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Femtech Association Asia appoints Maaike Steinebach as co-CEO
FemTech Association of Asia is the region’s first network for femtech founders, professionals, investors and enthusiasts

FemTech Association Asia, a leading industry network and specialist consultancy dedicated to advancing women’s health in the region, has appointed Maaike Steinebach as co-CEO.
Steinebach has over 25 years of experience in senior leadership roles in financial services and tech in Asia, most recently as general manager of Visa Hong Kong and Macau.
An active femtech and sextech investor, Steinebach aims to bring a wealth of expertise to the organisation as a former founding board member of the Fintech Association in Hong Kong and Women in Tech.
As co-CEO, she will work alongside current founder and co-CEO, Lindsay Davis, to drive the organisation’s strategy and growth in Asia.
“I am thrilled to be joining the team at FemTech Association Asia, and look forward to working with Lindsay and the broader FemTech ecosystem in Asia to advance women’s health,” Steinebach said.
“I believe that by working together, we can make a meaningful impact in the lives of millions of women across Asia.”
“We are delighted to welcome Maaike as our new Co-CEO,” Davis added.
“Maaike is a purpose-driven executive leader with extensive experience operating tech-based businesses across multiple developed and developing markets in Asia.
“Her commitment to investing her time as an advisor in the femtech ecosystem over the past decade, along with her impact investing experience, makes her a perfect candidate to help us drive our mission forward.”
Although Asia is home to just 14 per cent of the world’s femtech companies, it is set to make the most of the boom.
In a previous interview with Femtech World, Davis said it was exciting to see the rapid pace by which Asia is growing.
“Sharing Asia’s femtech voice and brands globally- as we haven’t had as much presence in the femtech landscape before – is extremely important,” she explained.
“We are able to say ‘Here are Asia’s leading femtech companies, market opportunities, regional trends, localised cultural nuances and more that need to be considered’.”
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News
Endometriosis documentary profiles stars including Marilyn Monroe and Amy Schumer

A non-profit has launched an endometriosis documentary featuring Amy Schumer and Marilyn Monroe as it pushes for changes in how the condition is treated and understood.
The Endometriosis Collective has launched to change how endometriosis is researched, treated and understood, starting with a documentary featuring stories from people including Amy Schumer and Marilyn Monroe.
The feature-length documentary, “End of the Cycle”, will premiere in New York on Tuesday, and The Endometriosis Collective is making the film free to stream online.
Schumer, a comedian, writer and actor, has previously spoken of how endometriosis left her “on the floor in pain, vomiting from the pain, the pain that nobody can see.”
Schumer is one of several celebrities featured in the documentary. Other contributors include dancer Julianne Hough, Olympic medallist Brittany Brown and actors Janel Parrish and Folake Olowofoyeku.
The Endometriosis Collective timed the documentary premiere to coincide with the 100th anniversary of Marilyn Monroe’s birth.
Monroe, who died in 1962, starred in films such as “Some Like It Hot” and “Gentlemen Prefer Blondes.”
According to a biography published in 1985, Monroe’s endometriosis was so severe that it destroyed her marriages, her wish for children, her career and ultimately her life.
The Endometriosis Collective said the documentary shares newly uncovered information about Monroe’s experience with endometriosis.
The non-profit said the information connects Monroe’s story to the experiences of women across generations, highlighting how far awareness, research and care still have to go.
A representative of the Marilyn Monroe Estate said: “By sharing this part of her story through ‘End of the Cycle,’ we hope to honour her legacy in a way that brings visibility to endometriosis, encourages more open dialogue and helps inspire the research needed to create change.”
As part of the premiere, The Endometriosis Collective is holding a panel discussion.
Schumer, Brown and Olowofoyeku, the documentary’s co-directors Sammy Jaye and Soraya Simi, and medical experts are due to be part of the premiere.
AbbVie’s Orilissa and Sumitomo Pharma’s Myfembree are among the approved drugs for endometriosis pain.
Hough, one of the participants in the documentary, starred in an Orilissa campaign in 2017.
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