve, build, and lead over decades, not just quarters.
The Disciplined Advantage is about building that resilience intentionally.
Through science, lived experience, and practical frameworks, this summit equips leaders to:
- Anticipate strain instead of reacting to a crisis Design sustainable work rhythms
- Protect cognitive and emotional capital
- Lead from grounded strength
This is leadership infrastructure for the next decade.
Join Us
If you are a founder, executive, technologist, or senior professional navigating complexity and determined to lead well without sacrificing your health, clarity, or longevity, this summit is for you.
The #WICxWellness Summit 2026 is where performance meets preservation. Where ambition meets sustainability. Where leadership becomes truly durable.
We look forward to welcoming you. The Disciplined Advantage begins here.
Secure your spot: https://www.eventbrite.com/e/wicxwellness-summit-2026-tickets-1981616382945?aff=oddtdtcreator
Femtech World is continuing the search for a company to be crowned Startup of the Year.
The award is one of 10 to feature at the third annual Femtech World Awards.
The Startup of the Year Award celebrates an early-stage company making a bold impact in women’s health through innovation, vision and execution.
The winning startup will have demonstrated strong potential to transform care, accessibility, or awareness in women’s health with a scalable solution.
Consideration will be given to innovation, market traction, inclusivity, impact and the ability to address unmet needs.
The award is sponsored by Future Fertility.
The company is transforming fertility care with AI-powered solutions that close critical information gaps along the IVF journey.
Its clinically validated, non-invasive tools analyse oocyte images to predict each egg’s reproductive potential, supporting decision-making across key pathways: VIOLET™ for egg freezing, MAGENTA™ for IVF-ICSI, and ROSE™ for donor programmes and egg banks.
These reports deliver personalised insights into egg quality and ploidy potential, empowering patients and clinicians to make more informed decisions regarding next steps.
Today, Future Fertility’s technology is used in more than 300 clinics across 35+ countries.
Developed with the world’s largest oocyte image dataset linked to reproductive outcomes, Future Fertility’s AI models generate quality scores that not only guide treatment planning and manage expectations, but also serve as objective, actionable KPIs for labs—driving improved outcomes and transparency in fertility care worldwide.
The awards are free to enter, with winners receiving a trophy and an interview with Femtech World.
Find out more about the awards and enter for free here.
Entrepreneur2 weeks agoThree sessions that show exactly where women’s health is heading in 2026
Menopause4 weeks agoCalifornia plans US$3.4m menopause care overhaul
Pregnancy3 weeks agoHow NIPT has evolved and what AI NIPT means in 2026
Menopause3 weeks agoWatchdog bans five ads for women’s heath claims
Entrepreneur4 weeks agoWHIS USA 2026 announces first ticket release for landmark Women’s Health Innovation Summit
Menopause4 weeks agoMenopause has no lasting impact on cognition, research finds
News2 weeks agoTwo weeks left to make your mark in women’s cardiovascular health
Opinion3 weeks agoQ1 momentum: Female founders are advancing, but the system still hasn’t caught up